Impact Of Brand Positioning And Brand

Loyalty On Consumer Behavior.

Comparative Study Between Apple and
Samsung
Dear respondent, I Amrit Pal Student of Bachelor of Business Administration declare that the
project work entitled “Impact Of Brand Positioning And Brand Loyalty On Consumer Behavior.
Comparative Study Between Apple and Samsung” submitted to D.A.V College (Abohar). The data
given by you will not use for any other purpose it will be used for this project only. So, I request
you to fill this questionnaire.
* Required

Q1. Respondent Profile

Please Tell Us something About yourself, To help us to understand You Better

1. 1.1 Name (optional)

2. 1.2 Place

3. 1.3 Gender

Mark only one oval.

Male

Female
4. 1.4 Income

Mark only one oval.

Less than 1 lakh

1lakh to 2 lakh

More than 2 lakh

None

Other:

5. 1.5 Age

Mark only one oval.

5-15

16-25

26-35

36-45

more than 45

6. 1.6 Qualification

Mark only one oval.

Matrices

Under Graduate

Graduate

Post graduate
7. 1.7 Profession

Mark only one oval.

Student

Business man

Self Employee

Professional

Employee

Other

8. Q2. Which of the following brand do you own/used? *

Mark only one oval.

Apple

Samsung

9. Q3. Which do you think is a strong brand according to you? *

Mark only one oval.

Apple

Samsung

10. Q4. Are you a brand loyal customer? *

Mark only one oval.

Yes

No
11. Q5. What Kind of Brand Loyal Customer you are? *

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Hardcore Loyal (Those buyers who buy only one brand all the time )

Split Loyal (Those customers who are loyal to two or three brands)

Shifting Loyal ( Those customers who shift from one brand to other)

Switcher ( Those who show no loyalty to any brands.)

12. Q6. Which Brand Would you prefer more among? *

Mark only one oval.

Apple

Samsung

13. Q7. Which Brand Product has better features? *

Mark only one oval.

Apple

Samsung

14. Q8. What Thing that comes to your mind when you hear the brand name Apple? *

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Value for Money

Innovation

Status Symbol
15. Q9. What Thing that comes to your mind when you hear the brand name Samsung?
*

Mark only one oval.

Value for Money

Innovation

Status Symbol

16. Q10. Do you associate your brand with Social Class? *

Mark only one oval.

Yes

No

17. Q11. Which Social Class do you think that your brand Belong/Reflect? *

Mark only one oval per row.

Lower Class Middle Class Upper Class

Apple

Samsung

18. Q12. Do you think these brand Provide Value for Money? *

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Yes No

Apple

Samsung
19. Q13. How Would you rate the Quality of These brands *

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Exceptional Above Average Medium Below Average Poor

Apple

Samsung

20. Q14. Would you switch to another brand while buying a new product? *

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Yes

No

21. Q15. Would you recommend the brand you use to others? *

Mark only one oval.

Yes

No

22. Q16. Do you Consider your brand more than a product for you? *

Mark only one oval.

Yes

No
23. Q17. I preferred this brand because *
Rank them based upon your priority.

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1 2 3 4

Demonstration Effect

It is a leading brand

Perceived Quality

Brand Visibility

24. Q18. How much do these Factors effect your Decision of buying Electronic
Products? *
Rate them From 1 to 5 where 1 mean Strongly Disagree and 5 mean Strongly Agree.

Mark only one oval per row.

1 2 3 4 5

Status

Affordibility

Functionality

Brand Image

Advertisement

25. Q19. Do Advertisement affect your purchase decision *

Mark only one oval.

1 2 3 4 5

Strongly Disagree Strongly Agree

26. Q20. What Kind of Advertisement Attract you most *

Mark only one oval.

Social Ads (Ads Containing Social Message)

Humor Ads (Ads that make you laugh)

Endorsement Ads (Ads given by your favorite Star/Public Figure)

Emotional Ads (Ads that trigger Emotions inside you)

27. Any Suggestions?

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