GDB 3023 ENGINEERING ECONOMICS AND

ENTREPRENEURSHIP

GROUP 10
ModernMart

PROJECT PROPOSAL

LECTURER NAME:

AP. DR. MOHD NOH KARSITI

GROUP MEMBER:
NG CHUN JOE 24052
SUMITA A/P BATHMANATHAN 23532
JESA SINGH A/L SARBAN SINGH 23626
LIEW JIA HUI 23765
DECISION PROBLEM:

Currently there are a lot of varieties to convenient store around us such as Family
Mart, 7-Eleven, 99 Speed Mart and furthermore. These stores provide varieties of selection
on food and beverages in the store which makes the market more challenging. However, all
these convenient stores and marts has a major drawback which is they do not provide
delivery services and online shopping which will be more convenient to the people.
Therefore, a new concept of convenient store, ModernMart is being introduced to provide the
customers with information of food and drinks choices which are available in the store so that
the customers can shop online and get their desired products without getting out of their
premises. Besides that, it aims to provide various types imported snacks and drinks for the
local customers so that they can get their overseas desired product with ease and with a
cheaper price compared to procurement services provided.

OBJECTIVES:

TASKS:


PROJECT SCHEDULE

Weeks
Activity
7 8 9 10 11 12
Project Title Selection
Identify Decision Problem and Objectives
Plan Project Schedule
Plan Responsibilities of Team Members
Preparation of Project Title Proposal
Submission of Project Title Proposal
Research on Potential Market and Localities
Define Business Goal
Conduct Market Survey
Identify Decision Alternatives
Select Decision Criterion
Analysis and Comparison of Alternatives
Select Best Alternative
Document and Present Business Proposition,
Market Analysis, Business Plan, Operational
Plan and Financial Plan

ROLES AND RESPONSIBILITIES

Organization Chart
Team Member Responsibilities Listing and Distribution
Team Members
Ng Chun Joe
(Chief Executive Officer)
Liew Jia Hui
(Head of Financial Department)
Sumita A/P Bathmanathan
(Head of Human Resources &
Management)
Jesa Singh A/L Sarban Singh
(Head of Marketing & Logistics
Department)
Responsibilities
 Build and lead the executive board
 Make final decisions for the organization
 Responsible for creating, planning,
implementing and integrating the strategic
direction of an organization
 Oversee the flow of cash and financial
instruments
 Collaborate with marketing department to
investigate ways to improve profitability of
the organization
 Plan, direct and coordinate the administrative
functions of the organization
 Oversee the recruiting and hiring of new staffs
 Consult with top executives on strategic
planning of the organization
 Deals with issues related to performance
management, organization development,
benefits, training and others
 Develop plans to help establish and promote
the products
 Develop marketing strategies
 Oversee stock and inventory, material
handling, customer and delivery services