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newspapers
Newspapers are hoping to boost profits
through the electronic subscriptions.
By JOHN BOUDREAU While a handful of nation-
San Jose Mercury News al papers offer app subscrip-
SAN JOSE, Calif. — Apple tions to iPad users, major
is expected to announce soon metropolitan papers across
a new subscription plan for the country are getting ready
newspapers, which hope tab- to roll out their own publica-
lets like the iPad will eventu- tion apps and have been in
ally provide a new source of discussions with Apple.
profit as media companies Industry leaders hope
struggle with declining print tablet devices and subscrip-
circulation and advertising tion-based digital editions
revenue. can help newspapers stem, if
Apple did not respond to a not reverse, losses incurred
request for comment. But after they began offering con-
Roger Fidler, head of digital tent online for free years ago.
“Newspapers are seriously
publishing at the Donald W.
trying to re-create the tradi-
Reynolds Journalism Institute
tional print model in digital
in Columbia, Mo., said Apple editions for tablets and
probably will take a 30 per- e-readers,” Fidler said.
cent cut of all subscriptions Publishers wanted to pay
sold through the company’s Apple a fee rather than a cut
online App Store, and as of subscription and advertis-
much as 40 percent of the ad- ing revenue and are not
vertising revenue from publi- happy with Apple’s terms, he
cations’ apps. said. They had hoped to offer CONTRA COSTA TIMES — DEAN COPPOLA
The Cupertino, Calif., com- app editions as part of sub- Employee Gabe Santos restocks DVD rentals Aug. 17 at Silver Screen Video at El Cerrito Plaza in El Cerrito, Calif. Video rental
pany has agreed to provide scription bundles that in- stores have all but disappeared the past few years with onset of video rental cubes and online streaming, such as Netflix.
an opt-in function for sub- clude print versions of the