Here's the way to enter the service mode on the Toshiba XF550 (U) series.

WARNING!
YOU CAN REALLY SCREW THINGS UP IF YOU CHANGE SERVICE
MENU SETTINGS IMPROPERLY!
WRITE DOWN EVERY PARAMETER'S HEX CODE (OR BINARY CODE)
BEFORE CHANGING ANYTHING!
You can do more harm than good by entering the service menu if you don't
know exactly what you are doing.

ADDITIONAL WARNING
Each time you enter the Service Menu to view or change the default factory
settings there is a count made of each "read" and/or "write" of any parameter
you view. Even simply reading each of the parameters is counted. This count
(actually different counts for the number of reads and writes) is saved in Non-
Volatile "EEPROM" memory. These values are available for display in the
Service Menu's special "Dynamic system and Self-Check Codes" menus.

Be aware that entering the Service Menu, even if you don't change anything, is
recorded in this "NV Memory" window. An authorized service technician can
obviously see whether or not you've entered this area of the set's adjustments.
Toshiba's service personnel could get really sticky about "voiding the warranty"
because we've decided to fix things on our own.

* Turn the TV on.

* Press the {MUTE} button on the remote and hold. Edited 4/4/08: As you stand close to
the TV, make certain that you hold the remote low enough so that the TVs infrared
receiver (located near the lower right corner of the front bezel) is able to see the signal
from the remote.
* Then press the {MENU} button on the TV's side panel.
* Release both buttons.
* There should be a red letter "S" on the upper left of the screen, with the Service Menu
adjustment box next to it.

* Use the {CH+} and {CH-} buttons to select the parameter of interest. (You can use the
side panel buttons or the remote buttons.)
* Use the {VOL+} and {VOL-} buttons to change settings. (You can use the side panel
buttons or the remote buttons. You can also use the up and down arrows on the remote's
menu/channel selection circular control pad. Take care not to accidentally use the volume
buttons or the up and down arrows in the central control pad before you write down all
the default Service Menu parameter settings.)

* Use the {EXIT} button on the remote to temporaily make the Service Menu adjustment
box disappear. (The red letter "S" stays visible.) You can now adjust volume, change
channels, freeze, etc.
* Use the {MENU} button (remote or side panel) to show the Service Menu box again.
You'll also be returned to the first selection (R-CUT).

* To exit, turn the power off.

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There are 22 service menu parameters available:

R-CUT
G-CUT
B-CUT

R-DRV
G-DRV
B-DRV

BRTC (BRIGHTNESS CENTER)

COLC (COLOR CENTER)
UVTT (BASE BAND TINT)
CNTX (CONTRAST MAX)
SHRC (SHARPNESS CENTER)
VBIS (VERTICAL BLANKING INTERVAL SETTING)
CC (CLOSED CAPTION)
ID1 (VBID)
GG (GEMSTAR GUIDE)
OPT1 (SET OPTION 1)
OPT2 (SET OPTION 2)
OPT3 (SET OPTION 3)
OPT4 (SET OPTION 4)
OPT5 (SET OPTION 5)
SETID
VOLX (VOLUME MAX) - Typically used to set a maximum volume level for a hotel
room