Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
Lamb, Charles W., Joseph F. Hair, and Carl McDaniel. (2000). Marketing. (5th edition).
Cincinnati, OH:South-Western College Publishing. Retrieved on from www.cengage.com on
January15,2020
https://www.cengage.com/custom/static_content/OLC/1111400385/data/lamb56203_032465620
3_02.05_chapter05.pdf
https://psycnet.apa.org/record/1996-05542-005
https://trove.nla.gov.au/work/9836823?
q&sort=holdings+desc&_=1580292132415&versionId=37464237
Rogers, Martha and Christine Seiler. (1994). "The Answer is no: A National Survey of
Advertising Practitioners and Their Clients about Whether They Use Subliminal Advertising."
Journal of Advertising Research. 34 pp. 36-45. Retrieved from www.books.google.com.ph on
January 15, 2020
https://books.google.com.ph/books?
id=VDXiBAAAQBAJ&pg=PA193&lpg=PA193&dq=Rogers,+Martha+and+Christine+Seiler.
+(1994).+%22The+Answer+is+no:
+A+National+Survey+of+Advertising+Practitioners+and+Their+Clients+about+Whether+They
+Use+Subliminal+Advertising.%22+Journal+of+Advertising+Research.+34+pp.+36-
45.&source=bl&ots=crf9aBbObo&sig=ACfU3U3-
uVPM8LBUUkFoHviegxPPaI6kIQ&hl=en&sa=X&ved=2ahUKEwijqtiAx6jnAhVLc3AKHe1n
DDsQ6AEwAHoECAEQAQ#v=onepage&q=Rogers%2C%20Martha%20and%20Christine
%20Seiler.%20(1994).%20%22The%20Answer%20is%20no%3A%20A%20National
%20Survey%20of%20Advertising%20Practitioners%20and%20Their%20Clients%20about
%20Whether%20They%20Use%20Subliminal%20Advertising.%22%20Journal%20of
%20Advertising%20Research.%2034%20pp.%2036-45.&f=false
Pratkanis A. and Greenwald A. (1988). "Recent Perspectives on Unconscious Processing. Still
No Marketing Applications." Psychology and Marketing. pp. 337-353. Retrieved from
www.books.google.com.ph on January 15, 2020
https://books.google.com.ph/books?id=fk1rTxRYtY0C&pg=RA1-PA16&lpg=RA1-
PA16&dq=Pratkanis+A.+and+Greenwald+A.+(1988).+
%22Recent+Perspectives+on+Unconscious+Processing.+Still+No+Marketing+Applications.
%22+Psychology+and+Marketing.+5+(Winter).+337-
353.&source=bl&ots=lGVjaYJz5v&sig=ACfU3U1AJ1kuxpjq9BQ-
ngoXoD_IqXgu7w&hl=en&sa=X&ved=2ahUKEwjOmvGHx6jnAhWBfd4KHSjYDvQQ6AEw
AnoECAoQAQ#v=onepage&q=Pratkanis%20A.%20and%20Greenwald%20A.%20(1988).
%20%22Recent%20Perspectives%20on%20Unconscious%20Processing.%20Still%20No
%20Marketing%20Applications.%22%20Psychology%20and%20Marketing.%205%20(Winter).
%20337-353.&f=false
Iftekhar, H., Ayub, A., Razzaq, A., & Aslam, M. S. (2013). Detrimental Effects of Marketing
Practices on Consumers’ Buying Behaviors. Business Management Dynamics, 2(10), pp. 01-05.
Retrieved from www.bmdynamics.com on January 22, 2020
http://bmdynamics.com/issue_pdf/bmd110344-%2001-05.pdf
https://www.iiste.org/Journals/index.php/EJBM/article/view/263
Hussin, H., Hamdar, B., Farha, G., Boudiab, R., & Beyruti, N. (2013). Subliminal Marketing: An
Exploratory Research in Lebanon. Journal of Business & Management (COES&RJ-JBM), 1
(p.3), 2306-8043. Retrieved from www.researchgate.net on January 22, 2020
https://www.researchgate.net/publication/248380710_SUBLIMINAL_MARKETING_AN_EXP
LORATORY_RESEARCH_IN_LEBANON
https://www.psychologistworld.com/influence-personality/subliminal-advertising