BREAKING BRAND 2

TEAM: CORPORATE MANIACS

SITUATION ANALYSIS

1 DOMINATING LOCAL GIANTS

2
LEAST CUSTOMER LOYALTY/ ACKNOWLEDGEMENT

3
WEAK BRAND EXPOSURE
CORE PROBLEM

TAKE INDIA AS A SCENARIO

CASE 1 WHERE BURGER KING INDIA HAS CUSTOMIZED MENU FROM PRICE
RANGE OF 50 RUPEES TO BEYOND

BK-BD-
with
same old
patty
with no
sauce &
no flavor
CASE 2 WHAT DOES THE LOCAL DEMANDS?
JUICER PATTY, MORE SAUCE ALONG WITH AFFORDABLE PRICE

FULFILLS
CRITERIA

EXPECTATION VS REALITY
TASK IN HAND:
CREATE A
MARKET
CAMPAIGN FOR
BURGER KING
BANGALADESH
 BIG IDEA
TAKING BURGER KING
BANGLADESH BACK TO THE
ROOTS-
ENJOY BURGER KING IN YOUR
WAY! For Real this time!
FIRST ORDER OF BUSINESS

PRIORITY 1 Never get Bored! –

• Fully customizable burgers in terms of patty,
sauce, spice levels, toppings, extras (for say
somebody wants ice cream in their Burger-
MAKE IT HAPPEN!)
• Diversify the Product Line as well. Each BURGER
will have a small crown with one’s name in it.
Buffet line for Burger Additions like pickles,
Cheese, crust, Biryani etc. no matter how exotic
it is.
Poster Planning
Open Kitchen- Dinner & a show anytime!
Beauty lies in making food than eating it.
 Redefining the Interior- Go for a more tech Savvy Modern Empire Look. Each
PRIORITY 2 restaurant will have VR gaming zones. Link-
https://www.digitaltrends.com/cool-tech/worlds-high-tech-restaurants/
THE BURGER KING APP
• The Burger King App-

• Design your Burger.

• Design your Burger.
• Track your Burger.
• Track your Burger.

• Pie loyalty rewards program.

• Pie loyalty rewards program.

• Food War GAME ( Clash of Clans sort of)

Make the Customer feel valued. Customers will design
their food Burger on our app & they will share these with
their friends. Burger King will also upload these designs
on their digital platforms, website, app for voting. The
highest voted Burger will be on our official menu &
creator will get rewards.
 • Disruption at its Best- Order at anytime from
PRIORITY 3 anywhere- e.g. Burger King Hotspots
• There will be Burger King Mobile in prime
locations near universities, schools, Office places
etc. (Batmobile) for a deal of 6months-1year (with
the view of sales increase).
• Orders can be done by BK App, Messenger Order,
Text Order, Bkash Order, Pathao Order, Shohoz
Order, Food Panda Order.
PRIORITY 4 Categorized for special days/occasions like-
• Date Nights every Thursday.
• Couples if wants to make their own burger, they
will have a station to do so. They get the
experience & also enjoy quality time.
• Weekend offers along with discounts during
national holiday.
3 BURGER KING POINTS in
the 3 international
Airports of our country to
attract foreign customers
with a more familiar
name.
 10 Customized Burger king MINIs
throughout the Dhaka city to fulfill
your hunger on-the-go

IN YOUR SERVICE, BECAUSE YOU ALL ARE

KINGS!
 Leaflets/ Digital
Posters Billboards

Social
CAMPAIGN PLAN Taste
Testing Media Ads

Membership Collaboration
cards/ with Gaming
Coupons Companies
• SOCIAL MEDIA ADS IN FACEBOOK, INSTAGRAM,
YOUTUBE WOULD GRABE ATTENTIONS EASILY.
• LEAFLETS/POSTERS CAN BE SPREAD ALL OVER THE
AREAS WHERE THERE ARE OULTETS.
• TASTE TESTING IN DIFFERENT EVENTS ENABLING
PEOPLE KNOW ABOUT THE CHANGES IN FLAVORS.
COLLABORATION WITH GAMING COMPANIES CAN ATTARCT A HUGE RANGE OF
YOUNG GROUP OF CUSTOMERS

FROM THE VIEW OF BANGLADESHI TRAFFIC DIFFICULTIES-

• PLAYING ADS IN THE DIGITAL BILL BOARDS COULD ALSO ATTRACT MOST OF
THE WORKING GROUP CUSTOMERS HENCE RESULT INTO SALES GROWTH.
 • TO ENSURE CUSTOMER LOYALTY A
SCOPE OF MEMBERSHIP CARDS WILL
BE OFFERED AFTER REACHING
AROUND 15 BURGERS A MONTH.
• COUPONS CAN BE DISTRIBUTED TO
THE TARGETED 20 UNIVERSITIES
INLUDING NSU, BRAC, IUB ETC.
REACHING OUT AT LEAST 23000
STUDENTS
FINANCIALS
New Outlet
Average
Social Media Category
amount
Boost Space 2 lakh
Days (per Total Furniture 4.5 lakh
Target location Amount total (Dollars)
month) (taka) Employee 1.2 lakh
inside Dhaka 10$ 22 220 20000
Others 80,000
Outside Dhaka 10$ 20 200 18000
Total 8.5 Lakh
Total 38,000 (appr.)
10 New Outlets 90 lakh (appr.)

Renovations
category amount per outlet number of outlets cost per item total
open kitchen 1 4 25,000 1 lakh
Display 3 8 33,000 8 lakh
Gaming tools 2 5 20,000 2 lakh
Total 11 Lakh
 Mini Kings Total Expenses
Pickup 5 lakh 10 Outlets 90 Lakh
Decorations 1 lakh
Employee 0.5 lakh Offers, Discounts 3 Lakh
Maintenance 0.5 lakh Coupons 2 Lakh
Total 7 Lakh
Social Media boost 40k/ Month
Total (10 vans) 70 lakh
Advertisement Renovations 11 Lakh
Poster 50,000 Mini Kings 70 Lakh
App design 20,000
Billboards 2 lakh Advertisement 5.3 Lakh
Digital billboards 2.5lakh
Total 1.9 Crore(appro)
Leaflets 10,000
Total 5.3 Lakh
 Profit Turnover

Inside Dhaka Outside Dhaka Burger King

• 630 burger MINIs Airports TOTAL
• 1200 burger
sales per day • 500 burger sales •2480 burger
sales per day • 150 burger
per day sales a day
sales per day
• 96000tk • 50000tk • 40000tk • 12000tk •55 lakh
profit per taka
profit profit per profit per
day day day profit per
per day month
THE KING RULES THE
FLOOR AGAIN!
THANK YOU

BREAKING BRAND 2 | TEAM CORPORATE MANIACS