THE ABC MODEL OF

ATTITUDES
Remember: There are three components of Attitudes.

A – The affective component (how it makes you FEEL)

B – The behavioural component (how you BEHAVE)

C – The cognitive component (what you BELIEVE)

Example: Ms Pakos eats an apple for breakfast every morning. It makes her feel good. She
thinks that eating apples makes her healthy

Using the ABC model of attitudes Ms Pakos’ attitude is composed of:

Affective component (how she feels)- likes apples

Behavioural component (what she does)- eats apples every morning

Cognitive component (what she believes)– thinks/believes apples make her healthy

4 marks

4 marks
THE ABC MODEL OF
ATTITUDES