Mobile Kids Spa Business Plan

[NAME OF COMPANY]

BUSINESS PLAN
[Date business plan issued]

Contact: [name], CEO [or President]

[Address]
[Phone no. & fax no.]
[Email]
[Web site]

The information contained in this business plan is confidential and proprietary to [NAME OF COMPANY] (the
“Company”) and is intended only for the persons to whom it is transmitted by the Company or its representatives.
Any reproduction of this document, in whole or in part, or the divulgence of any of its contents without the prior
written consent of the Company, is prohibited.

This is a business plan. It does not imply and shall not be construed as an offering of securities. Persons
interested in pursuing an investment should contact their professional advisors.

Business Plan Copy No. _______

 Confidentiality Agreement

The undersigned reader acknowledges that the information provided by [NAME OF COMPANY] in this
business plan is confidential. Therefore, the undersigned reader agrees not to disclose any of such
information without the express written permission of [NAME OF COMPANY].

It is hereby acknowledged by the undersigned that the information to be furnished in this business plan is
in all respects confidential in nature (other than such information which is already in the public domain
through other means) and that any disclosure or use of same by the undersigned may cause serious
harm or damage to [NAME OF COMPANY].

Upon request, this document is to be immediately returned to [NAME OF COMPANY].

Signature

Print Name

Date
[NAME OF COMPANY]
BUSINESS PLAN

EXECUTIVE SUMMARY

(NOTE: The Executive Summary is the section of the business plan in which you give an overview
of the business, its present status and future direction, and highlight the key points and the
purpose of your business plan. This section should be written after the rest of the business plan.)

Company Background

[NAME OF COMPANY] (the “Company”) is a [describe, e.g. “a corporation incorporated under the laws of
the State/Province of ___________”, “a sole proprietorship owned and operated by _____________”]
which has been engaged in the business of ____________________ for the past ____ years.

[Or for new companies:]

[NAME OF COMPANY] (The “Company”) is in the process of being formed/created as a [describe, e.g. “a
corporation incorporated under the laws of the State/Province of ___________”], for the purpose of
providing a full range of in-home beauty services and products to our clientele.

The business will be managed by ______________, who has _______ years of experience as a beauty
professional and has created a large clientele of loyal customers through his/her skill, hard work and
personal attention.

Mission

The Company is a full-service mobile beauty company that consistently provides excellent customer
service, quality products and a fun, creative environment at a competitive price. Our staff is encouraged to
be creative and offer their ideas, and the Company respects and rewards creativity, hard work and
dedication to the customers and to the success of the business.

Objectives

[Set out the short-term and long-term objectives of the company with respect to sales, profits, growth, etc]

Capital Requirements

According to the opportunities and requirements for the Company described in this business plan and
based on what we feel are sound business assumptions, our [start-up / first year / total] capital
requirements are estimated at $_____________ by ____________ [date]. To achieve our objectives, the
Company is seeking $__________ in loan financing. The loan will be repaid from the cash flow of the
business, and will be secured by the Company’s assets. The owners will also provide personal
guarantees as further security for the loan.
 I. COMPANY OBJECTIVES

(NOTE: This section sets out the corporate objectives, mission statement, current phase of your business,
and the company’s goals and objectives for future growth.)
1.1 Goals & Objectives

The Company’s goals with respect to the business are to provide a range of high quality beauty
treatments and other beauty products and service to our customers in the privacy of their own
home/office, at a competitive price that will encourage return and repeat business and help us achieve
profitability.

The Company feels that the business represents a unique concept that targets a new and growing
market. We expect that market to respond and anticipate significant growth over the next ____ years. Our
goals are to create a reputation for quality, consistency and security (___________ safety), which will
make us a leader in the market.

1.2 Past Achievements

[Describe the companies past successes in the industry]. The Company’s owners and managers have a
combined total of ______ years of experience in the industry, and bring to the business their expertise,
professionalism and dedication to customer service.

1.3 Vision / Mission Statement

By _____________, the Company will be a highly visible competitor and a leader in providing a full range
of high quality beauty services and a professional line of retail products to our clientele. In order to
achieve this vision, the Company commits to the following:

1.4 The Market

[Briefly outline the market and available customer base in the area, the number of competitors already
servicing that market, and the reason(s) why customers will choose your business over the competitors]

1.5 Keys to Success

The keys to the success of the business are:

• Obtaining a highly visible marketing campaign and offering convenient in-home beauty
services.
• Providing high quality professional beauty services in the environment of the client’s own
home which is relaxing and enjoyable for our clients.
• Offering our clients a wide range of services in the location of their choice, and providing
extended business hours for clients who are unable to book appointments during regular
office hours.
• The reputation, expertise and skill of the owner(s) and other estheticians/cosmetologists.
 II. DESCRIPTION OF PRODUCTS & SERVICES

(NOTE: In this section, describe your current products and services, what features or offerings set
your products and services apart from your competitors, R&D plans, future enhancements,
production and distribution strategies. Include data on proprietary processes, patents,
copyrights, etc, which make your products unique.)

2.1 Facilities & Operations

(Modify this section as it applies to your situation: Lease negotiations are (underway / completed) for the
new office, which is comprised of _______ square feet and is strategically located at
________________________. The location will be our main office, not for clients.

2.2 Products & Services

The business will be an upscale full-service mobile beauty company, offering a wide range of services
catering to clients in their own home/office that will include:

• Manicures, pedicures, nail art decoration

• facials, massage

• Ear and body piercing

• Professional lines of body and nail products

• Jewelry and hair accessories and appliances

• [List any other services to be provided and products being sold].

2.3 Future Plans & Opportunities

(Describe future plans for additional services, products and new opportunities that the company is looking
at expanding into)
 III. MARKET ANALYSIS & MARKETING PLAN

(NOTE: Use this section to identify your current market (if an existing business) and/or your target
market (for new or expanding businesses), the growth potential of the market, market share,
competitors and their products and services, factors which impact your business (such as
seasonal sales, niche markets, etc). This section will also be where you outline your marketing
plan (sales, advertising, PR).

3.1 Industry Analysis

(Some market research will be required for this section - look at national and regional trends, revenues,
population growth, etc. This type of information is vital to lenders and potential investors - they will require
facts, figures, and projections from professional business analysts.)

3.2 Target Market

(Set out demographics for your target market - age range, gender, education level, income level, etc - to
create a profile of your target market segments.)

3.3 Competitors

As of the date of this business plan, there are approximately _______ mobile beauty companies operating
in the _______________ area. Although this presents an obvious challenge in terms of market share, it
also indicates the presence of a large, strong potential.

3.4 Competitive Strategy

There are three major ways in which we will create an advantage over our competitors:

• Name identity, quality and novelty.

• High employee motivation and good sales attitude.
• A complete package of innovative products and services delivered by skilled
professionals.

Many regular beauty salons in the area offer only one or two types of services. This means that
customers often have to travel to salon and bring their kids to the spa if the spa allows children.

The Company will offer a unique and innovative mobile beauty business servicing client’s in their own
relaxed environment, at competitive prices. We come to them, saving the client valuable time by offering
in-home beauty treatments and spa parties. We intend to compete by pricing our services competitively
with the broad range of salons, which do not offer in-home beauty/spa services. We want to offer a
medium-priced solution for clients who can’t afford a high-end luxury salon, and we will come to them.

The mobile beauty atmosphere in the client’s home/office will be a fun and relaxing one where the clients
children can kick back and enjoy being pampered in the relaxing environment of their home. The
advantage our mobile business will have compared to other regular spas is our clients can enjoy a social
opportunity as well as a beauty experience.
3.5 Marketing Strategy

The Company’s marketing strategy is simple - satisfied clients are our best marketing tool. When we
leave the client’s home she/he will have a new look, and with a new look, he/she is advertising our name
and quality to the public. Each of the beauty professionals who have been hired for the mobile beauty
company has a core group of loyal clients that we anticipate will follow their favorite beauty professional
by receiving their treatments in their home. Most of our new clients will be word-of-mouth referrals from
existing clients.

Since we are a unique mobile beauty business catering to clients in their own environment we do not
anticipate any problems receiving free press.

(Describe any forms of advertising the company will be using to launch the new mobile beauty company,
whether print media (advertising in local newspapers and business publications), broadcast media (TV &
radio ads), Yellow Pages and other forms of advertising, special discounts and promotions, rewards
programs for referrals, etc)

IV. MANAGEMENT & ORGANIZATION

4.1 Management

The mobile beauty company will be managed and operated by ____________________, the owner(s) of
the business. The owner/operator(s) will manage the business in a creative and innovative fashion so as
to generate very high levels of customer satisfaction and to create a working climate, which allows our
staff to attain a high degree of personal development, fulfillment and financial reward.

The management team is comprised of the following individuals:

Name of Person
Background, experience, expertise and skills, any other relevant information

4.2 Personnel Plan

The Company will hire ____ (full-time/part-time) receptionist(s) who will make appointments, and receive
payment for services and products. The receptionist(s) will be the only salaried employee(s).

The rest of the mobile beauty staff will initially consist of ____ nail technician(s), ___ facialist(s), ____
massage therapist(s), ____ body piercing artist(s), ________________________ (list any other).

All of these staff members will be contract workers and will be paid a commission based on revenues
each generates. Of these, ________________ will be full-time and _______________ will be part-time
(## hours per week).
 V. FINANCIAL PLAN

(NOTE: Use this section to describe (for existing businesses) or project (for new or expanding
businesses) your company’s capital requirements, projected profits or losses for the next 1-5
years, the intended use of proceeds from your fund raising efforts, if raising money through
investors.)

5.1 Important Assumptions

The Company’s goal is to be profitable by _________________. As the hired beauty professional already
have an existing client base, that goal should be attainable.

The financial plan depends on a number of important assumptions:

We expect revenues to grow at an annual rate of ___%, with an increase of ___% in November and
December, based on historical trends. Estimates for sales revenue and growth are intentionally low, while
anticipated expenses have been estimated on the high side to allow for a worst-case scenario.

Cost of goods sold is not included in the calculation of net sales because most sales will come from
services. However, we have included all costs in the operating expenses area of the profit and loss
statement. Product sales make up only ___% of our market, and therefore we have intentionally
estimated these sales on the low side.

5.2 Start-Up Requirements

Start-up capital will be used for the design, equipment required by the mobile beauty business. Design,
print material are estimated at $________________, and mobile equipment will cost approximately
$____________.

START-UP EXPENSES $
Vehicle
Vehicle lettering
Marketing
Equipment

Other
Total Start-Up Expenses

Start-Up Assets Required

Cash Balance on Starting Date
Other Current Assets
Total Current Assets

Long-term Assets
Total Assets
TOTAL REQUIREMENTS
Dividend Payout