WALT DISNEY

STRENGTHS

1. Walt Disney brought Mickey Mouse and Donald Duck to the world. M
2. Walt Disney offers a variety of family entertainment all around the world. M
3. Disney’s Media Networks brings in the most revenues and operating income for the company. F
4. Under that, the Parks and Resorts segment, is growing
5. The company’s revenues and income are growing in all regions of the world, with Europe being
second behind the United States/Canada in both revenues and income
6. Disney owns ABC Television Network, which includes ABC Entertainment, ABC Daytime, ABC
News, ABC Sports, ABC Kids, Touchtone Television, and ABC Radio and other various known TV
networks.
7. (Under MN) There was increase in revenue in broadcasting revenue due to growth at the ABS
Television Network and increased sales of Touchstone Television series was a result of higher
international syndication and DVD sales of hit dramas such as Lost, Grey’s Anatomy and
Desperate Housewives, as well as higher third-party license fees led by Scrubs, which completed
its fifth season of network television.
8. Disney has reported an increase in fiscal 2009 second quarter net income mostly as a result of
strong gains at cable network at ESPN, an increase at ABC Family primarily due to higher rates,
higher other revenues by DVD sales primarily from High School Musical, and a favorable
settlement of a claim with an international distributor.
9. Disney revenues in the Park and Resorts division increase 7 percent in 2008, or $701 million, to
$10.56 billion due to increases of $483 million and $218 million at its domestic and international
resorts, respectively.
10. In 2008, the revenues for Consumer Product segment increased 26 percent to $2.9 billion. Sales
growth at the Disney Stores was due to the acquisition of the Disney Stores North America. Sales
Growth at Merchandise Licensing was driven by higher earned royalties across multiple product
categories. (from Children's Place Retail Stores Inc,)

WEAKNESS

1. Walt Disney does not have a vision statement

2. Studio Entertainment business segment and their Consumer Products businesses have
experienced declining revenues in the last three years
3. In percentage terms, it reveals that a bit of weakness in Studio Entertainment which is under
Media Network
4. Disneyland Resort Paris experienced revenues, offset by a decrease at Hong Kong Disneyland
Resort due to lower theme park attendance.
5. The company also has been hosting VIP tours, offering added-value services such as number of
attractions being covered along with personal guide tours, preferred setting, and front-of-line
access to rides. The company also offers package deals for major corporations and schools.