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Ratio Analysis
1) Profitability—effective way to measure various levels of profits relative to _____________(using
Income statement)
a. Gross Margin = gross profit /net sales = _________________________________________
----Gross margin indicates _______________________
----hard to manipulate
----higher gross margin means a firm derives __________ (more/less) from a sale than that with
lower gross margin
---Exceptional measure of a company’s profitability at the ________ (highest/lowest) level.
An Example: Supermarket industry vs. High-tech companies
Note taking:
An Example: Software industry is typically characterized by very _______ (high/low) gross margins
(because its ________________ tends to be very low. In software, however, there are much _________
(higher/lower) operating expenses, which usually involves a significant amount of research and
development. R&D tend to be a large part of a software company’s expenses structure,
2) Return Analysis (An analysis of return to investment, sometimes considered as part of profitability
analysis—use both income statement & B/S)
a. Return on Assets = ___________________
b. Return on Equity (ROE) = ________________________—Represents profit generated per dollar of
shareholder’s investment.
=
=
---Answers: Is the business doing better/worse (does a dollar from investor get more or less profit) and
why/what causes the firm doing better/worse)?
For Company ABC, Dupont Analysis shows that:
Zerodebt HalfDebt
Total Asset 1,000,000 1,000,000
Total Equity 1,000,000 500,000
Total liability 0 500,000
EBIT 120,000 120,000
EBIT/total asset (ROA) 12% 12%
Scenario 1: borrow at 10% annual rate
EBIT 120,000 120,000
interest expense 0 50,000
EBT (earnings before Tax) 120,000 70,000
Tax expense
(40%) 48,000 28,000
Net Income 72,000 42,000
Total Equity 1,000,000 500,000
ROE 7.20% 8.40%
Scenario 2: borrow at 15% annual rate
EBIT 120,000 120,000
interest expense 0 75,000
EBT (earnings before Tax) 120,000 45,000
Tax expense
(40%) 48,000 18,000
Net Income 72,000 27,000
Total Equity 1,000,000 500,000
ROE 7.20% 5.40%
(Source: Merton “Finance”)
Conclusion: