PARTICULARS NYKAA SEPHORA THE BODY SHOP

Presence Omnichannel presence Omnichannel through Omnichannel presence

having more than 60 nnnow website presence
stores having about 50 stores
Target  Earlier  Women,18-35  Target audience is 20-
audience Nykaa's core targ and men 20-40+ 55 year old women
et audience is the  Working/student  Range from middle to
22–35 age group  Middle to high upper class who are
 Now focussing on class both women and men
mass market
Product Minimalistic, soft and Bold, classy and usage of Minimalistic but vibrant styling
styling soothing colors used metallic props and with usually some organic props
(minimalistic/ background
quirky/ bold
etc.)
Campaigns Number of campaigns are There are no campaigns  First Television Advert
more and focus on Indian performed by Sephora in in India in 2019
Market is much stronger India.  Brand ambassador –
than other international Shraddha Kapoor
brands
Social media Holds various social media Doesn’t have Body shop uses social media for
handles account such as one for specific page on promotions, bloggers reviews,
(frequently products and other for YouTube FOR tips and tutorials etc.
active/ beauty book on Instagram Indian target
blogger market
association
etc

Sustainabiliy Nykaa has recently Sephora has  One of the few brands

started introduced which uses natural
using sustainable packagi sustainable ingredients in its
ng solutions, with practices in its products
cardboard and paper offices and  Enrich Not Exploit
bubble wrap distribution Commitment by The
centres in US but Body Shop includes 14
no practices in targets towards
India are used sustainability