ABSTRACT

The marketing mix is the combination of the marketing variables that a firm

employs with the purpose to achieve the expected volume of business
within its market. In the sale of goods, four variables compose
the marketing mix (4 Ps): Product, Price, Point of sale and Promotion

In the case of providing services, three further elements play a role:

Personnel, Physical Evidence and Processes (7 Ps). The marketing mix
must be addressed to the consumers as well as to the employees of the
providing firm. Furthermore, it must be interpreted as employees 

INFORMATION

The marketing mix deals with the way in which a business uses price,

product, distribution and promotion to market and sell its product.
The marketing mix is often referred to as the "Four P's" - since the most
important elements of marketing are concerned with: ... Price - how much
the customer pays for the product.

A marketing mix consists of a combination of factors that a business can

control in order to influence consumers to purchase its products. 

By strategically manipulating these factors and continuously optimizing

them, businesses can better serve their customers; in turn, boosting their
bottom lines.

Marketing mixes are comprised of the four P’s of marketing

— product, price, promotion, and place.
Objectives of the study

Marketing objectives are goals set by a business when promoting its

products or services to potential consumers that should be achieved within
a given time frame. In other words, marketing objectives are
the marketing strategy set in order to achieve the overall
organizational objectives.

Marketing objectives are goals set by a business when promoting its

products or services to potential consumers that should be achieved within
a given time frame. In other words, marketing objectives are the marketing
strategy set in order to achieve the overall organizational objectives. A
company's marketing objectives for a particular product might include
increasing product awareness among targeted consumers, providing
information about product features and reducing consumer resistance to
buying the product.

Limitations of the study

The Marketing Mix does not consider client behavior, but it is internally
oriented.The Marketing Mix considers clients as passive; Does not allow
interaction and cannot capture relationships. The Marketing Mix does not
take into account the unique elements of service marketing.Product is
indicated in the singular, but most companies do not sell a product in
isolation. Sellers sell products, product lines or brands, all interconnected in
the mind of the consumer.The Marketing Mix does not mention building
relationships with the consumer that has become a major marketing focus,
or the brand experiences that consumers buy.
RESEARCH METHODOLOGY

(A) RESEARCH DESIGN

QUALITATIVE AND QUANTITATIVE

(B)DATA TYPE

 Primary
 Secondary

(C) RESEARCH TOOL

PRIMARY DATA – QUESTIONNAIRE

SECONDARY DATA – ONLINE AVAILABLE DATA

(D) SAMPLE SIZE

DECIDE LATER ON THE BASIS OF POPULATION SIZE

(E) SAMPLING TOOL

RANDOM SAMPLING PROBABILITY SAMPLING OR ANY OTHER

(F) STATISTICAL TOOL

MEASURE OF CENTRAL TENDENCY, PERCENTAGE , CO-RELATION,

T-TEST, ETC
 Recommendation & Conclusion

 To study about the HYBRO FRESH DELI, how they operate in the market.
 To study the 4 P’s on hybro fresh deli in powai.
 Studying the strategy used hybro fresh deli to compete in the market.
 To study the overall operating methods used by hybro fresh deli to link in powai
area.
 To understand how they cover all area in Mumbai under one network.
 A SYNOPSIS ON THE TOPIC

A STUDY ON

UNDERSTANDING MARKETING STRATEGIES USED BY HYBRO FRESH DELI

POULTARY BRAND BASED IN CHANDIVALI MUMBAI.

(FOR THE DEGREE OF THE BACHELOR OF MANAGEMENT STUDIES)

UNDER THE GUIDENCE OF

SINHGAD COLLEGE OF COMMERE

PLOT NUMBER126, MHADA COLONY,

CHANDIVALI, MUMBAI – 400072

ACADMEIC YEAR 2019-20

SUBMITTED TO:

“MUMBAI UNIVERSITY”
1 ABSTRACT

2 INTRODUCTION

3 OBJECTIVES OF THE STUDY

4 SCOPE OF THE STUDY

5 LIMITATIONS OF THE STUDY

6 COMPANY DETAILS

7 RESEARCH METHODOLOGY

8 CONCLUSION & RECOMMENDATION