SEEBYBIKE BLOG

the original bike tours company

9 February, 2020

SEEBYBIKE AT FITUR 2020: PROMOTING SUSTAINABLE

TOURISM

SeeByBikesuccessfully wrapped up
the first month of 2020 by attending
the most anticipated tourism event
of the year – FITUR,
theInternational Tourism Trade
Fair held annually in Madrid.
FITUR Spain is the meeting point
for professionals in tourism industry
worldwide, a platform for discussing
the most cutting-edge trends such
as technology, sustainable
development and the future of
global tourism.
This year’s edition marked its 40th 2020 edition of FITUR in Madrid.
anniversary, breaking all previous
attendance records with a total of over 255 thousand visitors and 11 thousand companies from 165
countries and regions. SeeByBike was one of them.

WHAT IS FITUR?
FITUR is the leading business forum
in tourism industry, bringing together
professionals from all over the world
and acommodating both mass
tourism and niche markets.
It is a unique platform that allows
companies worldwide to promote
themselves and their products.
Thanks to a variety of B2Bactivities it
also creates the perfect climate for
new business opportunities.
This year the expanse of the event
surpassed all expectations, as it has
generated an economic impact of
roughly 333 million euros.

“This was a comprehensive event

where sustainability was the
underlying constant, both with SeeByBike CEO at Seville tourism stand, among other
exhibitors at FITUR.
respect to the development of
tourism itself and the cultural and
social values associated with the industry.”
For SeeByBike promoting sustainable tourism is one of the principal values and the main pilar of
our activity. So we were happy to be among such a diverse global audience representing
sustainable tourism in Spain, Andalusia and Seville on the international scale.

“INDUSTRY BY PEOPLE FOR PEOPLE”

“Tourism is an industry by
people for people: it seeks to
create leisure and wellbeing.
Therefore, by gathering here to
address tourism, we aspire to
share a worldview, and we have
the responsibility to influence
positively the international scene
by communicating our
commitment to inclusive and
sustainable progress.”
said his majesty the King of
Spain, Felipe VI, at the FITUR
The King of Spain on FITUR 40th anniversary dinner.
40th anniversary dinner.

At SeeByBike we feel very identified with this vision of tourism as an industry ‘by people for people’.
Because our goal as a company is and has always been to serve people, to encourage their
curiosity and desire to explore the world, by making travelling easier, more fun and eco-friendly.
Attending FITUR 2020 was a great chance for SeeByBike to promote sustainable and bicycle
tourism in Seville and Spain, to stay up to date with the most cutting-edge topics and the latest
trends in the global tourism industry, get valuable connections, exchange knowledge and
experience in the field to keep getting better and better at what we do.

We hope you enjoyed reading this article. To get to know more

about SeeByBikevisit our official website.