Analysis of Amazon with their rivals

Social Posts Landscape: Amazon India

Focus Company: Amazon India
I have chosen Amazon as my client and the rivals that I have chosen are Flipkart, PayTM and
Myntra. Here are the things that I have derived after analysing:
My client Amazon have 6.80 posts per day while the average landscape is 7.19. This
indicates that the posts are lower than average. The engagement rate is also lower than
average i.e. 0.023% (from average 0.070%). The reasons for low engagement could be wrong
targeting, lack of segmentation. Another reason for low engagement rate is that Amazon
could be asking too much and offering too little (Amazon changes offers and prices suddenly
from time to time and sometimes bring them back with a new countdown and with a different
or lower than the previous price).
The hashtags posts are above average at 77.9% (from the landscape average of 67.9%). This
means that Amazon is using more hashtags than its competitors. However, the hashtags used
are not relevant. Out of the total engagement of 84.7K, only 6.5% are actually involved.
Flipkart and Myntra has even lower engagement rate.
Amazon uses Twitter most frequently to contact with its audience. However, the platform
that has the highest engagement rate in this criteria is Instagram.