AMAZON FBA

FIELD GUIDE
Your Guide To Product
Research, Listing
Optimization, Email
Marketing, Suppliers &
More.
 Index
Start Here……….……………………..…….. 3

Amazon Private Label Overview……………… 4

Product Research Criteria.…..……….….……. 5

Ideas For Differentiation……………………… 6

Supplier Contact Form…………………… 7 - 9

Listing Optimization…………………..… 10 - 11

Proven Email Follow-Up Sequence……… 12 - 14

Negative Review Response……………… 15

Tools I Use & Recommend………………..…. 16

Amazon Private
Label Overview
Product Research

Differentiation Analysis

Partner With Supplier

Create Listing

Ship Test Order

Launch Product

Repeat & Scale

 Product
Checklist
☐ Is there a problem that is not being solved?

☐ Can I be the premium brand?

☐ Sales distribution (multiple sellers making $4k+ per month)

☐ NO established brand in category

☐ Several sellers have <100 reviews & are making $$$

☐ 30% MIN profit margin (before ad costs)

☐ Do you have cash to afford first order and reorders?

☐ NOT a fading trend

☐ NOT easily breakable

☐ NOT electronic

☐ NOT consumable or harmful

☐ NOT restricted, patented or trademarked

 Ideas For
Differentiation
Design

Quality

Bundle

Images & Copy

Size

Weight

Packaging

Customer Service
 Supplier
Contact Form (1/3)
Dear [CONTACT NAME] ,

My name is [ENTER NAME], and I am the Purchasing Manager for

[COMPANY NAME].

We are an American consumer products company and we are

interested in your following product(s) listed on Alibaba:
[PRODUCT NAME]: [PRODUCT LINK]

Our company is looking to add [PRODUCT NAME] to our line of

products with the following requirements:

• Quality
• Color
• Weight
• Size
• Custom Logo & Position
• Design/ Aesthetic
• Bundling
• Certifications (Example: FDA Approved)
• Additional/ Other

PACKAGING:

• Type of packaging you desire (w/ photo)

• Product inserts
• Is the packaging described above included in the product
price?

Considering your factory is able to supply the product as

 Supplier
Contact Form (2/3)
SAMPLE:

Please provide the following for DHL Express Shipping to United

States Zip Code XXXX: (We are willing to cover sample shipping
costs)

• Total Price:
• Expected Delivery Time: 

 
PRICE:

Please provide pricing for the following Qty of Units:

• Price of 1,000 units:

• Price of 3,000 units:
• Price of 5,000 units:


SHIPPING:

What is the cost to ship the following quantities to the United

States by DDP air to Zipcode 90045

• Cost of 1,000 units:

• Cost of 3,000 units:
• Cost of 5,000 units:
 Supplier
Contact Form (3/3)
PRODUCTION TIME:

• Number of days to produce 1,000 units:

• Number of days to produce 3,000 units:
• Number of days to produce 5,000 units:

 

COMMUNICATION:

• Please provide your Wechat ID for further correspondence.


ATTENTION: Please DO NOT RESPOND to this message on

Alibaba. Please respond through our WeChat (@wechatusername)
or Skype (skypeid)

We plan to select a supplier and complete our initial purchase

within the next 3 weeks. We are currently communicating with
two other factories. After our initial order we will have repeat
orders and hope to source additional products with you in the
future as we expand our product line.

We are looking forward to your response,

[FULL NAME], Purchasing Manager

[COMPANY NAME]
 Description
Character Limit: 2,000

1. Benefits-based title.

2. Agitate pain point with a question.

3. Identify cause of pain.

4. “Imagine if” statement.

5. Introduce your product as the solution.

6. Support claim with features.

7. Differentiate yourself from your competition.

8. List key benefits.

9. State “risk free” promise.

10. Evoke scarcity.

11. Call-to-purchase.
 Email #1
Send Date: Order has shipped

Subject: Amazon Tracking Info

*insert GIF image here*

Thank you SO MUCH for your recent purchase!

Your order has been shipped and you can view your tracking
details here: [[LINK_SHIPMENT_TRACKING::Track your shipment]]

Also, here are 5 WAYS you can use X product…

If you have any questions or need anything at all don't hesitate to

reach out,

Name, Company
 Email #2
Send Date: Day of delivery

Subject: RE: Did You Get It?

Hello,

Recently, we have been dealing with some delivery men throwing

around our packages and I wanted to personally check-in to make
sure everything arrived perfectly?


If you have any issues at all please respond to this email ASAP and
we will do our best to make things right!

I would like to remind you about our 30-day money-back

guarantee.

If there are any issues whatsoever we will refund your entire order
within 30-days of your purchase.

We want you to know our family works very hard to ensure that you
and your family have the best experience possible.

Thank you for your patience and your support!



Name, Company Name
 Email #3
Send Date: 14 - 21 days after delivery

Subject: Do You Remember Me?

*insert GIF image here*

This is ______ from ______. How has your experience been so far?

We would GREATLY appreciate your feedback so we can improve

our product line and customer service.

If you experienced any issues at all, please respond to this email

ASAP and I will do my best to make things right.

Would you purchase again? Would you recommend us to a friend? 


Help the community by leaving an honest Amazon review by

clicking the stars below. This would mean SO MUCH to our small
business and future Amazon customers!


[[LINK_REVIEW_REQUEST_YELLOW_C_STARS]]

Seriously, THANK YOU again for your support and we truly wish
you the very best.

Name, Company Name

 
 Negative Review
Response
Dear [Customer Name],

We deeply apologize for the negative experience our product has

caused! We take our product quality seriously and want to let
you know that this is not a common occurrence.

We truly appreciate you giving our product a try and wanted to

let you know we have refunded your entire purchase amount.
You should see the refund on your Credit Card in the next few
days. We know it’s a hassle to take time out of your day to go
to the post office so there is no need to send us back you
product. We don’t want to waste your time.

We are also sending you a replacement product COMPLETELY FREE

of charge. You should be receiving your new [Product] within the
next few days!

We hope this helps change your mind about our product and
company. If there’s anything else we can do don’t hesitate to
reach out!

Thank you,

[Your Name]
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