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Contents
1. What is Marketing Management?
2. 5 Marketing Management Orientations
2.1. Production Concept
2.2. Product Concept
2.3. Selling Concept
2.4. Marketing Concept
2.5. Societal Marketing Concept
This is the oldest concept of marketing under this concept the company
focus on production whatever they produce that is sold in the market. in
this concept, they don’t focus on what customer need. large production
means the product so cheap and affordable that will be sold in the
market. The main disadvantage of this concept is that the customer not
always purchase the easy and cheap available product
Product Concept
Selling Concept
In selling concept the marketers think that the production and quality of
the product do not lead to the sale so they start attracting the customer
towards them. The product needs to be sold by the salesman.
But the sales of the product does not mean the long term growth as the
product is sold force-fully and the uses of that product are not good that
lead the decrease in the reputation of the company in the market
Marketing Concept
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