CSR- DELIMITING THE BOUNDARIES

A Rough Draft submitted in partial fulfilment of the course CORPORATE

LAWS-II, 8th SEMESTER during the Academic Year 2019-2020

SUBMITTED BY:
Shreya Sinha
Roll No. - 1648
B.B.A LL.B

SUBMITTED TO:
Mrs. Nandita S. Jha
FACULTY OF CORPORATE LAWS-II

FEBRUARY, 2020
CHANAKYA NATIONAL LAW UNIVERSITY, NAYAYA NAGAR,
MEETHAPUR, PATNA-800001
 INTRODUCTION

In today's socially conscious environment, employees and customers place a premium on

working for and spending their money with businesses that prioritize corporate social
responsibility (CSR). CSR is an evolving business practice that incorporates sustainable
development into a company's business model. It has a positive impact on social, economic
and environmental factors.
Katie Schmidt, the founder and lead designer of Passion Lilie, said CSR can positively
impact your business by improving your company image, building your brand and motivating
you as a business owner. "What the public thinks of your company is critical to its success,"
Schmidt told Business News Daily. "By building a positive image that you believe in, you
can make a name for your company as being socially conscious."
As the use of corporate responsibility expands, it is becoming extremely important to have a
socially conscious image. Consumers, employees and stakeholders are beginning to prioritize
CSR when choosing a brand or company. They are holding corporations accountable for
effecting social change with their business beliefs, practices and profits.
"A robust CSR program is an opportunity for companies to demonstrate their good corporate
citizenship … and protect the company from outsized risk by looking at the whole social and
environmental sphere that surrounds the company," said Jen Boynton, CEO of B Targeted
Marketing Co. To illustrate how critical social responsibility has become, previous research
by Cone Communications found that more than 60% of Americans hope businesses will drive
social and environmental change in the absence of government regulation. Nearly 90% of the
consumers surveyed said they would purchase a product because a company supported an
issue they care about. More importantly, roughly 75% will refuse to buy from a company if
they learn it supports an issue contrary to their own beliefs.
Consumers aren't the only ones who are drawn to businesses that give back. Susan Cooney,
head of global diversity, equity and inclusion at Symantec, said that a company's
sustainability strategy is a big factor in where today's top talent chooses to work. "The next
generation of employees is seeking out employers that are focused on the triple bottom line:
people, planet and revenue," said Cooney. "Coming out of the recession, corporate revenue
has been getting stronger. Companies are encouraged to put that increased profit into
programs that give back." In addition to a better company image, Schmidt said sustainable
development can help your business financially. For example, using less packaging and less
energy can reduce production costs.

AIMS AND OBJECTIVES

The Aims and Objectives of this project are:

1. To study the necessity of Corporate Social Responsibility.
2. To study the impact of delimiting the boundaries of CSR..
.

HYPOTHESIS

The Researcher has considered the following hypothesis:

1. Boundary is an important, yet under-analysed concept, as it specifies the limits of
accountability: what activities stakeholders may expect an organization to report on.
The adoption of a narrow boundary will omit many impacts from disclosure, reducing
the usefulness of CSR reports.

RESEARCH METHODOLOGY

For this study, doctrinal research method was utilised. Various articles, e-articles, reports and
books from library were used extensively in framing all the data and figures in appropriate
form, essential for this study.
The method used in writing this research is primarily analytical.

TENTATIVE CHAPTERIZATION

1. Introduction
2. Boundaries of CSR
3. Delimiting the Boundaries
4. Conclusion
 BIBLIOGRAPHY

1. https://www.tandfonline.com/doi/abs/10.1080/09669582.2017.1423317
2. https://www.indianjournals.com/ijor.aspx?
target=ijor:lbsjmr&volume=5&issue=1and2&article=001
3. https://www.businessnewsdaily.com/4679-corporate-social-responsibility.html
4. https://www.iisd.org/pdf/2007/csr_guide.pdf
5. http://citeseerx.ist.psu.edu/viewdoc/download?
doi=10.1.1.473.1367&rep=rep1&type=pdf