Matthew J.

Casey
Advertising Student, University of Oregon

Portfolio of a Creative Planner

 DESIGN & SALES

Village Health

We are proud to announce the addition of: This is an ad that I designed during
my internship at The Register Guard.
Michelle T. Wyatt, M.D.
Village Health was the name of the
client that I was working with and
they wanted something simple, yet
cheery to announce the addition of
a new physician at their practice. It
took me a couple redesigns to give
them exactly what they were asking
for, but they were happy with the
Dr. Wyatt has been Board Certified in Internal Medicine since 1994. final product. This ad was one of the
She has an interest in the prevention and treatment of chronic disease first that I designed and it ran in The
including heart disease, diabetes, women’s health, as well as acute illness and
injuries. Her focus is on wellness and preventative medicine, including the Register Guard five times in the wake
mind/body/spirit connection. Most insurance plans accepted. of Dr. Wyatt’s addition to the team.
Please call to schedule your appointment with Dr. Wyatt soon.
Village Health Services
4682095Y12
2868 Willamette St., #100, Eugene • 541-684-3988

Jean Marie’s Fabrics Create Your Dream

This is a piece that I designed for a small fabric shop
in Springfield, Oregon during my internship. The
Wedding Dress
Special
older couple that owned the shop were using some Laces Orders
rather outdated designs for their print advertisements. Welcome

I offered to redesign their ad for wedding dress Satins

materials as it was the middle of wedding season. The Chiffons
Appliques
ad needed to portray a warm image and
Silks
communicate what materials the store had to offer Veils
for making a wedding dress. I feel I tapped into my Trims
advertising sense to create something that would
appeal to women looking to design a wedding dress. Bridal Supplies
The owners were very happy with the outcome of the
design and will be using it again for the next wedding 637 Main St. Downtown Springfield • 541-746-0433
season. Mon. - Fri. 10 - 5 p.m., Sun. 1-4 p.m.
www.jeanmariesfabrics.com
 Scandinavian Festival - Full Page Spread

This is the first full-page focus section that I did while working with The Register
Guard. The work that I put into this section included designing the layout, selling
the ad spaces, and collecting any payment from clients. As the Scandinavian festival
takes place in Junction City every year, this was a great opportunity to assist some
small business owners in gaining awareness. The section was fun to work on and I
recieved thanks from clients that were happy with the turnout. I am proud of how it
turned out because it was my first swing at selling a full-page spread and having it
produced in a major publication.

To JuncTion ciTy’s 50Th annual

Scandinavian FeStival augusT 12–15, 2010

Come join us as we celebrate our rich Fun for the !
whole family
Thursday • 8/12 saTurday • 8/14
Scandinavian heritage! Norwegian Day Danish Day
FR
Check out our Schedule of Events at: Friday • 8/13 sunday • 8/15 AdmisEsiEon
ScandinavianFestival.com Swedish Day Finnish Day !
Food • Singing • Dancing • Craft Booths • Demonstrations • Costumes
1 2
Holly St.

Front St.
Greenwood Ave.

99

W 7th Ave.
(Ivy St.)

Dave Zech, Agent

255 W. 6th Ave.
8 Junction City, OR
Scandi Fest Extended 6 10 7 3 (541) 998-8034
Hours
Sale Thurs.-Sat.
2 1
5¡
Your Good Neighbor Agent
www.davezech.com
10 - 10
$
5 off 00 W 6th Ave.
Sun. 9
B&I Hardware • Plumbing 3
10 - 6
Per Yard
Custom
99 Electric • Paint • Rental
ALL FABRICS Workroom Bring This Ad In For
$
5 off
(Ivy St.)

Available
Holly St.

Exp. Aug. 31, 2010

W 4th Ave.
Front St.

Your $25.00 Purchase

177 W. 6th Ave., 11 4 Exp. 8-31-10

Junction
¡

= Closed Street

City for Scandi Fest

541-998-6623 120 W. 6th • Junction City

www.remains-oftheday.com 541-998-2355
LocaLLy owned & operated 4 5 6
To enhance the life of
every person we serve
Full
Serv Avamere Rehabilitation of Junction City
Pharmicace
y

• Burt’s Bees • Customized Medications

530 Birch Street Come See Us At
Products • Natural Hormones
Junction City, OR 97448
Our New Location
• Herbals TEL 541-998-2395
• Derma E open late during the festival
Skin Care • Natural Products We carry simply the BEST jar candles •
www.avamere.com • Homespun Fabric • Wax Melters • Cards • Linens & More!
Cards & Gifts 541-998-5496 665 Ivy St. (Hwy 99)
541-998-1563
www.buttermilkjunction.com
Mon.-Fri. 9 a.m. - 5 p.m. • 375 Holly St. • Junction City Your Life. Our Commitment.
Live
Music Saturday Night! 8 10
9
7 Welcome
to our
QUILTS
& CRAFTS Open Community & the Swedish
late
Fabrics • Notions for the
festival!
Scandinavian Festival Meat Pies
Stitchery • Yarn Great Selection
Open 585 Greenwood St. of Beer & Wine
Junction City,
Monday -Saturday 10-5 “Home of
Coffee House For Festival Open Sunday 11-4
Oregon 97448
541.998.6154 the Famous
www.thimblesthreadsonline.com www.jch-chamber.org Reuben”
Wi-Fil W Call 541-998-3312 • 665 IVY STREET • JUNCTION CITY Lingonberry Jam,
Loca Booi-Fi Swedish Cheese,
Art
•Espresso •Soup
ks
Junction City Muffler Shop 11 Gifts & More
Enjoy our
•Salad •Pastries
•Sandwiches 541-998-3130 Pulled BBQ Pork
at our 2nd location in
•Wine •Beer • Catalytic Converters 8:00-5:00 Mon.-Fri. the Wine Terrace
• General Welding (Sat. by Appt.) (under the water tower)
Try our NEW • Hitches • Tow Bars • Tail Pipes 93510 Hwy. 99 S.
breakfast sandwich! • Motor Homes • Flowmaster Mufflers JUNCTION CITY Open ‘til 9 p.m.
• Foreign & Domestic Cars Thurs., Fri., Sat.,
Mon-Fri 7 am-3pm & Sun. 11-4
Sat 8 am-9 pm • Remco Products
170 W 6th St. 270 W. 6th • Junction City
Junction City Family Owned Since 1971 541-998-2580
4713399G11

541-998-4545 www.atastegourmet.com
 Oregon Daily Emerald
Media Sales

This particular print ad consumed more time than the average ad because of the amount
of negotiation that took place. Every decision, including size, color, and frequency, was
reached only after one or more long conversations with the client. Upon finalizing all
plans for the ad, it was placed in the spring moving guide section of the Daily Emerald.
We felt this placement would assist Mallard Properties in promoting the new property
that would be available to students the following fall. This was one of the most difficult
tests that I have faced in the way of communication, and I learned a lot throughout the
process.

Mallard Properties
541-465-3825

1848 Hilyard Street

HILYARD ABBEY

This new apartment building will be ready

for occupancy on July 15, 2010. Located close to
campus & multiple neighborhood markets makes this
a prime location for any student. Building has secured
entries with security code and secured parking
in basement under building.

4-bedroom, 2-bath, 3-story townhouse
4 parking spaces provided
(2 at alley & 2 in secure garage)
Rent is $2,560 per month.
Security deposit of $2,400.
Garbage service is included; water & elec. paid by tenant.
Only 5 units remaining:
Apartments 3, 10, 11, 15, & 18!!
Apartment Features:
• Maple cabinetry throughout apartment
• Granite kitchen counter tops
• Window coverings provided
• Storage closet under stairs
• Patio or balcony
• Bike storage in secure basement
Appliances:
Washer/Dryer, Dishwasher, Disposal,
Range, Refrigerator, and Microwave.

Visit www.mallard properties.net for applications or to view floor plans.

26740
 UO Theatre – Annelie in the Depths of the Night
Target Audience
The person we are trying to reach with this ad is a college student (18-25 years old) who reads poetry, enjoys
art, and drinks their water from a Sigg aluminum bottle. They are imaginative people that value nature.

Objective
In reading this ad we want the target audience to call or visit the website to purchase tickets to the play.
This will be supplemented by discounting the tickets for students when they buy two or more.

Proposition
This is an opportunity to witness a great piece of theatre. These are the future professionals of the theatre
industry.

Current Response
“I can’t justify spending money on a school play right now.”
Desired Response
“I can spare $3.50 for a good show; I’ll call my friend and see if he/she will come.”

While working for the Oregon Daily Emerald, the theatre department approached me to place a full-page ad
in the paper. Although it was after deadline when I recieved the request I feel we did a great job to get such a
quality piece together and placed with such short notice.
 Collin’s Cycle Shop
Target Audience
The target is a student (18-35 years old) that owns a car but lives close enough to bike to campus. This
person rides a road bike and has enough sense to buy a light for late night rides home. They also stay
very up-to-date with current events and entertainment.

Objective
In reading this ad we want the target to send a text to Collin’s hotline to set up texts for monthly
specials. This will be supplemented with mention of additional discounts for students and staff.

Proposition
Collin’s is offering exclusive discounts on bicycle gear and maintenance to students and staff.

Current Response
“I should probably have a bike light, but I should be okay without one.”
Desired Response
“I might as well go ahead and get a bike light with my discount at Collin’s.”

This is an ad that we designed to run as twice a week for Collin’s Cycle Shop. We wanted this to be
something simple that would capture the attention of readers on a page of the paper that was very
busy with designs and color. It appeared in the Oregon Daily Emerald.

We Support University
Students & Staff
Discounts available
with student and staff i.d.

5% off labor
10% off parts
Text #338 to 541.908.6171
for monthly specials 60 E. 11th | 541.342.4878
26607
 Alpha Kappa Psi - Recruitment Banner

Working with the marketing and advertising committee of Alpha

Kappa Psi we did some brand work for the group and came up with
a new recruitment campaign. Alpha Kappa Psi is a co-ed professional
fraternity and we wanted to really communicate the diverse culture
that the group represents.

The national website has this cool design that depicts men and
women dressed professionally interacting with one another. Our first
move with the recruitment campaign was to design a banner that we
could place in the business school that would be visually appealing
as students walked down the hall. This design is what we decided on
and the response that we recieved from professors, staff, and potential
members is outstanding.