PRINCIPLES OF MARKETING

FINAL EXAMINATION
NAME:
SECTION: .
_________ 1. This is the respiratory of a product’s market value.
A. Product’s Brand
B. Price
C. Customers
D. Producers
_________ 2. Colgate attempts to stretch its brand and launched the Colgate Kitchen Entrees. This became
_ the biggest flop in the business history. What do you think the Colgate Corporation did next?
A. They closed the entire company because of the flopped products.
B. They stopped the Colgate Kitchen Entrees but continued to produce the Colgate Oral Care
Line.
C. They became more risk taker and still continued the Colgate Kitchen Entrees
D. Colgate Corporation merged to Uniliver Corporation.
_________ 3. This is a mark of distinction.
_ A. Logo
B. Trade Name
C. Brand
D. Manufacturer’s name
_________ 4. What country does the word ‘brand’ originated?
_ A. Spain
B. Germany
C. USA
D. England
_________ 5. According to its etymology Brand means _________.
_ a. A. Burn
b. B. Tattoo
c. C. Mine
d. D. Ownership
_________ 6. This is the visual symbol or image that will identify the product.
_ A. Tagline
B. Logo
C. Shapes
D. Visual Cues
_________ 7. ADIDAS is a brand which stand for founder Adolf “Adi” Dassler. This brand naming is
_ called __________.
A. Portmanteau, because this is a combination of words to make a new word.
B. Eponyms, because it is named after the founder
C. Symbolic because Adidas means faster running
D. Synthetic, because this is not a dictionary word
_________ 8. Clara will open a funeral business and will name it The Happy Death Funeral Homes with a
_ smiley logo. What can you say about it?
A. Change the name and the logo, it is not appropriate
B. It is a good idea, it can attract customers.
C. This is the trend nowadays, so why not try it.
D. No idea.
_________ 9. This serves as the roadmap for bringing the product idea to life.
_ A. Marketing Plan
B. Business Plan
C. Marketing Objectives
D. Business Goals
_________ 10. Benjie wanted to start a recreation and leisure business, he named his business The Amazing
_ Place of Bugoy: Alys in the Wonderland. What can you say about his business’ name?
A. It is good because it has the personality that attracts consumers
B. It is the best because he incorporated his love one.
C. Not a good idea because it is so lengthy and could not be memorize easily, I’d rather go to
Spring Garden
D. I think it is the best to win Alyssa’s heart.
_________ 11. What company uses the catchphrase “We find ways?”
_ A. BPI
B. BDO
C. RCBC
D. LandBank
_________ 12. Marketers use this marketing strategy to gain market share by offering their goods and
_ services at prices lower than those of the competitors.
A. Penetration
 B. Economy
C. Skimming
D. Psychological
_________ 13. This is a strategy of setting prices high by introducing new products when the market has
_ few competitors.
A. Penetration
B. Bundle
C. Skimming
D. Psychological
_________ 14. This is when a company prices its product at P199 instead of P200.
_ A. Penetration
B. Bundle
C. Skimming
D. Psychological
_________ 15. This pricing strategy aims to sell multiple products together for a lower price than if they
_ were purchased separately.
A. A. Penetration
B. Bundle
C. Skimming
D. Psychological
_________ 16. This is a pricing method that adds a certain percentage to cost in order to fix the price.
_ A. Cost Plus
B. Break-even
C. Going rate
D. Differentiated
_________ 17. The pricing method that the benchmark for setting prices is the price set by major
_ competitors.
A. Cost Plus
B. Break-even
C. Going rate
D. Differentiated
_________ 18. Firms may charge different prices for the same product or service.
_ A. Cost Plus
B. Break-even
C. Going rate
D. Differentiated
_________a. 19. Lolo Mario ordered a chickenjoy in Jollibee worth P100. He used his senior citizen i.d. to
_ get his discount. How much would he pay for the chickenjoy?
b. A. P68.50
c. B. P78.70
d. C. P88.50
e. D. P98.50
_________a. 20. The price of one order of budget meal in Resto A is P45, Resto B is also P45, if you are
_ Resto C, how much would you price for your budget meal?
b. A. P40, so that many customers will come and buy my budget meal
c. B. P45, because this is the on-going rate pricing
d. C. P50, to maximize my profit
e. D. I will give my foods for free to help the needy and the poor.
_________ 21. This is the selling of goods and services to the public in a relatively small quantities for use
_ and consumption rather than for resale.
A. manufacturer
B. wholesaler
C. retailer
D. consumer
_________ 22. He/she is the end-user of a product.
_ A. manufacturer
B. wholesaler
C. retailer
D. consumer
23. They make goods for sale.
_________ A. manufacturer
_ B. wholesaler
C. retailer
D. consumer
_________f. 24. They sell goods in large quantities at low prices typically to retailers.
_ A. manufacturer
B. wholesaler
C. retailer
 g. D. consumer
_________ 25. This is a type of distribution channel where products are directly consumed. Example of this
_ are restaurants.
A. on-trade channels
B. off-trade channels
C. duty-free
D. None of the choices
_________ 26. This is a type of distribution channel where products are being limited to balikbayan or
_ OFWs.
A. on-trade channels
B. off-trade channels
C. duty-free
D. None of the choices
_________ 27. The burger buns for Jollibee is only distributed by the Baker’s Percent. There is an
_ agreement between the Jollibee and the Baker’s Percent to have the Baker’s exclusive right to
carry the product. This is an example of ____________
A. Selective Distribution
B. Exclusive Distribution
C. Intensive Distribution
D. Agent Distribution
_________ 28. Pepsi Cola are sold through virtually every available retail outlet in a particular market. This
_ is an example of ____________.
A. Selective Distribution
B. Exclusive Distribution
C. Intensive Distribution
D. Agent Distribution
_________ 29. This is a type of retailer for high mark-up durable goods such as automobiles or condo units
_ A. Superstores
B. Convenience Stores
C. Showrooms
D. Department Stores
_________ 30. 7/11 is an example of this type of retailer.
_ A. Superstores
B. Convenience Stores
C. Showrooms
D. Department Stores
_________ 31. This marketing mix covers matters such as advertising, sales, promotions, public relations
_ and personal selling strategies.
A. Product
B. Price
C. Place
D. Promotion
_________ 32. The most effective way of promoting a product.
_ A. television
b. radio
c. social media
d. word-of-mouth
_________ 33. The stages of promotion are as follows:
_ A. purchase, conviction, preference, liking, knowledge, awareness
B. awareness, knowledge, liking, preference, conviction, purchase
C. awareness, liking, knowledge, preference, conviction, purchase
D. awareness, knowledge, liking, conviction, preference, purchase
_________ 34. Marie is an Avon seller, she goes house-to-house to promote and sell her products through
_ her brochures. What medium of advertisement is used by Marie?
A. Personal Communications
B. Non-personal Communications
C. Impersonal communications
D. below-the-line Communications
_________ 35. This constitute the overt forms of communication for a product that involve the use of
_ various media to deliver messages to the market in order to achieve business objectives.
A. print media
B. television
C. advertisement
D. traditional media
_________ 36. This is the stage of promotion when one gains positive feelings toward a product
_ A. Awareness
B. Knowledge
C. Liking
 D. Preference
_________ 37. This is the stage of promotion when one actually buys the product.
_ A. Liking
B. Preference
C. Conviction
D. Purchase
_________ 38. These are the kinds of advertising a product EXCEPT ___________.
_ A. Word-of-mouth/Testimony
B. Newspaper
C. TV commercials
D. all of them are kind of advertising a product
_________ 39. How does the Facebook company earns money?
_ A. More people who use the application means more money because Facebook is earning
money through the number of sign-ins.
B. More celebrities who have vlogs in Facebook means more money for the company.
C. More pictures uploaded means more income for the Facebook company
D. Advertisements on this media platform means income for the company
_________ 40. Mang Michael who is 62 years old would believe more in __________.
_ A. advertisements from Facebook that Novuhair is an effective hair regrower
B. advertisement from Rated K that Novuhair is an effective hair regrower
C. a story from his friend Mang Reymart that Novuhair is effective to him.
D. Mang Michael will not believe in any advertisements about hair regrowing.
_________ 41. This is the act of establishing a strong brand image of a product.
_ A. Packaging
B. Positioning
C. Business Model
D. Business Plan
_________ 42.This serves as the roadmap for bringing the product idea to life
_ A. Packaging
B. Positioning
C. Business Model
D. Business Plan
_________ 43. This is the market expectation about what products in a particular product category should
_ be or should have.
A. Points of Difference
B. Points of Parity
C. Unique Selling Point
D. Packaging
_________ 44. Volkswagen Beetle became very successful in the auto motive industry because of its _____.
_ A. Points of Difference
B. Points of Parity
C. Unique Selling Point
D. Packaging
_________ 45. The S in SWOT Analysis means _____.
_ A. Strong
B. Strength
C. Star
D. Stock
_________ 46. Which of the following is an Opportunity?
_ A. We get to know our customers one by one
B. We can match the competitor’s full page advertising in the Sunday paper
C. As our target market needs more service, our competitors are less likely than ever to provide
it
D. When they advertise low prices in the newspaper, our customers think we are not giving
them good value.
_________ 47. Which of the following is a Weakness?
_ A. We get to know our customers one by one
B. We can match the competitor’s full page advertising in the Sunday paper
C. As our target market needs more service, our competitors are less likely than ever to provide
it
D. When they advertise low prices in the newspaper, our customers think we are not giving
them good value.
_________ 48. Which of the following is a Threat?
_ A. We get to know our customers one by one
B. We can match the competitor’s full page advertising in the Sunday paper
C. As our target market needs more service, our competitors are less likely than ever to provide
it
D. When they advertise low prices in the newspaper, our customers think we are not giving
 them good value.
_________ 49. Sunshine Wave Resort’s brochure is an example of:
_ A. Bundle Pricing
B. Discount Pricing
C. Special Offer Pricing
D. No idea
_________ 50. This is the most efficient way of reaching a wider audience.
_ A. Television
B. Newspaper
C. Radio
D. Social Media