WAFL FRANCHISE

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 WAFL WORLD EXPANSION

NOW IN PAKISTAN
ALREADY PRESENT
COMING SOON

RUSSIA SINGAPORE

BANGLADESH MALAYSIA

BELARUS VIETNAM

KAZAKHSTAN THAILAND

SRI LANKA CAMBODIA

LEBANON PHILIPPINES

MONGOLIA INDONESIA

NEPAL AUSTRALIA

INDIA NEW ZEALAND

WAFL MENU
MENU
Freshly made right in front of customer’s eyes, we serve the best quality waffles made with premium
quality eggless halal premixes. We have the largest waffle menu available in Pakistan, where people
enjoy sweet waffles but to meet the new trend in Savory waffles and to match the customer’s taste,
we introduced our Savory menu.
Our menu is suitable for all age groups starting from Hong Kong and Belgian WAFL for kids; we have
options available for health conscious people who can have WAFL Sandwiches made with fresh
vegetables and tender WAFL dough. We have options available for Pizza lovers as well; our WAFL Pie
is one of a kind with people’s favorite pizza fillings and not to forget our best seller WAFL Corndog
which is not only a hot dog but has original tastes of veg or non-veg sausages in fresh WAFL Dough.
Although internationally we serve both Veg and non-Veg options, but for Pakistan market we have
developed a special Only Veg menu which is available already in several WAFL outlets in Pakistan.
Fresh and healthy meals from WAFL, helps to be fit, active and cheerful. All in all, WAFL is about great
taste for sure, but there is much more sense in fact.
WAFL menu is available in two options, namely: LIMITED MENU and FULL MENU. The Express menu is
designed to fit in small spaces and has our Sweet and Savory waffles available in a limited number.
Full menu is designed for bigger spaces, which includes all the Sweet and Savory items along with Full
day breakfast menu.

DELIVERY
Online order delivery is an excellent way to increase your sales. With the help of special WAFL
Packaging, we deliver food in fresh conditions to the customers. WAFL support team customizes all
business processes with most popular Delivery services and train you on how to cooperate with them
further. We work with Eat Mubarak, Zomato, Swiggy, FoodPanda and Uber Eats.
 WAFL KEY PRODUCTS
HONG KONG WAFFLE
WAFL™Hong Kong is a real masterpiece among desserts.
Adults and children will definitely enjoy delicious hot
waffles with whipped cream and fruits, ice-cream and
chocolate, and more than 20 mixes.
WAFFLE PIE
Unique recipe. Unusual pie with most popular fillings and
salt dough. Fantastic taste. Nobody is limited to one pie.
WAFFLE SANDWICH
Fresh vegetables and patty on crispy waffle with
different types of sauces. WAFL™ Sandwich is real game
changer. It is perfect for foodies who eat on the go.
CORNDOG
Corndog is one of our bestsellers! Absolutely NO buns, NO
deep-fried batter! Beloved fillings with amazing
ingredients in tender and salt WAFL™ dough.
 BELGIAN WAFFLE HOT DRINKS
Belgian waffles are light, tender and fluffy on the Always freshly brewed coffee, hot chocolate and a
inside with just the right amount of crisp on the outside. large number of types of tea
Top with our best toppings for an extra special meal!

COOLERS MILKSHAKES
WAFL™ Coolers are best for hot summer. Ice, soda and Made with real bitz! Our WAFL™ Shakes are irresistibly
sweet toppings with piece of lime will make you feel totally delicious and totally unique.
refreshed.
 PACKAGING AND UNIFORM

© 2019 LLC My Business. All rights reserved.

© 2019 LLC My Business. All rights reserved. mybusiness.consulting 11
 WAFL CAFÉS
WAFL CAFÉ
Concept: Delivery/Dine-in/Take Away
Menu: Full
Space Requirement: 500Sq. Ft. and Above
Electricity load: 20kW
Water and sewage: Regular

*All local taxes are applicable.

Extra expanses possible: rent security deposit, frights charges,
legal and accounting and etc.

WATCH THE VIDEO

ABOUT WAFL CAFÉ

Total
Investments

50000 USD
approx*

WAFL EXPRESS CAFÉ

© 2019 LLC My Business. All rights reserved.

 WAFL ISLAND/FOOD COURT
WAFL ISLAND
(FOOD COURT)
Concept: Delivery/Dine-in/Take Away
Menu: Full
Space Requirement: 150-200Sq. Ft.
Electricity load: 20kW
Water and sewage: Regular or Autonomous

*All local taxes are applicable.

Extra expanses possible: rent security deposit, frights charges,
legal and accounting and etc.

Total
Investments

45000 USD
approx*

WAFL EXPRESS CAFÉ

© 2019 LLC My Business. All rights reserved.

 WAFL OPEN AIR CAFÉ
WAFL OPEN
AIR CAFÉ
Concept: Delivery/Dine-in/Take Away
Menu: Full
Space Requirement: 2000Sq. Ft. and Above
Electricity load: 25kW
Water and sewage: Regular
*All local taxes are applicable.
Extra expanses possible: rent security deposit, frights charges,
legal and accounting and etc.

WATCH THE VIDEO

ABOUT WAFL OPEN AIR CAFÉ

Total
Investments

50000 USD
approx*

WAFL EXPRESS CAFÉ

© 2019 LLC My Business. All rights reserved.

WAFL MAIN ADVANTAGES
Sweet menu

Savoury menu

Breakfast menu ₹2,07,60,000

Branded kitchen equipment

Training cources & personal trainer

Kitchen operational standarts & guides

Brand book, registered trademark

Intellectual property

Marketing strategy & regular support

Local customer website

Sweet Menu
Expert view of selected location
₹2,07,60,000
Individual project design

Serving operational standarts & guides

Audit
Sweet Menu ₹2,07,60,000
Supply & sourcing

Facilitation (R&D, menu development)

Sweet Menu
Online service desk and support 24/7
 OBJECTIVES OF WAFL

+50
outlets till the end of 2025 across Pakistan

In 2020, WAFL plans to strengthen its position in the Pakistan market. It have already entered the
markets of other SAARC countries, in particular Nepal, Bangladesh, Sri Lanka and India and
Maldives. Access to these markets was through the sale of the master franchise. Also, in the 2020,
it is planned to enter the markets of ASEAN countries through the opening of Singapore's office. In
total, the number of open outlets in South and South-East Asia will be increased to 500 units
within 5 coming years.
 FRANCHISES FEEDBACKS
It was my first visit to WAFL store when I decided that i want to spread this
fusion of sweet and savoury waffle among my close relative and friends
and that was when I decided to be a part of WAFL family.

It was really impressive the kind of support I received in each step from my
thought of being a part of it to the amazing store I have today. I owe it to
each one of them.

From training to clearing any doubts through video conferencing they all
are just one call away to clear any issue. I got support in each step while
setting up WAFL outlet in my city.

I was overwhelmed how professional and helpful there trainers were.

Staff’s were really trained well in each departments and was provided with
all the helps they require.

And even after when training was over they are always in touch for the
time in need or for any confusion and guidance.

As I have always been a waffle enthusiast, such products always

grab my attention. One day while going through Facebook posts,
I came across a WAFL video, which lead to my further interest in
this company.

I was looking for a new venture, and when I came across WAFL, I
instantly knew that this was something my city can fall in love
with. I was sure that the food products that WAFL offered will be a
huge hit with public because of its uniqueness.

One fine day I went to try out one of a WAFL store, and soon, I
opened first outlet in my city. That is how much I got attracted
with the product. I went for a training session, which was very
helpful. Also the outlet design wouldn’t have been what it is,
without WAFL’s assistance. WAFL has always sent be the best of
trainers, specially during an event. They made sure that
equilibrium in the service was maintained.

Because of the freshness of the concept, I could see the curiosity

in the public’s eye. This led to a successful opening. The concept
took my heart away. But also, it does serve finger licking food.

I look forward for further association with the franchise. I do plan

Sweet Menu
to open more outlets throughout region, and expect full support
from the WAFL team.
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