Questionnaire

Respected Sir/Madam,

I am Prince Clayton Sundarraj W of 2nd Year MBA student from CAHCET, am here to inform
you that I’m collecting data from you for my Project work. The Information provided by you will be
confidential and used for academic purpose only

Note: Encircle the options and the numbers 1-5 means scale from Strongly satisfied, satisfied,
neutral, Dissatisfied, strongly Dissatisfied

DEMOGRAPHIC

1.) Name:

2.) Gender:

a) MALE b) FEMALE

3.) AGE:

a) <20 b) 21-30 c) 31-40 d) 41-50 e) >50

4.) Marital status:

a) Married b) Unmarried

5.) Occupation:

a) Business b) Private employee c) Government employee c) Student d) Others

6.) Income:

a) < 5000 b) 5000-10000 c) 10001-15000 d) >15000

7.) Family Members Count:

a) <3 b) 3-5 c) 6-10 d) >10

8.) Frequency of Shopping:

a) Weekly b) Monthly c) Quarterly d) When required

 SD D N S SS
A Consumer perception

9 Rate how are you satisfied in identifying the product 1 2 3 4 5

10 Rate the availability of product from your residence 1 2 3 4 5

11 Rate the satisfaction level of the product 1 2 3 4 5

B Consumer Experience

12 Rate the degree of Quality 1 2 3 4 5

13 Rate the degree over purchasing price 1 2 3 4 5

14 Rate the Packaging of the product 1 2 3 4 5

15 Rate the Aromatic smell from the Product 1 2 3 4 5

16 Rate the degree of removal of dirt and oil stains from the clothes 1 2 3 4 5

C Brand Recognition

17 Rate how familiar are you with the brand 1 2 3 4 5

18 Rate based on how often you heard about people talking about the 1 2 3 4 5
product (WOM)

19 Rate the Knowledge over the product 1 2 3 4 5

D Promotional Measures

20 Rate how aggressively the company promoting its product 1 2 3 4 5

21 Rate the degree of branding done in store and outside the store 1 2 3 4 5
from your knowledge

22 Rate the promotional measures taken by the company so far by 1 2 3 4 5

various medium like TV, Radio, Newspaper, Online, Ads, etc….
E Consumer Trust

23 Rate the recommendation level of the product to others 1 2 3 4 5

24 Rate how well the product is competing in the market with its 1 2 3 4 5
competitive products

25 Rate how well the product performing as it promised 1 2 3 4 5