JEMCO is the manufacturing of Rolls and Engineering casting in the

market. It is the No. 1 company in the Indian Machine manufacturer

and is the only company is the well established in International
network.
The main objectives of the research have done on behalf of
Jamshedpur Engineering and Machine manufactures company is :-

“To find out the operating procedure, which follow in marketing

department and implement”.

The sub objective related to the main objectives are :

To find out the problem of the marketing department in Jamshedpur

Engineering and Machine manufacturer company

To find out the operating procedure in marketing department of

JEMCO, which they follows.

To find out the various requirement of customer prefer more while

purchasing Rolls and Engineering casting.

Keeping the main objectives in mind we have find out many facts,
which is beneficial for us to come to our conclusion and will also help
the company in various ways.

The researches are conducted in the proper and the structured manner
to achienve our objective at its best possibilities .
First we have find out the operating procsdure of marketing
department in JEMCO. The we know that through the customer
requirement and prepare Standard operating procedure some step
should be include in their operating procedure. We prepared structured
questionnaire and data has been collected from all over respondents
by interviews. With the help ofpast operating procedure, we prepare
Standard operating procedure. By making various graphs and lists. We
have tried our best way to make our research analysis more specific
and clear to all.

The important fact which we finally got are :

JEMCO dominates in Indian market.

JEMCO manufactures many such machines, which are not
manufacturer by other company in all over asia.
JEMCO market is growing very fast for it’s good quality and services.
Jemco is the Brand name for their quality and services.

“ To Find

To find out the operating procedure in marketing departmetn

Introduction :

Why this topic :

The topic has been already given by the company and we accept it
because operation field is challenging field, because of that there we
prepare one of the best sources for complete their job safety without
any mistake. It is beneficial for us for a future prospects.

Why this company :

JEMCO create brand image in itself after all it is a subsidiary of TATA

STEEL and division of Indian steel And Wire Products Ltd.
Introduction of JEMCO :

Name : JAMSHEDPUR ENGINEERING AND MACHINE

MANUFACTURER COMPANY

Bussiness : Manufacturing (Rolls And Casting)

Address : Jamshedpur Engineering and Machine
Manufacturer Company
P.O. Telco, Jamshedur
Jhrakhand
831004

Telephone : (0657) 2270316, 2271285, 6519854,

6519852, 2270866, 2270867

Fax : (0657) 2270086

E- mail : jemco_mktg@sify.com
Introduction of TATA STEEL :

Name : TISCO (Tata Iron and Steel Compny) Ltd.

Address : The iron and steel Company Limited, (Tube

Division)
P.O. – Burmamines , Jamshedpur
Jharkhand
Pin : 831007

Telephone : 2270995, 2149291

Fax : 0657- 2270304

Web site : www.tatatubes.com

www.tatasteel.com
Profile of JEMCO

The Jamshedpur Engineering and machine Manufacturing company (A

division of Indian steel and Wire Products Ltd., a subsidiary of TATA
Steel). Is a pioneer rolls manufactures in Indian subcontinent in Cast
Iron and Cast steel quality. JEMCO is also making rolls for non-
metallurical Industries and Engineering Casting .
JEMCO origin dates back to 1936 when the company entered the field
of Heavy Engineering casting under the stewarding of late Sardar
Bahadur Sir Inder Singh.
As the outbreak of world war II, 1939, the company diversified into
manufacture of rolls for the first time in India. With technical
collaboration from Belgium, JEMCO turned out its first finished roll in
1940.
JEMCO’s pioneering roll manufacture played a pivotal role in
supporting and sitting up numerous steel based industries and rolling
mills, there by, helping to spearhead India’s growing technological
self- reliance.
In the year 1990 JEMCO got merged with IS & WP ltd and became its
division. In December 2003, IS & WP was taken over by TATA STEEL
having control over approx 92% of the share holding, JEMCO alo
became a subsidiary of TATA STEEL and continued to upgrade and
perform in its manufacturing domain, sustain with its agility and
innovative capabilities accepting the global challenges. After take over
by TATA STEEL, JEMCO reentered the business of Engineering casting.
The company’s plant, located at Jamshedpur, is nearly 5 km from Tata
nagar railway station and is spread over on an area of 97 acres, it is
equipped with suitable melting furnaces, modern foundry,
sophisticated machine shop and a well equipped laboratory having all
up to date testing facilities. The plant at present has an installed
capacity of 4500 Mt for rolls and 1000 Mt for Engineering Casting.
Accredited with “ISO 9001 ; 2000 certification”, JEMCO is continuously
implementing other related activities to improve customer satisfaction.

JEMCO has competence and capability to undertake manufacture of

custom designed products. JEMCO rolls have been designed to roll
have been designed to roll steel ingots, blooms, billets, angles,
channels, rods, tubes, strips, sheets , and other section products. In
the non- metallurgical area, JEMCO rolls find wide spread application
and appreciation in rubber, paper, textile, asbestos jointing and poly
film industries. JEMCO’s special Engineering Casting are well known for
steel industries, autosector, mines and collieries, power plant cement
industries, defence, railway etc.

Profile of TATA Steel

Established in 1907at Jamshedpur the company is one of India’s best

known symbol of industries growth.it represent the country’s single
largest integrated steel works in the private sector, with a market
share about 13%. The company is India’s largest exporter of
highquality, value added steel product, it is the procedure of one end
of cheapest HR coil in the world.
The company’s iron ore mines and collerires give it a distinct
competitive advantage in raw materials sourcing. Due to its efficient
operation, marketing initiatives and the benefits of TATA Steel’s four
phase modernization programme, the steel works has acquire the
most modern steel macking facilities in the world, including a recently
commissioned 1.2 million tones capacity cold rolling mill (CRM0
complex. The CRM was setup at “Global Speed and Cost” . TATA STEEL
has emerged as amngest the lowest cost steel procedures in the world.
The company is among one of the ten steel plants in the world capable
of supplying auto grade for significant application such as skin panel.

Looking ahead, TATA STEEL is focused on developing long term

relationships with its global customers by providing long term solutions
in steel. The company intends to be a 15 million tone company by
2020 through organic growth and acquisitions in India and overseas.
The has already taken steps to expand the capacity of its steel facility
at Jamshedpur to 7.4 million tones and announced its first major
overseas acquisition. Thus TATA STEEL has created its manufacturing
foot print in seven countries in South East Asia.
As per of its vision to grow in related industries, TATA STEEL is also
exploring opportunities in Ferro Chrome, in South Africa and Titanium
business in the Indian stae of Tamil Nadu. Tata Steel relentless and
multipronged quest for excellence through initiatives like Aspire, a
technique
(TPM), Six Sigma, total operational performance (TOP), suggestion
management and quality circle has raped rich benefits for it. TATA
Steel has been conferred the Prime minister’s trophy for the best
intergrated steel palnt for five times from the Indian ministry of steel.
USA and is given to companies in the TATA groups with “World Class”
operations under the group’s. TATA business excellence model. Tata
steel is being perceived as an extraordinarily well positioned compmy
that should be able to sustain to economic rent on a long term basis
and is ranked among the top four world class steel companies by world
steel Dynamcis, USA for the past four years. Telco’s an independent
knowledge management company of south Korea, Awarded Tata Steel
Aisa’s most admired knowledge Enterprises award – 2003. it has also
won. Several other national awards that bear testimony to its focus on
excellence and corporate governance.
 Organizational structural

M.D.
MR. MANISH SHARMA

C.O.O.
MR. B.K. SINGH

F.M M.M H.S. H.R.M.

MR. S.K. MUKHARJEE MR. GURUCHARAN MR. SANTANU MRS. SWATI
SINGH CHAKRABORTY SINHA

EXPORT MANAGER H.R.M.

MR. S.E. HASSAN MRS. MANPREET
KOUR

DISPATCH MANAGER
MR. MADAN MOHAN PRASAD

MR. SWAROOP PATRO

MRS. P. ANITA
union Leader - Mr. Rakeshwar pandey
General Secretary - Mr. Amit Sharkar
Inspection Manger - Mr. G. Omkar
Production Incharge - Mr. Satyanarayan

Workers : (Permanent) - 350

(Temporary) - 150

Geographical Location :
Plant Facilities :

Jamshedpur Engineering and Machine Manufacturing Company

Limited is one of the many eminent companies that have
mushroomed in the city of Jamshedpur. The strategic location of the
company in an industrial belt endowed with a major rail head coupled
with the rich deposits of iron ore, coal, limestone and manganese in
the vicinity are some of the factors that are ascribed to the growth and
success of the company.

The company's history shows that it has passed through many hands
before reaching its present position as one of the key players in the
Jamshedpur Economy and Business. Jamshedpur Engineering and
Machine Manufacturing Co. Ltd started operations in the year 1921 as
a European manufacturing concern that dealt in textiles and fabrics. A
couple of years down the line in 1923, the company was restructured
as the General Engineering Works. Finally, in the year 1934 the
company caught the attention of a certain Mr. Jivan Lal Motichand, a
business who immediately saw the bright prospects of the company
and purchased the same with alacrity. The company was subsequently
transferred to Messrs. Indra Singh and Ltd in 1934. After this
landmark event, there was no looking back for the company that
rapidly burgeoned to reach the pinnacles of success.

Currently, Jamshedpur Engineering and Machine Manufacturing Co. Ltd

does thriving business as a machinery store, general as well as roll
foundry and pattern shop, roll turning shops and chemical plants and
laboratories. A recent milestone in the company's growth chart is the
inclusion of Calcutta Monifieth Works, a factory that manufactured
casting for Jute Mills under its wing. In fact, the company is doing
phenomenal work to expand its horizon.

JEMCO has the best combination of melting furnance to manufactures

different grades and types of customized castings.

The two Are furnaces of 10 MT and 5 MT are used to manufacture

high strength alloy iron, high quality. SG Iron and alloy steel rolls.
The 8 Mt main frequency coreless induction furnace is used for small
and medium size cast iron, steel and SG rolls. It also used for
manufacture various grades of engineering casting.
The dual track induction furnace of 0.750 Mt and 1.5 Mt is for high
alloyed steel metal static as well as spun cast rolls.
The wide variety of furnace offer full flexibility in production of rolls
and engineering casting of different sizes and weights.

Melting is carried out using segregated scrap, pig iron and Ferro alloy
and Analytical laboratory equipped with computerized emission
spectrometer backs the important element of the melt to achieve the
desired composition.
Research and development

A well equipped research and development laboratory provides the

facility for continuous research on development work is basically
conducted at the laboratory, with high resolution microscope with
image analyzer, Mechanical testing machine and different types of
hardness testing Equipments and Spectrometer, a chemical laboratory,
along with Ultrasonic and DP testing facilities. In addition, JEMCO has
access to outside research laboratory for special investigation,
wherever required.
Heat treatment :

The final properties of a roll and casting depend on the heat treatment.
Which in turn, provide the appropriate strength to it, to perform in the
application area. The rolls treatment furnaces, uniformity of the
furnance is ensured by special temperature controllers and the rate of
heating can be controlled to as well as 2.9c to 100 er hour depending
on product characterstics, leading to enhancement of internal
properties of the rolls and engineering casting. Heat treatment
programe depending on product quality as well as high temperature
cycle for tempering and stress relieving aswell as high temperature
cycle for soft annealing and air quenching, special quenching facility
helps in manufacturing of had field steel casting.
Foundry :-

JEMCO has well equipped modern foundry with facilities to enter needs
of rolls and engineering casting.

Casting :
There are modern facilities for preparation of moulds and cores to
product rolls and engineering casting with maximum yield. All rolls and
engimneering casting are either bottom, middle or top poured with
specified ingates/ runners/ copes to achieve desired quality
requirement.
All modular irons rolls and casting are poured with special ladle
inoculation after Mg. treatment to ensure high strength requirements.
Special process is used for all steel and steel based rolls and casting to
ensure internal soundness, appropriate grain size and structure for
making the products absolutely.

Depicted, developed, specified process and methods have been

institutionalized for achieving the quality requirements of products of
various grades. Synchronization between all activities and sub process
are maintained to build desired properties in products.
Quality Assurance :

The entire operations from selection of raw materials to dispatch of

finished products go through a series of quality control checks
conducted by a team of metallurgists. The computer controlled
emission spectrometer analysis the bath samples of the hot metal to
ensure current chemistry of both the final products. The products are
tested for surface hardness by the conventional hardness testing
equipment along with sample checks; in the laboratory to confirm to
specification defined by the customers. The metallographic and
mechanical tests are carried out to ensure the over all internal
soundness, in particular, the quality of bound between the shell and
core. JEMCO is also equipped with instrument to measure C, SI, C
Nodulisation instantly on shop floor.

JEMCO having a well established quality management system

functioning at all level is striving for continual improvement for
ensuring customer delight.
Machining :

JEMCO’s machine shop is equipeed with a versatile asset of machine

tools from Japan, Russia, Czechoslovakia, Germany, Italy andIndia.
These are capable of machining rolls ranging from 20 kgs.. to 20 tones
in weight and fom 280 mm. to 1400 mm in diameter the stringent
demands of accuracies and designs are met by CNC lathes.

Special purpose machines carry out the milling operations. Specially

designed duplex milling machines are used for cutting clove leaf
wobblers, flats and done through suitably designed fixture.

Specified tolerance and desired surfaces finish are obtained through

sophisticated grinding machine.
CAD/CAM technology is available for translating the customer drawing
to internal standards as well as direct programming of the CNC laths
for finish machining.
Customer related process

Quality Policy :

Manufacturing and supply of rolls and rolls and other engineering

casting as per customer requirement and mark demand.

Continual improvement in quality , delivery process and market share

through effective implementing of the quality management system.

Purpose :

To ensure that the customer’s requirement are fully understand and

the ordered products 9roll and casting) can be supplied with the
necessary and skill to meet the customer’ need in terms of quality ,
delivery and other requirement

Scope :
This process is applicable from the stages of receipt of enquiry up to
delivery of the products and afterwards.
Responsibility :

Chief marketing is over all responsible for the entire activity relating to
customer relate process. In absence of chief marketing , senior
manager (marketing ) is responsible for the over all activity of the
department. The organization chart in the marketing department is as
follows :-

CHIEF MARKETING

Sr. MANAGER (MARKETING)

MANAGER (MARKETING)

ASSISTANT MANAGER

ASSOCIATE MANAGER
Products Grade :

Spheroidal graphites cast iron rolls ( pearlite).

Accicular spheroidal graphits cast iron rolls.

Alloy steel based rolls

Graphitite steel cast rolls.

Alloy cast steel rolls.

Double poured identinite chill rolls (static cast).

Double poured indefinite chill rolls(spun cast)

Alloy chilled cast iron rolls.

Indefinite chill cast iron rolls.

Rolls of paper mills.

Rolls of rubber mills.

Spheroidal graphite cast iron rolls (Pearlistic):

Intermediate roll for sheet v=bar:-

Sheet bar and billet mills, Tisco.

Characteristics :

It is structurally characteristics by nodular graphite as against flake

graphite in the normal cast iron roll. The matrix is pear litic in nature.
These rolls are excellent substitute for many conventional steel and
cast iron due resistance to spalling and fire cracking.
Adequate water cooling is desirable.

Application :

Roughing and intermediate rolls for blooming slabbing and wire rod
mills. Roughing, intermediate and finishing rolls for rail and structural
mills. Finishing roll for sheets and plate mills, skin pass and scale
breaker rolls for hot strip mills.

2) acicular spheroidal graphical cast iro rols :

Finishing roll for merchant mill:

Skin-pass mill, Rourkela.

Characteristics :

The structure consists of graphic nodules in the matrix of bainite.

These rolls have high hot strength combined with good wear
resistance. Sufficient water cooling is a must for satisfactory
performance.

Application :

Skin pass and temper mill rolls for cold rolling. Finishing rolls for wire

Alloy steel based rolls :

Roughing roll for section mill
Billet mill, ASP, Durgapur

Charaterstics :

These rolls stand between steel and cast iron rolls in carbon content
and the structure consistes mainly of cementite in a Matrix of pearlite.
The carbide phase in discontinuous through out the matrix,.

Application :

Roughing, intermediate and finishing rolls for section and structural

mills. It include Heavy section and rail mills, universal beam Mills,
medium section mills and billet mills. Roughing rolls for plate and
sheet mills. Pilger rolls for seamless tube mills.

Graphite steel cast rolls :

Finishing rolls for section mills :
Section mill, DSP. Durgapur
Charatcterstics :

The graphite steel rolls are special high Carbon steel and single poured
subject to special heat treatment and inculation. The structure consists
of carbides in a pearlitic matrix with free graphite. These roll do not
have hardness drop. They have better strength and greater resistance
to thermal cracking steel base rolls.

Application :

It is suitable for medium and heavy section mills , intermediate and

finishing stands, rail finishing mills, merchant mills intermediate stand
of bar mills.