Day 1 · Business Model & Store Name 

 
 
Video Link: ​https://youtu.be/HD-hqNs0SJo 
7:00​ - Source, Store & Ship (SSS) Business Model 
11:10​ - Working 
15:50​ - Mindset 
● Don’t Give Up 
● Discipline 
● Indian Challenges  
● Be ready to Adapt 
● Set Expectations 
 
21:32​ - Requirements 
1. Form a company 
● Pan Card 
● GSTN (just take it and focus on important things) 
● Current Account 
● International transactions enabled Credit/Debit Card 
● Import-Export Code (Only required if you want to import by yourself) 
 
2. Infrastructure 
● Computer 
● Internet 
● Phone 
● Printer 
 
3. Services 
● Shopify / WooCommerce 
● Delhivery 
● Ad Services (FB, TikTok, Google, etc) 
● Payment Gateway 
 
28:50​ - Strategy 
   
4 Phases ~ 
● Start 
● Test 
● Improve 
● Scale 
 
30:48​ - Store Name 
● 1 to 3 Simple Words 
● Easy to Say Out Loud (SOL) 
● .in or .com 
 
32:02​ - Domain name research 
 
For domain names: 
● Pick words from brandbucket.com 
● Check for domain name combinations on lean domain search & 
Google domains 
 
45:08​ - Creating a private email 
47:53​ - Shopify 
50:13​ - Creating FB Page 
 
   
 Day 2 · Logo, Settings, COD, & Payment Gateways 
 
 
Video Link: ​https://youtu.be/WEeT5o3SvCk 
1:30​ - Connect Domain Name 
3:43​ - General settings 
4:40​ - Payment Gateways 
9:25​ - Shipping & COD Settings 
14:40​ - Checkout Settings 
15:53​ - Tax Settings 
16:25​ - Policies 
19:30​ - Logo 
27:55​ - Theme 
 
Extra Tips: 
● Select Automatically capture payments for orders in 
Settings > Payment providers > Payment Capture 
 
● For designing logo use canva 
 
● Square logos are not recommended because they take more space 
 
 
 
 
   
 Day 3 · Product Research & Suppliers 
 
 
Video Link: ​https://youtu.be/G3srRvwLvt8 
3:50​ - Products 
Traits of Product 
● Light & Small  
● Problem Solving 
● Wow factor  
● Want/Need 
● Chinese/Indian 
 
Price 
● For low ticket items sell at 3x (eg. if the price is ₹100 then sell for ₹300) 
● For mid ticket items sell at 2x (eg. if the price is ₹500 then sell for ₹1000) 
 
Key rule: Set the price as per its perceived value 
 
12:00​ - Product Research & Sourcing 
 
22:00​ - Well Method 
1. Search “get yours now” on Facebook 
2. Select a product and search for it on IndiaMart 
3. Select a seller and check their other products 
4. Choose a product and search for other sellers of the same product 
Repeat steps 3 and 4 
 
 
26:00​ - Talking to sellers 
 
38:15​ - Searching for products on Udaan 
 
47:15​ - BulkySellers 
 
 
 
48:30​ - Local Sellers 
● Exhibitions 
● Factories 
● Handicrafts 
● Trade fares 
 
50:00​ - Themed products 
Eg. Festivals, Back to school, seasonal products 
 
52:32​ - Recap 
 
Extra Tips: 
● Never underestimate communication 
● Before finalizing check price on amazon  
 
   
 Day 4 - Part 1 - Store Reveal, Copywriting & Branding 
 
Video Link: ​https://youtu.be/tMIUlwl8iRA 
5:20​ - Store Reveal 
8:11​ - Brand positioning 
● Product collections should make sense 
● Do not use more than 2-3 colours 
● Mention COD multiple times 
● For help and support add an email and phone number 
  
14:06​ - Copywriting 
Images  
Carefully choose the images and the order in which they are shown. Choose 
primary image wisely. 
 
Headline 
Few words (eg. Who knew dishwashing could be fun) 
 
Text 
● Simple English 
● Grammatically correct 
● Underline and Bolding key points 
● Use Bullet Points 
● Images/GIFs 
● FAQ section can be added later 
 
21:36​ - Checkout process 
27:21​ - Important request 
32:40​ - Making new ads account 
34:30​ - Installing pixel 
 
 
Extra Tips: 
No need to make the product page perfect in the first go, it will evolve over time. 
For discussions and downloadables join the discord group. 
 
 Day 4 - Part 2 - Adding Products 
 
 
Video Link: ​https://youtu.be/5118ZwSmeio 
0:30​ - Finding product images (IndiaMart & Aliexpress) 
1:38​ - Adding products 
3:50​ - Adding variants of a product 
7:25​ - Bulk Edit 
 
 
   
 Day 5 · First FB Ads Campaign 
 
Video Link: ​https://youtu.be/spYyi8hLNmQ 
5:00​ - Ads 
6:20​ - Ad concepts 
● Creative 
● Text 
● Headline 
● Shop now button 
 
The main element is creative 
 
11:10​ - AD CREATIVE 
Two ways to make ads  
1. Source 
a. Use non-branded clips 
b. Combine and form a story 
c. Free music source - YouTube music library 
d. Soundstripe for premium music 
e. Keep video less than 1 minute 
2. Own 
a. Research and find problem solving use cases 
b. Think of a storyline before shooting 
c. Add text  
d. Shoot vertically 
 
21:10​ - Sourced Video 
23:39​ - Shot video 
26:35​ - Ads 
30:50​ - Creating new Ad 
42:30​ - Duplication of Ad Set 
 
Extra tips: 
Try to grab attention within first 3-5 seconds 
Keep potential reach more than 1 million 
Video Editor used by Rito - Screenflow 
 Day 6 · We're In PROFIT! 
 
 
Video Link: ​https://youtu.be/-LoM3KvcHoY 
2:26​ - Store reports 
3:48​ - problem with facebook pixel 
11:00​ - Analytics  
14:26​ - Calling customer and confirming order 
 
15:05​ - RTO (Return to origin) 
 
To reduce RTO​: 
1. Provide better customer service 
● Ship the order asap 
● Have good conversation with the customer 
 
2. Call & Confirm the order 
● Be respectful to customer 
● Introduce yourself 
● Remind about the order 
● Confirm address 
● Clear doubts & chit chat 
● Can I confirm the order? 
● Provide timeline (dispatch & shipping)  
● Thank the customer 
 
21:50​ - Calling customer 
 
29:55​ - Delhivery Backend 
 
32:00​ - Fulfillment of order  
● Use Indian Logistics services app (cost: $10/month) 
● Label is stuck on the package 
● Invoice is added inside the package 
 
33:40​ - Packaging 
 
38:00​ - Invoice and label 
49:55​ - Next Steps 
 
Extra Tips: 
● Conversing with the customer builds connection so initially it is better 
than using IVR or auto msg  
 
● Add confirm, reject or doubtful tag to the order after calling  
 
● Template 3 (small) for Label & Small size (Template 1) for unvoice  
 
● Delivery charge depends upon size & weight 
 
 
   
 Day 7 · Tik Tok Ads For Indian eCommerce 
 
Video Link: ​https://youtu.be/3lkw5VV4zk0 
1:08​ - Facebook ads stats 
2:00​ - TikTok Stats 
7:35​ - TikTok Ads Concepts 
 
TikTok 
● Video Platform  
● Fast cuts  
● Good music 
● Short (15-45 seconds); limit is 1 min 
● Resolution: square or 720x1080 
● Same concept of campaigns, AdSets & Ads  
● Website pixel  
 
11:40​ - TikTok Ads  
 
13:34​ - Pixel setup 
● Create custom conversion for Add to cart, initiate checkout and purchase 
 
18:34​ - Creating campaign 
 
Extra Tips: 
● You can run ads only after verifying your website 
● Add “utm_source=tiktok” at the end of URL for tracking 
 
 
  
 
 
 
 
 
 
 
 Day 8 · Retargeting & Abandonment Recovery 
 
 
Video Link: ​https://youtu.be/Hr8d4LHqqRA 
1:00​ - Why retargeting? 
4:15​ - Retargeting 
 
Create custom audience for: 
● Product page visitors in last 3 days 
● Video viewers who watched more than 95% video 
● Last 30 days buyers 
 
 
8:20​ - FB retargeting stats 
9:50​ - creating custom audience 
12:30​ - customizing columns 
18:16​ - Retargeting Ad concepts 
20:26​ - Create discounts 
22:54​ - Abandoned carts 
25:00​ - SMS app setup 
35:50​ - whatsapp app setup 
 
 
Extra Tips: 
● Remember to exclude buyers while creating audience for retargeting 
 
● App for whatsapp: WhatsApp Share + Live Chat + Abandoned Cart 
Recovery 
 
● App for SMS: SMS Notification (with abandon cart recovery) 
 
 
 
   
 Day 9 · Free Theme Giveaway & NDR Management 
 
 
Video Link: ​https://youtu.be/I_-C2xI9wPA 
1:03​ - Delhivery stats 
5:34​ - Important Message 
8:34​ - Experiments 
 
E-commerce Business mainly involves 3 ingredients: 
1. Store 
● Front-end 
● Pricing 
● Conversion rate optimization (CRO) 
● Average Order Value (AOV) optimization 
● copywriting 
 
2. Marketing 
● Advertisements 
● Influencers 
● Branding 
 
3. Back-end 
● COD verification 
● NDR (Non-delivery report) management 
● Order processing (packaging, shipping) 
● Product sourcing 
 
 
Two things that have the most impact on the profitability: 
1. Price 
2. Return to Origin (RTO) 
 
 
17:55​ - Interactive Voice Response (IVR) setup 
18:23​ - SMS Setup 
20:30​ - Free Theme Giveaway!!! 
20:50​ - NDR Management 
28:30​ - Reducing NDR 
31:30​ - Calling customer 
 
Extra Tips: 
● App for IVR: Cash on Delivery Verification 
 
● App for SMS: COD Order Confirmation 
 
● Join the discord group to download the Theme 
 
 
   
 Day 10 · 100 Orders In A Day 
 
Video Link: ​https://youtu.be/vMotip_VEqY 
1:42​ - RTO Stats  
2:43​ - TikTok Stats 
10:13​ - Dropship Theme outperformed Debut Theme 
12:20​ - Current ROAS 
17:00​ - Average Order Value (AOV) 
 
To increase AOV use: 
1. Quantity Breaks 
2. Retargeting Post 
3. Promotional Emails & SMS 
4. In-cart upsell (eg. You Might also like this item) 
 
29:30​ - Overall Stats 
31:45​ - What is E-commerce? 
 
Variables in Indian E-commerce 
● GST Output 
● GST Input 
● Net Payable GST = GST Output - GST Input 
 
34:22​ - Overall Stats Complete Explanation 
 
Extra Tips: 
● App for Quantity Breaks: Quantity Breaks & Discounts 
● App for SMS: SMS Notification (with abandon cart recovery) - (Cost: 0.6 
cents/sms ​≈ Rs. 0.5)  
● App for upselling: In Cart Upsell 
● The key to success on TikTok Ads is setting the correct ​Bid 
 
 
   
 Day 11 · Scaling Past 400 Orders Per Day! 
 
 
Video Link: ​https://youtu.be/FWYFMklxD2w 
2:40​ - Yesterday’s stats 
5:09​ - TikTok Stats 
9:10​ - Delhivery Stats 
 
13:20​ - Scaling Mindset 
Mindset for scaling: 
● Confidence 
● Don’t limit your challenges, challenge your limits 
● Create Processes 
 
18:40​ - Before Scaling 
● Know your numbers 
● Ensure your inventory 
● Handle COD Verification 
● Optimize Conversion rate 
● Scaling Ads 
● Cash Flow 
 
28:37​ - TikTok Ads 
● Creative (Minimum 2 variations & 4 thumbnails) 
● Interest (1 Adset with product related interests and 1 Adset with no 
interests) 
 
35:35​ - Setting Bid on TikTok 
39:40​ - Two Bonus Insights 
 
Extra Tips: 
● Indian E-commerce is not about ROAS, it is about handling operations 
(RTO, Cancellations, etc) 
● Cancellation is better than RTO 
● Consider branding the store after reaching 100 orders 
 
 
 Day 12 · Pure Dropshipping To Indian Customers 
 
 
Video Link: ​https://youtu.be/UyqytkJ5kFE 
1:33​ - TikTok Stats 
2:36​ - Order Stats 
3:16​ - Complete Sheet 
8:32​ - The Complete Story 
16:22​ - Pure Drop Shipping (PDS) Model  
22:00​ - How RTO is Handled 
25:16​ - HomeEkart 
30:31​ - Rito cracked a special deal for us! 
33:00​ - Disclaimer 
36:20​ - Entire process 
 
Extra Tips: 
● It is very important to manage Cash Flow before scaling 
● Call on HomeEkart Helpline number to get the deal 
● Eventual Goal should be to build a brand 
● Initially learn the process and then outsource