Sei sulla pagina 1di 7

 

5 Marketing Management Orientations


Home » Marketing » 5 Marketing Management Orientations

Contents 
1. What is Marketing Management?
2. 5 Marketing Management Orientations
2.1. Production Concept
2.2. Product Concept
2.3. Selling Concept
2.4. Marketing Concept
2.5. Societal Marketing Concept

What is Marketing Management?


Marketing management is a process of managing the marketing process
of company products. Every company has a different strategy for the
customer, for example, a company produces on a large scale that reduces
the per unit cost that will help in sales. and another company focus on the
quality product which leads to sales of that product.

Marketing Management Orientations


5 Marketing Management Orientations
Production Concept

This is the oldest concept of marketing under this concept the company
focus on production whatever they produce that is sold in the market. in
this concept, they don’t focus on what customer need. large production
means the product so cheap and affordable that will be sold in the
market. The main disadvantage of this concept is that the customer not
always purchase the easy and cheap available product

Product Concept

production concept focuses on the better quality of the product. as they


think the better product means the customer buy the product easily. but
the companies do not care about the customer need and want. they
produce the product as the best of there knowledge.
the company thinks that the good quality of the product will be sold easily
but in reality, the only quality of the product does not matter that much the
price is also matter

Selling Concept

In selling concept the marketers think that the production and quality of
the product do not lead to the sale so they start attracting the customer
towards them. The product needs to be sold by the salesman.
But the sales of the product does not mean the long term growth as the
product is sold force-fully and the uses of that product are not good that
lead the decrease in the reputation of the company in the market
Marketing Concept

In the marketing concept, companies start to focus on the customer need


and what customer wants and how to satisfy their need. The company
stops selling those products what they produce they change the
production according to the customer need and wants. this is the first
concept for the long term growth of the company. the company focus on
the long term profit and survival in the market but the drawback of this
concept there is no attention is paid to social welfare

Societal Marketing Concept

In this concept, the company focus on the satisfaction of the customer


but also the society will accept it or not. focus on future generations use
of resources on the ground they start the use of solar power form the
thermal power because of renewable energy.
i.e, the company produce gas stove the uses less LPG which will help in
customer satisfaction and social welfare because it makes less pollution
nowadays the Societal Marketing Concept is used by the marketers and
some firm use the marketing concept. but the government force the
company uses the Societal Marketing Concept by making rules for CSR
(corporate social responsibility)

Marketing Orientation and Concepts


Click Here: Q&A
Click Here: Free Course

Related posts:

1. 6 Marketing Research Process Steps


 Marketing, Principles of Marketing
 Marketing, Marketing management orientations
Join Us On Social Media

© 2019 commercemates

Potrebbero piacerti anche