CHAPTER 1

INTRODUCTION
Introduction

The mix marketing is one of the most famous marketing terms. The marketing

mix is the tactical or operational part of a marketing plan. The marketing mix is also

called the 4Ps and the 7Ps. The 4Ps are price, place, product and promotion. The

services marketing mix is also called the 7Ps and includes the addition of process,

people and physical evidence.

The marketing concept is a well stablished tool used as a structure by marketers.

It consists of the various elements of marketing program which need to be considered in

order to successfully implement the marketing strategies and positioning in the

company.

1.1 OBJECTIVES OF THE STUDY

 To find out the potential customer or the target customer.
 To study how mix marketing business until now survive.
 To able to identify and discuss the different part of the marketing mix.
 Identify the component of a marketing plan.
 Explain methods used in marketing price strategies.

1.2 METHODOLOGY

These present the research methods use in order to make this business plan

recommendable and organized and organized one.

1. Securing permission from the owner of the business to conduct a study;

2. Conduct personal interview to the owner;
3. Gathering information and data about their business;
4. Examine the data given;
 5. Survey the competitors are also applied;
6. Follow up discussion to the owner for further data needed;
7. Examine and evaluate all data gather;
8. Lastly, take the data into final output;
1.2 SCOPE AND LIMTATION OF THE STUDY

The scope covered by the report incorporates the whole of marketing and public

relation strategies. These two categories will provide comprehensive improvement

recommendations for supporting the super dry brand. However, some limitation of

the objectives would be integration from the public relation and marketing

department. Though their intergradations may be complicated, they have a potential

of contributing significantly to the improvement of market share of superDry brand.

 CHAPTER 2
EXECUTIVE SUMMARY
 2.1 BREIF DESCRIPTION OF THE PROJECT

Esperanza mix marketing is a product type of business. This firm is operating in one

(1) year Mr. Rechard Tare Waga is the owner, invested in ₱ 6,000.00 as a starting

capital. The firm labor is a piece rate. The firm operating from Sunday to Saturday.

2.2 PROFILE OF THE ENTERPRENEUR

Name: Rechard Tare Waga

Age: 28

Civil Status: Single

No. of Children: None

Residential Address: Barangay La Filipina Purok 2-A, Tagum City

Educational Background

High School: University of the Visayas (Minglanilla Campus Cebu)

Tertiary: University of San Jose-recoletos

Course: (BSCE-3)- Bachelor of Science in Civil Engineering -3

SEMINAR ETTENDED
2.3 PROJECT’S CONTRIBUTION TO THE ECONOMY
The firm contributes the following to the economy
 Taxation allows government to develop programs such as Social

Security.
 Market place takes care of people wants and needs.
 Marketing help to identify and satisfy the needs and wants of costumer.

2.4 SUMMARY OF FINDINGS AND RECOMMENDATIONS

 Aspect Findings Recommendations
Marketing  He just wait for the  Continue his good relationship
customer to buy. to his costumers.
 Giving them the satisfaction they
want.
Production  Good production.  He must continue good

productions and gain more

profit.
Organization  Need helper.  He must continue his business
And Management  He need more
to gain more profit so that he
space.
can make his business grow.
Financial  He’s good in  He must continue what he’s
managing his
started.
money.  He must make a way to gain

more profit for his financial

needed.
 CHAPTER 3
MARKETING PLAN

3 A MARKETING ASPECTS

3.1A DESCRIPTION OF THE PRODUCT

Dry goods are the main product of the firm. It depends on the customer’s needs.
3.2A COMPARISON OF THE SERVICE AND PRODUCT WITH ITS COMPETITORS

The quality of the product is almost the same with the other, because the product

that they sell is the same as usual, but the firm offers can invest more products that

would satisfy the costumer’s needs.

3.3A LOCATION

The location of the firm is in Purok 2-A La Filipina, Tagum City.

3.4A MARKET AREA

The market area covered by the firm is within Tagum City.

3.5A MAIN CUSTOMERS

The main customers of the firm are the people around La Filipina. They are the

consumer of his produced products.

Historical
Year Total Demand Total Supply Unsatisfied Demand
2017 15,000 15,000 200
3.6 TOTAL DEMAND AND SUPPLY
 Projection
Year Total Demand Total Supply Unsatisfied Demand
2017 16,000 16,500 300

3.7A MARKET SHARE

Market Share = Company Sales
X 100
Total Industry Sales

Firm Est. monthly Sales per annum Market

Sales Share

Esperanza Mix 16,000

Marketing
Tan Mix Marketing

total

3.8A SELLING PRICE

ITEM COST

STRING BAG 150

HABAGAT CAP 200

SHORTPANTS 150

HEADSET 180
 SLEVELESS 120

CHARGER 150

PAPERS 12

BALLPEN 7

TOYS 50-200

B. MARKETING PLAN

3.1B SALE FORESCAST

Year Annual Sales

1 192,000

3.2B MARKETING STRATEGY

3.2B1 Product Strategy

To have a new and high quality product.

3.2B2 Pricing Strategy

The firm offered to the wholesaler 10% discounts in any cash basis.

3.2B3 Promotional Measures

Create a website, put signboard along the high way and streamer for the firm’s

name.

3.2B4 Distribution Strategy

Producer promotes products through wholesaler and retailer and distributes flyers to

different places, for firm to be recognized.

CHAPTER 4
PRODUCTION PLAN
 4.A PRODUCTION ASPECT
4.1A PRODUCTION PROCESS

Product Mix Marketing

Product Pricing Promotion Placement

Services Mix Marketing

People Process Physical

Evidence

First, choose a product that people needs.

Second, the 4 P’s must be applied to your products.
You will also need the 3 P’s (People, Process and Physical Evidence)
To persuade your costumers. If you use those methods as a whole,
It will never be difficult for you to promote your products
Third, is the promotion of the product to the customers. And how to give them a right
service.
4.2A FIXED ASSET AND LIFE OF FIXED ASSETS

Equipment Cost No. of Life Annual

Equipment Depreciation
Electric Fan 1,700 1 10 Months 1,000

Refrigerator 9,000 1 9 Months 5,000

Water 280 1 1 Year 150

Dispenser
Restante 4,000 1 11 Months 2,900

Screen 1,000 5 7 Months 750

4.3A REPAIR AND MAINTENANCE

The firm repairs their equipment by their own.

4.4A SOURCES OF EQUIPMENT

The source of equipment is sold locally here and in nearby cities.

4.5A PRODUCTION CAPACITY

They can produce all their products in a day.

4.6A TERMS AND CONDITION OF THE PURCHASE OF EQUIPMENT

The owner bought the equipment through cash.
 CHAPTER 5

5A ORGANIZATIONS AND MANAGEMENT PLAN

5.1A FORM OF THE BUSINESS
The Esperanza Mix marketing is a single proprietorship form of business.
5.2A ORGANIZATIONAL STRUCTURE

Owner/Manager

DUTIES AND REPONSIBILITY

Owner

 Managed the firm and handle the business operation.

 Ensures continual service improvement.
 Prioritize and manage the product backlog.
 Ensures compliance with process policies.
5.3A OFFICE AND FURNITURE AND FIXTURE

Particulars Cost Life Annual

Depreciation

Electric Fan 1,700 10 months 1,000

Calculator 500 11 months 150

Water Dispenser 280 1 year 150

Refrigerator 9,000 9 months 5,000

Total: 11,480 6,300

B. THE ORGANITION AND MANAGEMENT PLAN

5.1B. BUSINESS EXPERIENCE AND QUALIFICATIONS OF A MANAGER
The owner should undergo a series of seminars to enhance his skills. But, furthermore,
he need to use the discovered knowledge effectively and correctly.

5.2B. PROPOSED OFFICE FUNITURE AND FIXTURE

Equipment No. of Units Cost Life Annual

Depreciation

Folding Bed 2 7,000 6 500

Screen 2 800 6 100

Total: 600

5.3B PROPOSED ADMINISTRATIVE AND OPERATING EXPENSES

Expenses Particular Amount

Depreciation Folding Bed, Screen 600

Total: 600
CHAPTER 6
ASSUMPTIONS
1. Products supply will increase 10% annually.
2. The following operating expenses will increase 5%

Taxes and Licenses

Repairs and Maintenance
Light and Water
Depreciation
3. Sales will increase at 10% annually.

Esperanza Mix Marketing

 Barangay La Filipina Purok 2-A, Tagum City
Statement of Operations
For the Year ended December 31

2017 2018
Sales
Less: Cost Goods Sold

Gross Margin
Less: Operating Expense
Sales & Wages
Utilities Expenses
Repair & Maintenance
Taxes and Licenses

Total Expense

Net Income:
 Esperanza Mix Marketing
Barangay La Filipina Purok 2-A, Tagum City
Statement of Financial Condition
As of December 31

2017 2018
ASSETS
Current Assets
Cash

Total Current Assets

TOTAL ASSETS:

LIALIBILITIES AND OWNER’S EQUITY

LIABILITIES
Current Liabilities
Insurance

Owner’s Equity
Owner’s (Mr. Richard Tare Waga) capital

TOTAL LIABILITIES & EQUITY:

 Esperanza Mix Marketing
Barangay La Filipina Purok 2-A, Tagum City
Statement of Cash Flow
For the Year End December 31
2017

Cash Flow from Operating activities

Net income
Adjustment to reconcile net income to
Net cash provided by operating activities
Depreciation

Changes in the working capital

Increase in inventory
Increase (Decrease) in payable

Net Cash provided by operating activities

Cash Flow from Investing Activities

Acquisition of property & equipment

Net cash used from investing activities

Cash Flows from Financing Activities

Net cash Provided from Financial activities

Net increase in cash

Cash Balance, Beginning of year

Cash Balance, End of year