Sei sulla pagina 1di 245

ANIMAL FEED ADDITIVES

MARKET
GLOBAL OUTLOOK & FORECAST 2019−2024
GLOBAL
GLOBAL
ANIMAL
ONLINE
FEED
LOTTERY
ADDITIVES
MARKET
MARKET

TABLE OF CONTENTS
1 RESEARCH METHODOLOGY............................................................................................. 15

2 RESEARCH OBJECTIVES................................................................................................... 16

3 RESEARCH PROCESS ........................................................................................................ 17

4 SCOPE & COVERAGE .........................................................................................................18


4.1 MARKET DEFINITION .......................................................................................................................................... 18
4.1.1 INCLUSIONS ..................................................................................................................................................... 18

4.1.2 EXCLUSIONS .................................................................................................................................................... 18


4.2 BASE YEAR ............................................................................................................................................................. 18
4.3 SCOPE OF THE STUDY .......................................................................................................................................... 19

4.4 MARKET SEGMENTS.............................................................................................................................................20


4.4.1 MARKET SEGMENTATION BY PRODUCTS ................................................................................................ 20
4.4.2 MARKET SEGMENTATION BY SPECIES ..................................................................................................... 20
4.4.3 MARKET SEGMENTATION BY FORM TYPE............................................................................................... 20
4.4.4 MARKET SEGMENTATION BY GEOGRAPHY ............................................................................................ 21

5 REPORT ASSUMPTIONS & CAVEATS ................................................................................ 22


5.1 KEY CAVEATS ......................................................................................................................................................... 22
5.2 CURRENCY CONVERSION .................................................................................................................................... 23
5.3 MARKET DERIVATION ......................................................................................................................................... 24

6 MARKET AT A GLANCE .................................................................................................... 26

7 INTRODUCTION ............................................................................................................... 35
7.1 OVERVIEW ............................................................................................................................................................. 35
7.2 GLOBAL POPULATION VS. FOOD DEMAND VS. FEED ADDITIVES ............................................................... 40

8 MARKET DYNAMICS ........................................................................................................ 43


8.1 MARKET ENABLERS ............................................................................................................................................. 43
8.1.1 GROWING CONCERN FOR ANIMAL NUTRITION & ENVIRONMENTAL IMPACT ............................... 43

8.1.2 INCREASED FOCUS ON DIETARY NEEDS OF ANIMALS ......................................................................... 45


8.1.3 INCREASED DEMAND FOR PHOSPHATES IN ANIMAL FEEDS ............................................................... 48
8.2 MARKET GROWTH RESTRAINTS ........................................................................................................................ 51

8.2.1 THREAT TO SUPPLY CHAIN FROM DISEASE OUTBREAKS .................................................................... 51


8.2.2 CLASH BETWEEN FEED ADDITIVES & PREMIX MARKETS ................................................................... 54
8.2.3 GROWING DEMAND FOR PLANT PROTEINS ............................................................................................. 56

8.3 MARKET OPPORTUNITIES & TRENDS ............................................................................................................... 58


8.3.1 PHYTOBIOTICS GAINING MOMENTUM IN FEED ADDITIVE MARKET ................................................ 58
8.3.2 REDUCTION IN USE OF ANTIBIOTICS ........................................................................................................ 61

8.3.3 PROBIOTICS ARE FUTURE OF ANIMAL FEED ADDITIVES ..................................................................... 64


8.3.4 GROWING TREND OF PREMIUM BREEDING & ORGANIC PRODUCTION ............................................ 66

9 GLOBAL ANIMAL FEED ADDITIVES MARKET ................................................................. 70


9.1 MARKET SIZE & FORECAST ................................................................................................................................. 70

Arizton 2019 www.arizton.com 2


GLOBAL
GLOBAL
ANIMAL
ONLINE
FEED
LOTTERY
ADDITIVES
MARKET
MARKET

9.2 FIVE FORCES ANALYSIS ....................................................................................................................................... 74


9.2.1 THREAT OF NEW ENTRANTS ....................................................................................................................... 74

9.2.2 BARGAINING POWER OF SUPPLIERS ......................................................................................................... 74


9.2.3 BARGAINING POWER OF BUYERS .............................................................................................................. 74
9.2.4 THREAT OF SUBSTITUTES ............................................................................................................................ 74

9.2.5 COMPETITIVE RIVALRY................................................................................................................................ 74

10 BY ANIMAL TYPE .............................................................................................................. 77


10.1 MARKET SNAPSHOT & GROWTH ENGINE ........................................................................................................ 77
10.2 MARKET OVERVIEW............................................................................................................................................. 78

10.3 POULTRY ............................................................................................................................................................... 80


10.3.1 MARKET SIZE & FORECAST ......................................................................................................................... 80
10.3.2 BY GEOGRAPHY: MARKET SIZE & FORECAST......................................................................................... 87

10.4 SWINE/PORK ........................................................................................................................................................ 88


10.4.1 MARKET SIZE & FORECAST ......................................................................................................................... 88
10.4.2 BY GEOGRAPHY: MARKET SIZE & FORECAST......................................................................................... 95
10.5 CATTLE ................................................................................................................................................................... 96
10.5.1 MARKET SIZE & FORECAST ......................................................................................................................... 96
10.5.2 BY GEOGRAPHY: MARKET SIZE & FORECAST....................................................................................... 102

10.6 AQUACULTURE ................................................................................................................................................... 103


10.6.1 MARKET SIZE & FORECAST ....................................................................................................................... 103
10.6.2 BY GEOGRAPHY: MARKET SIZE & FORECAST....................................................................................... 106

10.7 OTHER SPECIES .................................................................................................................................................. 107


10.7.1 MARKET SIZE & FORECAST ....................................................................................................................... 107
10.7.2 BY GEOGRAPHY: MARKET SIZE & FORECAST....................................................................................... 108

11 BY FORM TYPE ................................................................................................................ 110


11.1 MARKET SNAPSHOT & GROWTH ENGINE ...................................................................................................... 110
11.2 MARKET OVERVIEW............................................................................................................................................ 111
11.3 LIQUID FEED ADDITIVES ...................................................................................................................................112
11.3.1 MARKET SIZE & FORECAST ....................................................................................................................... 112
11.3.2 BY GEOGRAPHY: MARKET SIZE & FORECAST....................................................................................... 113
11.4 DRY FEED ADDITIVES .........................................................................................................................................114
11.4.1 MARKET SIZE & FORECAST ....................................................................................................................... 114
11.4.2 BY GEOGRAPHY: MARKET SIZE & FORECAST....................................................................................... 115

12 BY PRODUCT TYPE ......................................................................................................... 117


12.1 MARKET SNAPSHOT & GROWTH ENGINE ....................................................................................................... 117

12.2 MARKET OVERVIEW........................................................................................................................................... 118


12.3 AMINO ACIDS....................................................................................................................................................... 120
12.3.1 MARKET SIZE & FORECAST ....................................................................................................................... 120
12.3.2 BY GEOGRAPHY: MARKET SIZE & FORECAST....................................................................................... 122
12.4 VITAMINS ............................................................................................................................................................. 123

Arizton 2019 www.arizton.com 3


GLOBAL
GLOBAL
ANIMAL
ONLINE
FEED
LOTTERY
ADDITIVES
MARKET
MARKET

12.4.1 MARKET SIZE & FORECAST ....................................................................................................................... 123


12.4.2 BY GEOGRAPHY: MARKET SIZE & FORECAST....................................................................................... 125

12.5 ANTIBIOTICS........................................................................................................................................................ 126


12.5.1 MARKET SIZE & FORECAST ....................................................................................................................... 126
12.5.2 BY GEOGRAPHY: MARKET SIZE & FORECAST....................................................................................... 128

12.6 EUBIOTICS ........................................................................................................................................................... 129


12.6.1 MARKET SIZE & FORECAST ....................................................................................................................... 129
12.6.2 BY GEOGRAPHY: MARKET SIZE & FORECAST....................................................................................... 132

12.7 MINERALS ............................................................................................................................................................ 133


12.7.1 MARKET SIZE & FORECAST ....................................................................................................................... 133
12.7.2 BY GEOGRAPHY: MARKET SIZE & FORECAST....................................................................................... 135

12.8 ENZYMES .............................................................................................................................................................. 136


12.8.1 MARKET SIZE & FORECAST ....................................................................................................................... 136
12.8.2 BY GEOGRAPHY: MARKET SIZE & FORECAST....................................................................................... 138
12.9 OTHER FEED ADDITIVES................................................................................................................................... 139
12.9.1 MARKET SIZE & FORECAST ....................................................................................................................... 139
12.9.2 BY GEOGRAPHY: MARKET SIZE & FORECAST....................................................................................... 140

13 BY GEOGRAPHY .............................................................................................................. 142


13.1 MARKET SNAPSHOT & GROWTH ENGINE ...................................................................................................... 142
13.2 OVERVIEW ........................................................................................................................................................... 143

14 APAC ............................................................................................................................... 146


14.1 MARKET SIZE & FORECAST ............................................................................................................................... 146

14.2 BY SPECIES ........................................................................................................................................................... 150


14.2.1 MARKET SIZE & FORECAST ....................................................................................................................... 150
14.3 BY PRODUCT TYPE .............................................................................................................................................. 150
14.3.1 MARKET SIZE & FORECAST ....................................................................................................................... 150
14.4 BY FORM ................................................................................................................................................................ 151
14.4.1 MARKET SIZE & FORECAST ....................................................................................................................... 151
14.5 KEY COUNTRIES .................................................................................................................................................. 152
14.5.1 CHINA: MARKET SIZE & FORECAST ......................................................................................................... 153
14.5.2 INDIA: MARKET SIZE & FORECAST .......................................................................................................... 155
14.5.3 JAPAN: MARKET SIZE & FORECAST ......................................................................................................... 157
14.5.4 AUSTRALIA: MARKET SIZE & FORECAST ............................................................................................... 159

15 EUROPE .......................................................................................................................... 162


15.1 MARKET SIZE & FORECAST ............................................................................................................................... 162

15.2 BY SPECIES ........................................................................................................................................................... 166


15.2.1 MARKET SIZE & FORECAST ....................................................................................................................... 166
15.3 BY PRODUCT TYPE .............................................................................................................................................. 166
15.3.1 MARKET SIZE & FORECAST ....................................................................................................................... 166
15.4 BY FORM ............................................................................................................................................................... 167

Arizton 2019 www.arizton.com 4


GLOBAL
GLOBAL
ANIMAL
ONLINE
FEED
LOTTERY
ADDITIVES
MARKET
MARKET

15.4.1 MARKET SIZE & FORECAST ....................................................................................................................... 167


15.5 KEY COUNTRIES .................................................................................................................................................. 168

15.5.1 RUSSIA: MARKET SIZE & FORECAST ....................................................................................................... 169


15.5.2 GERMANY: MARKET SIZE & FORECAST ................................................................................................. 171
15.5.3 FRANCE: MARKET SIZE & FORECAST ...................................................................................................... 173

15.5.4 SPAIN: MARKET SIZE & FORECAST .......................................................................................................... 175


15.5.5 UK: MARKET SIZE & FORECAST................................................................................................................ 177

16 NORTH AMERICA........................................................................................................... 180


16.1 MARKET SIZE & FORECAST ............................................................................................................................... 180

16.2 BY SPECIES ........................................................................................................................................................... 183


16.2.1 MARKET SIZE & FORECAST ....................................................................................................................... 183
16.3 BY PRODUCT TYPE .............................................................................................................................................. 183

16.3.1 MARKET SIZE & FORECAST ....................................................................................................................... 183


16.4 BY FORM ............................................................................................................................................................... 184
16.4.1 MARKET SIZE & FORECAST ....................................................................................................................... 184
16.5 KEY COUNTRIES .................................................................................................................................................. 185
16.5.1 US: MARKET SIZE & FORECAST ................................................................................................................ 186
16.5.2 CANADA: MARKET SIZE & FORECAST .................................................................................................... 188

17 LATIN AMERICA ............................................................................................................. 191


17.1 MARKET SIZE & FORECAST ................................................................................................................................191
17.2 BY SPECIES ........................................................................................................................................................... 194
17.2.1 MARKET SIZE & FORECAST ....................................................................................................................... 194

17.3 BY PRODUCT TYPE .............................................................................................................................................. 194


17.3.1 MARKET SIZE & FORECAST ....................................................................................................................... 194
17.4 BY FORM ............................................................................................................................................................... 195
17.4.1 MARKET SIZE & FORECAST ....................................................................................................................... 195
17.5 KEY COUNTRIES .................................................................................................................................................. 196
17.5.1 BRAZIL: MARKET SIZE & FORECAST ....................................................................................................... 197
17.5.2 MEXICO: MARKET SIZE & FORECAST ...................................................................................................... 199

18 MIDDLE-EAST & AFRICA................................................................................................ 202


18.1 MARKET SIZE & FORECAST .............................................................................................................................. 202
18.2 BY SPECIES ...........................................................................................................................................................205
18.2.1 MARKET SIZE & FORECAST ....................................................................................................................... 205
18.3 BY PRODUCT TYPE ..............................................................................................................................................205
18.3.1 MARKET SIZE & FORECAST ....................................................................................................................... 205

18.4 BY FORM .............................................................................................................................................................. 206


18.4.1 MARKET SIZE & FORECAST ....................................................................................................................... 206
18.5 KEY COUNTRIES ..................................................................................................................................................207
18.5.1 SAUDI ARABIA: MARKET SIZE AND FORECAST .................................................................................... 208
18.5.2 SOUTH AFRICA: MARKET SIZE & FORECAST ......................................................................................... 210

Arizton 2019 www.arizton.com 5


GLOBAL
GLOBAL
ANIMAL
ONLINE
FEED
LOTTERY
ADDITIVES
MARKET
MARKET

19 COMPETITIVE LANDSCAPE ............................................................................................ 212


19.1 COMPETITION OVERVIEW ................................................................................................................................ 212

20 KEY COMPANY PROFILES............................................................................................... 214


20.1 CARGILL ............................................................................................................................................................... 214
20.1.1 BUSINESS OVERVIEW .................................................................................................................................. 214
20.1.2 MAJOR PRODUCT OFFERINGS ................................................................................................................... 214

20.1.3 KEY STRENGTHS .......................................................................................................................................... 215


20.1.4 KEY STRATEGIES.......................................................................................................................................... 215
20.1.5 KEY OPPORTUNITIES ................................................................................................................................... 215

20.2 DUPONT ................................................................................................................................................................ 216


20.2.1 BUSINESS OVERVIEW .................................................................................................................................. 216
20.2.2 MAJOR PRODUCT OFFERINGS ................................................................................................................... 216

20.2.3 KEY STRENGTHS .......................................................................................................................................... 217


20.2.4 KEY STRATEGIES.......................................................................................................................................... 217
20.2.5 KEY OPPORTUNITIES ................................................................................................................................... 217
20.3 ADM ....................................................................................................................................................................... 218
20.3.1 BUSINESS OVERVIEW .................................................................................................................................. 218
20.3.2 MAJOR PRODUCT OFFERINGS ................................................................................................................... 218

20.3.3 KEY STRENGTHS .......................................................................................................................................... 219


20.3.4 KEY STRATEGIES.......................................................................................................................................... 219
20.3.5 KEY OPPORTUNITIES ................................................................................................................................... 219

20.4 BASF GROUP ....................................................................................................................................................... 220


20.4.1 BUSINESS OVERVIEW .................................................................................................................................. 220
20.4.2 MAJOR PRODUCT OFFERINGS ................................................................................................................... 220
20.4.3 KEY STRENGTHS .......................................................................................................................................... 221
20.4.4 KEY STRATEGIES.......................................................................................................................................... 221
20.4.5 KEY OPPORTUNITIES ................................................................................................................................... 222
20.5 NUTRECO ............................................................................................................................................................. 223
20.5.1 BUSINESS OVERVIEW .................................................................................................................................. 223
20.5.2 PRODUCT OFFERINGS ................................................................................................................................. 223
20.5.3 KEY STRENGTHS .......................................................................................................................................... 223
20.5.4 KEY STRATEGIES.......................................................................................................................................... 224
20.5.5 KEY OPPORTUNITIES ................................................................................................................................... 224
20.6 DSM ....................................................................................................................................................................... 225
20.6.1 BUSINESS OVERVIEW .................................................................................................................................. 225
20.6.2 PRODUCT OFFERINGS ................................................................................................................................. 225
20.6.3 KEY STRENGTHS .......................................................................................................................................... 225
20.6.4 KEY STRATEGIES.......................................................................................................................................... 226
20.6.5 KEY OPPORTUNITIES ................................................................................................................................... 226
20.7 ALLTECH .............................................................................................................................................................. 227

Arizton 2019 www.arizton.com 6


GLOBAL
GLOBAL
ANIMAL
ONLINE
FEED
LOTTERY
ADDITIVES
MARKET
MARKET

20.7.1 BUSINESS OVERVIEW .................................................................................................................................. 227


20.7.2 PRODUCT OFFERINGS ................................................................................................................................. 227

20.7.3 KEY STRENGTHS .......................................................................................................................................... 228


20.7.4 KEY STRATEGIES.......................................................................................................................................... 228
20.7.5 KEY OPPORTUNITIES ................................................................................................................................... 228

21 OTHER PROMINENT VENDORS ..................................................................................... 229


21.1 ZOETIS ..................................................................................................................................................................229
21.1.1 BUSINESS OVERVIEW .................................................................................................................................. 229
21.1.2 PRODUCT OFFERINGS ................................................................................................................................. 229

21.2 ELANCO ............................................................................................................................................................... 230


21.2.1 BUSINESS OVERVIEW .................................................................................................................................. 230
21.2.2 PRODUCT OFFERINGS ................................................................................................................................. 230

21.3 EVONIK ................................................................................................................................................................ 230


21.3.1 BUSINESS OVERVIEW .................................................................................................................................. 230
21.3.2 PRODUCT OFFERINGS ................................................................................................................................. 231
21.4 PERSTORP ............................................................................................................................................................ 231
21.4.1 BUSINESS OVERVIEW .................................................................................................................................. 231
21.4.2 PRODUCT OFFERINGS ................................................................................................................................. 231

21.5 ADISSEO ............................................................................................................................................................... 232


21.5.1 BUSINESS OVERVIEW .................................................................................................................................. 232
21.5.2 PRODUCT OFFERINGS ................................................................................................................................. 232

21.6 NOVOZYMES ........................................................................................................................................................ 233


21.6.1 BUSINESS OVERVIEW .................................................................................................................................. 233
21.6.2 PRODUCT OFFERINGS ................................................................................................................................. 233
21.7 BOEHRINGER INGELHEIM ............................................................................................................................... 233
21.7.1 BUSINESS OVERVIEW .................................................................................................................................. 233
21.7.2 PRODUCT OFFERINGS ................................................................................................................................. 233
21.8 CHR.HANSEN .......................................................................................................................................................234
21.8.1 BUSINESS OVERVIEW .................................................................................................................................. 234
21.8.2 PRODUCT OFFERINGS ................................................................................................................................. 234
21.9 BIOVET ..................................................................................................................................................................234
21.9.1 BUSINESS OVERVIEW .................................................................................................................................. 234
21.9.2 PRODUCT OFFERINGS ................................................................................................................................. 235
21.10 KEMIN ................................................................................................................................................................... 235
21.10.1 BUSINESS OVERVIEW .................................................................................................................................. 235
21.10.2 PRODUCT OFFERINGS ................................................................................................................................. 236
21.11 LALLEMAND ........................................................................................................................................................236
21.11.1 BUSINESS OVERVIEW .................................................................................................................................. 236
21.11.2 PRODUCT OFFERINGS ................................................................................................................................. 236
21.12 AB VISTA ............................................................................................................................................................... 237

Arizton 2019 www.arizton.com 7


GLOBAL
GLOBAL
ANIMAL
ONLINE
FEED
LOTTERY
ADDITIVES
MARKET
MARKET

21.12.1 BUSINESS OVERVIEW .................................................................................................................................. 237


21.12.2 PRODUCT OFFERINGS ................................................................................................................................. 237

21.13 ADVANCED ENZYMES ........................................................................................................................................ 237


21.13.1 BUSINESS OVERVIEW .................................................................................................................................. 237
21.13.2 PRODUCT OFFERINGS ................................................................................................................................. 238

21.14 LAND O’ LAKES ....................................................................................................................................................238


21.14.1 BUSINESS OVERVIEW .................................................................................................................................. 238
21.14.2 PRODUCTS OFFERED ................................................................................................................................... 238

22 REPORT SUMMARY ....................................................................................................... 240


22.1 KEY TAKEAWAYS................................................................................................................................................ 240
22.2 QUANTITATIVE SUMMARY................................................................................................................................ 241
22.2.1 BY PRODUCT TYPE....................................................................................................................................... 241

22.2.2 BY SPECIES .................................................................................................................................................... 241


22.2.3 BY FORM......................................................................................................................................................... 242
22.2.4 BY GEOGRAPHY............................................................................................................................................ 242

23 APPENDIX ...................................................................................................................... 243


23.1 ABBREVIATIONS .................................................................................................................................................243

Arizton 2019 www.arizton.com 8


GLOBAL
GLOBAL
ANIMAL
ONLINE
FEED
LOTTERY
ADDITIVES
MARKET
MARKET

EXHIBITS
SEGMENTATION OF GLOBAL FEED ADDITIVES MARKET 2018 ............................................................................. 19
MARKET SIZE CALCULATION APPROACH 2018........................................................................................................ 24
GLOBAL ANIMAL FEED ADDITIVES MARKET OVERVIEW ..................................................................................... 35
FUTURE OF ANIMAL FEED ADDITIVES ........................................................................................................................ 37
GROWING CONCERN FOR ANIMAL NUTRITION & ENVIRONMENTAL IMPACT ............................................ 43
INCREASED FOCUS ON DIETARY NEEDS OF ANIMALS .......................................................................................... 45
INCREASED DEMAND FOR PHOSPHATES IN ANIMAL FEEDS .............................................................................. 48
THREAT TO SUPPLY CHAIN FROM DISEASE OUTBREAKS ..................................................................................... 51
CLASH BETWEEN FEED ADDITIVES & PREMIX MARKETS ...................................................................................... 54
GROWING DEMAND FOR PLANT PROTEINS ............................................................................................................. 56
PHYTOBIOTICS GAINING MOMENTUM IN FEED ADDITIVE MARKET................................................................ 58
REDUCTION IN USE OF ANTIBIOTICS .......................................................................................................................... 61
PROBIOTICS ARE FUTURE OF ANIMAL FEED ADDITIVES ...................................................................................... 64
GROWING TREND OF PREMIUM BREEDING & ORGANIC PRODUCTION .......................................................... 66
GLOBAL ANIMAL FEED ADDITIVES MARKET 2018−2024 ($ BILLION) .................................................................. 70
GLOBAL FEED ADDITIVES MARKET BY SPECIES OVERVIEW 2018–2024 .............................................................. 71
MARKET SHARE CHANGE IN GLOBAL FEED ADDITIVES MARKET BY PRODUCT TYPE BY 2024 ................. 72
FIVE FORCES ANALYSIS 2018 .......................................................................................................................................... 75
INCREMENTAL GROWTH BY ANIMAL TYPE 2018–2024 ........................................................................................... 77
GLOBAL ANIMAL FEED ADDITIVES MARKET BY ANIMAL TYPE 2018–2024 ($ BILLION) ................................ 78
GLOBAL POULTRY PRODUCTION OVERVIEW 2018 .................................................................................................. 80
GLOBAL POULTRY FEED ADDITIVES MARKET 2018−2024 ($ BILLION) ................................................................ 82
GEOGRAPHICAL CONTRIBUTION IN POULTRY FEED ADDITIVES MARKET BY 2024 ($ BILLION) ............... 83
PERCENTAGE CHANGE IN US BROILER AND TURKEY PRODUCTION 2017−2019 ............................................ 84
GLOBAL POULTRY FEED ADDITIVE MARKET BY GEOGRAPHY 2018−2024 ........................................................ 85
GLOBAL POULTRY PRODUCTION 2018 (MILLION TONS) ....................................................................................... 86
GLOBAL SWINE MEAT PRODUCTION MARKET SHARE 2018 (MILLION TONS) ................................................ 88
GLOBAL SWINE FEED ADDITIVES MARKET 2018–2024 ($ BILLION) ...................................................................... 91
GEOGRAPHICAL CONTRIBUTION TO SWINE FEED ADDITIVES MARKET 2018–2024 ($ BILLION) ................ 92
GLOBAL SWINE FEED ADDITIVES MARKET BY GEOGRAPHY 2018 ...................................................................... 93
GLOBAL SWINE PRODUCTION 2018 (MILLION TONS) ............................................................................................. 94
GLOBAL CATTLE PRODUCTION SHARE BY COUNTRIES 2018 (MILLION TONS) .............................................. 96
GLOBAL CATTLE PRODUCTION YOY CHANGE TREND 2015–2018 ....................................................................... 97
GLOBAL CATTLE FEED ADDITIVES MARKET 2018–2024 ($ BILLION).................................................................... 98
GEOGRAPHICAL CONTRIBUTION TO CATTLE FEED ADDITIVES MARKET 2018–2024 ($ BILLION) ............. 99
GLOBAL CATTLE PRODUCTION OVERVIEW 2018 (MILLION TONS) .................................................................. 100
GLOBAL CATTLE FEED ADDITIVES MARKET BY GEOGRAPHY 2018 .................................................................. 101
GLOBAL AQUACULTURE FEED ADDITIVES MARKET 2018–2024 ($ BILLION) .................................................. 103
GLOBAL AQUACULTURE FEED ADDITIVES MARKET BY GEOGRAPHY 2018–2024 ........................................ 104
GEOGRAPHICAL CONTRIBUTION IN GLOBAL AQUACULTURE FEED ADDITIVES MARKET 2018–2024 ($
BILLION) ............................................................................................................................................................................. 105

Arizton 2019 www.arizton.com 9


GLOBAL
GLOBAL
ANIMAL
ONLINE
FEED
LOTTERY
ADDITIVES
MARKET
MARKET

GLOBAL OTHER SPECIES FEED ADDITIVES MARKET 2018–2024 ($ BILLION) ................................................... 107
INCREMENTAL GROWTH BY FORM TYPE 2018–2024 .............................................................................................. 110
GLOBAL ANIMAL FEED ADDITIVES MARKET BY FORM 2018 – 2024 ($ BILLION) ............................................ 111
GLOBAL LIQUID ANIMAL FEED ADDITIVES MARKET 2018–2024 ($ BILLION) ................................................. 112
GLOBAL DRY ANIMAL FEED ADDITIVES MARKET 2018–2024 ($ BILLION) ....................................................... 114
INCREMENTAL GROWTH BY PRODUCT 2018–2024 ................................................................................................. 117
GLOBAL ANIMAL FEED ADDITIVES MARKET BY PRODUCT TYPE 2018–2024 ($ BILLION) ........................... 118
GLOBAL AMINO ACIDS ANIMAL FEED ADDITIVES MARKET 2018–2024 ($ BILLION).................................... 120
GLOBAL AMINO ACIDS ANIMAL FEED ADDITIVES MARKET BY GEOGRAPHY 2018 .................................... 121
GLOBAL VITAMIN ANIMAL FEED ADDITIVES MARKET 2018–2024 ($ BILLION) ............................................. 123
GEOGRAPHICAL CONTRIBUTION OF VITAMIN FEED ADDITIVES 2018–2024.................................................. 124
GLOBAL ANTIBIOTICS ANIMAL FEED ADDITIVES MARKET 2018–2024 ($ BILLION) ...................................... 126
GEOGRAPHICAL CONTRIBUTION OF ANTIBIOTICS FEED ADDITIVES 2018–2024 ($ BILLION).................... 127
GLOBAL EUBIOTICS ANIMAL FEED ADDITIVES MARKET 2018–2024 ($ BILLION)........................................... 129
GEOGRAPHICAL CONTRIBUTION OF EUBIOTICS FEED ADDITIVES MARKET 2018–2024 ($ BILLION) ...... 131
GLOBAL ANIMAL MINERAL FEED ADDITIVES MARKET 2018–2024 ($ BILLION)............................................. 133
GEOGRAPHICAL CONTRIBUTION TO GLOBAL MINERAL FEED ADDITIVES MARKET 2018–2024 ($
BILLION) ............................................................................................................................................................................. 134
GLOBAL ENZYMES ANIMAL FEED ADDITIVES MARKET 2018–2024 ($ BILLION) ............................................ 136
GEOGRAPHICAL CONTRIBUTION OF GLOBAL ENZYMES ADDITIVES MARKET 2018–2024 ($ BILLION) .. 137
GLOBAL OTHER ANIMAL FEED ADDITIVES MARKET 2018–2024 ($ BILLION) ................................................. 139
INCREMENTAL GROWTH BY GEOGRAPHY 2018–2024 ........................................................................................... 142
GLOBAL ANIMAL FEED ADDITIVES MARKET BY GEOGRAPHY 2018–2014 ($ BILLION) ................................ 143
ANIMAL FEED ADDITIVES MARKET IN APAC 2018–2024 ($ BILLION)................................................................ 146
FEED ADDITIVES MARKET IN APAC BY SPECIES TYPE 2018 (% REVENUE SHARE) ........................................ 147
FEED ADDITIVES BY PRODUCT TYPE CONTRIBUTION TO APAC MARKET BY 2024 ($ BILLION)................ 148
INCREMENTAL GROWTH IN APAC 2018–2024.......................................................................................................... 152
ANIMAL FEED ADDITIVES MARKET IN CHINA 2018–2024 ($ BILLION) ............................................................. 153
ANIMAL FEED ADDITIVES MARKET IN INDIA 2018–2024 ($ BILLION) ............................................................... 155
ANIMAL FEED ADDITIVES MARKET IN JAPAN 2018–2024 ($ BILLION) .............................................................. 157
ANIMAL FEED ADDITIVES MARKET IN AUSTRALIA 2018–2024 ($ BILLION) .................................................... 159
ANIMAL FEED ADDITIVES MARKET IN EUROPE 2018–2024 ($ BILLION) ........................................................... 162
ANIMAL FEED ADDITIVES MARKET BY SPECIES 2018............................................................................................ 163
ANIMAL FEED ADDITIVES MARKET IN EUROPE BY PRODUCT TYPE 2018–2024 ............................................. 164
INCREMENTAL GROWTH IN EUROPE 2018–2024 ..................................................................................................... 168
ANIMAL FEED ADDITIVES MARKET IN RUSSIA 2018–2024 ($ BILLION) ............................................................. 169
ANIMAL FEED ADDITIVES MARKET IN GERMANY 2018–2024 ($ BILLION) ...................................................... 171
ANIMAL FEED ADDITIVES MARKET IN FRANCE 2018–2024 ($ BILLION)........................................................... 173
ANIMAL FEED ADDITIVES MARKET IN SPAIN 2018–2024 ($ BILLION) ............................................................... 175
ANIMAL FEED ADDITIVES MARKET IN UK 2018–2024 ($ BILLION) ..................................................................... 177
ANIMAL FEED ADDITIVES MARKET IN NORTH AMERICA 2018–2024 ($ BILLION) ........................................ 180
ANIMAL FEED ADDITIVES MARKET IN NORTH AMERICA BY SPECIES 2018–2024 ($ BILLION) .................. 181
FEED ADDITIVES MARKET IN NORTH AMERICA BY PRODUCT TYPE 2018–2024 ($ BILLION) ..................... 182

Arizton 2019 www.arizton.com 10


GLOBAL
GLOBAL
ANIMAL
ONLINE
FEED
LOTTERY
ADDITIVES
MARKET
MARKET

INCREMENTAL GROWTH IN NORTH AMERICA 2018–2024 .................................................................................. 185


ANIMAL FEED ADDITIVES MARKET IN US 2018–2024 ($ BILLION) ...................................................................... 186
ANIMAL FEED ADDITIVES MARKET IN CANADA 2018–2024 ($ BILLION) ......................................................... 188
ANIMAL FEED ADDITIVES MARKET IN LATIN AMERICA 2018–2024 ($ BILLION)........................................... 191
ANIMAL FEED ADDITIVES MARKET IN LATIN AMERICA BY SPECIES 2018–2024 ($ BILLION) .................... 192
ANIMAL FEED ADDITIVES MARKET IN LATIN AMERICA BY PRODUCT TYPE 2018–2024 ($ BILLION) ...... 193
INCREMENTAL GROWTH IN LATIN AMERICA 2018–2024..................................................................................... 196
ANIMAL FEED ADDITIVES MARKET IN BRAZIL 2018–2024 ($ BILLION)............................................................. 197
ANIMAL FEED ADDITIVES MARKET IN MEXICO 2018–2024 ($ BILLION) ........................................................... 199
ANIMAL FEED ADDITIVES MARKET IN MEA 2018–2024 ($ BILLION) .................................................................. 202
ANIMAL FEED ADDITIVES MARKET IN MEA BY SPECIES 2018 ............................................................................ 203
ANIMAL FEED ADDITIVES MARKET IN MEA BY PRODUCT TYPE 2018–2024 ($ BILLION) ............................. 204
INCREMENTAL GROWTH IN MEA 2018–2024............................................................................................................ 207
ANIMAL FEED ADDITIVES MARKET IN SAUDI ARABIA 2018–2024 ($ BILLION) .............................................. 208
ANIMAL FEED ADDITIVES MARKET IN SOUTH AFRICA 2018–2024 ($ BILLION) ............................................. 210
ADM: PRODUCT OFFERINGS......................................................................................................................................... 218

Arizton 2019 www.arizton.com 11


GLOBAL
GLOBAL
ANIMAL
ONLINE
FEED
LOTTERY
ADDITIVES
MARKET
MARKET

TABLES
KEY CAVEATS ..................................................................................................................................................................... 22
CURRENCY CONVERSION 2013−2018 ............................................................................................................................ 23
ANTIBIOTICS USAGE IN ANIMAL BY SPECIES IN NETHERLANDS 2012−2016 .................................................... 63
GLOBAL ANIMAL FEED ADDITIVES MARKET BY ANIMAL TYPE 2018–2024 ($ BILLION) ................................ 79
GLOBAL POULTRY MEAT PRODUCTION BY KEY COUNTRIES 2015–2018 (000’ METRIC TONS) ..................... 81
GLOBAL POULTRY FEED ADDITIVES MARKET BY GEOGRAPHY 2018–2024 ($ BILLION) ................................ 87
GLOBAL SWINE MEAT PRODUCTION 2018 (000’ METRIC TONS) ........................................................................... 89
LIST OF ANTIBIOTICS AND ANTHELMINTIC IN SWINE FEED TO WITHDRAW BEFORE SLAUGHTER ....... 90
GLOBAL SWINE FEED ADDITIVES MARKET BY GEOGRAPHY 2018–2024 ($ BILLION) ...................................... 95
GLOBAL CATTLE FEED ADDITIVES MARKET BY GEOGRAPHY 2018–2024 ($ BILLION) ................................. 102
GLOBAL AQUAFEED ADDITIVES MARKET 2018–2024 ($ BILLION) ...................................................................... 106
GLOBAL OTHER ANIMAL FEED ADDITIVES MARKET BY GEOGRAPHY 2018–2024 ($ BILLION) ................. 108
GLOBAL ANIMAL FEED ADDITIVES MARKET BY FORM 2018–2024 ($ BILLION) .............................................. 111
GLOBAL LIQUID ANIMAL FEED ADDITIVES MARKET 2018–2024 ($ BILLION) ................................................. 113
GLOBAL DRY ANIMAL FEED ADDITIVES MARKET 2018–2024 ($ BILLION) ....................................................... 115
GLOBAL ANIMAL FEED ADDITIVES MARKET BY PRODUCT TYPE 2018–2024 ($ BILLION) ........................... 119
GLOBAL AMINO ACIDS ANIMAL FEED ADDITIVES MARKET 2018–2024 ($ BILLION).................................... 122
GLOBAL VITAMIN ANIMAL FEED ADDITIVES MARKET 2018–2024 ($ BILLION) ............................................. 125
GLOBAL ANTIBIOTICS ANIMAL FEED ADDITIVES MARKET 2018–2024 ($ BILLION) ...................................... 128
BENEFITS OF EUBIOTICS ................................................................................................................................................ 130
GLOBAL PROBIOTIC ANIMAL FEED ADDITIVES MARKET 2018–2024 ($ BILLION) .......................................... 132
GLOBAL MINERAL ANIMAL FEED ADDITIVES MARKET 2018–2024 ($ BILLION)............................................. 135
GLOBAL ENZYMES ANIMAL FEED ADDITIVES MARKET BY GEOGRAPHY 2018–2024 ($ BILLION) ............ 138
GLOBAL OTHER ANIMAL FEED ADDITIVES MARKET 2018–2024 ($ BILLION) ................................................. 140
GLOBAL ANIMAL FEED ADDITIVES MARKET BY GEOGRAPHY 2018–2024 ($ BILLION) ................................ 144
ANIMAL FEED ADDITIVES MARKET IN APAC BY SPECIES 2018–2024 ($ BILLION) ......................................... 150
ANIMAL FEED ADDITIVES MARKET IN APAC BY PRODUCT TYPE 2018–2024 ($ BILLION) ........................... 150
ANIMAL FEED ADDITIVES MARKET IN APAC BY FORM 2018–2024 ($ BILLION) ............................................. 151
MAJOR VITAMIN PRODUCING COMPANIES IN CHINA........................................................................................ 154
ANIMAL FEED ADDITIVES MARKET IN EUROPE BY SPECIES TYPE 2018–2024 ($ BILLION) .......................... 166
ANIMAL FEED ADDITIVES MARKET IN EUROPE BY PRODUCT TYPE 2018–2024 ($ BILLION) ...................... 166
ANIMAL FEED ADDITIVES MARKET IN EUROPE BY FORM 2018–2024 ($ BILLION)......................................... 167
ANIMAL FEED ADDITIVES MARKET IN NORTH AMERICA BY SPECIES 2018–2024 ($ BILLION) .................. 183
ANIMAL FEED ADDITIVES MARKET IN NORTH AMERICA BY PRODUCT TYPE 2018–2024 ($BILLION)..... 183
ANIMAL FEED ADDITIVES MARKET IN NORTH AMERICA BY FORM 2018–2024 ($ BILLION) ...................... 184
ANIMAL FEED ADDITIVES MARKET IN LATIN AMERICA BY SPECIES 2018–2024 ($ BILLION) .................... 194
ANIMAL FEED ADDITIVES MARKET IN LATIN AMERICA BY PRODUCT TYPE 2018–2024 ($ BILLION) ...... 194
ANIMAL FEED ADDITIVES MARKET IN LATIN AMERICA BY FORM 2018–2024 ($ BILLION) ........................ 195
ANIMAL FEED ADDITIVES MARKET IN MEA BY SPECIES 2018–2024 ($ BILLION)............................................ 205
ANIMAL FEED ADDITIVES MARKET IN MEA BY PRODUCT TYPE 2018–2024 ($ BILLION) ............................. 205
ANIMAL FEED ADDITIVES MARKET IN MEA BY FORM 2018–2024 ($ BILLION) ............................................... 206

Arizton 2019 www.arizton.com 12


GLOBAL
GLOBAL
ANIMAL
ONLINE
FEED
LOTTERY
ADDITIVES
MARKET
MARKET

CARGILL: PRODUCT OFFERINGS ................................................................................................................................. 214


DOWDUPONT: PRODUCT OFFERINGS ....................................................................................................................... 216
BASF GROUP: PRODUCT OFFERINGS.......................................................................................................................... 220
NUTRECO: PRODUCT OFFERINGS ............................................................................................................................... 223
DSM: PRODUCT OFFERINGS.......................................................................................................................................... 225
ALLTECH: PRODUCT OFFERINGS ................................................................................................................................ 227
ZOETIS: KEY PRODUCT OFFERINGS ............................................................................................................................ 229
ELANCO: PRODUCT OFFERINGS ................................................................................................................................. 230
EVONIK: PRODUCT OFFERINGS................................................................................................................................... 231
PERSTORP: PRODUCT OFFERINGS .............................................................................................................................. 231
ADISSEO: PRODUCT OFFERINGS ................................................................................................................................. 232
NOVOZYMES: PRODUCT OFFERINGS ......................................................................................................................... 233
BOEHRINGER: PRODUCT OFFERINGS ........................................................................................................................ 233
CHR.HANSEN: PRODUCT OFFERINGS........................................................................................................................ 234
BIOVET: PRODUCT OFFERINGS .................................................................................................................................... 235
KEMIN: PRODUCT OFFERINGS ..................................................................................................................................... 236
LALLEMAND: PRODUCT OFFERINGS ......................................................................................................................... 236
AB VISTA: PRODUCT OFFERINGS ................................................................................................................................ 237
ADVANCED ENZYMES: PRODUCT OFFERINGS ....................................................................................................... 238
LAND O’ LAKES: PRODUCTS OFFERED ...................................................................................................................... 238
GLOBAL ANIMAL FEED ADDITIVES MARKET BY PRODUCT TYPE 2018–2024 ($ BILLION) ........................... 241
GLOBAL ANIMAL FEED ADDITIVES MARKET BY SPECIES 2018–2024 ($ BILLION) .......................................... 241
GLOBAL ANIMAL FEED ADDITIVES MARKET BY FORM 2018–2024 ($ BILLION) .............................................. 242
GLOBAL ANIMAL FEED ADDITIVES MARKET BY GEOGRAPHY 2018–2024 ($ BILLION) ................................ 242

Arizton 2019 www.arizton.com 13


GLOBAL
GLOBAL
ANIMAL
ONLINE
FEED
LOTTERY
ADDITIVES
MARKET
MARKET

ABOUT US

Arizton Advisory & Intelligence

A
rizton Advisory & Intelligence Our team of experts ensures the analysis is
provides competitive and insightful not just analyzed and presented but also
business intelligence across various customized depending on the client’s
industry verticals. Our expertise and requirement. When it comes to competitive
knowledge ensure that the analysis intelligence, we ensure our clients do not
provided is comprehensive, detailed, and look beyond us.
complete. The analysis helps our client
Our employment base is spread across the
organizations to make insightful decisions
globe. Our analysts prepare high-quality
and devise marketing strategies for their
research reports and possess a wide
businesses. The actionable insights
industry experience, which means a proper
delivered through our market research
understanding of the client's requirements
provide a comprehensive market analysis
and delivering premium research reports.
at every level of market segmentation in the
industry.

A rich repository of Top leadership having more than


syndicated reports
80 man years of experience
across 8 Industries across varied industries

Pioneer in
adopting best research
practices to ensure
deeper insights

5+ years of industry
experience in delivering
valuable research
Insights at Global, AT A GLANCE
Regional and Country At a
Level glance

More than 100+ clients Dedicated analysts working


worldwide including various across 3 continents
Fortune 500 Companies and

12 countries

Arizton 2019 www.arizton.com 14


GLOBAL
GLOBAL
ANIMAL
ONLINE
FEED
LOTTERY
ADDITIVES
MARKET
MARKET

1 RESEARCH METHODOLOGY

This step involves identification of


several primary and secondary data
research sources, including Arizton’s
internal data sources. The primary
Identification sources consist of in-depth discussions
of data and interviews with policy makers,
industry experts, and data evaluators,
whereas secondary sources include a
thorough study of market journals, press
releases, annual reports, and government
and non-government agencies websites.
Evaluation of
Market This phase includes a detailed evaluation
Dynamics of several factors that are likely to affect
the market dynamics. It involves a
comprehensive assessment of major
market pain points, drivers, and trends.
It also comprises a detailed study of
Collection of research plans and methodology.
Data This process consists of gathering data,
accessing proprietary databases, and
reaching out to key industry participants
that operate in the market across the
value chain. It also involves studying
several patterns in the historical data and
Collaboration comparing it with the current scenario.
of Data
This stage involves the validation of data
and arrival at actual statistics, and
evolution of the market over the years. It
entails the study and analyzes various
segments and verticals of the market. An
Verification impact analysis is also performed to
and Analysis observe which factors will affect the

This is the final stage, which involves


both quantity and quality checks.
Although the process of data verification
is an integral part of the research
process, all data points and statistics and
figures are re-checked to uphold their

Arizton 2019 www.arizton.com 15


GLOBAL
GLOBAL
ANIMAL
ONLINE
FEED
LOTTERY
ADDITIVES
MARKET
MARKET

2 RESEARCH OBJECTIVES

To outline and To provide comprehensive information


To offer wide-
forecast the about factors that affect market
ranging market
animal feed statistics with a dynamics
additives detailed
market based on To analyze several micro-market
classification and
product type, indicators considering growth factors,
the market size of
animal type, and market prospects, and strategic market
each segment
geography contributions

To study market
To examine competitive scenarios such as
opportunities for participants
collaborations, mergers & acquisitions, R&D
and stakeholders by
activities, and advanced developments in the
identifying high growth
global Animal Feed Additives market
sectors in the global market

To analyze key strengths,


To predict the market size in the main
opportunities, and strategies of
geographical regions: APAC, Europe, Latin
major companies operating in the
America, MEA, and North America
global market

Arizton 2019 www.arizton.com 16


GLOBAL
GLOBAL
ANIMAL
ONLINE
FEED
LOTTERY
ADDITIVES
MARKET
MARKET

3 RESEARCH PROCESS

BACKGROUND STUDY
Secondary Research
Client specifications
Data collections from
• Review and analyze client
requisites • Company Annual Reports
• Discussion of all the project
PROJEC • Associations
requirements and queries T SCOPE • Journals
Flexibility check • Magazines
• Regulatory Bodies
• Perform through feasibility
research • Analyst Reports
• Finalizing tentative project • Other Paid Wall Street Sources
design • Press Releases
• Structuring project proposal • Conferences
with scope, timelines, and PROJECT • Blogs
pricing KICKOFF • Newsletters
• White Papers
Primary Research
Research discussion with
manufacturers, distributors, suppliers,
regulatory associations, and end-users
to validate insights
PRELIMINAR
Validation and triangulation of
Y RESEARCH secondary and primary research
data
Analyzing market dynamics
• Determination of key drivers,
restraints influencing market
• Monitoring market trends
Market size estimation & MARKET
forecast ANALYSIS &
• Estimation of historical SEGMENTATIO
market revenues based on
secondary data and primary N • Data collation
insights • Cumulating all the essential
• Anticipating market recast by qualitative and quantitative data
assigning weightage to • Generation of report in client
market forces (drivers, requested format by research
restraints, opportunities) REPORT analysts
• Freezing historical and SYNTHESIS • Reviews by expert analysts
forecast market size • Proofreading by editors
estimations based on • Report formatting by specialist
evolution, trends, outlook, graphic designers
and strategies • Final quality check
• Consideration of geography
specific revenues, region-
specific product/service REPORT
demand for geographic DELIVERY
market segmentation
• Consideration of product
utilization rates, product
demand outlook for
segmentation by application • Clarifying queries (if any)
or end-user type • Receiving feedback
POST-SALE • Ensuring satisfaction
• Future research scope initiations
SERVICE

Arizton 2019 www.arizton.com 17


GLOBAL
GLOBAL
ANIMAL
ONLINE
FEED
LOTTERY
ADDITIVES
MARKET
MARKET

4 SCOPE & COVERAGE

4.1 MARKET DEFINITION

Feed additives represent various classes of molecules, compounds, or organisms that


promote ingestion, absorption, assimilation of nutrients, growth, and health in
animals. They affect physiological processes, such as immune function, stress
resistance, and reproduction. Feed additives include feeding attractants,
immunostimulants, prebiotics, probiotics, acidifiers, essential oils, or other
inclusions. These additives are usually not required nutrients.

Feed additives are products used in animal nutrition to improve the quality of feed
and food of animal origin or to improve the animals’ performance and health, e.g. by
providing enhanced digestibility of feed materials. Feed additives may not be
launched in the market unless authorized following scientific evaluations, which
demonstrate that the additives have no harmful effect on human and animal health
and the environment.

Feed additives maybe both nutritive and non-nutritive and work by either direct or
indirect methods on the animal’s system. Many of the products influence different
systems and, therefore, the effects of one can be additive to another.

4.1.1 Inclusions

• Cattle, dairy, poultry, swine, and other equine and pet animals.

4.1.2 Exclusions

• Additives used in premixes.

4.2 BASE YEAR

The report considers 2018 as the base year. All calculations involving
quantitative data are based on 2018. The values represented in the report are actual
values for 2018, whereas the values are estimated for the period
2019−2024.

Arizton 2019 www.arizton.com 18


GLOBAL
GLOBAL
ANIMAL
ONLINE
FEED
LOTTERY
ADDITIVES
MARKET
MARKET

2018 2019 2020−2024


Base year Actual year Forecast Years

4.3 SCOPE OF THE STUDY

The report considers the present scenario of the global animal feed additives market
and its market dynamics for the period 2019−2024. It covers a detailed overview of
several market growth enablers, restraints, and trends. The study covers both the
demand and supply side of the market. It also profiles and analyzes leading
companies and several other prominent companies operating in the market.

Exhibit 1 Segmentation of Global Feed Additives Market 2018

MARKETS COVERED

BY PRODUCT BY SPECIES BY FORM BY GEOGRAPHY

1. AMINO ACIDS 1. POULTRY 1. LIQUID 1. NORTH AMERCIA


2. VITAMINS 2. CATTLE 2. DRY 1. US
3. MINERALS 3. SWINE/PORK 2. CANADA
4. EUBIOTICS 4. AQUACULTURE 2. APAC
5. ENZYMES 5. OTHERS 1. CHINA
6. ANTIBIOTICS 2. JAPAN
7. OTHERS 3. AUSTRALIA
4. INDIA
3. EUROPE
1. UK
2. GERMANY
3. FRANCE
4. RUSSIA
5. SPAIN
4. MEA
1. SAUDI ARABIA
2. SOUTH AFRICA
5. LATIN AMERICA
1. BRAZIL
2. MEXICO

Source: Arizton

Arizton 2019 www.arizton.com 19


GLOBAL
GLOBAL
ANIMAL
ONLINE
FEED
LOTTERY
ADDITIVES
MARKET
MARKET

4.4 MARKET SEGMENTS

4.4.1 Market Segmentation by Products

• Amino Acids

• Antibiotics

• Eubiotics

• Enzymes

• Vitamins

• Minerals

• Others

4.4.2 Market Segmentation by Species

• Poultry

• Cattle

• Swine

• Aquaculture

• Others (equine and pet animals)

4.4.3 Market Segmentation by Form Type

• Liquid

• Dry

Arizton 2019 www.arizton.com 20


GLOBAL
GLOBAL
ANIMAL
ONLINE
FEED
LOTTERY
ADDITIVES
MARKET
MARKET

4.4.4 Market Segmentation by Geography

KEY GEOGRAPHIES DEFINITION

Europe

APAC
North America

MEA

Latin America

North America Latin America

Canada and US Argentina, Brazil, Chile, Mexica, Peru

Europe MEA
EMEA
France Portugal Spain Congo Nigeria Turkey
Germany Romania Sweden Egypt Saudi Arabia UAE
Italy Russia UK Ghana South Africa Ukraine
Poland Israel Tanzania Zimbabwe
Kenya

APAC

Australia Indonesia New Zealand


Bangladesh Japan Pakistan
China Malaysia South Korea
India

Arizton 2019 www.arizton.com 21


GLOBAL
GLOBAL
ANIMAL
ONLINE
FEED
LOTTERY
ADDITIVES
MARKET
MARKET

5 REPORT ASSUMPTIONS & CAVEATS

5.1 KEY CAVEATS

Table 1 Key Caveats

Parameters Assumptions
While forecasting the market outlook,
Economic Outlook no macroeconomic collapses and
recessions are predicted about the
global economic landscape

Market forecasting was carried out


Currency Fluctuation under the assumption that the value of
the USD ($) is likely to remain constant
during the forecast period

While arriving at the market size, the


Political Outlook global political environment was
assumed to remain stable during the
forecast period
Revenues and segment-specific
information were derived from annual
reports of respective companies. The
Data Authenticity information is assumed to be authentic.
However, revenues for the non-listed
companies were derived from various
authentic publications, news articles,
and primary sources
All figures mentioned in the study were
Accuracy and rounded to the nearest decimal place.
Reporting Thus, the summation of figures and
percentages may differ by a margin of
This report provides a list of vendors
that are active in providing Feed
Additives. It includes vendors across all
geographical regions. The report
Vendors
identifies vendors on the based on their
market revenue and dominance in terms
of market experience, regional presence,
the portfolio of their products,
financials, expenses on R&D activities,
and the popularity of their brands

Arizton 2019 www.arizton.com 22


GLOBAL
GLOBAL
ANIMAL
ONLINE
FEED
LOTTERY
ADDITIVES
MARKET
MARKET

5.2 CURRENCY CONVERSION

The standard currency used throughout the report is USD ($). However, in the case
of other currencies, the annual average currency rate (January 1 to December 31) is
used for conversion. These conversion rates are rounded to the nearest decimal place.
The chart below represents the standard conversion rates used in the report.

Table 2 Currency Conversion 2013−2018

Currency
2013 2014 2015 2016 2017 2018
Conversion

/ USD/EUR 0.7532 0.7535 0.8969 0.8988 0.8605 0.8566

/ USD/GBP 0.6395 0.6072 0.6526 0.7309 0.7607 0.7586

/ USD/JPY 98.58 105.84 120.9 107.5269 113.8867 111.0019

/₭ USD/SEK 6.5127 6.8587 8.404 8.9328 8.4135 8.8826

/A$ USD/AUD 1.0362 1.1094 1.3112 1.343 1.3042 1.3578

USD/RMB
/ (CNY)
6.1905 6.1432 6.1606 6.61 6.6294 6.6675

Source: Arizton

*The above exchange rate is the mean of month-end exchange rates computed for the last 12 months

Arizton 2019 www.arizton.com 23


GLOBAL
GLOBAL
ANIMAL
ONLINE
FEED
LOTTERY
ADDITIVES
MARKET
MARKET

5.3 MARKET DERIVATION

Exhibit 2 Market Size Calculation Approach 2018

Global Animal Feed Additives


Market

Global Animal Feed Industries by


Species

Global Animal Nutrition Industry

Xxx

Source: Arizton

The chart above shows the approach adopted to arrive at the market size of the global
animal feed additives market in 2018 and the segments that are considered to derive
the market value.

• Market size figures are primarily arrived through the bottom-up approach and are then
validated through the top-down approach.

• Sales of major animal feed additive providers were aggregated to arrive at an estimate of
the market size in terms of volume. The same approach was used to calculate the market
size in terms of revenue. An estimated 85–90% of vendors’ capacities are mapped and
considered in the report calculations.

• Segmental volumes were calculated through the bottom approach, which involves the
analysis of segment-wise financials of the key market players. The data is either derived
from their annual filings or through primary research in the absence of the former.

• Price trends for key related commodities were analyzed for the past few years and given
due consideration to derive the projections for the forthcoming six years using a set of
forecasting techniques.

Arizton 2019 www.arizton.com 24


GLOBAL
GLOBAL
ANIMAL
ONLINE
FEED
LOTTERY
ADDITIVES
MARKET
MARKET

• Also, innovation and R&D efforts of several market players were studied and weighed in
before arriving at the projections as they can potentially disrupt the market both in terms
of consumption and purchasing patterns.

• The effect of several macroeconomic and meso factors is also considered at each interval
while arriving at the forecast.

Arizton 2019 www.arizton.com 25


GLOBAL
GLOBAL
ANIMAL
ONLINE
FEED
LOTTERY
ADDITIVES
MARKET
MARKET

6 MARKET AT A GLANCE

INSIGHTS
MARKET SIZE REVENUE
01 ($ BILLION)

CAGR
2018−2024

5.28%

2018 2024
24.33 33.13

2018 2020 2024


$24.33 Bn $26.38 Bn $33.13 Bn
Arizton 2019 www.arizton.com 26
GLOBAL
GLOBAL
ANIMAL
ONLINE
FEED
LOTTERY
ADDITIVES
MARKET
MARKET

INSIGHTS
GEOGRAPHICAL SEGMENTATION
02 (2018)

Countries Values CAGR

Europe $6.32 Bn 4.91%

APAC $8.06 Bn 5.77%

North America $5.60 Bn 4.67%

Latin America $3.64 Bn 5.46%

MEA $0.72 Bn 6.77%

Arizton 2019 www.arizton.com 27


GLOBAL
GLOBAL
ANIMAL
ONLINE
FEED
LOTTERY
ADDITIVES
MARKET
MARKET

INSIGHTS
PRODUCT SEGMENTATION (2018)
03

MINERALS
AMINO ACIDS $3.26 Bn
$6.20 Bn

VITAMINS
$4.05 Bn

ENZYMES
$1.27 Bn

ANTIBIOTICS
$3.74 Bn

EUBIOTICS
$3.55 Bn OTHERS
$2.26Bn

Arizton 2019 www.arizton.com 28


GLOBAL
GLOBAL
ANIMAL
ONLINE
FEED
LOTTERY
ADDITIVES
MARKET
MARKET

INSIGHTS
FORM SEGMENTATION (2018)
04

Liquid Solid
$14.78 Bn $9.55 Bn

Arizton 2019 www.arizton.com 29


GLOBAL
GLOBAL
ANIMAL
ONLINE
FEED
LOTTERY
ADDITIVES
MARKET
MARKET

INSIGHTS
ANIMAL TYPE (2018)
05

Swine/Pork
Poultry $7.62 Bn
$8.61 Bn

Others
$0.76 Bn

Cattle
$6.24 Bn Aquaculture
$1.11 Bn

Arizton 2019 www.arizton.com 30


GLOBAL
GLOBAL
ANIMAL
ONLINE
FEED
LOTTERY
ADDITIVES
MARKET
MARKET

INSIGHTS
MARKET ENABLERS
6

Growing Concern for Animal Nutrition & Environmental


Impact
The demand for sustainable food is the new trend in the market. People are now much
more conscious about the value chain process and methods involved in procuring food
in their plate. Consumers have raised voices against the ill-treatment of animals, their
hygiene, slaughter process, nutrition, and well-being because it is affecting their health
in the process. If they eat infected meat and other animal by-products, it would affect
their health as well.

Increased Focus on Animal Dietary Needs


Farmers want to have their livestock healthy and free from various diseases. Hence,
they are adopting the feed additives to improve the quality and health of their
livestock, thus meeting the highest standards. Improving animal feed with proper
additives help to reduce digestive disorders, weight gain in animals, and preventing
them from contacting various diseases.

Increased Demand for Phosphates in Animal Feeds


Phosphate chemicals are used commercially in fertilizers, animal feeds, and
industrial products, and as additives in food. Overall, animal feed-grade phosphates
are estimated to account for only 6% of total world phosphate consumption. The
largest applications for phosphates are in agricultural fertilizers (83%), while
industrial markets (including detergents and specialty applications) account for 11%.

Arizton 2019 www.arizton.com 31


GLOBAL
GLOBAL
ANIMAL
ONLINE
FEED
LOTTERY
ADDITIVES
MARKET
MARKET

INSIGHTS MARKET OPPORTUNITIES


7 & TRENDS

Phytobiotics Gaining Momentum in Feed Additives Market

Feed phytogenics are also called botanicals or phytobiotics. They are plant-based feed
additives used in animal feed. Farmers consider it to be more natural, herbal, and good
for animal health. Further, these are free from chemicals, thus making it a completely
natural and good for animal wellbeing.

Reduction in Use of Antibiotics


In the Netherlands, the demand for antibiotics witnessed a steep decline in 2017 and
similar trends were witnessed in 2018. In 2016, the sale of antibiotics declined by 15%
from that in 2015 to reach 176 tonnes, and by 64% when compared to 2006.

Probiotics is Future of Animal Feed Additives


Probiotics are naturally occurring live microbes with the power to improve the gut
flora of poultry, swine, and other animals. Robust gut flora can improve animal health.
The probiotic feeds are fermented and are rich in microorganisms. These feeds help in
easy digestion that aids in the animal health.

Growing Trend of Premium Breeding & Organic Production


The demand for premium and organic chicken is well established in France, the
Netherlands, and the UK, while it is gaining traction in the markets of Austria and
countries like Denmark, Norway, Belgium, and Germany. Apart from developing the
current market, many companies are focusing on premium breeding and enhancing
organic production during the forecast period and beyond.

Arizton 2019 www.arizton.com 32


GLOBAL
GLOBAL
ANIMAL
ONLINE
FEED
LOTTERY
ADDITIVES
MARKET
MARKET

INSIGHTS
MARKET RESTRAINTS
8

Threat to Supply Chain Due to Disease Outbreaks


Maintaining the integrity of the logistics and supply chain is one of the most important factors
in the animal nutrition industry. Owing to the rising threat of various viral and bacterial
infections, manufacturers and suppliers must keep a strong check on their supply chain
process. Further, the current volatile environment of African Swine Fever news in China and
Vietnam is promoting vendors to focus on the proper animal feed additives for livestock.

Clash Between Feed Additives & Premix Market


There is an ongoing war between the premixes and feed additives manufacturers since they
both sell their products to the feed manufacturers. Moreover, home mixers are also the core
competitors. However, the premix/nutrition providers are ultimately dependent on the
additives manufacturers for the supply of raw materials.

Growing Demand for Plant Proteins


With the changing lifestyle and consumption patterns, numerous consumers are reducing their
meat intake and moving towards plant-based proteins. Another major reason for the reduction
in meat consumption is because the younger population are more cautious towards sustainable
environment and reducing the environmental impact for the betterment of nature and the
planet. Almost 25% of the US population and nearly 50% of the UK population are willing to
reduce their meat intake or are planning to do so during the forecast period and switch to
plant-based diets.

Arizton 2019 www.arizton.com 33


INTRODUCTION
GLOBAL ANIMAL FEED ADDITIVES MARKET

7 INTRODUCTION

7.1 OVERVIEW

The global meat output was estimated at 336 million tons in 2018, which was 1.7%
higher than that in 2017. The major markets driving the meat output were the US, the
EU, and Russia. However, Brazil and China, which were among the major meat
markets, are witnessing stagnation in recent years. The year 2018 was a very
productive year for meat producers, as North America and Europe increased their
productivity owing to better farm management practices, streamlined production
processes, and the use of innovative technologies, including feed additives. The meat
market was faced with various challenges that plagued market growth over the past
few years. Some of these challenges are drought in certain parts of the world,
including the US in the first half of 2019, extreme heat during summer in the EU, and
throughout the year in Australia, resulting in a large number of animal slaughters.

Exhibit 3 Global Animal Feed Additives Market Overview

Source: Arizton

The world population is set to reach 9.7 billion by 2050 from 7.5 billion in 2016, which
is largely driven by the rapid population growth in Africa and Asia. This not only
implies that the existing agricultural ecosystem should gear up to feed the additional
2.2 billion but also should accommodate the shifting dietary patterns and account for

Arizton 2019 www.arizton.com 35


GLOBAL ANIMAL FEED ADDITIVES MARKET

the shrinkage in acreage. The increased reliance on a protein-rich diet that comprises
meat products places an additional demand for grains. Urbanization and
deforestation are resulting in climatic shifts that are severely affecting agricultural
yields. In view of all these recent developments, there is an imperative need for smart
solutions that can effectively help to mitigate the negative effects and meet the rising
food demand.

The demand for meat and animal-based products will continue to rise, whether there
are droughts, disease outbreaks, or changes in the consumption pattern since it caters
to the food needs of the global population that is increasing year on year. Thus, to
meet the food requirement, animal farmers are under high pressure as they have to
increase their productivity without increasing the cost of meat. This brings into the
picture the need for premixes and additives. Feed additives help to maintain the
overall health of domesticated animals and increase their productivity, be it meat,
milk, or eggs. Since the existing feeds are not enough or do not meet the dietary
requirements of animals, an increase in the feed conversion ratio would prove to be
beneficial for animals by improving their gut health and enhancing lactation in dairy
animals.

Feed additives have been used by farmers for many decades; however, the market has
recently witnessed various changes such as the ban of antibiotics in numerous
markets, the use of organic and herbal feed additives, and growing need for probiotics
in the animal feeds.

The global demand for animal-based protein is expected to grow by more than 50%
over the next three decades. Hence, on the positive side, there is no foreseeable
shortage of demand for traditionally produced poultry. The current market demand
indicates that poultry consumption will continue to grow owing to rising incomes in
developing countries, no restrictions on poultry consumption due to religious beliefs,
and affordability of broiler meat and eggs as the most affordable sources of animal
protein. All these are driving the demand in the poultry market. However,
nutritionists will face challenges in producing inexpensive, high-quality final
products. They will need to be engaged in nutritional recommendations that reduce
the potential for environmental pollution, formulating diets closer to the real
requirement of broilers in different phases of production.

Arizton 2019 www.arizton.com 36


GLOBAL ANIMAL FEED ADDITIVES MARKET

Further, with the restriction on the use of antibiotics, nutritionists will need to
understand more about the digestive tract microbiota and how to modulate it through
the formulation of specific diets. Generic recommendations will be replaced by
customized solutions. The farmers and nutritionists will need to be prepared to
answer consumers' queries about how the poultry birds are being fed and grown and
the long-term sustainability of poultry production. They will need to understand
more than just nutrition and deeply interact with other segments of the business
production chain.

Exhibit 4 Future of Animal Feed Additives

Source: Arizton

Also, other innovative techniques of precision nutrition will be seen as the next big
thing in the next 20 years. It will not only help prepare the right feed according to the
needs of various species but also create an extensive list of additives and how they
work. This would make nutrients more available and host animals more prepared to
digest and absorb them. Also, nutritionists will need to stop using linear feed
formulations and start using non-linear feed formulations, where formulas will
depend on other variables (age, sex, temperature, baby chick price, feed cost and/or
final product margins), instead of only ingredient and nutrient costs and their
availability.

Arizton 2019 www.arizton.com 37


GLOBAL ANIMAL FEED ADDITIVES MARKET

By analyzing all the latest technologies and innovations in the global animal feed
additives market, there is no doubt that the demand for feed additives would rise
during the forecast period, and scientist might discover or invent new additives. For
instance, the energy of soybeans is not absorbed properly by all animals. Thus, to
compensate for the low fermentation capability of the digestive tract in various
species, different soybean varieties need to be developed and grown. In enzymes, it
will be important to better understand lipase effectiveness, starch, and non-starch
polysaccharides, and how to improve their digestion and absorption. Antioxidants
will also need to be better understood, specifically natural ones, considering the
importance that they have on gut integrity and health. In addition, more information
will be needed on immune modulators to reduce challenges of a production
environment with dense animal populations. Further, the demand for organic and
herbal additives, phytogenics, organic acids, probiotics, prebiotics, and others have a
huge opportunity to grow and drive the global animal feed additives market during
the forecast period.

During the forecast period, the demand for tailored food and personalized nutrition
will gain more demand. Also, more focus will be on animal sustainability, animal
welfare, and even new specialized CRISPR cattle, chicken, and other animal species.
Moreover, over the next decade, a proper understanding of genomics among
consumers will be the fundamental factor driving the demand for food according to
one’s metabolism, thereby making the food more tailored and specific. Cellular and
acellular agriculture and farming will be able to deliver these products while
manufacturing and not with the help of additives. Thus, with the help of IoT, AI, and
other technologies, personalized nutrition with being the next trend in the market.
This could also be used for animals to understand their genome and feed requirement
so that even feed and additives could be
made according to the animal’s It is expected that in
nutritional requirement. However, the next decade,
there may arise a need to change the cultured meat will
animal’s genomic structure, which comprise 5−10% of
consumers might not accept. On the the world meat
other hand, this will be of huge help to
market
farmers as it would reduce the cost of
raising animals and manufacturing

Arizton 2019 www.arizton.com 38


GLOBAL ANIMAL FEED ADDITIVES MARKET

animal feeds. Although this is a very futuristic concept, scientists and companies have
invested in the concept and are researching the same.

However, traditional meat is witnessing a huge threat from plant-based proteins and
cultured meat. It is expected that in the next decade, cultured meat will comprise
5−10% of the world meat market. This will not only affect the traditional meat market
but also feed additives as both are dependent on each other. The demand for meat is
increasing in proportion to the population growth, but once the global population
stabilizes around 2050, the demand will mainly depend on animal farming
techniques, cost, and methods of producing meat, which will make either of the two
dominate or thrive together.

Arizton 2019 www.arizton.com 39


GLOBAL ANIMAL FEED ADDITIVES MARKET

7.2 GLOBAL POPULATION VS. FOOD DEMAND VS. FEED ADDITIVES

The world population has increased rapidly over the past two centuries, growing from
1 billion in 1805 to 7.5 billion by 2016. While it took 123 years to achieve the second
billion mark, it just took 12 years for it to achieve the last billion. The UN DESA
further estimates that the world population is expected to reach 8.5 billion by 2030,
9.7 billion in 2050, and 11.2 billion in 2100. Much of this projected increase in the
population is attributed to a high fertility rate in the developing world, such as Africa
and Asia. About 50% of the world’s population growth during 2015−2050 can be
attributed to few countries such as India, Pakistan, Democratic Republic of the
Congo, Nigeria, Ethiopia, Tanzania, Indonesia, and Uganda. While the shrinking
fertility rates in developed countries are forecasted to pose a challenge to the world’s
population growth, the same is being effectively mitigated by the high fertility rate in
Africa.

This change in the global demographic profile is expected to bring with it a sharp
increase in food demand. Factors such as increased income levels of population in
developing countries, inequitable population growth, and agricultural output,
coupled with climatic changes affecting the agricultural output are expected to drive
the food demand over the next decade.

Some of the factors that play a decisive role in contributing to the rise in food demand
are as follows:

• Population growth, wherein the number of mouths to feed increases, is linked to a


corresponding increase in food demand

• Urbanization and higher income levels, wherein there has been a shift in dietary patterns
of individuals toward a high-protein diet. As people consume higher quantities of meat
products, there comes an increased demand for grain for meat production

With the global food demand forecasted to rise by as much as 60−100% by 2050,
there comes a need for a sustainable increase in food production. Some of the
challenges that can potentially challenge the desired increase in agricultural output
are as follows:

• Current projections indicate that an estimated 100+ million hectares of farmland are
required to support the traditional growth in food production by 2030 without
compensating for losses. The demand for irrigated land in Sub-Saharan Africa is set to

Arizton 2019 www.arizton.com 40


GLOBAL ANIMAL FEED ADDITIVES MARKET

increase by 60% and rainfed land by 40% to meet the demand, without factoring in the
yield losses from existing areas

• Urbanization is propelling the conversion of farms and forest land areas, thereby leading
to an irreparable loss in farm production and laying additional strain for the requirement
of farmlands. An estimated one million km of land is estimated to be potentially lost by
2050 in view of the current urbanization growth

• Loss in land productivity on account of unsustainable farming practices; an estimated 15%


of the existing agricultural land will turn unproductive or degraded by 2050, posing a
serious challenge to future food supplies

Therefore, there arises the need for sustainable agricultural practices that can
effectively address the above-mentioned challenges and mitigate the impact of
climatic change on agricultural productivity. The deployment of technology in
farming is a key factor, wherein farm practices are to be driven by innovative feed
additives. With the increasing population and accompanying food demand, the
adoption of digital avenues and technology in agriculture will turn out to be a
necessity rather than a choice.

Arizton 2019 www.arizton.com 41


GLOBAL ANIMAL FEED ADDITIVES MARKET

MARKET DYNAMICS

Arizton 2019 www.arizton.com 42


GLOBAL ANIMAL FEED ADDITIVES MARKET

8 MARKET DYNAMICS

8.1 MARKET ENABLERS

8.1.1 Growing Concern for Animal Nutrition & Environmental Impact

Exhibit 5 Growing Concern for Animal Nutrition & Environmental Impact

GROWTH Growing Concern for Animal


KEY
Nutrition & Environmental Impact
ENABLER The magnitude of
the competitive
YOY Impact of Market Growth Enablers factor has been
categorized and
2018 described below:

2020
Very strong impact,
with radical
influence on the
2022 growth of the

2024 Moderately high


impact on the
Impact of Market Growth Enablers on
Regions

North America
Medium-level
impact on the
APAC

Low impact on the


Europe
market

MEA
Negligible or no
impact on the
Latin America market landscape
Source: Arizton

Arizton 2019 www.arizton.com 43


GLOBAL ANIMAL FEED ADDITIVES MARKET

The demand for sustainable food is a new trend in the market. People are now much
more conscious about the value chain process and methods involved in food
production in recent years. Consumers have raised voices against the ill-treatment of
animals, their hygiene, slaughter process, food, and well-being since these also affects
their health as well. If consumers eat infected meat and other animal by-products, it
would have a negative impact on their health.

Further, consumers are now much concerned about the environmental impact due to
growing campaigns and public awareness programs related to sustainable animal
farming practices. Even the global players are trying to keep up with the latest
demand and are either merging or acquiring companies in the relative field of natural
or organic animal additives. For instance, on October 24, 2017, Cargill announced the
signing of an agreement to acquire Diamond V, one of the leading global providers of
innovative natural solutions and technologies that improve animal health, animal
performance, and food safety. Cargill has also invested in the Dealcon, which is the
global leader in natural, plant-based phytogenic additives. Chuck Warta, President of
Cargill Premix and Nutrition, commented: “It is important for Cargill to understand
what is driving the market and what is influencing customer decisions.” He added:
“In the end, we are better positioned to deliver what our customers need if we have a
pulse on consumer preferences.”

Today, consumers are more concerned about the issues of animal welfare, nutrition,
and their impact on the environment. All these factors have a joint impact and
resulted in a change in the animal feeds industry. This has acted as a catalyst to the
animal feed additives market and is propelling the demand for additives globally. The
market for animal feeds and additives is highly fragmented; thus, by adopting these
practices, manufacturers will tap the opportunity of stepping up and differentiating
themselves from their competitors. In doing so, they can better engage with their
customers, increase brand loyalty, and gain more fan base that will have a positive
impact on the organization’s brand name and sales.

Arizton 2019 www.arizton.com 44


GLOBAL ANIMAL FEED ADDITIVES MARKET

8.1.2 Increased Focus on Dietary Needs of Animals

Exhibit 6 Increased Focus on Dietary Needs of Animals

GROWTH Increased Focus on Dietary


KEY
ENABLER Needs of Animals
The magnitude of the
competitive factor
YOY Impact of Market Growth Enablers has been categorized
and described below:
2018

2020
Very strong impact,
with radical
influence on the
2022 growth of the market

2024 Moderately high


impact on the market
Impact of Market Growth Enablers on
Regions

North America
Medium-level impact
on the market
APAC

Low impact on the


Europe market

MEA
Negligible or no
impact on the
Latin America market landscape
Source: Arizton

Arizton 2019 www.arizton.com 45


GLOBAL ANIMAL FEED ADDITIVES MARKET

Globally, the population has increased from 1.8 billion in 1915 to 7.3 billion in 2018
and is likely to cross ~10 billion by 2050. Such a rise in the population, especially
among the developing nations, coupled with rising income levels, will lead to a change
in dietary habits. The demand for more protein and meat will increase, driving the
global demand for food. The demand for food is likely to increase by 50−100% by
2050. Consequently, not only agricultural farmers but also animal breeders will have
to increase their productivity. On the one hand, where agriculturists will use
fertilizers and modern irrigation methods coupled with precision farming, animal
breeders would use good quality of feed and feed additives to enhance the health and
growth of their livestock.

People consume meat, pork, fish, poultry, and eggs as part of their meals every day,
often indicating the food consumption patterns and demand regionally. Thus, to meet
the growing demand for food and protein, the health of livestock and their growth is
also necessary. Accordingly, the demand for feed additives has also increased in the
last few years.

Farmers want to have healthy livestock that is free from various diseases. Hence, they
are adopting feed additives to improve the quality and health of their livestock, thus
meeting the highest standards. Improving animal feeds with proper additives help to
reduce digestive disorders, weight gain in animals, and prevents them from various
diseases.

The feed that is provided to livestock comprises the basic raw materials such as
soybean, barley, wheat, rice, maize, ragi, and millets, among others. This might not
include all the nutrients required by animals, thereby inhibiting their optimal growth
and performance. Therefore, feed additives such as vitamins, amino acids, eubiotics,
minerals, and enzymes are added to the livestock food via supplements for countering
issues like low digestibility, microbial contamination, and color, as well as to improve
the complete nutritional value.

Since human and animal health are directly interrelated with each other, depending
on the food consumption patterns and food health, safety regulators have also
increased the check on the quality of animal products being supplied to
manufacturers and retail stores. Further, farmers are worried about animal health
due to various fatal disease outbreaks affecting both animals and humans who

Arizton 2019 www.arizton.com 46


GLOBAL ANIMAL FEED ADDITIVES MARKET

consume infected meat. One such incident is the outbreak of swine and bird flu,
taking a toll of numerous poultry and swine followed by humans. Thus, farmers are
not only spending on animal healthcare but also animal nutrition to safeguard and
provide them with suitable feed additives. By using them in the right amount and
administering them properly, farmers have the potential to enhance the overall
wellbeing of animals, which will be the food for humans in the future years.

The APAC region will be one of the key regions where the demand for food is likely to
shoot up in next decade; hence, this region will face challenges related to animal
health and food quality. Moreover, a surge in demand for packaged meat and RTE
meals will lead to stringent food regulations and quality measures. Thus, farmers will
have to look after their livestock’s food habits and dietary requirements. This will lead
to a rise in the usage of animal additives. In the first quarter of 2019, close to 90
million tons of meat were consumed worldwide. This is a massive indicator
showcasing the high potential and demand for additives at present and during the
forecast period.

Arizton 2019 www.arizton.com 47


GLOBAL ANIMAL FEED ADDITIVES MARKET

8.1.3 Increased Demand for Phosphates in Animal Feeds

Exhibit 7 Increased Demand for Phosphates in Animal Feeds

GROWTH Increased Demand for


KEY
ENABLER Phosphates in Animal Feeds
The magnitude of the
competitive factor
YOY Impact of Market Growth Enablers has been categorized
and described below:
2018

2020
Very strong impact,
with radical influence
on the growth of the
2022 market

2024 Moderately high


impact on the market
Impact of Market Growth Enablers on
Regions

North America
Medium-level impact
on the market
APAC

Low impact on the


Europe market

MEA
Negligible or no
impact on the
Latin America market landscape
Source: Arizton

Arizton 2019 www.arizton.com 48


GLOBAL ANIMAL FEED ADDITIVES MARKET

Phosphate chemicals are commercially used in fertilizers, animal feeds, industrial


products, and food additives. Overall, animal feed-grade phosphates are estimated to
account for only 6% of the overall global phosphate consumption. The largest
applications for phosphates are in agricultural fertilizers (83%), while industrial
markets (including detergents and specialty applications) account for 11%.

Phosphates are an important component in animal feeds. Phosphorus is an important


micronutrient that is required by all living beings for the optimal growth and overall
development of the organism in a definite time period. Farmers provide this to their
animals through feed in the form of feed phosphate. Feed phosphates are primarily
the inorganic salts of phosphoric acid. Some of the most used phosphates as feed
additives include monocalcium phosphate (MCP), dicalcium phosphate (DCP),
mono-dicalcium phosphate, tricalcium phosphate (TCP), magnesium phosphate,
sodium phosphate, and even ammonium phosphate.

DCP is the most commonly used phosphate, but MCP is likely to be the next most
popular phosphate. The demand for MCP is likely to increase owing to its highest
digestible phosphorous content at 80%. As a result, numerous feed manufacturers
and producers are switching from DCP to MCP. Further, the high solubility and
optimal phosphorus concentration of MCP also offers increased flexibility in dietary
formulations. Thus, it is highly soluble and easy to handle and can be used in mixed
feed and minerals. Also, its usage in feeds enhances the reproductive cycle of animals
in addition to the prevention of abnormal development of bones. The high solubility
and optimal phosphorus concentration of MCP offer increased flexibility in dietary
formulations.

In 2018, the market size of phosphate chemicals was estimated at more than $1 billion
and was likely to exhibit steady growth by 2027. It is an integral component in feed
additives and is mostly used in poultry feed. Globally, the poultry segment used the
most amount of phosphates and was estimated to account for approximately 45% of
the market share in 2018. The demand for phosphates in increasing not only for high-
quality animal meat but also for animal-related products such as dairy and natural
animal-derived fiber demand, since it is completely dependent on the proper
development of animals to obtain good quality products. Feed phosphates thus play
an important role in the dairy and natural fiber markets as well.

Arizton 2019 www.arizton.com 49


GLOBAL ANIMAL FEED ADDITIVES MARKET

The developing markets of the APAC region, especially Southeast Asia and East Asia,
will drive the demand for phosphates during the forecast period, while currently, the
demand is led by Europe and North America.

Arizton 2019 www.arizton.com 50


GLOBAL ANIMAL FEED ADDITIVES MARKET

8.2 MARKET GROWTH RESTRAINTS

8.2.1 Threat to Supply Chain from Disease Outbreaks

Exhibit 8 Threat to Supply Chain From Disease Outbreaks

GROWTH Threat to Supply Chain From


Disease Outbreaks
KEY
RESTRAINT The magnitude of the
competitive factor
YOY Impact of Market Growth Restraints has been categorized
and described below:
2018

2020
Very strong impact,
with radical
influence on the
2022 growth of the market

2024 Moderately high


impact on the market
Impact of Market Growth Restraints on
Regions
North America
Medium-level impact
on the market
APAC

Low impact on the


Europe market

MEA
Negligible or no
impact on the
Latin America market landscape
Source: Arizton

Arizton 2019 www.arizton.com 51


GLOBAL ANIMAL FEED ADDITIVES MARKET

Maintaining the integrity of the logistics and supply chain is one of the most
important factors in the animal nutrition industry. Owing to the rising threat of
various viral and bacterial infections, manufacturers and suppliers have to keep a
strong check on their supply chain process. Further, the current volatile environment
is driven by the African Swine Fever (ASF) news in China and Vietnam.

The only possible way to control the contamination is to have a strict check on all the
supply points. Many countries don’t have proper logistics and storage infrastructure,
which has led to the contamination of the feed and feed additives. As a result, the
contaminated products are either rejected by the importing countries or dumped and
destroyed so that they don’t affect feed quality.

The additives such as vitamins have to meet with the regulatory compliance and
certifications; for instance, in China, which is the largest vitamin producer globally,
has strict certification policies, although they are primarily voluntary in nature. Also,
the types and use of quality assurance programs vary among Chinese vitamin
manufacturers because the Chinese government considers them to be voluntary.
Thus, some companies may claim that they are compliant with certifications for
marketing purposes, but do not put serious efforts in the actual implementation or
compliance.

Some of the reputable vitamin manufacturers and importers in the Western markets
have stringent quality assurance and quality control programs to meet the strict
standards of customers and even provide documentation of their Good
Manufacturing Practices. However, the major concern here is their raw material
suppliers and from whom they are purchasing related products; these may include
“unconventional” brokers or traders who neither have proper documentation of
country of origin nor follow any quality assurance or testing measures. Further,
sanitation during transport is another potential risk factor for transmitting ASF virus
through the supply chain in the country.

The ASF outbreaks in China have exposed many loopholes in the quality control
certification because currently, there are no specific standards that address whether
processes that can react to specific pathogens are being adhered to or not. Some of
the renowned and used certifications such as FamiQS and HACCP, ISO, Kosher, and
Halal are of great importance in the supply chain. However, none of these

Arizton 2019 www.arizton.com 52


GLOBAL ANIMAL FEED ADDITIVES MARKET

certifications have any biosecurity designation or certification program in place


specific for viruses. Therefore, it is important to develop a template for a
supplementary biosecurity module that can be added on to existing quality
certification programs in situations of high risk for viral contamination, and which
can be dropped when not needed. Thus, a well-designed template and structure will
be relevant not just for the current ASF outbreak but can be adopted and used for
potential future pathogens or any other kind of outbreaks that poses a threat to the
entire supply chain process.

Arizton 2019 www.arizton.com 53


GLOBAL ANIMAL FEED ADDITIVES MARKET

8.2.2 Clash Between Feed Additives & Premix Markets

Exhibit 9 Clash Between Feed Additives & Premix Markets

GROWTH Clash Between Feed


KEY
RESTRAINT Additives & Premix Markets
The magnitude of the
competitive factor
YOY Impact of Market Growth Restraints has been categorized
and described below:
2018

2020
Very strong impact,
with radical influence
on the growth of the
2022 market

2024 Moderately high


impact on the market
Impact of Market Growth Restraints on
Regions
North America
Medium-level impact
on the market
APAC

Low impact on the


Europe market

MEA
Negligible or no
impact on the
Latin America market landscape
Source: Arizton

Arizton 2019 www.arizton.com 54


GLOBAL ANIMAL FEED ADDITIVES MARKET

There is an ongoing war between the premixes and feed additives manufacturers
since both sell their products to the feed manufacturers and home mixers and are
thereby core competitors. However, the premix/nutrition providers are ultimately
dependent on additive manufacturers for their raw materials. Thus, either one is
trying to acquire the other so that they could reduce their marketing cost and thereby
increase their profit margins.

Further, both these manufacturers are competing in terms of buying feed


manufacturing companies and adopting a vertical integration strategy. This is leading
to industry consolidation resulting in the dominance of a few major players over the
next few years. Compound feed manufacturers are thus forced to align with either of
the sides. Also, they are left with no options but to either acquire premix or additive
companies or be acquired by either one of them.

Thus, during the forecast period, the market will witness a shift in the operation
process, where a limited number of players would hold a market monopoly. They will
dominate the market with full control over the pricing and supply of compound feeds,
feed additives, and other nutritional supplements. Thus, in the near future, a
complete package will be sold by only a single company. This, in turn, will increase
the threat for new entrants, and it will be difficult for them to enter the market easily.
As a result, there will be a very less number of private labels or regional players. Even
if there is one, it is likely to be acquired by market giants. Thus, the ongoing war
between the additives and premix/nutritive supplement suppliers will act as one of
the major challenges to the global feed & additives market.

Arizton 2019 www.arizton.com 55


GLOBAL ANIMAL FEED ADDITIVES MARKET

8.2.3 Growing Demand for Plant Proteins

Exhibit 10 Growing Demand for Plant Proteins

GROWTH Growing Demand for Plant


KEY
RESTRAINT Proteins
The magnitude of the
competitive factor
YOY Impact of Market Growth Restraints has been categorized
and described below:
2018

2020
Very strong impact,
with radical
influence on the
2022 growth of the market

2024 Moderately high


impact on the market
Impact of Market Growth Restraints on
Regions

North America
Medium-level impact
on the market
APAC

Low impact on the


Europe market

MEA
Negligible or no
impact on the
Latin America market landscape
Source: Arizton

Arizton 2019 www.arizton.com 56


GLOBAL ANIMAL FEED ADDITIVES MARKET

With the changing lifestyle and consumption patterns, numerous consumers are
reducing their meat intake and shifting to plant-based proteins. Another major
reason for the reduction in meat consumption is because the younger population is
more aware of sustainable environment and reducing their environmental impact for
the betterment of nature and the planet. Almost 25% of the US population and nearly
50% of the UK population are willing to reduce their meat intake or are planning to
do so over the next few years.

Sensing the huge consumer demand, various players have entered the market,
promoting plant proteins and substitute meat proteins in the market. For instance,
Just Inc has introduced a plant-based egg under the name JUST Egg in the US
market. This product is available at 20 leading retailers in the US and is gaining huge
popularity among consumers. Until July 2018, US-based retailers sold more than 10
million JUST Eggs in the market.

According to the Good Food Institute and Plant-based Food Association, eggs that
are developed using plant-based protein products is one of the fastest-growing
product segments. Further, the product has gained popularity in restaurants,
corporate cafeterias, colleges, government, hotels, and other foodservice joints. The
product JUST Egg has become so popular owing to the selling strategy under the
alternate protein tag. Consumers are always looking for alternate protein sources, and
this product is attracting old and a new pool of customers. It has also attracted vegan
consumers and is growing rapidly in the US as well as globally.

Further, the growing cases of livestock diseases have made numerous consumers look
for alternative meat products. The health-conscious population has even stopped
eating chicken burgers, as the chicken used for making burgers is known to be grown
using antibiotics. Hence, many QSR restaurants such as McDonald’s and KFC have
adopted strict animal meat sourcing policies. They are cutting of their suppliers that
are using AGP on livestock, improper handling of animals, and have hygiene issues.

However, consumers are still ambiguous about the growth of the livestock, and some
have stopped eating animal proteins altogether. Such mass consumer changes will
affect the meat industry, which in turn will affect the production and farmers. And
ultimately, the feed additives market will suffer due to reduced demand for animal
meat and growing popularity of plant-based protein sources.

Arizton 2019 www.arizton.com 57


GLOBAL ANIMAL FEED ADDITIVES MARKET

8.3 MARKET OPPORTUNITIES & TRENDS

8.3.1 Phytobiotics Gaining Momentum in Feed Additive Market

Exhibit 11 Phytobiotics Gaining Momentum in Feed Additive Market

Phytobiotics Gaining Momentum in


TRENDS Feed Additive Market
KEY
The magnitude of the
competitive factor has
YOY Impact of Market Growth Trends been categorized and
described below:
2018

2020
Very strong impact,
with radical influence
on the growth of the
2022 market

2024 Moderately high


impact on the market
Impact of Market Growth Trends on Regions

North America
Medium-level impact
on the market

APAC

Low impact on the


Europe market

MEA
Negligible or no
impact on the
Latin America market landscape

Source: Arizton

Arizton 2019 www.arizton.com 58


GLOBAL ANIMAL FEED ADDITIVES MARKET

Feed phytogenics, also called botanicals or phytobiotics, are plant-based feed


additives used in animal feed. Farmers consider it to be more natural, herbal, and
good for animal health. Further, these are free from chemicals, thus making it
completely natural and good for animal wellbeing.

Since ancient times, farmers used to rely on natural feeds; however, with the
evolution and commercialization of the animal feed industry, farmers switched to
modern feed additives. With the harmful effects of some of the additives and
chemicals, farmers are looking for natural and chemical-free additives. Also, the
stringed food regulations have prompted farmers to feed their livestock with better
feeds and additives. There is a huge threat to human life by consuming infected
animals; hence, farmers are also feeding their animals with natural and herbal feed
additives.

Phytobiotics are derived from herbs, spices, and plant extracts (such as essential oils).
Industry leaders such as Delacon, Cargill, and BIOMINI consider it to be a solution
for conventional and free-from antibiotic animal nutrition. The demand for
phytobiotics is likely is to grow at a CAGR of ~ 9% during the forecast period. Also,
the increased technological advancements, R&D, FDI, government funding, and
implementation of new technologies such as encapsulation is driving the growth of
phytobiotics globally in the animal feed additive market.

Phytobitics offer numerous benefits to animal health when mixed with animal feed.
It helps in improving feed intake, better gut function, prevention of diarrhea, and
antimicrobial and antioxidative effects in livestock. The demand is likely to rise in
developed markets such as the US and Western Europe where farmers are updated
and aware of the latest developments in the animal feeds industry. However, in the
developing markets of APAC and Africa, the awareness is still very low and so is the
adoption. Further, the high price of phyobiotics is also a major constraint for the
additive market.

Feed companies are investing heavily in identifying natural growth promoters since
the ban of antibiotics in most markets. Most of the research has focused on the
development of alternative strategies to maintain poultry health and enhance
performance within intensive systems. In this regard, numerous substances,
commonly known as natural growth promoters (NGPs), have been identified as

Arizton 2019 www.arizton.com 59


GLOBAL ANIMAL FEED ADDITIVES MARKET

effective alternatives to antibiotics. Phytobiotics are NGPs that have been growing in
popularity as feed additives due to their beneficial effect on gut health, immunity, and
growth performance. They are generally used as an alternative to antibiotics and are
used as growth-promoting additives in the animal feeds, especially in swine and
poultry.

Arizton 2019 www.arizton.com 60


GLOBAL ANIMAL FEED ADDITIVES MARKET

8.3.2 Reduction in Use of Antibiotics

Exhibit 12 Reduction in Use of Antibiotics

GROWTH Reduction in Use of KEY


TREND Antibiotics The magnitude of the
competitive factor
YOY Impact of Market Growth Trends has been categorized
and described below:

2018

2020
Very strong impact,
with radical
influence on the
2022 growth of the market

2024 Moderately high


impact on the market
Impact of Market Growth Trends on Regions

North America
Medium-level impact
on the market

APAC

Low impact on the


Europe market

MEA
Negligible or no
impact on the
Latin America market landscape

Source: Arizton

Arizton 2019 www.arizton.com 61


GLOBAL ANIMAL FEED ADDITIVES MARKET

With the growing awareness and studies related to the harmful effect of antibiotics,
farmers and the general population are refraining from consuming animal meat and
by-products that may contain antibiotics. Hence, the demand for antibiotics is
declining in recent years and is likely to be limited in the coming decade.

Most of the developed nations have witnessed a decline in the demand and usage of
antibiotics as a feed additive in the animal feed industry. In the US, the use of
antibiotics for livestock products declined by 30% during 2015−2017. The reduction
in the usage of antibiotics is due to numerous factors, including high consumer
demand for meat products raised without the use of any antibiotics. In 2017, in the
US, approximately 44% of the broiler chicken was raised without any antibiotics,
depicting an increase of 2.7% as against 2012−2017. Further, there is constant rise in
the US and EU meat production in the last two decades owing to the growing export
demand from the APAC region, which, in turn, is driving the sale of antibiotics in the
US and the EU. However, with the US restrictions on the use of antibiotics in 2017,
there has been a decline in sales of meat produced without antibiotics. Similarly, the
EU regulations are also responsible for the overall decline in sales of antibiotics.

In January 2017, the FDA reported that all affected drug applications use should be
according to the recommendations outlined in Guidance for Industry (GFI) #213, or
their approvals would be voluntarily withdrawn. Due to these changes, these drugs
cannot be used for production (e.g., growth promotion) purposes and may only be
used under the authorization of a licensed veterinarian.

With the effect of GFI (Guidance for Industry) #213, 292 new animal drugs were
affected. Out of 292, 84 drugs were completely withdrawn, while the remaining 208
applications were supposed to be used as directed below:

• 93 applications of oral dosage from products that are meant to be used with water are now
converted to prescribed drugs from OTC

• 115 applications of drugs that are supposed to be used in animal feeds were converted
from OTC to veterinary feed directive status (VFD)

Antibiotics used as growth promoters were withdrawn from all 31 applications that
included the usage of such indications. Even the CDC supports the responsible use of
antibiotics in animals and strongly supports the important work that the FDA and US

Arizton 2019 www.arizton.com 62


GLOBAL ANIMAL FEED ADDITIVES MARKET

Department of Agriculture (USDA) are doing to restrict antibiotic usage in veterinary


medicine and agriculture.

In the Netherlands, the demand for antibiotics witnessed a steep decline in 2017, and
similar trends were also witnessed in 2018. In 2016, the sales of antibiotics reported
a 15% decline from 2015 to reach 176 tonnes, whereas there was a drop of 64% in total
sales as compared to 2006. Thus, the companies and farmers are reducing the usage
of antibiotics and moving towards the responsible usage of antibiotics. In the
Netherlands, for YOY comparison, antibiotics are measured in Defined Daily Doses
Animal (DDDA).

Table 3 Antibiotics Usage in Animal by Species in Netherlands 2012−2016

2012 2013 2014 2015 2016 % change

Pigs 14.32 9.97 9.52 9.05 8.87 -2%

Broilers 17.61 13.01 15.76 14.59 10.19 -43%

Turkeys n/a 29 31 36 26 -36%

Veal calves 25.85 21.5 21.15 22.05 20.88 -6%

Dairy cattle 4.06 4.03 3.3 3.11 3.01 -3%

Cattle 1.37 1.4 1.15 1 1.07 7%


Source: Arizton

Arizton 2019 www.arizton.com 63


GLOBAL ANIMAL FEED ADDITIVES MARKET

8.3.3 Probiotics are Future of Animal Feed Additives

Exhibit 13 Probiotics are Future of Animal Feed Additives

GROWTH Probiotics is Future of KEY


TREND Animal Feed Additives The magnitude of the
competitive factor
YOY Impact of Market Growth Trends has been categorized
and described below:

2018

2020
Very strong impact,
with radical
influence on the
2022 growth of the market

2024 Moderately high


impact on the market
Impact of Market Growth Trends on Regions

North America
Medium-level impact
on the market

APAC

Low impact on the


Europe market

MEA
Negligible or no
impact on the
Latin America market landscape

Source: Arizton

Arizton 2019 www.arizton.com 64


GLOBAL ANIMAL FEED ADDITIVES MARKET

Probiotics are naturally occurring live microbes with the power to improve the gut
flora of poultry, swine, and other animals. Robust gut flora can improve animal
health. The probiotic feeds are fermented and are rich in microorganisms. These
feeds help in easy digestion that aids in animal health. Probiotic feeds enhance the
digestive system by maintaining an equilibrium of good and bad bacteria, thereby
boosting immunity. Alltech, Dupont, Tyson Foods, Lallemand, and Land of Lakes are
some of the companies engaged in the production of probiotic feed.

In 2017, Novozymes and Boehringer Ingelheim entered into a strategic collaboration


to develop and commercialize probiotic products for hatcheries, which is where eggs
are hatched before the chicks move on to grow-out farms. Every year, millions of
chicks are born in hatcheries around the world. Administering probiotics as early as
possible ensures that the chicks get a healthy start in life, from the moment they
hatch.

Probiotics are a part of eubiotics and are likely to be the fastest growing segment in
the global animal feed additives market. Further, probiotics are considered a natural
alternative to antibiotic-based growth promoters. Rising global meat consumption,
along with legislative and consumer demands, has led to the growing need for
alternatives such as probiotics.

Probiotics are believed to help in improving the overall health of animals by


improving the microbial balance in the gut. It is helpful in new-born animals or those
that have been earlier treated with antibiotics. Further, it is used to boost weight gains
and feed conversion rates. In 2015, the market for probiotics was estimated at ~$1
billion and was majorly dominated by Europe. The demand for probiotics is
increasing due to the ban on the use of antibiotics in the EU in 2006.

Further, the recent advancements in molecular biology, increased investments in


livestock management, and the growing popularity of bio-engineering is driving the
R&D trend in feed additives. This, in turn, is propelling the use and demand for
probiotics in the animal feed additive industry.

Arizton 2019 www.arizton.com 65


GLOBAL ANIMAL FEED ADDITIVES MARKET

8.3.4 Growing Trend of Premium Breeding & Organic Production

Exhibit 14 Growing Trend of Premium Breeding & Organic Production

GROWTH Growing Trend of Premium


KEY
TRENDS Breeding & Organic Production
The magnitude of the
competitive factor
YOY Impact of Market Growth Trends has been categorized
and described below:

2018

2020
Very strong impact,
with radical
influence on the
2022 growth of the market

2024 Moderately high


impact on the market
Impact of Market Growth Trends on Regions

North America
Medium-level impact
on the market

APAC

Low impact on the


Europe market

MEA
Negligible or no
impact on the
Latin America market landscape

Source: Arizton

Arizton 2019 www.arizton.com 66


GLOBAL ANIMAL FEED ADDITIVES MARKET

In 2015, during the Hubbard premium forum, concept broilers were only produced
for premium consumers who valued the culinary experience and in countries with
strong societal demands for animal welfare. Sensing the huge demand, retailers
created a marketplace for premium chickens. Since then, the demand for broiler
concepts has increased. Currently, major supermarkets are offering various segments
in their private labels ranging from value, mid-range, premium, and niche. Now
people have more choice than just chicken, the same being the case with eggs.
Nowadays, producing premium broilers is diverse and differs from one country to
another and as per the welfare scheme.

The demand for premium and organic chicken is well established in France, the
Netherlands, and the UK, while it is gaining traction in markets of Austria and
countries like Denmark, Norway, Belgium, and Germany. Apart from developing the
current market, many companies are focusing on market growth during the forecast
period and beyond. More than 100 companies in the US and Canada have committed
to the Global Animal Programme (GAP) partnership. In Europe, there is an ASK
program that deals with the deeper involvement in welfare production of animals.
Both programs have a long-term vision and are preparing from the future perspective.
According to GAP, by 2024, breeds with specified welfare outcomes will be able to
replace the poorly managed breeds, while under ASK, breeds will be ready by 2026.

According to the CEO of Hubbard’s, the efficiency of the conventional birds is


improving annually, and the average daily gain of slow-growing concept broilers is
limited. Thus, the gap between the conventional and slow-growing breed is widening.
They have a dedicated R&D team and have invested close to €8 million in the
premium breeding and selection program to keep the cost of the premium meat on
par with the conventional ones.

The global animal protein market is witnessing a rapid demand for poultry meat, and
it is the fastest growing segment in recent years. Even in less developed markets of
the EU, poultry meat is one of most consumed meat types. In the US, Israel, and
Australia, the per capita consumption of poultry is more than 40 kg, while the average
EU consumption is only 23 kg. The poultry meat market is expected to witness a
growth of 1.3% per year until 2022. However, in Europe, there is a shift in the
consumption pattern of consumers. Currently, the demand for concept chicken is on
the rise. In 2018, concept chicken comprised 8% of the EU total production. However,

Arizton 2019 www.arizton.com 67


GLOBAL ANIMAL FEED ADDITIVES MARKET

at the country level, the production of concept chicken was the highest in the
Netherlands, where it accounted for 40% of the total production, 24% in France, and
11% in the UK in 2018. Thus, it can be concluded that Northwestern Europe is
witnessing a rise in demand for slow-growing concept broilers, whereas the volume
growth of standard/convention chicken will move to Central and Eastern Europe.

In recent years, consumers are actively participating in the production process of


animals; hence, the trend of animal welfare, sustainable environment, health, and
production methods, offers opportunities for bringing about radical changes in the
market. In growing the concept of chicken organically and naturally, the demand for
organic and natural additives will emerge. Such natural and organic feed additives
come at a premium price. Hence, the premium and organic chicken will be priced
higher than the standard chickens. Also, there will no use of antibiotics; hence, there
will be a huge demand for phytobiotics, which is considered as an organic growth
promoter in livestock. These factors will increase product development costs and
even hamper the sales of poultry meat during the forecast period. Further, livestock
will also face stiff competition from alternative plant-based proteins as that is also
trending in the food market. However, by analyzing the current market scenario
where premiumization is the new trend, and people are willing to pay for quality and
premium products, there is huge scope for growth of phytobiotics, especially where
consumers are buying healthy, natural, and environmental-friendly chicken meat.

Arizton 2019 www.arizton.com 68


GLOBAL ANIMAL FEED ADDITIVES MARKET

MARKET SIZE &


FORECAST

Arizton 2019 www.arizton.com 69


GLOBAL ANIMAL FEED ADDITIVES MARKET

9 GLOBAL ANIMAL FEED ADDITIVES MARKET

9.1 MARKET SIZE & FORECAST

The global animal feed additives market is likely to witness moderate growth at a
CAGR of 5.28% during the forecast period. The growing need for increased
productivity due to the rising global population is one of the major reasons driving
the feed and feed additives market. Also, the need for animal wellbeing, sustainable
farming, and demand for proper animal nutrition is driving the feed additives market.

The APAC region dominated the global animal feed additives market and accounted
for a 33.11% share in 2018. The APAC region is home to huge animal farms, growing
animal meat production, and rising exports, which are driving the demand for feed
additives. The MEA is the fastest growing region with a CAGR of 6.77% during the
forecast period. The MEA region is witnessing a surge in feed additives as the meat
production increased in Ethiopia, Egypt, South Africa, and Morocco. Also, the
growing dairy market in the GCC, especially in Saudi Arabia, is further fueling the
demand for feed additives in the region.

Exhibit 15 Global Animal Feed Additives Market 2018−2024 ($ billion)

35.0 8%

30.0 7%

6%
25.0
5%
CAGR 20.0
5.28% 4%
15.0
3%
10.0
2%

5.0 1%

0.0 0%
2018 2019 2020 2021 2022 2023 2024
Revenue 24.33 25.28 26.38 27.69 29.24 31.03 33.13
Growth Rate 3.89% 4.38% 4.96% 5.59% 6.11% 6.79%

Source: Arizton

Arizton 2019 www.arizton.com 70


GLOBAL ANIMAL FEED ADDITIVES MARKET

The global animal feed additives market was valued at $24.33 billion in 2018 and is
expected to reach $33.13 billion by 2024, growing at a CAGR of 5.28%.

Poultry is the largest segment in the global animal feed additives market and
accounted for a 36% share in 2018. The APAC was the largest market for poultry and
is expected to grow at a CAGR of 6.10% during the forecast period, with MEA posting
the highest absolute growth of 52% by 2024. However, aquaculture is the fastest
growing segment at a CAGR of 7.74% during the forecast period. The demand for
aquaculture feed additives is driven by the US, Nordics, and South Africa, while China
still dominates the global market.

Exhibit 16 Global Feed Additives Market by Species Overview 2018–2024

10%

9%

8%
7.96%
CAGR 2018 - 2024

7%

6%
6.60% 5.75%

5%

4%

3%
4.95%
4.33%

2%

1%

0%
0 2 4 6 8 10 12
Market Size 2018 ($ billion) # Bubble Size = Market size in 2024 ($ billion)

Source: Arizton

The market is witnessing a decline in sales of antibiotics owing to its negative impact
on consumers; thus, the market is witnessing a high demand for probiotics and
enzymes. Although the market for probiotics and enzymes is very small as of now,
during the forecast period, they are expected to account for a decent market share. In

Arizton 2019 www.arizton.com 71


GLOBAL ANIMAL FEED ADDITIVES MARKET

2018, amino acids were the largest product sold globally, growing at a CAGR of 4.55%
during the forecast period.

The players in the market are working on developing precision nutrition for livestock
animals. In this, the players are working on the nutrition needs as per the metabolic
activities of various species. Thus, they are introducing additives to be mixed at the
right amount according to the various species. Secondly, the demand for herbal and
organic additives is gaining importance. Further, consumers today are more
concerned about the issues of animal welfare, nutrition, and their impact on the
environment. All these factors have a joint impact and resulted in a change in the
animal feed industry. This has acted as a catalyst to the global animal feed additives
market and is propelling the demand for additives globally. The market for animal
feed and additives is highly consolidated; thus, by adopting these practices,
manufacturers will tap the opportunity of stepping up and differentiating their
products from that of their competitors. In doing so, they engage their customers,
increase brand loyalty, and gain a larger fan base, which will have a positive impact
on the organization's brand name and sales.

Exhibit 17 Market Share Change in Global Feed Additives Market by Product Type by 2024

Antibiotics -1.87%

Amino Acids -1.05%

Vitamins -0.02%

Minerals 0.21%

Enzymes 0.37%

Others 0.54%

Eubiotics 1.82%

-2.50% -2.00% -1.50% -1.00% -0.50% 0.00% 0.50% 1.00% 1.50% 2.00% 2.50%

Source: Arizton

By 2024, the global feed additives market will witness a significant change in the
market share of eubiotics. By 2024, the market is expected to witness the sales of

Arizton 2019 www.arizton.com 72


GLOBAL ANIMAL FEED ADDITIVES MARKET

concept broilers that are bred under an organic and natural environment. Their
quantity as of today is very less as they are slow growers; however, by 2024, concept
broilers will be able compete effectively with the conventional broilers.

Arizton 2019 www.arizton.com 73


GLOBAL ANIMAL FEED ADDITIVES MARKET

9.2 FIVE FORCES ANALYSIS

9.2.1 Threat of New Entrants

The threat for new entrants is high because it is very difficult to get government
approvals, and with little product differentiation, it is difficult for newcomers to
establish trust amongst users. Also, the scope for new herbal and organic additive
manufacturers is positive and could enhance their market share.

9.2.2 Bargaining Power of Suppliers

Suppliers have moderate bargaining power because most of the manufacturers are
market giants and leaders. They either have a long-term contract with suppliers or
have their own supplying units. However, the smaller suppliers might bargain with
the newcomers gain an edge in the market.

9.2.3 Bargaining Power of Buyers

Buyers have moderate bargaining power as manufacturers have complete control


over the pricing and product sales strategy. For farmers, adding feed additives is very
necessary to enhance animal health. Hence, they don’t have much bargaining
strength.

9.2.4 Threat of Substitutes

There is no direct substitute for animal feed additives. However, some farmers might
use traditional and conventional methods to enhance animal performance and
maintaining their health.

9.2.5 Competitive Rivalry

The market is highly competitive as it is majorly dominated by the top 10 players that
comprise more than 60% of the market share. The market is consolidated, and the
players have vertical integration to become a one-stop-shop for all the animal
requirements like feeds, additives, and even the premixes. Thus, competition is likely
to become intense during the forecast period.

Arizton 2019 www.arizton.com 74


GLOBAL ANIMAL FEED ADDITIVES MARKET

Exhibit 18 Five Forces Analysis 2018

Bargaining Power
of Suppliers
(Moderate)

Bargaining
THREAT Power of Buyers
OF (Moderate)
Threat of RIVALRY
Substitutes (HIGH)
(Moderate)

Threat of New
Entrants
(Moderate)

Source: Arizton

Arizton 2019 www.arizton.com 75


GLOBAL ANIMAL FEED ADDITIVES MARKET

ANIMAL
SEGMENTATION

Arizton 2019 www.arizton.com 76


GLOBAL ANIMAL FEED ADDITIVES MARKET

10 BY ANIMAL TYPE

10.1 MARKET SNAPSHOT & GROWTH ENGINE

Exhibit 19 Incremental Growth by Animal Type 2018–2024

ANIMAL TYPE 2018 2024 CAGR

POULTRY $8.61 Bn $12.04 Bn 5.75%

SWINE/PORK $7.62 Bn $10.18 Bn 4.95%

CATTLE $6.24 Bn $8.05 Bn 4.33%

AQUACULTURE $1.11 Bn $1.75 Bn 7.88%

OTHERS $0.76 Bn $1.11 Bn 6.52%

Source: Arizton

INCREMENTAL GROWTH
INCREMENTAL GROWTH
TOP 3 CONTRIBUTORS
$33.13 Bn

CATTLE $1.81 Bn
$24.33 Bn

36% PORK $2.56 Bn


ABSOLUTE
GROWTH
2018 2024 $3.43 BN
POULTRY

Arizton 2019 www.arizton.com 77


GLOBAL ANIMAL FEED ADDITIVES MARKET

10.2 MARKET OVERVIEW

In 2018, the global animal feed additives market was dominated by the poultry
segment, which accounted for a share of 35%. Poultry is one of the most consumed
meat and is likely to dominate during the forecast period. The demand for poultry is
expected to increase during Thanksgiving and festive seasons. The aquaculture
segment is likely to post the highest absolute growth of 56% by 2024 and will
contribute $0.67 billion to the market revenue. The major demand is likely from
China, India, Thailand, the US, South Africa, and Nordic countries. The APAC region
is the largest market for aquaculture and accounted for more than 70% share in 2018.

Exhibit 20 Global Animal Feed Additives Market by Animal Type 2018–2024 ($ billion)

2018 – $24.33 Billion 2024 - $33.13 Billion


5% 5%
26%
3% 4%
24%

36%

35%

31%
31%

POULTRY CATTLE
Global Animal Feed
Additives Market PORK/SWINE AQUACULTURE
by Animal Type OTHERS (EQUINE,PETS, AND OTHERS)
($ billion)

Source: Arizton

Cattle and swine are the other major segments, and farmers are keen to buy additives
that help maintain the overall health and wellbeing of livestock. Farmers should focus
on vitamins for cattle since it helps in maintaining the lactation and weight of the
animal. The others segment, which includes pets and equines, is likely to be a major
driving factor for the market since pet owners are spending more on their pet health.
Thus, the demand for pet feed additives is also on the rise in recent years.

Arizton 2019 www.arizton.com 78


GLOBAL ANIMAL FEED ADDITIVES MARKET

Table 4 Global Animal Feed Additives Market by Animal Type 2018–2024 ($ billion)

2018 2019 2020 2021 2022 2023 2024 CAGR

Poultry 8.61 8.99 9.42 9.94 10.54 11.23 12.04 5.75%

Pork/Swine 7.62 7.89 8.21 8.59 9.04 9.56 10.18 4.95%

Cattle 6.24 6.43 6.65 6.91 7.23 7.61 8.05 4.33%

Aquaculture 1.11 1.18 1.26 1.36 1.47 1.60 1.75 7.88%

Others 0.76 0.80 0.84 0.89 0.96 1.03 1.11 6.52%

Total 24.34 25.29 26.38 27.69 29.24 31.03 33.13 5.27%


Source: Arizton

Arizton 2019 www.arizton.com 79


GLOBAL ANIMAL FEED ADDITIVES MARKET

10.3 POULTRY

10.3.1 Market Size & Forecast

Poultry is the largest segment in the global animal feed additives market and
accounted for a share of 35% in 2018. Poultry is also the most consumed meat across
the globe. It is also considered as a cheap protein and affordable in most countries.
With the surge in the global population, the demand for protein and food is also on
the rise. There is a gap between food demand and supply in the world. To meet the
rising demand, farmers are trying to increase their productivity and farm size. Since
poultry is cheapest form of protein available, farmers are trying to improve the meat
quality and poultry health by using healthy and high-quality feed additives.

Exhibit 21 Global Poultry Production Overview 2018

Source: Arizton and USDA

Note: The data shows ready-to-cook equivalent poultry meat

Arizton 2019 www.arizton.com 80


GLOBAL ANIMAL FEED ADDITIVES MARKET

The market will be driven majorly by the US, China, Brazil, and EU, whereas the
emerging markets such as India, Russia, and Thailand are likely to be the fastest
adopters of poultry feed additives. The growing awareness about additives, increased
demand for poultry products, and ease of availability are driving the demand for
additives in these countries.

Table 5 Global Poultry Meat Production by Key Countries 2015–2018 (000’ metric tons)

2015 2016 2017 2018

US 18,208 18,510 18,938 19,361

Brazil 13,547 13,523 13,612 13,355

China 13,561 12,448 11,600 11,700

EU 10,890 11,560 11,912 12,200

India 4,115 4,427 4,640 4,855

Russia 4,222 4,328 4,617 4,872

Mexico 3,175 3,275 3,400 3,485

Thailand 2,692 2,813 2,990 3,170

Turkey 1,961 1,925 2,188 2,225

Argentina 2,085 2,119 2,150 2,110

Colombia 1,481 1,538 1,627 1,679

Others 15,415 15,786 15,948 16,488

Total 91,352 92,252 93,622 95,500


Source: Arizton & USDA

Note: The data shows ready-to-cook equivalent poultry meat

The demand for poultry feed additives is witnessing a huge surge in sales and demand
by farmers. In the animal protein market, poultry is the fastest growing segment; in
the developed markets such as North America and EU, the per capita consumption of
poultry meat is still very high compared to other developing regions. In 2019, the
global poultry meat production was estimated at 98 million tons. The market is
witnessing a huge demand majorly from China, Brazil, the EU, and the US.

Arizton 2019 www.arizton.com 81


GLOBAL ANIMAL FEED ADDITIVES MARKET

Poultry meat is the primary growth driver in the total meat production in response to
the expanding global demand for more affordable animal protein compared to red
meats. Low production costs and lower product prices are making poultry the meat
of choice both for producers and consumers in developing countries.

In China, sales of poultry feed additives increased due to an outbreak of African Swine
Fever (ASF). This has forced consumers to turn to other protein sources such as
elevated chicken. Hence, the market witnessed the demand for chicken meat, and its
prices increased. Therefore, it is expected that farmers will be more conscious about
chicken health and quality meat. This will fuel the sales of feed additives, as it will
help maintain chicken health, boost its immunity, and improve gut health. However,
China continues to be challenged by Highly Pathogenic Avian Influenza (HPAI)-
related bans, which limit the supply of imported genetic stock, restraining additional
growth of this segment during the forecast period.

Exhibit 22 Global Poultry Feed Additives Market 2018−2024 ($ billion)

14.0 8%

12.0 7%

6%
10.0
5%
CAGR 8.0
5.75% 4%
6.0
3%
4.0
2%

2.0 1%

0.0 0%
2018 2019 2020 2021 2022 2023 2024
Revenue 8.61 8.99 9.42 9.94 10.54 11.23 12.04
Growth Rate 4.41% 4.78% 5.52% 6.04% 6.55% 7.21%

Source: Arizton

The global poultry feed additives market was valued at $8.61 billion in 2018 and is
expected to reach $12.04 billion by 2024, growing at a CAGR of 5.75%.

Further, the market is faced with growing challenges in poultry production as it has
become difficult for farmers to maintain the balance between meeting these

Arizton 2019 www.arizton.com 82


GLOBAL ANIMAL FEED ADDITIVES MARKET

challenges and profitability of raising poultry. Hence, to overcome such challenges,


DSM and Novozymes created Balancius, a first-of-its-kind broiler chicken feed
ingredient. Balancius maximizes the latent potential of gastrointestinal functionality
so that the broilers get more from their feed. The company has also patented its
technology as it optimizes the nutritional absorption and digestibility. According to
the users and tests, Balancius has also shown the continuous improvement in the feed
conversion ratios by 4−6 points, which is 3 on an average. Thus, this additive has
become popular among farmers and is gaining huge traction in recent years.

In 2018, the APAC region was estimated to be the leading geography for feed additives
and accounted for a market share of 32%. The APAC region is expected to add $1.17
billion to the global market by 2024, thus reporting a growth of 43%. In the APAC
region, China, India, Japan, Thailand, Malaysia, Singapore, and Taiwan are key
markets for poultry feed additives, as the demand for poultry is increasing in these
countries. Europe will be the second-largest contributor, with Poland, the UK, Spain,
the Netherlands, Italy, Germany, and France likely to be the major drivers for the
poultry feed additives.

Exhibit 23 Geographical Contribution in Poultry Feed Additives Market by 2024 ($ billion)

14
12.04
12

1.17 0.81
10 0.73 0.56
8.61 0.17

0
2018 APAC North Europe Latin America MEA 2024
America

Source: Arizton

Arizton 2019 www.arizton.com 83


GLOBAL ANIMAL FEED ADDITIVES MARKET

Owing to the huge demand and expected market potential, feed additive companies
are investing and establishing their facilities in the APAC region. This will not only
reduce production costs but also help maximize
profit margins. Kemin Industries has invested
The US is witnessing
$8 million for expanding its feed additives
low antimicrobial
production facility in Chennai, India. According
use in broilers and
to company representatives in the Indian turkeys
market, this expansion was due to the rising demand for trace minerals in the animal
feed additives market. The new facility will also help the company to produce
different combinations of metal propionates in the most efficient way.

Exhibit 24 Percentage Change in US Broiler and Turkey Production 2017−2019

1.90%
2018 - 2019
0.94%

2.30%
2017 - 2018
-0.87%

-1.50% -1.00% -0.50% 0.00% 0.50% 1.00% 1.50% 2.00% 2.50%

Broiler Turkey

Source: Arizton

Globally, the broiler is most consumed poultry; hence, the demand for feed additives
used for the better health of broilers is growing continuously. In the EU, more than
80% of the market is dominated by broiler chickens. In the US, the percentage change
in the broiler production was ~2% in 2017 and 2018.

In countries such as the US, Israel, and Australia, the per capita consumption is more
than 40 kg, whereas the average EU per capita consumption is estimated to be only
23 kg. In the European market, the demand for concept chicken production is on the

Arizton 2019 www.arizton.com 84


GLOBAL ANIMAL FEED ADDITIVES MARKET

rise and at present, accounts for ~8% of the overall EU production. In Northwestern
Europe, the trend of slow growth is gaining traction, while the concept of standard
chicken production will witness a gradual shift in Central and Eastern Europe.
Further, organic production of broiler chicken is also on the rise. The growing
demand and willingness of consumers to pay a premium for organic meat are driving
the organic poultry production in recent years. Consequently, the demand for
alternative and organic feed additives is also rising. This will not increase the threat
of plant-based protein but fuel the demand for organic feed additives. The retail sales
of substitute meat products are the highest in the APAC region and the lowest in Latin
America.

Exhibit 25 Global Poultry Feed Additive Market by Geography 2018−2024

NORTH AMERICA APAC


Poultry Feed Additives : Poultry Feed Additives :

24% 32%
CAGR 2018-2024: CAGR 2018-2024:

5.18% 6.10%

MEA EUROPE
Poultry Feed Additives : Poultry Feed Additives :

4% 25%
CAGR 2018-2024: CAGR 2018-2024:

7.18% 5.43%
LATIN AMERICA
Poultry Feed Additives :

15%
CAGR 2018-2024:

6.05%
Source: Arizton

Arizton 2019 www.arizton.com 85


GLOBAL ANIMAL FEED ADDITIVES MARKET

The market is witnessing a huge pressure from consumers to reduce the usage of
antibiotics; consequently, new regulations
are also being implemented worldwide. Probiotics and
Currently, feed additive manufacturers are enzymes are the next
conducting extensive R&D to find suitable most popular additives
alternatives. Nuscience, one of the feed and are being widely
additive manufacturers, has come up with adopted by farmers
M-prove poultry, a synergistic mixture of
MCFA and phytogenics that is designed to optimize profits in the broiler industry. It
improves the digestion with better feed conversion ratio. Probiotics and enzymes are
the next most popular additives and are being widely adopted by farmers.

Exhibit 26 Global Poultry Production 2018 (million tons)

Source: Arizton

Market vendors are trying to gain more share by expanding their product lines,
investing in organic expansions, introducing organic additives, and collaborating and
partnering with other market players.

Arizton 2019 www.arizton.com 86


GLOBAL ANIMAL FEED ADDITIVES MARKET

10.3.2 By Geography: Market Size & Forecast

Table 6 Global Poultry Feed Additives Market by Geography 2018–2024 ($ billion)

2018 2019 2020 2021 2022 2023 2024 CAGR

APAC 2.74 2.87 3.02 3.19 3.40 3.63 3.91 6.10%

North America 2.06 2.14 2.23 2.34 2.47 2.61 2.79 5.18%

Europe 2.16 2.25 2.35 2.47 2.62 2.78 2.97 5.43%

Latin America 1.32 1.38 1.45 1.53 1.63 1.74 1.88 6.05%

MEA 0.33 0.35 0.37 0.40 0.43 0.46 0.50 7.18%

Total 8.61 8.99 9.42 9.94 10.54 11.23 12.04 5.75%


Source: Arizton

Arizton 2019 www.arizton.com 87


GLOBAL ANIMAL FEED ADDITIVES MARKET

10.4 SWINE/PORK

10.4.1 Market Size & Forecast

The demand for feed additives in the swine/pork segment is witnessing a huge
demand from the APAC and European countries. In 2018, the feed additives for the
swine segment accounted for ~31% share of the global animal feed additives market.
With the rise in the global population, the need for high-quality animal protein and
its availability has become a major concern. Famers are trying to increase their
productivity by adding feed enhancers or feed additives in the swine feed to increase
their weight without hampering their overall health.

Globally, China accounted for a 48% share of the total swine meat production in 2018.
The EU was the second-largest region with a contribution of 21%.

Exhibit 27 Global Swine Meat Production Market Share 2018 (Million Tons)

Source: Arizton & USDA

Note: Production is Carcass Weight Equivalent

Arizton 2019 www.arizton.com 88


GLOBAL ANIMAL FEED ADDITIVES MARKET

In 2018, the feed additives for swine was estimated at $7.21 billion and were expected
to exhibit a CAGR of 4.99% during the forecast period.

Table 7 Global Swine Meat Production 2018 (000’ metric tons)

2015 2016 2017 2018

China 56,454 54,255 54,518 54,040

EU 23,249 23,866 23,660 24,300

US 11,121 11,320 11,611 11,942

Brazil 3,519 3,700 3,725 3,763

Russia 2,615 2,870 2,990 3,155

Vietnam 2,548 2,701 2,741 2,801

Canada 1,899 1,914 1,959 1,930

Philippines 1,463 1,540 1,563 1,602

Mexico 1,164 1,211 1,267 1,321

South Korea 1,217 1,266 1,280 1,284

Japan 1,254 1,279 1,272 1,284

Others 5,505 5,472 5,528 5,614

Total 1,12,008 1,11,394 1,12,114 1,13,036


Source: Arizton

Note: Production is Carcass Weight Equivalent

For maintaining the growth and health of piglets, zinc oxide is one of the important
compositions for additives. It is also a key component of numerous proteins, crucial
enzymes, and transcription factors. However, zinc oxide also has certain negative
impacts on piglet health. Consequently, by 2022, according to the EU, pig diet in the
EU will be free from zinc oxide.

In recent years, the demand for medicated feed additives for piglets is growing. As a
result, companies are trying to introduce such products to capture the demand and
increase their customer base. Also, the FDA has approved the blended use of
medicated feed additives. Pharmgate Animal Health has introduced a blended

Arizton 2019 www.arizton.com 89


GLOBAL ANIMAL FEED ADDITIVES MARKET

medicated swine feed additive, which will help in expanding the market use and
improve animal response to enteritis, dysentery, and pneumonia. In 2019, the
company introduced a USDA-approved product called Deracin, which uses the
generic antibiotic chlortetracycline. The newly approved usage of antibiotics has
made the medicated feed additives more competitive and improved its efficiency. The
feed additive is effective against both gram-positive and gram-negative bacteria and
can be used to treat related diseases, including ileitis, leptospirosis, and jowl
abscesses.

Table 8 List of Antibiotics and Anthelmintic in Swine Feed to Withdraw before Slaughter

Antibacterial Feed withdrawal before slaughter, days

Bacitracin, methylene disalicylate none

Bacitracin, zinc none

Bambermycins none

Chlortetracycline none

Lincomycin none

Oxytetracycline none

Penicillin none

Tylosin none

Virginiamycin none

Tiamulin 2

Neomycin 3

Arsanilic acid or Sodium Arsanilate 5

Roxarsone 5

Neomycin/oxytetracycline 5

Tilmicosin 7

Chlortetracycline/sulfathiazole/penicillin 7

Chlortetracycline/sulfamethazine/penicillin 15

Arizton 2019 www.arizton.com 90


GLOBAL ANIMAL FEED ADDITIVES MARKET

Tylosin/sulfamethazine 15

Carbadox 42

Anthelmitics

Dichlorvos none

Fenbendazole none

Pyrantel Tartrate 1

Levamisole Hydrochloride 3

Ivermectin 5

Piperazine 21
Source: Arizton, Magazines, Company websites, and Articles

It is very difficult to treat swine dysentery as it is not very common. Thus, if the
swineherd is suffering from enteritis, drugs made from the generic antibiotic
chlortetracycline can be used. Thus, companies will have a competitive advantage in
the market. However, seeing this, other companies can also develop similar kinds of
products to widen their market reach.

Exhibit 28 Global Swine Feed Additives Market 2018–2024 ($ billion)

12.0 7%

6%
10.0

5%
8.0
CAGR 4%
4.99% 6.0
3%

4.0
2%

2.0
1%

0.0 0%
2018 2019 2020 2021 2022 2023 2024
Revenue 7.21 7.47 7.78 8.14 8.57 9.07 9.66
Growth Rate 3.62% 4.10% 4.67% 5.29% 5.80% 6.47%

Source: Arizton

Arizton 2019 www.arizton.com 91


GLOBAL ANIMAL FEED ADDITIVES MARKET

The global swine feed additives market was valued at $7.62 billion in 2018 and is
expected to reach $10.18 billion by 2024, growing at a CAGR of 4.95%.

APAC is the largest market for swine feed additives and accounted for a share of ~33%
in 2018. China, Japan, South Korea, the Philippines, and Vietnam are the key markets
driving the demand for swine feed additives in the region due to high swine meat
production and demand in these countries.

Europe, which is the second-largest market for swine feed additives, is likely to
exhibit more demand for feed additives owing to high exports and increased meat
consumption. Further, the growing trend of antibiotic-free feed additives and
demand for premium meat in the EU is also driving the swine feed additives market
in the European region.

Exhibit 29 Geographical Contribution to Swine Feed Additives Market 2018–2024 ($ billion)

12

10.18
10
0.93 0.74
0.54
8 7.62 0.33 0.02

0
2018 APAC North Europe Latin America MEA 2024
America

Source: Arizton

In Eastern Europe, the demand for swine feed additives is likely to be fueled by
Russia, where the swine production in the past three years (2015–2018) is growing at
a CAGR of approximately 6%. In Latin America, Mexico witnessed a growth of more
than 4% in swine production during the same period. In the APAC region, South
Korea, Vietnam, the Philippines, and Japan reported production growth at a CAGR
of 2–4% during 2015–2018.

Arizton 2019 www.arizton.com 92


GLOBAL ANIMAL FEED ADDITIVES MARKET

The key markets that are likely to witness a demand for swine feed additives are
the US, Mexico, Chile, Australia, and Russia. The first three markets are
expanding their operations; thus, they will need to increase production to meet
the upcoming demand. In Russia, the government has decreased imports of meat
and is encouraging domestic production.

The market is witnessing a decline in the demand for antibiotic additives. Hence,
farmers and consumers are demanding antibiotic-free meat. Intestinal challenges are
a common cause of production losses during the post-weaning period. Damage to the
intestinal barrier caused by pathogens leads to health issues and a reduction in
nutrient absorption. Further, antibiotics inhibit growth of certain pathogenic
microorganisms and are used to boost piglet performance. However, the demand for
antibiotic-free pork and the reduction of antibiotics as growth promoters in pig
production is driving holistic approaches to sustain intestinal health and piglet
lifecycle without the use of antibiotics.

Exhibit 30 Global Swine Feed Additives Market by Geography 2018

NORTH AMERICA APAC


Swine Feed Additives : Swine Feed Additives :

23.81% 33.02%
CAGR 2018-2024: CAGR 2018-2024:

4.46% 5.37%

MEA EUROPE
Feed Additives : Feed Additives :

0.49% 30.62%
CAGR 2018-2024: CAGR 2018-2024:

6.44% 4.71%
LATIN AMERICA
Swine Production :

12.05%
CAGR 2018-2024:

5.32%
Source: Arizton

Arizton 2019 www.arizton.com 93


GLOBAL ANIMAL FEED ADDITIVES MARKET

Apart from reducing the antibiotic usage, there are other strategies that can be used
to lower the intestinal challenges that piglets face after weaning and maintain or even
improve growth performance. Some of the other methods or strategies used to
optimize gut health include stringent biosecurity initiatives and nutritional strategies,
such as higher use of synthetic amino acids and feed supplements like protease
enzymes and organic acids. Protease supplementation helps piglets to digest protein,
which minimizes many factors that are detrimental to gut health. Similarly, certain
organic acids can reduce the growth of pathogenic bacteria in the gut, and thereby
improve gut health and performance of the animal.

Exhibit 31 Global Swine Production 2018 (million tons)

Source: Arizton

The global swine meat exports were estimated at 8.4 million tons in 2018. The main
exporting countries were the US. Swine meat exports from Chile and Mexico were
moderate owing to export contraction in countries such as Brazil, Canada, and
Vietnam. However, swine meat exports are expanding due to higher demand from
South Korea, Mexico, Colombia, and the Philippines. Exports increased from Latin
American countries such as Chile and Mexico owing to higher demand, coupled with
access to new market expansions in countries such as China, Japan, South Korea,

Arizton 2019 www.arizton.com 94


GLOBAL ANIMAL FEED ADDITIVES MARKET

Russia, and the US. On the other hand, Brazil witnessed a decline in pig meat exports
due to a ban imposed by the Russian government.

10.4.2 By Geography: Market Size & Forecast

Table 9 Global Swine Feed Additives Market by Geography 2018–2024 ($ billion)

2018 2019 2020 2021 2022 2023 2024 CAGR

APAC 2.60 2.70 2.82 2.97 3.14 3.34 3.57 5.44%

Europe 2.24 2.31 2.40 2.50 2.63 2.77 2.94 4.66%

North America 1.69 1.74 1.80 1.87 1.96 2.06 2.18 4.38%

Latin America 1.00 1.04 1.09 1.14 1.20 1.27 1.36 5.15%

MEA 0.04 0.04 0.04 0.04 0.05 0.05 0.05 6.28%

Total 7.56 7.83 8.15 8.52 8.97 9.49 10.10 4.94%


Source: Arizton

Arizton 2019 www.arizton.com 95


GLOBAL ANIMAL FEED ADDITIVES MARKET

10.5 CATTLE

10.5.1 Market Size & Forecast

Cattle is the third-largest segment for the global animal feed additives market. The
demand for cattle products, including meat and milk, which is the essentials for
human beings, is ever-growing. The demand for milk and dairy products is constantly
rising. Thus, to meet the required demand, the cattle have to be provided with all the
essentials minerals, trace elements, and health supplements. Normal feeds will result
in more output; however, apart from feeds, certain additives also have to be added to
increase the production and overall health of the cattle.

Exhibit 32 Global Cattle Production Share by Countries 2018 (million tons)

Source: Arizton & USDA

Globally, the US was the largest market and accounted for approximately 20% share
in 2018, while Australia and Argentina reported growth for more than 7% in 2018

Arizton 2019 www.arizton.com 96


GLOBAL ANIMAL FEED ADDITIVES MARKET

against 2017. The chart depicts the YoY changes in cattle meat production during the
period 2015–2018. According to this, almost all the key regions reported growth in
2018 over 2017. However, in 2017, the EU, Turkey, and Russia posted negative
growth against that in 2016. Argentina posted positive growth of 7% in both 2017 and
2018.

Exhibit 33 Global Cattle Production YoY Change Trend 2015–2018

10.00%

5.00%

0.00%

-5.00%

-10.00%

-15.00%

-20.00%

2016 2017 2018

Source: Arizton, USDA, & FAO

The demand for cattle feed additives is expected to grow at a CAGR of 4.30% during
the forecast period. Globally, the cost of raising cattle is high. Therefore, it has become
quite difficult for farmers to maintain their profit margins, which has been declining
over the past few years. Thus, for better growth, enhancing metabolism, feed
efficiency, and immunity in calves, the demand for feed additives is on the rise.

Amino acids are the most used feed additives, followed by vitamins, minerals,
probiotics, and enzymes. Further, the demand for medicated feed additives is also
increasing due to the increased need for cattle immunity and better health. The
medicated feed additives are generally approved by the FDA so that it can be used in
cattle without any ambiguity.

Cattle generally require trace minerals in feed for a range of functions such as
enhanced metabolic processes, most notably as catalysts for enzymes and hormones,

Arizton 2019 www.arizton.com 97


GLOBAL ANIMAL FEED ADDITIVES MARKET

and are essential for optimum health, growth, and productivity. Cattle feeds are
generally supplemented with essential trace minerals such as copper (Cu), iron (Fe),
iodine (I), manganese (Mn), molybdenum (Mo), selenium (Se) and zinc (Zn). The
primary objective of trace minerals additives in the feed is to protect the cattle from
a variety of deficiency diseases. This is because a deficiency of any mineral can
severally impact the quality of cattle by-products such as meat or milk.

Exhibit 34 Global Cattle Feed Additives Market 2018–2024 ($ billion)

9.0 7%

8.0
6%
7.0
5%
6.0
CAGR 5.0 4%
4.33%
4.0 3%

3.0
2%
2.0
1%
1.0

0.0 0%
2018 2019 2020 2021 2022 2023 2024
Revenue 6.24 6.43 6.65 6.91 7.23 7.61 8.05
Growth Rate 2.97% 3.45% 4.01% 4.63% 5.14% 5.81%

Source: Arizton

The global cattle feed additives market was valued at $6.24 billion in 2018 and is
expected to reach $8.05 billion by 2024, growing at a CAGR of 4.33%.

Currently, cattle rearing is witnessing a change in the farming technique as farmers


are focussing more on calves as they are the future dairy cows or buffalos. Earlier,
farmers were more focussed on lactating cows, and calves were generally ignored and
were considered as dry cows. However, now the focus is to prepare calves for the
future with better health and immunity so that they can meet the global food demand.
Thus, farmers avoid giving the leftover antibiotic milk of the cow to calves and instead
feed them with required additives to improve their gut health and growth. They also
give them the right amount of nutrients to overcome any deficiency.

Arizton 2019 www.arizton.com 98


GLOBAL ANIMAL FEED ADDITIVES MARKET

Further, during the transition period, most of the cows or ruminants experience
insufficient nutrient reserves for recovery, moving into the demand for lactation. This
is due to the reduced feed intake pre-freshening, loss of fluids during freshening, and
ration changes. Thus, farmers try to avoid the extra cost of veterinary or loss in
production by providing them with required additives in the feed as supplements.

Generally, cows in the pre-freshening period witness a 30% drop in their feed intake,
and it remains low in the first 24–48 hours after calving. Thus, due to reduce feed
intake, cows suffer from nutritional imbalance during lactation. Cows eat only dry
matter and high concentrates, which can have a negative impact on gut microbiota,
thereby affecting their health. Hence, live yeast is used for maintaining the pH and
providing beneficial bacteria, which checks the lactic acid limits and improves feed
intake. This results in better and healthier animal microflora environment, leading to
improved health and performance. Further, the need for other minerals such as
magnesium and potassium is also equally important during transition period. Thus,
the demand for feed additives is growing amongst the farmers for proper cattle
breeding.

Exhibit 35 Geographical Contribution to Cattle Feed Additives Market 2018–2024 ($ billion)

KEY GEOGRAPHIES
(INCREMENTAL GROWTH)
$1.81 Bn
$8.05 Bn APAC $0.59 Bn

North America $0.35 Bn


$6.24 Bn Europe $0.39 Bn

Latin America $0.38 Bn

MEA $0.11 Bn
2018 2024

Source: Arizton

Arizton 2019 www.arizton.com 99


GLOBAL ANIMAL FEED ADDITIVES MARKET

Thus, minerals are very important for cattle as they help in structural, physiological,
catalytic, regulatory, and immunity. Despite being in smaller concertation compared
to other nutrients such as fat and protein, they highly essential for the ruminants, as
their deficiency will negatively impact the productivity and reproductive performance
of the livestock.

The APAC region will be the largest contributor of $0.59 billion to the global cattle
feed additives market by 2024, owing to increase exports from countries such as
India, Pakistan, Australia, and New Zealand. Europe will be the second-largest
contributor with a value of $0.39 billion by 2024. In 2018, the global cattle meat
exports increased by 6.1% and reached 10.9 million tons. Argentina, Brazil, Australia,
and the US were largely driving this increment, partially offset by declines in India
and the EU. The demand for feed additives will witness a surge in Argentina because
the country is expanding its market to cater to import orders from the Chinese
market. Brazil is the largest producer and exporter of cattle meat and will fuel the
need for feed additives, as the demand from Chile, Egypt, and China are constantly
rising in recent years.

Exhibit 36 Global Cattle Production Overview 2018 (million tons)

Source: Arizton

Arizton 2019 www.arizton.com 100


GLOBAL ANIMAL FEED ADDITIVES MARKET

Similarly, Australia will also boost the


sales of additives because it exports
Kenya, Russia, Egypt,
80% of the bovine meat to the US, India, Pakistan, and
Japan, South Korea, and China. Also, Turkey should be
Australia is focussed on increasing its focused more,
dairy productivity owing to a higher because they have the
demand for milk in China and Japan. potential to become
The market is witnessing a rise in the
the next big cattle
and milk producing
demand for milk from China after the
countries by 2028.
Chinese Nutrition Society increased
the recommended daily consumption
of dairy products in 2016. Further, with the rise in income, consumers are opting for
fresh dairy products rather than long-life or reconstituted products. Thus, the
demand for feed additives will also rise as farmers are required to boost their animals
with better nutrition and keep them healthy to enable maximum output. Also, they
have to keep their animals healthy due to stringent global laws and regulations
pertaining to food quality and the production process.

Exhibit 37 Global Cattle Feed Additives Market by Geography 2018

NORTH AMERICA APAC


Cattle Feed Additives: Cattle Feed Additives :

22.82% 29.97%
CAGR 2018-2024: CAGR 2018-2024:

3.75% 4.65%

MEA EUROPE
Cattle Feed Additives : Cattle Feed Additives :

4.27% 23.52%
CAGR 2018-2024: CAGR 2018-2024:

5.71% 3.99%
LATIN AMERICA
Cattle Feed Additives :

19.42%
CAGR 2018-2024:

4.60%

Arizton 2019 www.arizton.com 101


GLOBAL ANIMAL FEED ADDITIVES MARKET

Further, the demand for organic feed additives will also witness a surge for farmers
due to the growing concern for the environment, sustainable farming, and organic
farming. Also, the growing trend of organic and natural food products will boost the
demand for organic feed additives and lessen the use of antibiotics. The global organic
milk market is likely to grow by 50% and will reach more than $28 billion by 2024.
Globally, organic milk comprised approximately 20% of organic foods in 2018.
Consequently, the demand for probiotic yeast is rising as it helps in better lactation
and increases milk productivity organically.

In 2018, the Australian milk market witnessed a massive decline of 9% in 2018 owing
to bad weather conditions such a heavy draught, fluctuating milk prices, high feed,
and water cost. Also, approximately 25% of the dairy farmers changed their buyers
continuously. Thus, to overcome such challenges, retailers are signing long-term
contracts with dairy farmers.

10.5.2 By Geography: Market Size & Forecast

Table 10 Global Cattle Feed Additives Market by Geography 2018–2024 ($ billion)

2018 2019 2020 2021 2022 2023 2024 CAGR

APAC 1.87 1.93 2.01 2.10 2.20 2.32 2.47 4.72%

North America 1.41 1.44 1.48 1.53 1.59 1.67 1.75 3.65%

Europe 1.31 1.34 1.38 1.43 1.48 1.55 1.63 3.80%

Latin America 1.21 1.25 1.30 1.35 1.42 1.50 1.59 4.64%

MEA 0.25 0.26 0.27 0.29 0.31 0.33 0.35 5.55%

Total 6.05 6.23 6.44 6.70 7.01 7.37 7.79 4.30%


Source: Arizton

Arizton 2019 www.arizton.com 102


GLOBAL ANIMAL FEED ADDITIVES MARKET

10.6 AQUACULTURE

10.6.1 Market Size & Forecast

In 2018, the global aquaculture feed additives market was estimated at $1.11 billion,
which accounted for approximately 4.5% share of the global animal feed additives
market. The demand for feed additives for marine animals has increased significantly
over the past five years. This is due to a higher demand for seafood, growing fishing
industries, and booming aquafeed market. The global aquaculture feed additives
market was valued at $1.11 billion in 2018 and is expected to reach $1.75 billion by
2024, growing at a CAGR of 7.96%.

Exhibit 38 Global Aquaculture Feed Additives Market 2018–2024 ($ billion)

2.0 10%

1.8 9%

1.6 8%

1.4 7%

CAGR 1.2 6%

7.96% 1.0 5%

0.8 4%

0.6 3%

0.4 2%

0.2 1%

0.0 0%
2018 2019 2020 2021 2022 2023 2024
Revenue 1.11 1.18 1.26 1.36 1.47 1.60 1.75
Growth Rate 6.56% 7.05% 7.64% 8.28% 8.80% 9.49%

Source: Arizton

Amino acids are widely used as fish feed additives to provide the essential nutrients
to overcome their dietary deficiencies. They also play an essential role in the growth,
production, and overall maintenance of aquatic animal health. Further, the demand
for antibiotics, acidifiers, and feed enzymes are also rising as it helps to improve the
animal health, weight gain, and faster growth of the aquatic animals.

Many developed and industrialized countries are moving towards the rearing of
healthy and antibiotic-free aquatic animals. The growing consumer interest for

Arizton 2019 www.arizton.com 103


GLOBAL ANIMAL FEED ADDITIVES MARKET

healthy and antibiotic-free food, mostly in industrialized countries, will lead to


innovative solutions to secure the world’s food supply. These demands have increased
producer concerns because of various factors such as consistent loss of profitability,
increasing challenges of modern fish farming such as diseases and nutrient efficiency,
and environmental impact. Thus, farmers are adopting organic or natural methods to
increase the immunity of aquatic animals. Currently, farmers are focusing on immune
modulators such as yeast derivatives. It is one of best feed additives that help in
disease prevention in farmed aquatic species. Biomin, one of the leading feed additive
suppliers, provides Levabon Aquagrow E, which is rich in bioactive ingredients and
nutrients such as essential amino acids, peptides, cell wall carbohydrates,
nucleotides, and B vitamins. It helps in building immunity of the aquatic species and
improving their productivity.

Exhibit 39 Global Aquaculture Feed Additives Market by Geography 2018–2024

NORTH AMERICA APAC


Aquaculture Feed Additives: Aquaculture Feed Additives :

10.06% 70.36%
CAGR 2018-2024: CAGR 2018-2024:

7.17% 8.09%

MEA EUROPE
Aquaculture Feed Additives : Aquaculture Feed Additives :

3.37% 11.93%
CAGR 2018-2024: CAGR 2018-2024:

9.20% 7.42%
LATIN AMERICA
Aquaculture Feed Additives :

4.27%
CAGR 2018-2024:

8.05%

Source: Arizton

Further, due to the rising cost of feed and limited feed raw materials, it is very
important for farmers to have a high feed conversion ratio to achieve more efficient

Arizton 2019 www.arizton.com 104


GLOBAL ANIMAL FEED ADDITIVES MARKET

production. To meet the feed efficiency, aquatic species should have a well-
functioning digestive system. Sub-optimal digestion can lead to bacterial overgrowth
and intestinal destabilization, such as scouring. Therefore, maintaining a stable
digestive system is a key factor in protecting animals against enteric imbalances and
securing performance. Hence, the use of phytogenic feed additives is gaining traction
in the aquaculture feed additives market.

Globally, APAC is expected to be the largest market for aquaculture feed additives, as
most of the major fish producing countries are in the APAC region. China accounted
for more than 80% of the feed additives in the APAC region. In 2018, APAC accounted
for $0.73 billion of the global aquaculture feed additive market. Further, APAC is
expected to post 60% absolute growth by 2024. China, India, Indonesia, Vietnam,
Japan, South Korea, the Philippines, and Thailand are the major markets for
aquaculture feed additives in the APAC region. These top eight markets accounted for
more than 90% share of the aquaculture feed additives market in the APAC region.

Exhibit 40 Geographical Contribution in Global Aquaculture Feed Additives Market 2018–2024 ($


billion)

$1.75 Bn
KEY GEOGRAPHIES
(INCREMENTAL GROWTH)
$0.64 Bn
APAC $0.46 Bn
$1.11 Bn North America $0.06 Bn

Europe $0.07 Bn

Latin America $0.03 Bn

MEA $0.03 Bn
2018 2024

Source: Arizton

MEA will post the highest absolute growth of 69% by 2024 and will contribute $0.04
billion to the global aquaculture feed additives market.

Arizton 2019 www.arizton.com 105


GLOBAL ANIMAL FEED ADDITIVES MARKET

10.6.2 By Geography: Market Size & Forecast

Table 11 Global Aquafeed Additives Market 2018–2024 ($ billion)

2018 2019 2020 2021 2022 2023 2024 CAGR

APAC 0.78 0.83 0.89 0.96 1.04 1.13 1.24 8.09%

North America 0.11 0.12 0.13 0.13 0.14 0.16 0.17 7.17%

Europe 0.13 0.14 0.15 0.16 0.17 0.19 0.20 7.42%

Latin America 0.05 0.05 0.05 0.06 0.06 0.07 0.08 8.05%

MEA 0.04 0.04 0.04 0.05 0.05 0.06 0.06 9.20%

Total 1.11 1.18 1.26 1.36 1.47 1.60 1.75 7.96%


Source: Arizton

Arizton 2019 www.arizton.com 106


GLOBAL ANIMAL FEED ADDITIVES MARKET

10.7 OTHER SPECIES

10.7.1 Market Size & Forecast

The other species, which include sheep, goat, donkeys, mules, horses, camels, and
others, accounted for 3% of the global feed additives market in 2018. The other feed
additives market was estimated at $0.76 billion in 2018 and is expected to reach
$1.11 billion in 2024, growing at a CAGR of 6.60% during the forecast period.

Exhibit 41 Global Other Species Feed Additives Market 2018–2024 ($ billion)

1.2 9%

8%
1.0
7%

0.8 6%
CAGR 5%
6.60% 0.6
4%

0.4 3%

2%
0.2
1%

0.0 0%
2018 2019 2020 2021 2022 2023 2024
Revenue 0.76 0.80 0.84 0.89 0.96 1.03 1.11
Growth Rate 5.21% 5.70% 6.28% 6.91% 7.43% 8.12%

Source: Arizton

The market was majorly dominated by Europe, which accounted for a ~30% share in
2018. Europe has a large number of horses, with France, the UK, Romania, Spain,
and Russia being the largest markets. In Europe, owners are invested significantly to
maintain the good health of their horses. Europe will add $0.10 billion to the global
market by 2024. North America was the second-largest market, followed by the APAC
region and Latin America.

MEA is expected to post the highest absolute growth of 59% by 2024, followed by
APAC with 50% and Latin America with 49%. In the APAC market, China, Mongolia,
Kazakhstan, India, and Indonesia are the key growth drivers, witnessing a high

Arizton 2019 www.arizton.com 107


GLOBAL ANIMAL FEED ADDITIVES MARKET

demand for additives for the better health and wellbeing of sheep, goats, horses, and
camels.

10.7.2 By Geography: Market Size & Forecast

Table 12 Global Other Animal Feed Additives Market by Geography 2018–2024 ($ billion)

2018 2019 2020 2021 2022 2023 2024 CAGR

APAC 0.15 0.16 0.17 0.18 0.19 0.21 0.23 6.98%

North America 0.19 0.20 0.21 0.22 0.24 0.25 0.27 6.06%

Europe 0.23 0.24 0.25 0.27 0.28 0.30 0.33 6.30%

Latin America 0.14 0.15 0.16 0.17 0.18 0.20 0.22 6.93%

MEA 0.04 0.05 0.05 0.05 0.06 0.06 0.07 8.07%

Total 0.76 0.80 0.84 0.89 0.96 1.03 1.11 6.60%


Source: Arizton

Arizton 2019 www.arizton.com 108


GLOBAL ANIMAL FEED ADDITIVES MARKET

FORM TYPE

Arizton 2019 www.arizton.com 109


GLOBAL ANIMAL FEED ADDITIVES MARKET

11 BY FORM TYPE

11.1 MARKET SNAPSHOT & GROWTH ENGINE

Exhibit 42 Incremental Growth by Form Type 2018–2024

FORM 2018 2024 CAGR

LIQUID $14.78 Bn $19.38 Bn 4.62%

DRY $9.55 Bn $13.76 Bn 6.27%

Source: Arizton

INCREMENTAL GROWTH
INCREMENTAL GROWTH
TOP 2 CONTRIBUTORS
$33.13 Bn

DRY $4.20 Bn
$24.33 Bn

36%
ABSOLUTE
GROWTH
2018 2024 $4.60 Bn
LIQUID

Arizton 2019 www.arizton.com 110


GLOBAL ANIMAL FEED ADDITIVES MARKET

11.2 MARKET OVERVIEW

The global animal feed additives market was dominated by the liquid type, which
accounted for a 61% share in 2018. Liquid additives are easy to mix with the feed and
for the animal to consume. However, the demand for dry feed additives is growing at
a significant rate at a CAGR of 6.27% during the forecast period. Dry feed is likely to
witness the highest absolute growth of 44% by 2024, adding revenues of $4.20 billion
by the end of the forecast period.

Exhibit 43 Global Animal Feed Additives Market by Form 2018 – 2024 ($ billion)

2018 – $24.33 Billion 2024 - $33.13 Billion

39%
42%

58%
61%

LIQUID
Animal Feed
Additives Market DRY
by Form
($ billion)

Source: Arizton

Table 13 Global Animal Feed Additives Market by Form 2018–2024 ($ billion)

2018 2019 2020 2021 2022 2023 2024 CAGR

Liquid 14.78 15.26 15.83 16.51 17.32 18.26 19.38 4.62%

Dry 9.55 10.02 10.56 11.18 11.92 12.77 13.76 6.27%

Total 24.33 25.28 26.38 27.69 29.24 31.03 33.13 5.28%


Source: Arizton

Arizton 2019 www.arizton.com 111


GLOBAL ANIMAL FEED ADDITIVES MARKET

11.3 LIQUID FEED ADDITIVES

11.3.1 Market Size & Forecast

The liquid animal feed additives were the largest segment and accounted for
approximately 61% of the market share in 2018. The demand for liquid form is
increased owing to easy handling and mixing with the animal feed. Further, they are
excellent carriers of feed and are nutrient-rich. They are also convenient and cost-
effective when compared to the dry form. Liquid feed additives are highly palatable
and increase their consumption among animals, which helps reduce feed wastage and
labor cost.

In 2018, the global liquid animal feed additives market was estimated at $14.78
billion and was expected to reach $19.38 billion by 2024, growing a CAGR of 4.62%
during the forecast period.

Exhibit 44 Global Liquid Animal Feed Additives Market 2018–2024 ($ billion)

25.0 7%

6%
20.0
5%

CAGR 15.0 4%
4.62%
3%
10.0

2%
5.0
1%

0.0 0%
2018 2019 2020 2021 2022 2023 2024
Revenue 14.78 15.26 15.83 16.51 17.32 18.26 19.38
Growth Rate 3.25% 3.73% 4.30% 4.92% 5.43% 6.10%

Source: Arizton

The APAC region was the largest market for liquid feed additives and accounted for a
share of 33% in 2018. China, India, Indonesia, and Japan are the major markets for
liquid feed additives. The US is also expected to boost the demand for liquid feed
additives during the forecast period.

Arizton 2019 www.arizton.com 112


GLOBAL ANIMAL FEED ADDITIVES MARKET

11.3.2 By Geography: Market Size & Forecast

Table 14 Global Liquid Animal Feed Additives Market 2018–2024 ($ billion)

2018 2019 2020 2021 2022 2023 2024 CAGR

APAC 4.85 5.03 5.24 5.49 5.79 6.13 6.54 5.09%

North America 3.43 3.52 3.63 3.76 3.93 4.12 4.34 4.02%

Europe 3.85 3.96 4.09 4.25 4.45 4.67 4.94 4.26%

Latin America 2.21 2.29 2.38 2.48 2.61 2.76 2.93 4.80%

MEA 0.44 0.46 0.48 0.51 0.54 0.58 0.63 6.12%

Total 14.78 15.26 15.83 16.51 17.32 18.26 19.38 4.62%


Source: Arizton

Arizton 2019 www.arizton.com 113


GLOBAL ANIMAL FEED ADDITIVES MARKET

11.4 DRY FEED ADDITIVES

11.4.1 Market Size & Forecast

Dry feed additives accounted for a 39% share of the global feed additives market in
2018. The demand for dry feed additives is rising because of its high demand amongst
livestock farmers as additives in the dry form are spill-proof and can be handled and
stored easily.

In 2018, the market was dominated by the APAC region and accounted for a share of
34%. The high number of livestock population coupled with a large labor force is
driving the demand for dry feed additives in the region. China, India, Indonesia,
Vietnam, and Japan are likely to drive the market for dry feed additives in the APAC
region. The global dry animal feed additives market was estimated at $9.55 billion in
2018 and is likely to reach $13.76 billion by 2024, growing at a CAGR of 6.27% during
the forecast period.

Exhibit 45 Global Dry Animal Feed Additives Market 2018–2024 ($ billion)

16.0 9%

14.0 8%

7%
12.0
6%
10.0
CAGR 5%
6.27% 8.0
4%
6.0
3%
4.0
2%

2.0 1%

0.0 0%
2018 2019 2020 2021 2022 2023 2024
Revenue 9.55 10.02 10.56 11.18 11.92 12.77 13.76
Growth Rate 4.88% 5.37% 5.95% 6.58% 7.10% 7.78%

Source: Arizton

The sales of such dry feed additives are most likely to happen through traditional
channels only. Dedicated agricultural products shops and animal farming shops are
the key sales point. Also, the rising awareness and animal farming camps will drive
the demand for such products as easy availability will boost sales.

Arizton 2019 www.arizton.com 114


GLOBAL ANIMAL FEED ADDITIVES MARKET

11.4.2 By Geography: Market Size & Forecast

Table 15 Global Dry Animal Feed Additives Market 2018–2024 ($ billion)

2018 2019 2020 2021 2022 2023 2024 CAGR

APAC 3.20 3.38 3.57 3.80 4.07 4.38 4.74 6.75%

North America 2.17 2.26 2.37 2.50 2.65 2.82 3.02 5.64%

Europe 2.47 2.59 2.71 2.87 3.04 3.25 3.49 5.90%

Latin America 1.43 1.50 1.58 1.68 1.79 1.92 2.08 6.44%

MEA 0.28 0.29 0.31 0.34 0.37 0.40 0.43 7.78%

Total 9.55 10.02 10.56 11.18 11.92 12.77 13.76 6.27%


Source: Arizton

Arizton 2019 www.arizton.com 115


GLOBAL ANIMAL FEED ADDITIVES MARKET

PRODUCT TYPE

Arizton 2019 www.arizton.com 116


GLOBAL ANIMAL FEED ADDITIVES MARKET

12 BY PRODUCT TYPE

12.1 MARKET SNAPSHOT & GROWTH ENGINE

Exhibit 46 Incremental Growth by Product 2018–2024

PRODUCT 2018 2024 CAGR


AMINO ACIDS $6.20 Bn $8.09 Bn 4.30%

VITAMINS $4.05 Bn $5.51 Bn 5.26%

ANTIBIOTICS $3.74 Bn $4.48 Bn 3.04%

EUBIOTICS $3.55 Bn $5.44 Bn 7.37%

MINERALS $3.26 Bn $4.51 Bn 5.55%

$1.27 Bn $1.85 Bn 6.49%


ENZYMES

OTHERS $2.26 Bn $3.25 Bn 6.27%

Source: Arizton

INCREMENTAL GROWTH
INCREMENTAL GROWTH
TOP 3 CONTRIBUTORS
$33.13 Bn

VITAMINS $1.46 Bn
$24.33 Bn

36% EUBIOTICS $1.89 Bn


ABSOLUTE
GROWTH
2018 2024 $1.90 Bn
AMINO
ACIDS

Arizton 2019 www.arizton.com 117


GLOBAL ANIMAL FEED ADDITIVES MARKET

12.2 MARKET OVERVIEW

Globally, the animal feed additives market was dominated by amino acids, which
accounted for a ~26% share in 2018. Amino acids are one of the key additives used
for livestock for their health and overall wellbeing. Amino acids are expected to
contribute the largest revenue of $1.9 billion to the global animal feed additives
market by 2024, thus posting an absolute growth of 31%.

Exhibit 47 Global Animal Feed Additives Market by Product Type 2018–2024 ($ billion)

2018 – $24.33 Billion 2024 - $33.13 Billion


5% 6%
10%
9%
13%
14% 24%
26%

15% 16%

15%
13%
17%
17%

AMINO ACIDS ANTIBIOTICS


Feed Additives
Market by Product VITAMINS EUBIOTICS
Type MINERALS ENZYMES
($ billion)
OTHERS

Source: Arizton

Vitamins were the second largest segment in 2018 and are expected to add revenues
of $1.46 billion to the global market by 2024. However, the highest absolute growth
is expected to be from eubiotics at 53%, followed by enzymes at 46% by 2024.

Antibiotics, which was the third-largest segment in 2018, will lose its market share to
other additives, owing to its declining usage and negative image amongst the
consumers. The antibiotics segment will reduce its market share from 15% in 2018
to 13% in 2024.

Arizton 2019 www.arizton.com 118


GLOBAL ANIMAL FEED ADDITIVES MARKET

Table 16 Global Animal Feed Additives Market by Product Type 2018–2024 ($ billion)

2018 2019 2020 2021 2022 2023 2024 CAGR

Amino Acids 6.20 6.40 6.63 6.91 7.25 7.64 8.09 4.55%

Vitamins 4.05 4.21 4.40 4.61 4.87 5.16 5.51 5.26%

Antibiotics 3.74 3.81 3.89 4.00 4.13 4.29 4.48 3.04%

Eubiotics 3.55 3.76 4.01 4.29 4.62 5.00 5.44 7.37%

Minerals 3.26 3.40 3.56 3.74 3.96 4.21 4.51 5.55%

Enzymes 1.27 1.33 1.41 1.49 1.59 1.71 1.85 6.49%

Others 2.26 2.37 2.50 2.65 2.82 3.02 3.25 6.27%

Total 24.33 25.28 26.38 27.69 29.24 31.03 33.13 5.28%


Source: Arizton

Arizton 2019 www.arizton.com 119


GLOBAL ANIMAL FEED ADDITIVES MARKET

12.3 AMINO ACIDS

12.3.1 Market Size & Forecast

Amino acids are the most used feed additives and accounted for a ~26% share of the
global feed additives market in 2018. This segment is expected to grow at CAGR of
4.55% during the forecast period and will report an absolute growth of 31% by 2024.
The amino acid segment is expected to add $1.9 billion to the global animal feed
additives market by 2024.

Amino acids are being used as a feed additive for more than five decades. Most of the
poultry and pork consumed today are raised using feeds containing amino acids. It
helps in healthy and efficient growth. Amino acids improve livestock health while
reducing their environmental impact, thus promoting the efficient use of grains. It
also helps to increase the production of livestock resources. Foreseeing the significant
future demand for food, it is extremely important to increase the volume of livestock
production with minimal or no impact on the environment. As a result, many
countries are already using various techniques to reduce nitrogen excretion across
the world. In this regard, amino acids play an important role in promoting
environmental-friendly livestock production.

Exhibit 48 Global Amino Acids Animal Feed Additives Market 2018–2024 ($ billion)

9.0 7%

8.0
6%
7.0
5%
6.0
CAGR 5.0 4%
4.30%
4.0 3%

3.0
2%
2.0
1%
1.0

0.0 0%
2018 2019 2020 2021 2022 2023 2024
Revenue 6.20 6.40 6.63 6.91 7.25 7.64 8.09
Growth Rate 3.21% 3.68% 4.24% 4.85% 5.34% 6.00%

Source: Arizton

Arizton 2019 www.arizton.com 120


GLOBAL ANIMAL FEED ADDITIVES MARKET

The global amino acid animal feed additives market was estimated at $6.2 billion in
2018 and is likely to reach $8.09 billion by 2024, growing at a CAGR of 4.3% during
the forecast period.

Amino acids are very important nutrients that are an integral part of animal feed. In
many cases, they act as substitute feed protein sources, helping to save and spare
proteins, thereby reducing nitrogen excretion and minimizing greenhouse gas
emissions. During the forecast period, amino acids will become even more essential
to ensure that animal production systems are environmentally sustainable and make
optimum use of limited natural resources.

Exhibit 49 Global Amino Acids Animal Feed Additives Market by Geography 2018

$8.09 Bn KEY GEOGRAPHIES


(INCREMENTAL GROWTH)

APAC $0.70 Bn
$6.20 Bn
North America $0.37 Bn
$1.90 Bn
Europe $0.45 Bn

Latin America $0.29 Bn

MEA $0.07 Bn
2018 2024

The APAC was the largest market for amino acids in 2018 and accounted for a share
of 33%. The APAC market will contribute revenues of $0.70 billion by 2024, thus
posting an absolute growth of 34%. Also, APAC is the largest geography with a
maximum number of livestock; thus, farmers and companies are more concentrated
in this region. The APAC region has huge potential and scope for amino acids, as
there are many farmers who are unaware of the benefits of amino acids. Thus,
companies could promote their products by running awareness campaigns and even
partnering with the government and helping the reduction of pollution via joint
campaigns.

Arizton 2019 www.arizton.com 121


GLOBAL ANIMAL FEED ADDITIVES MARKET

12.3.2 By Geography: Market Size & Forecast

Table 17 Global Amino Acids Animal Feed Additives Market 2018–2024 ($ billion)

2018 2019 2020 2021 2022 2023 2024 CAGR

APAC 2.06 2.14 2.23 2.33 2.46 2.60 2.77 5.01%

North America 1.41 1.45 1.49 1.55 1.62 1.69 1.78 3.97%

Europe 1.60 1.65 1.70 1.77 1.85 1.94 2.05 4.22%

Latin America 0.94 0.97 1.01 1.05 1.11 1.17 1.24 4.64%

MEA 0.18 0.19 0.20 0.21 0.22 0.24 0.26 5.94%

Total 6.20 6.40 6.63 6.91 7.25 7.64 8.09 4.55%


Source: Arizton

Arizton 2019 www.arizton.com 122


GLOBAL ANIMAL FEED ADDITIVES MARKET

12.4 VITAMINS

12.4.1 Market Size & Forecast

Vitamins are the second-largest segment and accounted for a 16.66% share in 2018.
Vitamins are essential feed additives that are used in all the livestock feeds. Vitamins
help in the growth, maintenance, and lactation of livestock. Thus, cattle, sheep, and
goats need to have a proper balance of vitamins in their meals so that their milk
production is enhanced. Normal grazing and feeding do not meet all the essentials
vitamins required by these animals; hence, vitamins are used as an additive in their
feed.

In 2018, the global vitamin animal feed additives market was estimated at $4.05
billion and was expected to reach $5.51 billion by 2024, growing at a CAGR of 5.26%.

Exhibit 50 Global Vitamin Animal Feed Additives Market 2018–2024 ($ billion)

6.0 8%

7%
5.0
6%
4.0
5%
CAGR
5.26% 3.0 4%

3%
2.0
2%
1.0
1%

0.0 0%
2018 2019 2020 2021 2022 2023 2024
Revenue 4.05 4.21 4.40 4.61 4.87 5.16 5.51
Growth Rate 3.91% 4.38% 4.94% 5.56% 6.06% 6.72%

Source: Arizton

Vitamins help to maintain the expectancy and productivity of animals. For instance,
vitamin D deficiency may lead to bone deformities, especially in cattle and other
ruminants and milk-producing animals. In poultry, by mixing the right number of
vitamins, nutritional balance can be achieved to raise them in stressful and
demanding environments. Thus, mixing the right vitamins according to the different

Arizton 2019 www.arizton.com 123


GLOBAL ANIMAL FEED ADDITIVES MARKET

species and their nutritional requirements can lead to improved meat or egg quality
and extended shelf life. It helps in improving livestock health with all the permissible
and essential nutrients for human consumption.

Lack of vitamin D can lead to calcium deficiency, which is very important for the bone
health of animals. While vitamin B12 and cobalt go hand in hand, cobalt deficiency
will lead to vitamin B12 deficiency and hence, lead to anorexia. Anorexia leads to low
functionality in ruminants and microbial infestation. Further, vitamin E and
Selenium are also a team. Vitamin E helps in building the immunity of livestock. Also,
in combination with selenium, it influences the concentration of polyunsaturated
fatty acids, which are then converted in saturated and absorbed by ruminants (in the
rumen, all fatty acids are absorbed as saturated).

Exhibit 51 Geographical Contribution of Vitamin Feed Additives 2018–2024

In 2018, APAC dominated the market and accounted for a share of 34%. Further, the
region is likely to add $0.55 billion in revenue, thus posting absolute growth of 40%
by 2024. MEA is expected to witness the highest absolute growth of 47% by 2024. In
Eastern Europe, Russia will be the key market owing to the growing domestic
production and reduction in imports.

Arizton 2019 www.arizton.com 124


GLOBAL ANIMAL FEED ADDITIVES MARKET

12.4.2 By Geography: Market Size & Forecast

Table 18 Global Vitamin Animal Feed Additives Market 2018–2024 ($ billion)

2018 2019 2020 2021 2022 2023 2024 CAGR

APAC 1.39 1.45 1.52 1.60 1.69 1.80 1.93 5.72%

Europe 1.03 1.07 1.11 1.16 1.22 1.29 1.38 4.93%

North America 0.93 0.96 0.99 1.04 1.09 1.15 1.22 4.67%

Latin America 0.59 0.61 0.64 0.67 0.71 0.76 0.81 5.35%

MEA 0.12 0.13 0.13 0.14 0.15 0.16 0.18 6.66%

Total 4.05 4.21 4.40 4.61 4.87 5.16 5.51 5.26%


Source: Arizton

Arizton 2019 www.arizton.com 125


GLOBAL ANIMAL FEED ADDITIVES MARKET

12.5 ANTIBIOTICS

12.5.1 Market Size & Forecast

The demand for antibiotics is declining because of the rising concerns related to
health complications and the negative impact on human health due to the
consumption of meat or poultry that contains antibiotics. Thus, during the forecast
period, the use of antibiotics will decrease further in various species. The global
antibiotics animal feed additives market was estimated at $3.74 billion in 2018 and
is expected to reach $4.48 billion by 2024, growing at a CAGR of 3.04% during the
forecast period.

Exhibit 52 Global Antibiotics Animal Feed Additives Market 2018–2024 ($ billion)

4.6 5.0%

4.5%
4.4
4.0%
4.2 3.5%

CAGR 4.0
3.0%

3.04% 2.5%
3.8
2.0%

3.6 1.5%

1.0%
3.4
0.5%

3.2 0.0%
2018 2019 2020 2021 2022 2023 2024
Revenue 3.74 3.81 3.89 4.00 4.13 4.29 4.48
Growth Rate 1.71% 2.17% 2.73% 3.33% 3.83% 4.48%

Source: Arizton

Antibiotics that are used as growth promoters are being replaced by organic and
natural growth promoters that will have no impact on human health. The amount of
antibiotics added to the water and feed of broiler chickens and turkeys in the US has
reduced drastically during 2013–2017. Following up with recent market trends,
Cargill is introducing new products to strengthen its offering in terms of animal
nutrition capabilities. This included the launch of digital innovations and offering
new, natural feed additives to meet consumer demand to reduce antibiotic usage in
animal production.

Arizton 2019 www.arizton.com 126


GLOBAL ANIMAL FEED ADDITIVES MARKET

In 2018, the demand for antibiotics was highest in the APAC, which accounted for a
market share of 33%. Although the market is growing, the demand is expected to
reduce during the forecast period owing to increased concerns about their negative
impact on human health. Amino acid and probiotic producer, Evonik, and Perstorp,
a producer of feed raw materials such as propionic, formic, butyric, and valeric acid,
signed a research agreement to develop alternatives for antibiotics. Further, an
international research company funded $2.1 million for developing new ways to deal
with poultry flock disease without the use of any antibiotics. For working on this
project, a team of researchers from Purdue University in the US collaborated with
professors from the University of Veterinary & Animal Science in Lahore and Punjab,
based in Pakistan. These projects were funded by the UK Department of Health and
Social Care (DHSC), The International Development Research Centre (IDRC) in
Canada, and the Global AMR Innovation Fund (GAMRIF). They announced in June
2019 that they would carry out 11 such projects with total funding of $21 million, of
which one is already underway in Pakistan.

Exhibit 53 Geographical Contribution of Antibiotics Feed Additives 2018–2024 ($ billion)

$4.48 Bn

$0.74 Bn

$3.74 Bn

2018 2024
KEY GEOGRAPHIES
(INCREMENTAL GROWTH)

APAC North America Latin America Europe MEA


$0.30 Bn $0.12 Bn $0.14 Bn $0.14 Bn $0.04 Bn

Source: Arizton

Arizton 2019 www.arizton.com 127


GLOBAL ANIMAL FEED ADDITIVES MARKET

12.5.2 By Geography: Market Size & Forecast

Table 19 Global Antibiotics Animal Feed Additives Market 2018–2024 ($ billion)

2018 2019 2020 2021 2022 2023 2024 CAGR

APAC 1.23 1.26 1.30 1.34 1.39 1.46 1.53 3.67%

North America 0.86 0.87 0.88 0.90 0.92 0.95 0.98 2.17%

Europe 0.97 0.98 0.99 1.01 1.04 1.07 1.11 2.33%

Latin America 0.57 0.58 0.60 0.62 0.64 0.67 0.71 3.75%

MEA 0.11 0.11 0.12 0.12 0.13 0.14 0.15 4.94%

Total 3.74 3.81 3.89 4.00 4.13 4.29 4.48 3.04%


Source: Arizton

Arizton 2019 www.arizton.com 128


GLOBAL ANIMAL FEED ADDITIVES MARKET

12.6 EUBIOTICS

12.6.1 Market Size & Forecast

Eubiotics comprises probiotics and prebiotics and is one of the most important feed
additives, which is growing at a significant CAGR of 7.37% during the forecast period.
The sales in likely to post an absolute growth of 53% by 2024, reaching $5.44 billion
by 2024.

Eubiotics helps to maintain the optimal balance of microflora in the gastrointestinal


tract of the livestock, thus optimizing their nutrition absorption. Probiotics are
naturally occurring live microbes that help stabilize the gut flora of poultry, pigs, and
other animals when added to their feed. It helps in improving animal health, growth,
feed utilization, and food safety. It thus saves resources and drives sustainable animal
farming. Probiotics are also considered as a replacement for antibiotics, due to which
its demand has drastically risen in the market in recent years.

The global eubiotics animal feed additives market was estimated at $3.55 billion in
2018 and is likely to reach $5.44 billion by 2024, growing at a CAGR of 7.37% during
the forecast period.

Exhibit 54 Global Eubiotics Animal Feed Additives Market 2018–2024 ($ billion)

6.0 10%

9%
5.0
8%

7%
4.0
CAGR 6%

7.37% 3.0 5%

4%
2.0
3%

2%
1.0
1%

0.0 0%
2018 2019 2020 2021 2022 2023 2024
Revenue 3.55 3.76 4.01 4.29 4.62 5.00 5.44
Growth Rate 5.99% 6.47% 7.05% 7.67% 8.19% 8.86%

Source: Arizton

Arizton 2019 www.arizton.com 129


GLOBAL ANIMAL FEED ADDITIVES MARKET

The demand for eubiotics is high in the North American and European markets;
however, in terms of sales, the market was led by the APAC region owing to huge
production and export demand. Thus, the meat that has to be exported needs to
comply with stringent rules and regulations of the North American and European
governments.

Table 20 Benefits of Eubiotics

Species Benefits of Eubiotics

Swine/Pig Improves colostrum quality, milk quality, and quantity

Increases litter size and vitality

Increases piglet weight

Reduces the risk of diarrhea

Improves feed efficiency, diet digestibility, and meat quality

Limits constipation

Decreases stress

Poultry Increases body weight gain

Reduces mortality

Increases carcass quality while decreasing contamination

Increases bone quality

Veal Calf Promotes weight gain and optimal maturation of rumen microbiota, limiting acidosis

Increases feed efficiency, milk yield, quality, and digestive safety at weaning

Reduces the risk of pathogen colonization and limits shedding of human pathogens

Horse Improves diet digestibility, milk quality, and quantity

Limits diarrhea
Source: Arizton

In 2018, the market was led by the APAC region, accounted for a share of 33.53%.
The demand is rising as probiotics help replace the chemical growth promoters in
farm animals and increase the resistance against diseases. The APAC will report an
absolute growth of 57% by 2024. Latin America and MEA are expected to post a

Arizton 2019 www.arizton.com 130


GLOBAL ANIMAL FEED ADDITIVES MARKET

growth of more than 7% during the forecast period. However, North America and
Europe are likely to witness the higher adoption of the eubiotics and will replace most
of the antibiotics during the forecast period.

Exhibit 55 Geographical Contribution of Eubiotics Feed Additives Market 2018–2024 ($ billion)

$5.44 Bn KEY GEOGRAPHIES


(INCREMENTAL GROWTH)

APAC $0.68 Bn
$3.55 Bn
North America $0.40 Bn
$1.89 Bn
Europe $0.46 Bn

Latin America $0.28 Bn

MEA $0.07 Bn
2018 2024

Source: Arizton

Eubiotics are majorly used by poultry farmers since probiotics improve the growth of
the broiler chicken. Further, it also helps in enhancing feed intake efficiency and
reduces wastage as the fee cost is rising steadily in recent years. Thus, eubiotics help
to reduce feed wastage and increase feed conversion ratio in all livestock animals.

Arizton 2019 www.arizton.com 131


GLOBAL ANIMAL FEED ADDITIVES MARKET

12.6.2 By Geography: Market Size & Forecast

Table 21 Global Probiotic Animal Feed Additives Market 2018–2024 ($ billion)

2018 2019 2020 2021 2022 2023 2024 CAGR

APAC 1.19 1.27 1.36 1.46 1.58 1.71 1.87 7.84%

North America 0.83 0.87 0.92 0.98 1.05 1.13 1.23 6.77%

Europe 0.90 0.95 1.01 1.08 1.16 1.25 1.36 7.04%

Latin America 0.52 0.56 0.59 0.63 0.68 0.74 0.81 7.47%

MEA 0.11 0.11 0.12 0.13 0.14 0.16 0.18 8.80%

Total 3.55 3.76 4.01 4.29 4.62 5.00 5.44 7.37%


Source: Arizton

Arizton 2019 www.arizton.com 132


GLOBAL ANIMAL FEED ADDITIVES MARKET

12.7 MINERALS

12.7.1 Market Size & Forecast

Minerals accounted for a 13.4% share of the global animal feed additives market and
is an integral component in the feed additives. In 2018, the market was dominated by
the APAC region, which accounted for a share of 33%.

Minerals have multiple benefits on animal health. Copper, Zinc, and Iron are some of
the most used minerals and, coupled with organic trace minerals, help to boost the
performance and health of livestock animals.

Exhibit 56 Global Animal Mineral Feed Additives Market 2018–2024 ($ billion)

5.0 8%

4.5
7%
4.0
6%
3.5
5%
CAGR 3.0

5.55% 2.5 4%

2.0
3%
1.5
2%
1.0
1%
0.5

0.0 0%
2018 2019 2020 2021 2022 2023 2024
Revenue 3.26 3.40 3.56 3.74 3.96 4.21 4.51
Growth Rate 4.20% 4.67% 5.24% 5.85% 6.36% 7.02%

Source: Arizton

The global mineral animal feed additives market was estimated at $3.26 billion in
2018 and is expected to reach $4.51 billion by 2024, growing at a CAGR of 5.55%
during the forecast period. Traditionally, minerals were primarily used for improved
bone and structural health; however, it is being used for multiple purposes, such as:

• Epigenetics: Rather than spending money and time on challenges of piglets and chicks,
nutritionists aims to feed the sow or hen with quality trace minerals to give the progeny a

Arizton 2019 www.arizton.com 133


GLOBAL ANIMAL FEED ADDITIVES MARKET

better start, so that their offsprings are born with enhanced gene expression and
immunity

• Meat quality and health: In the face of modern challenges such as woody breast and white
striping, minerals help to increase eggshell quality, hatchability, and chick quality

• Antibiotic-free production: Organic trace minerals are a key component of a combination


approach to face the obstacles of antibiotic-free production and allow animals to reach
their full performance potential

• Livestock longevity and reproductive performance: High cull/replacement rates can be


devastatingly costly. Thus, researchers are researching how chelated trace minerals can
be used to reduce lameness and reproductive performance decline and thereby increase
the productive lifespans of sows, dairy cows, and breeder hens

• Egg hatchability and quality: Trace minerals play an important role in all aspects of egg
production from eggshell strength to hatchability and quality of the chick produced

Exhibit 57 Geographical Contribution to Global Mineral Feed Additives Market 2018–2024 ($


billion)

$4.51 Bn
KEY GEOGRAPHIES
(INCREMENTAL GROWTH)
$1.25 Bn
APAC $0.46 Bn
$3.26 Bn North America $0.25 Bn

Europe $0.30 Bn

Latin America $0.19 Bn

MEA $0.05 Bn
2018 2024

In 2018, the APAC was the largest market with a share of 33.21% and was expected
to report an absolute growth of 42% by 2024. The demand for minerals is high in the
European and American markets owing to increased expenditure on preventive costs,
such as strengthening the breeder hen and sow health so that offsprings are born with
enhanced health quality, and it continues with the next generations.

Arizton 2019 www.arizton.com 134


GLOBAL ANIMAL FEED ADDITIVES MARKET

12.7.2 By Geography: Market Size & Forecast

Table 22 Global Mineral Animal Feed Additives Market 2018–2024 ($ billion)

2018 2019 2020 2021 2022 2023 2024 CAGR

APAC 1.08 1.13 1.19 1.26 1.34 1.43 1.54 6.02%

North America 0.74 0.77 0.80 0.84 0.88 0.94 1.00 4.97%

Europe 0.85 0.88 0.92 0.97 1.02 1.08 1.15 5.23%

Latin America 0.49 0.51 0.53 0.56 0.60 0.63 0.68 5.65%

MEA 0.10 0.10 0.11 0.11 0.12 0.13 0.14 6.96%

Total 3.26 3.40 3.56 3.74 3.96 4.21 4.51 5.55%


Source: Arizton

Arizton 2019 www.arizton.com 135


GLOBAL ANIMAL FEED ADDITIVES MARKET

12.8 ENZYMES

12.8.1 Market Size & Forecast

Enzymes are one of the most important feed additives that are being used for several
decades in the feed industry for better development and growth of animals. Currently,
the demand for enzymes has increased because it helps in reducing chemical feeds
and improving animal growth. Enzymes act as a catalyst that helps increase feed
efficiency and reduce feed cost. It also helps in improving the environmental impact
of animal production. Some of the leading enzyme producers are DSM, DuPont, AB
Vista, Novozymes, and BASF.

In 2018, the global enzymes animal feed additives market was estimated at $1.27
billion and was expected to reach $1.85 billion by 2024, growing at a CAGR of 6.49%
during the forecast period. The market is majorly dominated by Europe, which
accounted for a share of 34.29% in 2018. Growing R&D activities and increased
demand for organic additives are driving the demand for enzymes in the region as
well as globally.

Exhibit 58 Global Enzymes Animal Feed Additives Market 2018–2024 ($ billion)

2.0 9%

1.8 8%
1.6 7%
1.4
6%
CAGR 1.2
5%
6.49% 1.0
4%
0.8
3%
0.6

0.4 2%

0.2 1%

0.0 0%
2018 2019 2020 2021 2022 2023 2024
Revenue 1.27 1.33 1.41 1.49 1.59 1.71 1.85
Growth Rate 5.13% 5.61% 6.18% 6.80% 7.30% 7.97%

Source: Arizton

Arizton 2019 www.arizton.com 136


GLOBAL ANIMAL FEED ADDITIVES MARKET

Earlier, there was only limited use of phytase enzymes; over the years and research,
other enzymes such as xylanases, ß-glucanases, pectinases, amylases, and proteases
are also widely used in animal feeds.

Exhibit 59 Geographical Contribution of Global Enzymes Additives Market 2018–2024 ($ billion)

1.85

0.16 0.12 0.19


1.27 0.09
0.02

2018 APAC North America Europe Latin America MEA 2024

Source: Arizton

Europe will account for the largest share of the enzymes feed additives market and
will post an absolute growth of 46% by 2024. However, the APAC region is expected
to be the most promising market during the forecast period. MEA, which is the
smallest market, is expected to post an absolute growth of 59% by 2024.

Sensing the huge opportunity in the enzymes market, DSM and Novozymes joined
forces and developed an innovative enzyme called Balancius. Balancius helps in
getting rid of digestive inefficiencies, which is caused by the dead cell debris layer in
the gut.

Thus, for livestock animals, enzymes help in optimizing gut health, producing
uniform growth, and enhancing overall health. For farmers, they decrease feed costs
and improve profit margins.

Arizton 2019 www.arizton.com 137


GLOBAL ANIMAL FEED ADDITIVES MARKET

12.8.2 By Geography: Market Size & Forecast

Table 23 Global Enzymes Animal Feed Additives Market by Geography 2018–2024 ($ billion)

2018 2019 2020 2021 2022 2023 2024 CAGR

APAC 0.31 0.33 0.35 0.37 0.40 0.43 0.46 7.03%

North America 0.29 0.31 0.32 0.34 0.36 0.38 0.41 5.97%

Europe 0.43 0.46 0.48 0.51 0.54 0.58 0.62 6.23%

Latin America 0.19 0.20 0.21 0.23 0.24 0.26 0.28 6.66%

MEA 0.04 0.04 0.04 0.05 0.05 0.06 0.06 7.99%

Total 1.27 1.33 1.41 1.49 1.59 1.71 1.85 6.49%


Source: Arizton

Arizton 2019 www.arizton.com 138


GLOBAL ANIMAL FEED ADDITIVES MARKET

12.9 OTHER FEED ADDITIVES

12.9.1 Market Size & Forecast

The other feed additives comprise carotenoids, flavors and sweeteners, antioxidants,
and mycotoxin binders. The others segment accounted for a 9% share of the global
animal feed additives market in 2018. The market was estimated at $2.26 billion in
2018 and is expected to reach $3.25 billion by 2024, growing at a CAGR of 6.27%
during the forecast period.

Exhibit 60 Global Other Animal Feed Additives Market 2018–2024 ($ billion)

3.5 9%

8%
3.0
7%
2.5
6%
CAGR 2.0 5%
6.27%
1.5 4%

3%
1.0
2%
0.5
1%

0.0 0%
2018 2019 2020 2021 2022 2023 2024
Revenue 2.26 2.37 2.50 2.65 2.82 3.02 3.25
Growth Rate 4.91% 5.39% 5.95% 6.57% 7.08% 7.75%

Source: Arizton

Flavors and sweeteners play an important role in increasing feed intake during harsh
climatic conditions, especially summers. Adding flavors helps improve the sow’s feed
intake during heat stress climatic conditions. Similarly, it can be used for milk
production and increasing piglets’ weight in harsh climatic conditions. These flavors
are generally derived organically from plant extracts, thereby flavoring enhanced feed
palatability, acceptance, and intake.

MEA is expected to post the highest absolute growth of 56% by 2024 and is expected
to grow at a CAGR of 7.68% during the forecast period. The APAC will dominate the

Arizton 2019 www.arizton.com 139


GLOBAL ANIMAL FEED ADDITIVES MARKET

market in 2018 with a share of 35%. Brazil, Mexico, India, China, Japan, the US, and
Western Europe are likely to drive the market during the forecast period.

12.9.2 By Geography: Market Size & Forecast

Table 24 Global Other Animal Feed Additives Market 2018–2024 ($ billion)

2018 2019 2020 2021 2022 2023 2024 CAGR

APAC 0.79 0.83 0.88 0.94 1.00 1.08 1.17 6.73%

North America 0.53 0.55 0.58 0.61 0.65 0.69 0.74 5.67%

Europe 0.53 0.56 0.59 0.62 0.66 0.70 0.75 5.93%

Latin America 0.34 0.35 0.37 0.39 0.42 0.45 0.49 6.36%

MEA 0.07 0.07 0.07 0.08 0.09 0.09 0.10 7.68%

Total 2.26 2.37 2.50 2.65 2.82 3.02 3.25 6.27%


Source: Arizton

Arizton 2019 www.arizton.com 140


GLOBAL ANIMAL FEED ADDITIVES MARKET

GEOGRAPHIC
SEGMENTATION

Arizton 2019 www.arizton.com 141


GLOBAL ANIMAL FEED ADDITIVES MARKET

13 BY GEOGRAPHY

13.1 MARKET SNAPSHOT & GROWTH ENGINE

Exhibit 61 Incremental Growth by Geography 2018–2024

REGION 2018 2024 CAGR

EUROPE $6.32 Bn $8.43 Bn 4.91%

NORTH AMERICA $5.60 Bn $7.36 Bn 4.67%

APAC $8.06 Bn $11.28 Bn 5.77%

MEA $0.72 Bn $1.06 Bn 6.77%

LATIN AMERICA $3.64 Bn $5.01 Bn 5.46%

Source: Arizton

INCREMENTAL GROWTH
INCREMENTAL GROWTH
TOP 3 CONTRIBUTORS
$33.13 Bn

North
$1.76 Bn
$24.33 Bn America

36% Europe $2.11 Bn


ABSOLUTE
GROWTH
2018 2024 $3.22 Bn
APAC

Arizton 2019 www.arizton.com 142


GLOBAL ANIMAL FEED ADDITIVES MARKET

13.2 OVERVIEW

The adoption and usage of animal feed additives are termed to be diverse, with
various countries defining the scope of usage, adoption, and laying the requisite
dosage in different ways. The reach of feed additives in developed countries of the US,
Canada, Germany, France, and Asia is bit mature. However, the same is in the nascent
stage in key economies in MEA. However, these economies can potentially turn out
to be potential markets for the adoption of feed additives, provided they have
sufficient infrastructural growth and high animal production in a sustainable
manner.

Exhibit 62 Global Animal Feed Additives Market by Geography 2018–2014 ($ billion)

Global Animal Feed Additive Market 2018 – 2024 ($ billion)

$8.80 Bn
33.13
25.98%
3.22 1.76 2.11 1.37 0.34
23.01% 24.33

33.11%

2.94% CAGR 5.26%

2018 APAC North Europe Latin MEA 2024


America America
14.96%

Source: Arizton

The markets with advanced connectivity infrastructure and higher mechanization are
poised to adopt modern farming techniques and innovative feed additives than those
that do not have the same. Some key determinants of the suitability of feed additives
for a geography are as follows:

• Rapidly rising food demands that are also dynamic in terms of variety

• Limited natural resources or constraints pertaining to acreage

Arizton 2019 www.arizton.com 143


GLOBAL ANIMAL FEED ADDITIVES MARKET

• Environmental hazards and their impact, namely groundwater pollution, soil pollution,
and GHG emissions

• High pilferage of food and farm produce on account of the absence of actionable farm
insights

• Usage of modern sustainable farming techniques and planning cost reduction strategy for
animal meat

Table 25 Global Animal Feed Additives Market by Geography 2018–2024 ($ billion)

2018 2019 2020 2021 2022 2023 2024 CAGR

APAC 8.06 8.41 8.82 9.30 9.86 10.51 11.28 5.77%

North America 5.60 5.78 6.00 6.26 6.57 6.93 7.36 4.67%

Europe 6.32 6.54 6.81 7.12 7.49 7.92 8.43 4.91%

Latin America 3.64 3.79 3.96 4.16 4.40 4.68 5.01 5.46%

MEA 0.72 0.75 0.80 0.85 0.91 0.98 1.06 6.77%

Total 24.33 25.28 26.38 27.69 29.24 31.03 33.13 5.28%


Source: Arizton

Arizton 2019 www.arizton.com 144


GLOBAL ANIMAL FEED ADDITIVES MARKET

APAC

Arizton 2019 www.arizton.com 145


GLOBAL ANIMAL FEED ADDITIVES MARKET

14 APAC

14.1 MARKET SIZE & FORECAST

The APAC region is the largest market for feed additives globally and accounted for a
share of 33.11% in 2018. The large livestock population in the region, coupled with a
huge demand for animal feeds is driving the demand for feed additives in the region.
Further, the growing organized market increased awareness about better animal
farming techniques, and various agrarian economies are driving the demand for feed
additives in the region.

Exhibit 63 Animal Feed Additives Market in APAC 2018–2024 ($ billion)

12.0 8%

7%
10.0
6%
8.0
5%
CAGR
5.77% 6.0 4%

3%
4.0
2%
2.0
1%

0.0 0%
2018 2019 2020 2021 2022 2023 2024
Revenue 8.06 8.41 8.82 9.30 9.86 10.51 11.28
Growth Rate 4.37% 4.86% 5.44% 6.07% 6.59% 7.27%

Source: Arizton

The animal feed additives market in APAC was estimated at $8.06 billion in 2018
and is expected to reach $11.28 billion by 2024, growing at a CAGR of 5.77% during
the forecast period. The APAC market will add a total revenue of $3.22 billion to the
global feed additives market, thus posting an absolute growth of 40% by 2024.

China will be the largest market for feed additives in the APAC region, followed by
India, Australia, Japan, Malaysia, Indonesia, Thailand, Vietnam, Pakistan, the

Arizton 2019 www.arizton.com 146


GLOBAL ANIMAL FEED ADDITIVES MARKET

Philippines, and South Korea. They are the key markets for feed production and
consumption and as well as feed additives.

APAC accounted for approximately 60% of the global population; thus, the demand
for food from the region is expected to grow significantly by 2030. Also, the rising
demand for protein will fuel the need for animal meat during the forecast period. One
of the biggest challenges in the animal nutrition industry in the APAC is the need to
fill the supply-demand gap for animal protein using limited resources. Thus, the
advent of new technologies such as novel feed additives will certainly play an
important role in increasing animal production and food safety, while simultaneously
also protecting the environment and increasing industry sustainability.

Poultry was the largest segment for feed additive users and accounted for a 34% share
in 2018. The large demand for poultry meat and eggs is driving the demand for
poultry feed additives, followed by swine feed additives. Swine feed additives have
major markets in China, Japan, South Korea, the Philippines, Thailand, and Vietnam.

Exhibit 64 Feed Additives Market in APAC by Species Type 2018 (% Revenue Share)

Others
1.88%

Aquaculture
9.67% Poultry
34.01%

Ruminants
23.22%

Swine
31.22%
Source: Arizton

In the poultry segment, the demand for broiler feed additives is the highest as broilers
comprise more than 60% of the poultry demand in the region. Layers will the second-

Arizton 2019 www.arizton.com 147


GLOBAL ANIMAL FEED ADDITIVES MARKET

largest target segment; hence, additives that help the layers and broilers to remain
healthy and increase their production, as well as growth and weight gain, will be most
popular amongst farmers.

When we analyze the APAC market based on product type, the market is majorly
dominated by amino acids, which accounted for 25% of the market in 2018. Amino
acids form the key additives in the feed and are used by almost all species to enhance
their overall performance and wellbeing.

Exhibit 65 Feed Additives by Product Type Contribution to APAC Market by 2024 ($ billion)

11.28

0.70 0.55 0.30 0.38


8.06 0.68 0.46 0.16

2018 Amino Vitamins Antibiotics Eubiotics Minerals Enzymes Others 2024


Acids

Source: Arizton

Eubiotics will be the second-largest revenue contributor to the feed additives market
in APAC at $0.68 billion, and will closely follow amino acids, which is expected to add
$0.70 billion to the market by 2024.

Although the demand for feed additives is rising in recent years, at the same time, a
major challenge that farmers are facing is the supply cost. In general, there are two
types of threats – internal and external. Internal threats include animal disease
control, poor farm management, limited raw material resources, maintenance of the
integrity of feed quality, and feed additive efficiency and efficacy. On the other hand,
the external threats comprise regulatory barriers, environmental regulations,
antibiotic bans, and food safety and traceability policies. These factors impact the

Arizton 2019 www.arizton.com 148


GLOBAL ANIMAL FEED ADDITIVES MARKET

production costs and the future direction of the animal nutrition industry in the APAC
market. Still, the major concern for farmers is animal diseases; for instance, the
African swine fever outbreak in China and Vietnam. This resulted in lower meat
production since the disease affected healthy animals, thereby increasing the
production cost and consequently meat price.

Further, due to the ongoing trade crisis between the US and China, the feed additives
industry is also affected. Due to higher tariffs, soybean prices have increased, thereby
fueling the rise in feed prices. However, the increased price of feed has mixed reviews
from various farm producers. Some of them reduced or limited the addition of feed
additive for their livestock, while some of them added more feed additives such as
digestive enzymes and probiotics to increase the efficacy and productivity.

However, some of the farmers opted for another strategy of using alternative protein
ingredients and crystalline amino acids when soybean meal prices increased. In 2018,
the Chinese Feed Association encouraged the usage of more crystalline amino acids
in formulations as they aim to reduce dietary protein levels. This not only helps in
reducing the dietary cost but also helps decrease nitrogen excretion to the
environment. While this is a new concept in the APAC region, in the US, farmers have
been using 30–100% more crystalline lysine in swine diets than producers in Asia.

According to the feed additive conference held in Thailand in 2018, the feed additive
industry is expected witness consolidation in two forms – horizontal consolidation in
which premix or feed companies will continue to expand their operations, and vertical
integration, which is more about premixes or feed companies acquiring feed additive
manufacturers. Further, it is expected that the vertical trend is the outcome of the
industry’s ambition and plan to address key issues like antibiotic reduction and
provide solutions for the same.

Arizton 2019 www.arizton.com 149


GLOBAL ANIMAL FEED ADDITIVES MARKET

14.2 BY SPECIES

14.2.1 Market Size & Forecast

Table 26 Animal Feed Additives Market in APAC by Species 2018–2024 ($ billion)

2018 2019 2020 2021 2022 2023 2024 CAGR

Poultry 2.74 2.87 3.02 3.19 3.40 3.63 3.91 6.10%

Pork/Swine 2.51 2.62 2.73 2.87 3.03 3.22 3.44 5.37%

Cattle 1.87 1.93 2.00 2.09 2.20 2.32 2.46 4.65%

Aquaculture 0.78 0.83 0.89 0.96 1.04 1.13 1.24 8.09%

Others 0.15 0.16 0.17 0.18 0.19 0.21 0.23 6.98%

Total 8.06 8.41 8.82 9.30 9.86 10.51 11.28 5.77%


Source: Arizton

14.3 BY PRODUCT TYPE

14.3.1 Market Size & Forecast

Table 27 Animal Feed Additives Market in APAC by Product Type 2018–2024 ($ billion)

2018 2019 2020 2021 2022 2023 2024 CAGR

Amino Acids 2.06 2.14 2.23 2.33 2.46 2.60 2.77 5.01%

Vitamins 1.39 1.45 1.52 1.60 1.69 1.80 1.93 5.72%

Antibiotics 1.23 1.26 1.30 1.34 1.39 1.46 1.53 3.67%

Eubiotics 1.19 1.27 1.36 1.46 1.58 1.71 1.87 7.84%

Minerals 1.08 1.13 1.19 1.26 1.34 1.43 1.54 6.02%

Enzymes 0.31 0.33 0.35 0.37 0.40 0.43 0.46 7.03%

Others 0.79 0.83 0.88 0.94 1.00 1.08 1.17 6.73%

Total 8.06 8.41 8.82 9.30 9.86 10.51 11.28 5.77%


Source: Arizton

Arizton 2019 www.arizton.com 150


GLOBAL ANIMAL FEED ADDITIVES MARKET

14.4 BY FORM

14.4.1 Market Size & Forecast

Table 28 Animal Feed Additives Market in APAC by Form 2018–2024 ($ billion)

2018 2019 2020 2021 2022 2023 2024 CAGR

Liquid 4.85 5.03 5.24 5.49 5.79 6.13 6.54 5.09%

Dry 3.20 3.38 3.57 3.80 4.07 4.38 4.74 6.75%

Total 8.06 8.41 8.82 9.30 9.86 10.51 11.28 5.77%


Source: Arizton

Arizton 2019 www.arizton.com 151


GLOBAL ANIMAL FEED ADDITIVES MARKET

14.5 KEY COUNTRIES

Exhibit 66 Incremental Growth in APAC 2018–2024

COUNTRY 2018 2024 CAGR

CHINA $3.47 Bn $4.48 Bn 4.35%

INDIA $1.15 Bn $1.67 Bn 6.45%

AUSTRALIA $0.82 Bn $1.17 Bn 6.01%

JAPAN $0.73 Bn $$0.95 Bn 4.34%

Source: Arizton

INCREMENTAL GROWTH
INCREMENTAL GROWTH
TOP 3 CONTRIBUTORS

$11.28 Bn

Australia $0.35 Bn
$8.06 Bn

40% India $0.52 Bn


ABSOLUTE
GROWTH
2018 2024 $1.01 Bn
China

Arizton 2019 www.arizton.com 152


GLOBAL ANIMAL FEED ADDITIVES MARKET

14.5.1 China: Market Size & Forecast

China is the largest market for animal feed additives and serves as a hotspot for all
the leading global feed additive players. According to recent research by the Chinese
Academy of Sciences (CSA), the livestock transition in China is massive in terms of
scale and speed, which is aimed at increasing meat production and consumption.

It is a home to a wide range of cattle where yellow cattle have the largest distribution
in terms of size, but they have poor feed conversion ratio. Hence, this may serve as an
opportunity for a new source of feed additives. The animal feed additives market in
China was valued at $3.47 billion in 2018 and is likely to reach $4.48 billion by 2024,
growing at a CAGR of 4.35% during the forecast period.

Exhibit 67 Animal Feed Additives Market in China 2018–2024 ($ billion)

5.0 7%

4.5
6%
4.0

3.5 5%

CAGR 3.0
4%
4.35% 2.5
3%
2.0

1.5 2%
1.0
1%
0.5

0.0 0%
2018 2019 2020 2021 2022 2023 2024
Revenue 3.47 3.58 3.70 3.85 4.03 4.24 4.48
Growth Rate 3.04% 3.50% 4.05% 4.64% 5.13% 5.78%

Source: Arizton

The rapid growth of the human population, the economic growth in China, along with
numerous scientific methods of production also improved the market for feed and
feed additives. China is the largest producer of free grade vitamins and accounts for
a 70% share of this market. The country also produces 41% of the feed grade amino
acids. There may be a threat to the vitamin production of China due to the various
environmental protection measures in the future.

Arizton 2019 www.arizton.com 153


GLOBAL ANIMAL FEED ADDITIVES MARKET

The increasing demand for vitamins and amino acids, rising per capita consumption
of meat products, and affordable prices of feed additives make China a favorable
market for the global vendors. There is also an increasing number of local players in
the country that are using intensive farming techniques, which can boost the
production of animal feed additives. China has made efforts to reduce the amount of
feed cost and save protein resources that require the presence of sustainable feed
additives in the country.

Table 29 Major Vitamin Producing Companies in China

Company Vitamins

Guangji B2, B6

Xinhecheng A, E, B3, Biotin

Yifanxinfu Ca pantothen, folic acid

Zhejiang pharm A, E, B3, Biotin

Huabei pharm C, B12

Brother sci tech B1, K3, niacin

Kingdomway A, D3

Huayuan biotech D3

Tainxin pharm B1, B6, D3, Biotin

Haijianuo B2, B6, D3, Biotin

Xinfa pharm B1, B6, D3, Ca pantothen, folic acid

Shengda pharm Biotin, folic acid

Jilin beisha E, folic acid

Weinida K3, niacin

Huazhong pharm B1, B6


Source: Arizton, News, and Articles

Arizton 2019 www.arizton.com 154


GLOBAL ANIMAL FEED ADDITIVES MARKET

14.5.2 India: Market Size & Forecast

India is the second-largest country after China and a major revenue contributor to
the growth in animal feed additives. Its rapid population growth has had a positive
impact on the Indian market by both domestic and multinational companies.

Despite this, India is a major producer of poultry products such as meat, eggs, milk,
beef, and fishes. Being an agrarian economy, the requirement for cost-effective
farming methods demands the optimum usage of sustainable feed additives to
enhance productivity and standards. The animal feed additives market in India was
estimated at $1.15 billion in 2018 and is likely to reach $1.67 billion by 2024, growing
at a CAGR of 6.45% during the forecast period.

Exhibit 68 Animal Feed Additives Market in India 2018–2024 ($ billion)

1.8 9%

1.6 8%

1.4 7%

1.2 6%
CAGR 1.0 5%
6.45%
0.8 4%

0.6 3%

0.4 2%

0.2 1%

0.0 0%
2018 2019 2020 2021 2022 2023 2024
Revenue 1.15 1.20 1.27 1.35 1.44 1.54 1.67
Growth Rate 5.11% 5.58% 6.14% 6.75% 7.25% 7.91%

Source: Arizton

There is a high adoption rate of innovative products in India due to the challenging
market trends and the health conditions of livestock in the country. Currently, India
is estimated to be the fifth-largest producer of animal feed in the world, which can
enhance the growth of the feed additive industry in the country.

India being a rich source of minerals, workforce, and location facilities, promote the
setting up of new establishments. Accordingly, global market leader Cargill has
extended its manufacturing facilities in the state of Rajasthan.

Arizton 2019 www.arizton.com 155


GLOBAL ANIMAL FEED ADDITIVES MARKET

The Government of India also boosted the demand for feed additives and feed
manufacturing through political reforms and policies such as 100% FDI and Make in
India policy. This can, in turn, open opportunities for many of the local and foreign
players looking to enter the market.

Environmental pollution is causing a lot of hazards to the land and fertility, which
affects the crops that cattle feed on. Hence, in India, eco-friendly and more
sustainable products are in great demand.

In India, the poultry feed requirements are more in the southern states like Tamil
Nadu, Karnataka, and Andhra Pradesh. Cattle feed requirements are more in western
states like Gujarat, Madhya Pradesh, and Maharashtra. Cargill, Avitech, Anmol, and
DSM are some of the major feed additive players in India.

Arizton 2019 www.arizton.com 156


GLOBAL ANIMAL FEED ADDITIVES MARKET

14.5.3 Japan: Market Size & Forecast

Japan is one of the leading and growing markets for the feed additives industry in the
world. The major factors, such as an increase in meat production, growing awareness
among the farmers, and outbreak of new diseases, have paved the way for market
growth in recent years.

The food additive market in Japan manufactures products as per the rules and norms
put in place by the Food Sanitation Act by the Government of Japan. Japan is one of
the major importers of feed and feeds additives due the strict regulations and safety
policy of the government. The US and Australia are the major suppliers to the
country, which, in turn, can attract new foreign players around the globe. The animal
feed additives market in Japan was valued at $0.73 billion in 2018 and is likely to
reach $0.95 billion by 2024, growing at a CAGR of 4.34% during the forecast period.

Exhibit 69 Animal Feed Additives Market in Japan 2018–2024 ($ billion)

1.0 7%

0.9
6%
0.8

0.7 5%

CAGR 0.6
4%
4.34% 0.5
3%
0.4

0.3 2%
0.2
1%
0.1

0.0 0%
2018 2019 2020 2021 2022 2023 2024
Revenue 0.73 0.76 0.78 0.81 0.85 0.90 0.95
Growth Rate 3.03% 3.49% 4.04% 4.63% 5.12% 5.77%

Source: Arizton

The requirements of amino acids, such as methionine and lysine, are rising followed
by other enzymes and probiotics. The government is encouraging the use of recycled
food for the animal feed industry to protect the environment and prevent food
wastage. This is a low-cost alternative for feed producers where they can improve

Arizton 2019 www.arizton.com 157


GLOBAL ANIMAL FEED ADDITIVES MARKET

their overall productivity and efficiency. In Japan, sodium butyrate is the most
commonly prescribed form of feed additive based on the interest shown by farmers.

Japan is a technology leader and pioneer in implementing the latest innovations


according to market requirements. This can improve the quality and sustainability of
innovative feed additives. The high cost of natural feed products is also a major reason
that is fueling the growth of the feed additives market.

The major players in the country include Cargill, BASF, Adisseo France SAS, Chr.
Hansen, and Evonik. The rising cost of raw materials and price fluctuations of
components can be a major threat here.

Arizton 2019 www.arizton.com 158


GLOBAL ANIMAL FEED ADDITIVES MARKET

14.5.4 Australia: Market Size & Forecast

The Australian subcontinent is the second largest exporter of beef and hence can
provide a favorable scenario for feed and feed additive manufacturers. The livestock
is evenly distributed in the regions across Australia, with beef production being
carried out in all the states, sheep production in the southern states, and pork and
poultry in the coastal areas.

Livestock products such as wool and leather have a huge demand both in domestic
and foreign markets, which can substantially increase the feed requirements for the
growing numbers of poultry and ruminants.

Exhibit 70 Animal Feed Additives Market in Australia 2018–2024 ($ billion)

1.4 8%

1.2 7%

6%
1.0
5%
CAGR 0.8
6.01% 4%
0.6
3%
0.4
2%

0.2 1%

0.0 0%
2018 2019 2020 2021 2022 2023 2024
Revenue 0.82 0.86 0.91 0.96 1.02 1.09 1.17
Growth Rate 4.68% 5.15% 5.70% 6.31% 6.81% 7.46%

Source: Arizton

The animal feed additives market in Australia was estimated at $0.82 billion in 2018
and is likely to reach $1.17 billion by 2024, growing at a CAGR of 6.01% during the
forecast period.

There is a lot of prohibitions and restrictions in terms of using antibiotics to increase


the productivity level of cattle since it might cause diseases and have a negative
impact on human beings through antibiotic-resistant infectious species. Hence, the
usage of antibiotics is more tightly regulated in Australia than in other countries, and
farmers can only use antibiotics for pigs and chicken. This can boost the requirement

Arizton 2019 www.arizton.com 159


GLOBAL ANIMAL FEED ADDITIVES MARKET

for other alternative supplements such as amino acids, probiotics, and vitamins in the
country.

To sustain themselves in the Australian market, market vendors must have a


significant integration in the value and supply chain, which can increase their
profitability during the forecast period.

The Feed Ingredients and Additives Sector of Australian Agriculture (FIAAA) is


playing a major role in regulating the safe production and consumption of feed and
feed additives in the country. They assure the quality of domestic and international
trade, which substantially increases the market growth.

Although the country is small, there is a lot of scope for the feed and feed additive
industries through innovation, production of sustainable alternatives to antibiotics,
and favorable market growth factors such as nutritional food requirements. Elanco,
BASF, and Cargill are some of the major players in this country.

Arizton 2019 www.arizton.com 160


GLOBAL ANIMAL FEED ADDITIVES MARKET

EUROPE

Arizton 2019 www.arizton.com 161


GLOBAL ANIMAL FEED ADDITIVES MARKET

15 EUROPE

15.1 MARKET SIZE & FORECAST

Europe was the second-largest market for feed additives and accounted for ~26% of
the global feed additive market share in 2018. The growing demand for protein-rich
food has fueled an increase in meat production in the region, thereby driving the
demand for animal feed and feed additives. Further, the European market is
witnessing a significant rise in the production of livestock owing to a huge demand
for meat with higher nutritional value. This is positively driving the demand for
animal feed additives in Europe. Also, the ban on antibiotic growth promoters by the
European Commission is propelling the need for eubiotics and digestive enzymes in
the animal feed additive market across the region.

Exhibit 71 Animal Feed Additives Market in Europe 2018–2024 ($ billion)

9.0 7%

8.0
6%
7.0
5%
6.0
CAGR 5.0 4%
4.91%
4.0 3%

3.0
2%
2.0
1%
1.0

0.0 0%
2018 2019 2020 2021 2022 2023 2024
Revenue 6.32 6.54 6.81 7.12 7.49 7.92 8.43
Growth Rate 3.53% 4.02% 4.59% 5.22% 5.74% 6.41%

Source: Arizton

The animal feed additives market in Europe was estimated at $6.32 billion in 2018
and is likely to reach $8.43 billion by 2024, growing at a CAGR of 4.91% during the
forecast period.

Russia, Turkey, France, Spain, the UK, Germany, Italy, the Netherlands, and Poland
are the key markets for feed additives in the region. In 2017, the European market for

Arizton 2019 www.arizton.com 162


GLOBAL ANIMAL FEED ADDITIVES MARKET

animal feed witnessed a growth of more than 4%. In 2018, poultry production
increased by 1.2%. The region became stable after an outbreak of highly pathogenic
avian influenza (HPAI) in 2017. Also, the limitation on meat imports from Brazil and
China will boost the demand for animal feed and feed additives in the European
market.

Further, the increased investment in the domestic market from Hungary, Poland, and
Romania have also fuelled the demand for feed additives in the region. However, in
Russia, the government has encouraged domestic production for meat; hence, the
demand for feed additives from the Russian market is expected to grow during the
forecast period. Even Turkey and Ukraine are the potential markets for feed additives,
owing to rise in exports from these countries. Turkey exports expanded to Iraq and
Libya, while Ukraine reported a surge of 21% in its export demand. The demand for
high-quality poultry meat from Ukraine was high in the EU and MEA.

Exhibit 72 Animal Feed Additives Market by Species 2018

Others
3.58%

Aquaculture
2.09% Poultry
34.22%

Ruminants
23.22%

Swine
36.89%

Source: Arizton

The feed additives market in Europe was dominated by the swine segment, which
accounted for a share of 37% in 2018. It is also expected to maintain its dominance
during the forecast period, reaching $3.07 billion by 2024 and growing at a CAGR of

Arizton 2019 www.arizton.com 163


GLOBAL ANIMAL FEED ADDITIVES MARKET

4.71% during the forecast period. The demand from the ruminant or cattle segment
will be moderate and will grow at a CAGR of 3.99% during the forecast period.
However, aquaculture will be the fastest-growing market at a CAGR of more than 7%
during the forecast period and will also post the highest absolute growth of 54% by
2024. Poultry, which was the second-largest market, is likely to contribute the highest
value of $0.81 billion to the animal feed additives market in Europe by 2024.

Exhibit 73 Animal Feed Additives Market in Europe by Product Type 2018–2024

PRODUCT TYPE
(INCREMENTAL GROWTH)

$8.43 Bn AMINO ACIDS $0.45 Bn

VITAMINS $0.34 Bn
$6.32Bn ANTIBIOTICS $0.14 Bn

$2.11 Bn EUBIOTICS $0.46Bn

MINERALS $0.30 Bn

ENZYMES $0.19 Bn

2018 2024 OTHERS $0.22 Bn

Source: Arizton

In the European feed additives market, amino acids accounted for the largest share
of 25.31% in 2018. However, eubiotics and enzymes were the fastest growing
segments at a CAGR of 7.04% and 6.23%, respectively, during the forecast period.
Antibiotics will witness a slump in sales owing to reduced usage and consumer
demand for antibiotic-free products. Thus, farmers are refraining from using
antibiotics as feed additives for their livestock. Further, additives can only be used if
they are evaluated and checked by the EU Commission, approved, and listed in the
Register of Feed Additives under regulation (EC) No 1831/2003. Thus, in 2006,
according to the regulation, the government took an important step to ban
antimicrobial growth promoters, and to date it is applicable across the EU. In

Arizton 2019 www.arizton.com 164


GLOBAL ANIMAL FEED ADDITIVES MARKET

numerous cases, feed antibiotics have been replaced with different antibiotics that
are used for therapeutic purposes.

Russia is one of the important markets for feed additives in Europe. In the last few
years, farmers or traders used to import feed additives in huge amounts due to
government relaxation on the import of certain animal food and feed products.
Generally, the importers have to pay only 10% VAT rather than paying basic 18% VAT.
Hence, 20–25% of feed additives were imported under the aforementioned
preferential tax regimes since 2016. However, according to the new regulations in the
first quarter of 2019, the Russian Finance Ministry and Federal Customs Service
mandated that feed industry importers were, in fact not eligible to use that tax regime
before April 1, 2019. As a consequence, the importing companies have to pay all the
taxes since 2016. This will not only hamper the animal feed additives market but also
have a negative impact on many importers, forcing them into bankruptcy. This will
also increase the prices of meat in the country.

In Russia, almost more than 90% of feed additives are imported, so putting in place
regulations will make the market unstable and hamper the sales of feed additives in
the country. Russia is highly dependent on imported feeds; they only make 1 out of
14 feed vitamins, 2 out of 8 amino acids, and 2 out of 8 basic minerals. Even some of
the products that are manufactured in the country are highly dependent on imports,
for instance, lysine and methionine dependence is estimated at 75% and 50%,
respectively.

In Russia, animal feed accounts for 55–70% of the total production cost of meat,
dairy, and poultry. However, feed additives comprise 10% of the product cost,
according to the Russian Union of Feed Producers.

Arizton 2019 www.arizton.com 165


GLOBAL ANIMAL FEED ADDITIVES MARKET

15.2 BY SPECIES

15.2.1 Market Size & Forecast

Table 30 Animal Feed Additives Market in Europe by Species Type 2018–2024 ($ billion)

2018 2019 2020 2021 2022 2023 2024 CAGR

Pork/Swine 2.33 2.41 2.50 2.61 2.74 2.89 3.07 4.71%

Poultry 2.16 2.25 2.35 2.47 2.62 2.78 2.97 5.43%

Cattle 1.47 1.51 1.55 1.61 1.68 1.76 1.86 3.99%

Aquaculture 0.13 0.14 0.15 0.16 0.17 0.19 0.20 7.42%

Others 0.23 0.24 0.25 0.27 0.28 0.30 0.33 6.30%

Total 6.32 6.54 6.81 7.12 7.49 7.92 8.43 4.91%


Source: Arizton

15.3 BY PRODUCT TYPE

15.3.1 Market Size & Forecast

Table 31 Animal Feed Additives Market in Europe by Product Type 2018–2024 ($ billion)

2018 2019 2020 2021 2022 2023 2024 CAGR

Amino Acids 1.60 1.65 1.70 1.77 1.85 1.94 2.05 4.22%

Vitamins 1.03 1.07 1.11 1.16 1.22 1.29 1.38 4.93%

Antibiotics 0.97 0.98 0.99 1.01 1.04 1.07 1.11 2.33%

Eubiotics 0.90 0.95 1.01 1.08 1.16 1.25 1.36 7.04%

Minerals 0.85 0.88 0.92 0.97 1.02 1.08 1.15 5.23%

Enzymes 0.43 0.46 0.48 0.51 0.54 0.58 0.62 6.23%

Others 0.53 0.56 0.59 0.62 0.66 0.70 0.75 5.93%

Total 6.32 6.54 6.81 7.12 7.49 7.92 8.43 4.91%


Source: Arizton

Arizton 2019 www.arizton.com 166


GLOBAL ANIMAL FEED ADDITIVES MARKET

15.4 BY FORM

15.4.1 Market Size & Forecast

Table 32 Animal Feed Additives Market in Europe by Form 2018–2024 ($ billion)

2018 2019 2020 2021 2022 2023 2024 CAGR

Liquid 3.85 3.96 4.09 4.25 4.45 4.67 4.94 4.26%

Dry 2.47 2.59 2.71 2.87 3.04 3.25 3.49 5.90%

Total 6.32 6.54 6.81 7.12 7.49 7.92 8.43 4.91%


Source: Arizton

Arizton 2019 www.arizton.com 167


GLOBAL ANIMAL FEED ADDITIVES MARKET

15.5 KEY COUNTRIES

Exhibit 74 Incremental Growth in Europe 2018–2024

COUNTRY 2018 2024 CAGR

RUSSIA $2.54 Bn $3.25 Bn 4.25%

GERMANY $0.96 Bn $1.30 Bn 5.24%

FRANCE $0.84 Bn $1.11 Bn 4.80%

SPAIN $0.64 Bn $0.77 Bn 3.15%

UK $0.51 Bn $0.73 Bn 6.02%

Source: Arizton

INCREMENTAL GROWTH
INCREMENTAL GROWTH
TOP 3 CONTRIBUTORS
$8.43 Bn

France $0.27 Bn
$6.32 Bn

33% Germany $0.34 Bn


ABSOLUTE
GROWTH
2018 2024 $0.72 Bn
Russia

Arizton 2019 www.arizton.com 168


GLOBAL ANIMAL FEED ADDITIVES MARKET

15.5.1 Russia: Market Size & Forecast

Russia is one of the major economies of the world, is a large importer of animal feed
and additives to serve the domestic needs as compared to its growing exports due to
the rising domestic meat production.

There are many restrictions from the Ministry of Finance and the federal customs
service, as per which they are imposing high import tax that is more than the
prescribed 10% of the preferential tax regime. This not only affects importers but also
various feed distributors. Because of the tax imposition, imports from major
countries like the US, Australia, and Canada have been interrupted. Brazilian imports
of bovine meat have dropped significantly in recent years. This, in turn, enhanced the
domestic meat production and increased the prices of these products, pointing to
strong growth rates in the coming years. Currently, Russia is the fifth largest producer
of poultry in the world. The total meat imports in 2018 were 0.86 million tonnes,
which is a 28% drop as compared to 1.2 million tonnes of imports in 2017.

The animal feed additives market in Russia was estimated at $2.54 billion in 2018
and is likely to reach $3.25 billion by 2024, growing at a CAGR of 4.25% during the
forecast period.

Exhibit 75 Animal Feed Additives Market in Russia 2018–2024 ($ billion)

3.5 6%

3.0
5%

2.5
4%
CAGR 2.0
4.25% 3%
1.5

2%
1.0

1%
0.5

0.0 0%
2018 2019 2020 2021 2022 2023 2024
Revenue 2.54 2.61 2.70 2.80 2.93 3.08 3.25
Growth Rate 2.91% 3.38% 3.94% 4.55% 5.05% 5.70%

Source: Arizton

Arizton 2019 www.arizton.com 169


GLOBAL ANIMAL FEED ADDITIVES MARKET

The other problem that farmers face is the high cost of food grains, which, in turn,
increases the feed cost. On the other side, farmers cannot easily raise the price of meat
and poultry since it may sometimes lead to bankruptcy. Therefore, this will also
impact the feed additives market because of lower meat production and the closing
of many domestic farms.

The technology and modernization have brought the feed industry back on track, and
with significant improvement in the domestic market growth and available imports
from major players, Russia can emerge as one of the major markets for the feed
additives industry. Currently Cargill, ADM, and Nutreco are the key market players
in the country along with local players such as Interfeed and Biotex plus.

Arizton 2019 www.arizton.com 170


GLOBAL ANIMAL FEED ADDITIVES MARKET

15.5.2 Germany: Market Size & Forecast

Germany is a leading economy in the European Union and home to many key global
players in the feed and feed additives market. Being one of the largest and influential
economies, the livestock revenue contribution to agriculture is around 60%, where
more than half of the farms are specialized in rearing livestock.

Major areas of cattle farming include lower Saxony, North Rhine-Westphalia, and
Bavaria. Germany is home to 27 million pigs, 12.6 million cattle, and over 40 million
egg-producing hens. The animal feed additives market in Germany was estimated at
$0.96 billion in 2018 and is likely to reach $1.3 billion by 2024, growing at a CAGR
of 5.24% during the forecast period.

Exhibit 76 Animal Feed Additives Market in Germany 2018–2024 ($ billion)

1.4 8%

1.2 7%

6%
1.0
5%
CAGR 0.8
5.24% 4%
0.6
3%
0.4
2%

0.2 1%

0.0 0%
2018 2019 2020 2021 2022 2023 2024
Revenue 0.96 0.99 1.04 1.09 1.15 1.22 1.30
Growth Rate 3.88% 4.36% 4.92% 5.54% 6.04% 6.71%

Source: Arizton

The feed industry in Germany has many advantages such as easy trade across the
country, improvement based on innovation and technology, increase in meat
consumption, changing lifestyle of the people, and demand for more nutrition, which
has shaped the success of the feed manufacturers. The growth of the dairy industry is
enabling the indirect growth of feed and feed additives. The animal food additives for
pets are also estimated to grow rapidly in the coming years.

Arizton 2019 www.arizton.com 171


GLOBAL ANIMAL FEED ADDITIVES MARKET

The German companies greatly focus on sustainable products through innovation


and look for an extension of product lines that are sometimes restricted by
government policies and regulations.

As per the global trend, amino acids are major requirements followed by prebiotics,
probiotics, and other enzymes. The global leaders in Germany expand their market
presence by exploring untapped regions to boost production through exports. They
are trying to implement breakthroughs in the country with innovative and sustainable
products. Cargill and Evonik are some of the major players in this region, along with
domestic players like Denk Ingredients GmbH and Boris Schweizer GmbH.

Arizton 2019 www.arizton.com 172


GLOBAL ANIMAL FEED ADDITIVES MARKET

15.5.3 France: Market Size & Forecast

France is the most prominent economy in the European Union and a major producer
and consumer of meat. Improvement of meat production from the cattle herd, rising
awareness about health and nutrition, and an increase in the per capita consumption
of meat in the country are favorable factors that are expected to fuel the production
of feed and feed additives. The dairy industry leads in terms of earning revenue
among livestock.

There is an enormous demand growth for domestic meat consumption in the country,
which promotes the feed additive industries to focus more on sustainability and
nutrition. The per capita consumption of meat was 26.5 kg in 2017. With minimal
trade restrictions, there is a scope for exports to other European countries and APAC
regions. Currently, the self-sufficiency rate of poultry meat in France is more than
necessary, which means the market is saturated, and there are more opportunities for
the vendors to venture into other countries. The animal feed additives market in
France was estimated at $0.84 billion in 2018 and is likely to reach $1.11 billion by
2024, growing at a CAGR of 4.80% during the forecast period.

Exhibit 77 Animal Feed Additives Market in France 2018–2024 ($ billion)

1.2 7%

6%
1.0

5%
0.8
CAGR 4%
4.80% 0.6
3%

0.4
2%

0.2
1%

0.0 0%
2018 2019 2020 2021 2022 2023 2024
Revenue 0.84 0.86 0.90 0.94 0.99 1.04 1.11
Growth Rate 3.45% 3.93% 4.49% 5.10% 5.60% 6.27%

Source: Arizton

Arizton 2019 www.arizton.com 173


GLOBAL ANIMAL FEED ADDITIVES MARKET

France was the major producer of beef, which accounts for 18.4% of the total
production in the European Union. France also accounts for 9.3% of the swine
population in the EU and 11% of poultry in 2017.

A recent study found that in countries like France, the use of antibiotics can be
reduced by more than 50% in pig and poultry production without affecting animal
productivity, health, or profitability. This can boost production of sustainable
alternatives such as amino acids, vitamins, and enzymes from the feed additive
industries. The feed additive consumption was more in the poultry segment. Based
on the product type, amino acids were the most preferred products followed by other
enzymes. Adisseo France SAS, ADM, and Nutreco are the key players in the region,
along with local players like Pioner Semences and Nuwen Nutrition Animale.

Arizton 2019 www.arizton.com 174


GLOBAL ANIMAL FEED ADDITIVES MARKET

15.5.4 Spain: Market Size & Forecast

Spain is a major economy in the European Union has the largest acreage of land
dedicated to agriculture after France. The principle cattle areas are in the north,
northwest, and to a certain extent in Rio Duero and Murcia Valencia islands. Pigs are
the most important meat product in Spain, which accounted for 30 million pig
headcounts in 2017.

Catalonia is the major area for the production of pork and even for cattle and poultry.
Spain’s meat sector is known for its quality, safety, and traceability, which is a
dramatic boost for the feed and feed additive industries. Spain accounted for 10.2%
of poultry, 18.4% of the pig industry, 5.7% of beef, and 16.4% sheep and goats in 2017.

Exhibit 78 Animal Feed Additives Market in Spain 2018–2024 ($ billion)

0.9 5.0%

0.8 4.5%

0.7 4.0%

3.5%
0.6
CAGR 0.5
3.0%

3.15% 2.5%
0.4
2.0%
0.3
1.5%
0.2 1.0%
0.1 0.5%

0.0 0.0%
2018 2019 2020 2021 2022 2023 2024
Revenue 0.64 0.65 0.67 0.68 0.71 0.74 0.77
Growth Rate 1.82% 2.29% 2.84% 3.44% 3.94% 4.59%

Source: Arizton

The animal feed additives market in Spain was estimated at $0.64 billion in 2018
and is likely to reach $0.77 billion by 2024, growing at a CAGR of 3.15% during the
forecast period.

Animal health welfare is playing a prominent role in terms of the health and nutrition
of the cattle to enhance productivity and safeguard consumer health. After the
outbreak of mad cow disease among cattle, the nutritional quality requirements,

Arizton 2019 www.arizton.com 175


GLOBAL ANIMAL FEED ADDITIVES MARKET

which demand sustainable products from feed and feed additive companies for the
cattle, have been lifted.

There are not many trade regulations that can promote imports and exports with the
other European regions and APAC. There is a continuous demand for meat and
poultry in the domestic market, which is self-sufficient due to enormous domestic
production in the country.

Amino acids lead the product category, followed by probiotics and prebiotics.
Companies are conducted continuous research to face the dynamic challenges in the
market through innovation and technology. Adisseo France, BASF, and Novozymes
are the major players in the industry, along with domestic players like Tolsa and
Kangcare International.

Arizton 2019 www.arizton.com 176


GLOBAL ANIMAL FEED ADDITIVES MARKET

15.5.5 UK: Market Size & Forecast

The UK is another major economy in the European region, where 69% of the total
land is used for agriculture. The country is home to nearly 9.6 million cattle calves as
sourced from the Cattle Tracing System, 4.6 million pigs, 22.5 million lambs, and
sheep, respectively. The UK is also home to nearly 800 livestock mega-farms, which
are known to exhibit intensive farming to a larger extent.

The UK accounted for 12.1% of the total poultry production, 39% of the total sheep
and lamb production, and 13.2% of the total beef production in the European region
in 2017.

Exhibit 79 Animal Feed Additives Market in UK 2018–2024 ($ billion)

0.8 8%

0.7 7%

0.6 6%

0.5 5%
CAGR
6.02% 0.4 4%

0.3 3%

0.2 2%

0.1 1%

0.0 0%
2018 2019 2020 2021 2022 2023 2024
Revenue 0.51 0.54 0.56 0.60 0.63 0.68 0.73
Growth Rate 4.65% 5.13% 5.70% 6.32% 6.83% 7.50%

Source: Arizton

The animal feed additives market in the UK was estimated at $0.51 billion in 2018
and is likely to reach $0.73 billion by 2024, growing at a CAGR of 6.02% during the
forecast period.

The major driving factor for the feed industry is that two-thirds of the agricultural
land is devoted to livestock farming, which increases the number of cattle breeds in
the country. They also follow a strictly intensive and innovative farming methods,
which increases the favorable condition for the feed and feed additives markets.

Arizton 2019 www.arizton.com 177


GLOBAL ANIMAL FEED ADDITIVES MARKET

With the ban of antibiotics, farmers in the country are looking for a profitable
alternative that can sustain the nutrition of livestock. This opens up market
opportunities for new cattle feed additives to capture the market with sustainable and
customized products depending on the type of livestock like cows, poultry, and
ruminants. The demand for quality foods, increasing meat consumption, changing
the lifestyle of the people, and increased health consciousness for cattle are fueling
the cattle feed industry in the country in recent years. Amino acids were the dominant
product type followed by probiotics and prebiotics.

The major players in the industry are Cargill and DSM, along with prominent
domestic players like Bertol. There are minimal trade regulations that can increase
the revenue in foreign markets.

Arizton 2019 www.arizton.com 178


GLOBAL ANIMAL FEED ADDITIVES MARKET

NORTH AMERICA

Arizton 2019 www.arizton.com 179


GLOBAL ANIMAL FEED ADDITIVES MARKET

16 NORTH AMERICA

16.1 MARKET SIZE & FORECAST

North America is one of the most significant markets for feed additives as it is home
to major feed additives producers such as Cargill, Alltech, ADM, and Kemin
Industries, to name a few. In 2018, the North America market was valued at $5.60
billion, accounting for a 23.01% share of the global animal feed additives market.

Exhibit 80 Animal Feed Additives Market in North America 2018–2024 ($ billion)

8.0 7%

7.0 6%

6.0
5%
5.0
CAGR 4%
4.67% 4.0
3%
3.0
2%
2.0

1.0 1%

0.0 0%
2018 2019 2020 2021 2022 2023 2024
Revenue 5.60 5.78 6.00 6.26 6.57 6.93 7.36
Growth Rate 3.29% 3.77% 4.35% 4.97% 5.49% 6.16%

Source: Arizton

The animal feed additives market in North America was estimated at $5.6 billion in
2018 and is likely to reach $7.36 billion by 2024, growing at a CAGR of 4.67% during
the forecast period.

North America is one of the major livestock producers. Also, they are one of the major
exporters as well as consumers of meat globally. The US accounted for more than
80% share of the feed additives market in North America in 2018. The growing
demand for quality meat, sustainable animal farming, and increased exports will
drive the demand for feed additives in North America. Also, the rising pet
humanization is also driving the demand for feed additives in the pet food segment.

Arizton 2019 www.arizton.com 180


GLOBAL ANIMAL FEED ADDITIVES MARKET

Pet owners want their animal to be healthy and properly nourished; hence, the pet
owners are buying additives for their pets.

In 2018, the feed additives market was majorly dominated by the poultry segment,
which accounted for a share of 36.78% and is also likely to maintain its dominance
during the forecast period. The poultry segment will post an absolute growth of 35%,
thus adding a total of $0.73 billion in revenues by 2024. Aquaculture will be the
fastest growing segment at a CAGR of 7.17% during the forecast period.

Exhibit 81 Animal Feed Additives Market in North America by Species 2018–2024 ($ billion)

OTHERS POULTRY
Feed Additives: Feed Additives :

3.40% 36.78%
CAGR 2018-2024: CAGR 2018-2024:

6.06% 5.18%

AQUACULTURE SWINE
Feed Additives : Feed Additives :

1.99% 32.39%
CAGR 2018-2024: CAGR 2018-2024:

7.17% 4.46%
CATTLE
Feed Additives :

25.44%
CAGR 2018-2024:

3.75%
Source: Arizton

The US market is more concentrated towards poultry as it is the most consumed


meat; hence, people are also very cautious about the food that they are consuming.
Sensing the change in the consumer consumption pattern and growing need for
antibiotic-free meat, the demand for organic additives is growing in the feed additives
market of North America. The customers are even ready to pay premium prices for
premium meat quality. Hence, farmers are using innovative and premium additives
in the animal feed.

Arizton 2019 www.arizton.com 181


GLOBAL ANIMAL FEED ADDITIVES MARKET

The demand for eubiotics and enzymes is growing in the market, owing to its
increased popularity and usage in animal feeds. They help in improving the gut health
and overall performance of the animal; thus, their sales are growing in recent years.
By 2024, eubiotics is likely to post an absolute growth of 48% and enzymes 42%.

Exhibit 82 Feed Additives Market in North America by Product Type 2018–2024 ($ billion)

$7.36 Bn KEY PRODUCTS


(INCREMENTAL GROWTH)

AMINO ACIDS $0.37 Bn


$1.76 Bn
VITAMINS $0.29 Bn

$5.60 Bn ANTIBIOTICS $0.12 Bn

EUBIOTICS $0.40 Bn

MINERALS $0.25 Bn
ENZYMES $0.12 Bn

2018 2024 OTHERS $0.21 Bn

In 2018, amino acids were the largest segment and accounted for a 25.22% share of
the animal feed additives market in North America. Further, companies are also
introducing new products that are aimed at enhancing animal performance. For
instance, Balancius is a new feed additive for broilers developed together by
Novozymes and DSM. Balancius is the first and unique feed additive that works in
the intestine to improve feed efficiency and increase sustainable product yield. It
allows broilers to better take up nutrients from feed, thus helping them to grow better
and farmers to use lesser feed.

The North America feed additives market has very high potential with a rising
demand for innovative and new feed additives. Moreover, natural and organic feed
additives will gain more traction in the market during the forecast period. Farmers
want to use more of chemical-free feed additives due to the changing consumer
demand. Fast-food chains such as KFC have stopped using antibiotic-fed chicken for
their products.

Arizton 2019 www.arizton.com 182


GLOBAL ANIMAL FEED ADDITIVES MARKET

16.2 BY SPECIES

16.2.1 Market Size & Forecast

Table 33 Animal Feed Additives Market in North America by Species 2018–2024 ($ billion)

2018 2019 2020 2021 2022 2023 2024 CAGR

Poultry 2.06 2.14 2.23 2.34 2.47 2.61 2.79 5.18%

Pork/Swine 1.81 1.87 1.94 2.02 2.11 2.22 2.36 4.46%

Ruminants 1.42 1.46 1.50 1.55 1.61 1.69 1.78 3.75%

Others 0.19 0.20 0.21 0.22 0.24 0.25 0.27 6.06%

Aquaculture 0.11 0.12 0.13 0.13 0.14 0.16 0.17 7.17%

Total 5.60 5.78 6.00 6.26 6.57 6.93 7.36 4.67%


Source: Arizton

16.3 BY PRODUCT TYPE

16.3.1 Market Size & Forecast

Table 34 Animal Feed Additives Market in North America by Product Type 2018–2024 ($billion)

2018 2019 2020 2021 2022 2023 2024 CAGR

Amino Acids 1.41 1.45 1.49 1.55 1.62 1.69 1.78 3.97%

Vitamins 0.93 0.96 0.99 1.04 1.09 1.15 1.22 4.67%

Antibiotics 0.86 0.87 0.88 0.90 0.92 0.95 0.98 2.17%

Eubiotics 0.83 0.87 0.92 0.98 1.05 1.13 1.23 6.77%

Minerals 0.74 0.77 0.80 0.84 0.88 0.94 1.00 4.97%

Enzymes 0.29 0.31 0.32 0.34 0.36 0.38 0.41 5.97%

Others 0.53 0.55 0.58 0.61 0.65 0.69 0.74 5.67%

Total 5.60 5.78 6.00 6.26 6.57 6.93 7.36 4.67%


Source: Arizton

Arizton 2019 www.arizton.com 183


GLOBAL ANIMAL FEED ADDITIVES MARKET

16.4 BY FORM

16.4.1 Market Size & Forecast

Table 35 Animal Feed Additives Market in North America by Form 2018–2024 ($ billion)

2018 2019 2020 2021 2022 2023 2024 CAGR

Liquid 3.43 3.52 3.63 3.76 3.93 4.12 4.34 4.02%

Dry 2.17 2.26 2.37 2.50 2.65 2.82 3.02 5.64%

Total 5.60 5.78 6.00 6.26 6.57 6.93 7.36 4.67%


Source: Arizton

Arizton 2019 www.arizton.com 184


GLOBAL ANIMAL FEED ADDITIVES MARKET

16.5 KEY COUNTRIES

Exhibit 83 Incremental Growth in North America 2018–2024

COUNTRY 2018 2024 CAGR

US $4.59 Bn $5.97 Bn 4.48%

CANADA $1.01 Bn $1.39 Bn 5.48%

Source: Arizton

INCREMENTAL GROWTH
INCREMENTAL GROWTH
TOP 2 CONTRIBUTORS
$7.36 Bn

Canada $0.38 Bn
$5.60 Bn

31%
ABSOLUTE
GROWTH
2018 2024 $1.38 Bn
US

Arizton 2019 www.arizton.com 185


GLOBAL ANIMAL FEED ADDITIVES MARKET

16.5.1 US: Market Size & Forecast

The United States is one of the major players in terms of manufacturing and
consumption in the North American animal feed additives market. The rapid
industrialization in the US and Western countries has boosted the production of meat
in terms of volume and size. With this growth, it also enhanced the risk of diseases
among livestock and animals. This led to the need to produce more sustainable and
effective solutions in terms of feed and feed additives to make the livestock healthier
and more resistant to several diseases. This is another reason for the dramatic growth
of the industry in the US, leading to the development of more quality standards in the
production and supply chain.

Exhibit 84 Animal Feed Additives Market in US 2018–2024 ($ billion)

7.0 7%

6.0 6%

5.0 5%

CAGR 4.0 4%
4.48%
3.0 3%

2.0 2%

1.0 1%

0.0 0%
2018 2019 2020 2021 2022 2023 2024
Revenue 4.59 4.73 4.90 5.11 5.35 5.64 5.97
Growth Rate 3.11% 3.60% 4.17% 4.79% 5.30% 5.97%

Source: Arizton

The animal feed additives market in the US was estimated at $4.59 billion in 2018
and is likely to reach $5.97 billion by 2024, growing at a CAGR of 4.48% during the
forecast period.

Being home to major players like Cargill, Kemin industries, and Alltech Inc., the
market in the US dominantly serves the Asia and Pacific regions. Although there are
many restrictions on the use of antibiotics in livestock by the US government, there
is much more scope for probiotics and other feed additives.

Arizton 2019 www.arizton.com 186


GLOBAL ANIMAL FEED ADDITIVES MARKET

The animal feed additives industry is witnessing steady growth, where the market is
dominated by amino acids in terms of revenue and volume, followed by antibiotics
and feed acidifiers. Due to the rising meat requirements of citizens and the lifestyle
of the people, the feed additives market is set to surpass revenues of $5 billion by
2024.

The major livestock population comprises beef cattle followed by poultry and swine.
The additives are mainly consumed in the Midwestern, Southern, and Eastern
regions of the US. In terms of volume, it is dominated by regions like Texas, Nebraska,
and Minnesota due to the increased farming levels by farmers. The increased
knowledge levels of the livestock holders demand a higher level of sustainable
products from the producers of feed additives. This also, in turn, drives the
innovation level of the key players and improves the overall market growth in the
country.

Arizton 2019 www.arizton.com 187


GLOBAL ANIMAL FEED ADDITIVES MARKET

16.5.2 Canada: Market Size & Forecast

The farming practices in Canada have improved drastically over the past five decades.
The rapid industrialization has led to the establishment of new factory forms for food
production, and it eradicated the concept of small family farming. Unlike other
countries, cattle in Canada are more endangered and risk-averse to slaughtering and
other harmful methods of transportation, which indirectly affects the feed industry.

Like the other American countries, the meat requirement is high, which, in turn,
demands the need for more sustainable food additives for cattle and ruminants
despite the improper farming methods in some instances.

Exhibit 85 Animal Feed Additives Market in Canada 2018–2024 ($ billion)

1.6 8%

1.4 7%

1.2 6%

1.0 5%
CAGR
5.48% 0.8 4%

0.6 3%

0.4 2%

0.2 1%

0.0 0%
2018 2019 2020 2021 2022 2023 2024
Revenue 1.01 1.05 1.10 1.15 1.22 1.30 1.39
Growth Rate 4.09% 4.58% 5.16% 5.78% 6.30% 6.98%

Source: Arizton

The animal feed additives market in Canada was estimated at $1.01 billion in 2018
and is likely to reach $1.39 billion by 2024, growing at a CAGR of 5.48% during the
forecast period.

Although there is scope for significant and decent growth of the market in the
upcoming years, the size of the country may be a challenge once it attains the
saturation level. Thus, vendors are looking to enter unexplored countries to expand
their production and market size. Thus, there is a scope of serving global consumers

Arizton 2019 www.arizton.com 188


GLOBAL ANIMAL FEED ADDITIVES MARKET

through exports in addition to the domestic consumers by the major feed additive
players such as Cargill, BASF, and Chr. Hansen.

Another favorable scenario fueling market growth is that the Canadian government
is actively involved with industries in terms of implementing rules and quality
standards for the production and consumption of feed additives for the sake of the
well-being of animals.

The Animal Nutrition Association of Canada (ANAC) is a trade association that acts
on behalf of industries with the government and policymakers to enhance the living
conditions of the livestock. This is a favorable condition for the feed additives
business in the country. Due to these opportunities, the global brand Evonik has
entered the Canadian market in alliance with a local player Halchemix.

Arizton 2019 www.arizton.com 189


GLOBAL ANIMAL FEED ADDITIVES MARKET

LATIN AMERICA

Arizton 2019 www.arizton.com 190


GLOBAL ANIMAL FEED ADDITIVES MARKET

17 LATIN AMERICA

17.1 MARKET SIZE & FORECAST

Latin America is one of the key meat producers in the world. Brazil, Mexico, and
Argentina are the key markets in the region for animal feed and feed additives. Latin
America accounted for ~15% of the global animal feed additives market in 2018, with
more than 50% share held by Brazil alone.

In 2018, the animal feed additives market in Latin America was estimated at $3.64
billion and was expected to reach $5.01 billion by 2024, growing at a CAGR of 5.46%
during the forecast period. The increased meat production, rising exports, and
growing feed cost are driving the demand for feed additives in the region. However,
bad infrastructure, issues related to supply chains, and threat from natural calamities
or poor harvest restrain the growth of the animal feed additives market in the region.

Exhibit 86 Animal Feed Additives Market in Latin America 2018–2024 ($ billion)

6.0 8%

7%
5.0
6%
4.0
5%
CAGR
5.46% 3.0 4%

3%
2.0
2%
1.0
1%

0.0 0%
2018 2019 2020 2021 2022 2023 2024
Revenue 3.64 3.79 3.96 4.16 4.40 4.68 5.01
Growth Rate 4.07% 4.56% 5.14% 5.77% 6.28% 6.96%

Source: Arizton

Due to the African Swine Fever (ASF) outbreak in Asia, China is importing meat from
Brazil. Also, due to increased trade tensions between the US and China, meat trade is
highly affected. Consequently, Brazil has become one of the prime markets from were
Chinese, Korean, and Japanese are importing meat in recent years.

Arizton 2019 www.arizton.com 191


GLOBAL ANIMAL FEED ADDITIVES MARKET

In Latin America, the animal feed additives market was dominated by the poultry
segment, which accounted for a share of 36.22% in 2018. The poultry feed additives
market is expected to grow at a CAGR of more than 6% during the forecast period.

Exhibit 87 Animal Feed Additives Market in Latin America by Species 2018–2024 ($ billion)

OTHERS POULTRY
Feed Additives: Feed Additives :

3.97% 36.22%
CAGR 2018-2024: CAGR 2018-2024:

6.93% 6.05%

AQUACULTURE SWINE
Feed Additives : Feed Additives :

1.30% 25.22%
CAGR 2018-2024: CAGR 2018-2024:

8.05% 5.32%
CATTLE
Feed Additives :

33.29%
CAGR 2018-2024:

4.60%
Source: Arizton

In Latin America, feed additives are majorly used for broiler chicken as they will
ultimately be slaughtered and sold. Thus, their overall wellness and proper weight are
necessary. Hence, feed additives manufacturers are much focused on the broiler
segment in the region. Even companies such as Novozymes and DSM introduced their
broiler-centric, unique feed additive called Balancius in Latin America.

Ruminants, which is the second-largest segment, accounted for a 33% market share
and is also driving the sales of feed additives in the region. To reduce methane
emissions, DSM has been working for many years and has developed an additive
called 3NOP (3 nitrooxypropanol), which is a methane inhibitor. It helps in the
reduction of methane emissions in ruminants by 45–55% and is expected to reduce
methane emissions in cows by up to 30%. Thus, the company is expected to file for

Arizton 2019 www.arizton.com 192


GLOBAL ANIMAL FEED ADDITIVES MARKET

registration of this product in Brazil in the second half of 2020, after which approval
would take 6–12 months. Thus, product sales are expected to pick up in late 2020 or
early 2021.

Exhibit 88 Animal Feed Additives Market in Latin America by Product Type 2018–2024 ($ billion)

5.01

3.64 0.29 0.22 0.14 0.28 0.09 0.15


0.19

2018 Amino Vitamins Antibiotics Eubiotics Minerals Enzymes Others 2024


Acids
Source: Arizton

The animal feed additives market is likely to witness the highest absolute growth from
the eubiotics and enzyme segments at 54% and 47%, respectively, during the forecast
period. However, amino acids are expected to contribute the maximum market
revenue of $0.29 billion by 2024 in Latin America. The vendors are also focusing on
enzymes and vitamins as they are one of the important additives which help in
building strong gut and overall performance. The demand for antibiotics is still
constant but is expected to decline during the forecast period with the introduction
viable substitutes for them.

Arizton 2019 www.arizton.com 193


GLOBAL ANIMAL FEED ADDITIVES MARKET

17.2 BY SPECIES

17.2.1 Market Size & Forecast

Table 36 Animal Feed Additives Market in Latin America by Species 2018–2024 ($ billion)

2018 2019 2020 2021 2022 2023 2024 CAGR

Poultry 1.32 1.38 1.45 1.53 1.63 1.74 1.88 6.05%

Cattle 1.21 1.25 1.30 1.35 1.42 1.50 1.59 4.60%

Pork/Swine 0.92 0.95 1.00 1.05 1.11 1.17 1.25 5.32%

Aquaculture 0.05 0.05 0.05 0.06 0.06 0.07 0.08 8.05%

Others 0.14 0.15 0.16 0.17 0.18 0.20 0.22 6.93%

Total 3.64 3.79 3.96 4.16 4.40 4.68 5.01 5.46%


Source: Arizton

17.3 BY PRODUCT TYPE

17.3.1 Market Size & Forecast

Table 37 Animal Feed Additives Market in Latin America by Product Type 2018–2024 ($ billion)

2018 2019 2020 2021 2022 2023 2024 CAGR

Amino Acids 0.94 0.97 1.01 1.05 1.11 1.17 1.24 4.64%

Vitamins 0.59 0.61 0.64 0.67 0.71 0.76 0.81 5.35%

Antibiotics 0.57 0.58 0.60 0.62 0.64 0.67 0.71 3.75%

Eubiotics 0.52 0.56 0.59 0.63 0.68 0.74 0.81 7.47%

Minerals 0.49 0.51 0.53 0.56 0.60 0.63 0.68 5.65%

Enzymes 0.19 0.20 0.21 0.23 0.24 0.26 0.28 6.66%

Others 0.34 0.35 0.37 0.39 0.42 0.45 0.49 6.36%

Total 3.64 3.79 3.96 4.16 4.40 4.68 5.01 5.46%


Source: Arizton

Arizton 2019 www.arizton.com 194


GLOBAL ANIMAL FEED ADDITIVES MARKET

17.4 BY FORM

17.4.1 Market Size & Forecast

Table 38 Animal Feed Additives Market in Latin America by Form 2018–2024 ($ billion)

2018 2019 2020 2021 2022 2023 2024 CAGR

Liquid 2.21 2.29 2.38 2.48 2.61 2.76 2.93 4.80%

Dry 1.43 1.50 1.58 1.68 1.79 1.92 2.08 6.44%

Total 3.64 3.79 3.96 4.16 4.40 4.68 5.01 5.46%


Source: Arizton

Arizton 2019 www.arizton.com 195


GLOBAL ANIMAL FEED ADDITIVES MARKET

17.5 KEY COUNTRIES

Exhibit 89 Incremental Growth in Latin America 2018–2024

COUNTRY 2018 2024 CAGR

BRAZIL $2.03 Bn $2.71 Bn 4.88%

MEXICO $0.91 Bn $1.29 Bn 5.88%

Source: Arizton

INCREMENTAL GROWTH
INCREMENTAL GROWTH
TOP 2 CONTRIBUTORS
$5.01 Bn

Mexico $0.37 Bn
$3.64 Bn

38%
ABSOLUTE
GROWTH
2018 2024 $0.67 Bn
Brazil

Arizton 2019 www.arizton.com 196


GLOBAL ANIMAL FEED ADDITIVES MARKET

17.5.1 Brazil: Market Size & Forecast

Brazil is known for the significant growth of its agriculture sector because of the
abundant resources and raw materials in the region. Cattle farming is an important
activity, and it is majorly carried out in the areas of Mato Grosso, Minas Gerais, Mato
Grasso do Sul, Goias. Brazil ranks second in the total cattle meat production in the
world.

The growing market for cattle meat and increasing awareness about health and
nutrition is a favorable insight for the feed industries. The livestock industry is led by
poultry, followed by the swine and beef segments. The animal feed additives market
in Brazil was estimated at $2.01 billion in 2018 and is likely to reach $2.71 billion by
2024, growing at a CAGR of 4.09% during the forecast period.

Exhibit 90 Animal Feed Additives Market in Brazil 2018–2024 ($ billion)

3.0 7%

6%
2.5

5%
2.0
CAGR 4%
4.88% 1.5
3%

1.0
2%

0.5
1%

0.0 0%
2018 2019 2020 2021 2022 2023 2024
Revenue 2.03 2.11 2.19 2.29 2.41 2.55 2.71
Growth Rate 3.52% 4.00% 4.57% 5.18% 5.69% 6.36%

Source: Arizton

Although there is a lot of scope for new entrants in the country, the high cost of raw
materials and economic demand-supply factors acts as a threat to the feed industries.
Global feed additive giants like Evonik faced a lot of challenges in Brazil in 2018 due
to the economic recession and truck driver strikes. They are also striving to counter
the demand for amino acids in the country as a sustainable alternative for antibiotics.

Arizton 2019 www.arizton.com 197


GLOBAL ANIMAL FEED ADDITIVES MARKET

The new Jair Bolsonaro government has decided to implement a bumper crop harvest
that will boost the animal protein production and reduce the feed cost to farmers.
This, in turn, increases the employment opportunities in the region.

In addition to this, the government is now aligned with more innovations in the
agriculture industry and feed standards, which, in turn, increases the productivity of
feed and feed additives in the coming years. This has prompted companies like
Evonik and Cargill to invest in the market and boost the animal protein production
chain.

Alltech, Cargill, and Evonik are some of the major players in the country that are
concentrating more on the supply of amino acids and probiotics like ecobiol.

Arizton 2019 www.arizton.com 198


GLOBAL ANIMAL FEED ADDITIVES MARKET

17.5.2 Mexico: Market Size & Forecast

The Mexican agricultural sector is growing significantly, although it contributes less


to the overall GDP of the nation. Being a part of Latin America, Mexico is the largest
producer of milk in this region and holds the largest livestock herd in terms of
population along with Brazil. There is a significant and gradual growth in meat
production in the country, where pig meat is predominantly produced by Mexico.

Exhibit 91 Animal Feed Additives Market in Mexico 2018–2024 ($ billion)

1.4 8%

1.2 7%

6%
1.0
5%
CAGR 0.8
5.88% 4%
0.6
3%
0.4
2%

0.2 1%

0.0 0%
2018 2019 2020 2021 2022 2023 2024
Revenue 0.91 0.96 1.00 1.06 1.12 1.20 1.29
Growth Rate 4.50% 4.99% 5.56% 6.18% 6.70% 7.37%

Source: Arizton

The animal feed additives market in Mexico was estimated at $0.91 billion in 2018
and is likely to reach $1.29 billion by 2024, growing at a CAGR of 5.08% during the
forecast period.

The changing lifestyle of the population, demanding more healthier and safe products
while giving a preference to nutrition, has enabled the growth of feed and feed
additive products in the country. The large-scale production facilities for meat
processing in Mexico has forced consumers to change their lifestyle.

There are problems in border clearance criteria and certain complex approvals and
regulation systems. This has prompted local manufacturers to find innovative
alternative solutions and improved techniques. Companies are striving to maximize
their productivity while reducing costs.

Arizton 2019 www.arizton.com 199


GLOBAL ANIMAL FEED ADDITIVES MARKET

The US is one of the major importers of Mexican beef, and efforts are being made to
export to other countries also. Mexico is also one of the largest exporters of pork and
dominated the pig meat market in 2018. The total meat production was 7.28 million
tonnes in 2018, which is a 3% increase to that in 2017.

Mexico is looking to increase its meat production levels in the coming years, and the
bovine production increased from 1.92 million tonnes to 1.97 million tonnes, which
is a 2% growth rate. Moreover, in terms of size, Mexico’s poultry population is the
largest, followed by ruminants and swine. Some of the major players in the region are
Elanco, Cargill, and ADM.

Arizton 2019 www.arizton.com 200


GLOBAL ANIMAL FEED ADDITIVES MARKET

MIDDLE-EAST &
AFRICA

Arizton 2019 www.arizton.com 201


GLOBAL ANIMAL FEED ADDITIVES MARKET

18 MIDDLE-EAST & AFRICA

18.1 MARKET SIZE & FORECAST

MEA is the smallest market for animal feed additives and accounted for a share of
2.94% in 2018. MEA is a lucrative market for poultry feed additives as it the most
popular meat type in the region, followed by cattle.

In 2018, the animal feed additives market in MEA was estimated at $0.72 billion and
was expected to reach $1.06 billion by 2024, growing at a significant CAGR of 6.77%
during the forecast period. The growing population, increasing animal farms in the
Africa region, and rising government aid to the agricultural sector is driving the
demand for feed additives in the region. Further, better infrastructure, animal
hygiene, and growing investment in the feed industry are also fueling the growth feed
additives in the region.

Exhibit 92 Animal Feed Additives Market in MEA 2018–2024 ($ billion)

1.2 9%

8%
1.0
7%

0.8 6%
CAGR 5%
6.77% 0.6
4%

0.4 3%

2%
0.2
1%

0.0 0%
2018 2019 2020 2021 2022 2023 2024
Revenue 0.72 0.75 0.80 0.85 0.91 0.98 1.06
Growth Rate 5.37% 5.86% 6.45% 7.09% 7.61% 8.30%

Source: Arizton

In the Middle Eastern region, the demand for dairy is very high in the GCC and Saudi
Arabia, accounted for more than 50% of the market demand. Hence, there is a high

Arizton 2019 www.arizton.com 202


GLOBAL ANIMAL FEED ADDITIVES MARKET

requirement for feed additives such as amino acids, enzymes, and vitamins that will
boost lactation and enhance animal performance.

In the MEA region, the demand for poultry meat is very high and is the most for
broilers and layers. Saudi Arabia, Iran, South Africa, Egypt, and Nigeria are the key
markets for feed additives in the region. In the Middle East, 60–80% of the feed
additives demand is from Saudi Arabia and Iran. In Africa, there is a high demand for
feed additives from Egypt, Ethiopia, Morocco, South Africa, and Nigeria, as these are
the major meat-producing countries in the Africa region.

Exhibit 93 Animal Feed Additives Market in MEA by Species 2018

Others
6.09%

Aquaculture
5.22% Poultry
46.23%

Swine
5.23%

Cattle
37.23%

Source: Arizton

Poultry is the largest segment in the animal feed additives market and is likely to add
$0.17 billion in market revenue by 2024, thus posting an absolute growth of 52%.
Aquaculture will post the highest absolute growth of 70% by 2024, reaching from
$0.04 billion in 2018 to $0.06 billion by 2024. It is also the fastest growing segment
at a CAGR of 9.20% during the forecast period.

Arizton 2019 www.arizton.com 203


GLOBAL ANIMAL FEED ADDITIVES MARKET

The feed additives industry is witnessing a high demand for innovation and growth
because of the rising pressure on local producers to reduce production cost and
increase growth rate as the cost of broiler chicken production is very high as almost
all ingredients are imported. Also, since the use of antibiotics is banned, other new
non-antibiotic growth promoters like enzymes, acidifiers, and vitamins are
witnessing high demand in recent years. In the MEA region, there is a huge
opportunity for new innovative growth promoters in broiler chicken as it comprises
one of the important meals in the MEA region.

Exhibit 94 Animal Feed Additives Market in MEA by Product Type 2018–2024 ($ billion)

PRODUCT TYPE
(INCREMENTAL GROWTH)

$1.06 Bn AMINO ACIDS $0.07 Bn

VITAMINS $0.06 Bn
$0.72 Bn ANTIBIOTICS $0.04 Bn

$0.34 Bn EUBIOTICS $0.07Bn

MINERALS $0.05 Bn

ENZYMES $0.02Bn

2018 2024 OTHERS $0.04 Bn

Source: Arizton

Evonik, one of the leading players in feed additives, has good market coverage in
MEA. The company sells rumen-protected methionine, which is marketed under the
name Mepron. This is essential for providing dairy cows with healthy nutrition.
Another major player named ARASCO has major market share in the vitamins and
minerals segment in the MEA region.

Arizton 2019 www.arizton.com 204


GLOBAL ANIMAL FEED ADDITIVES MARKET

18.2 BY SPECIES

18.2.1 Market Size & Forecast

Table 39 Animal Feed Additives Market in MEA by Species 2018–2024 ($ billion)

2018 2019 2020 2021 2022 2023 2024 CAGR

Poultry 0.33 0.35 0.37 0.40 0.43 0.46 0.50 7.18%

Cattle 0.27 0.28 0.29 0.31 0.33 0.35 0.37 5.71%

Pork/Swine 0.04 0.04 0.04 0.04 0.05 0.05 0.05 6.44%

Aquaculture 0.04 0.04 0.04 0.05 0.05 0.06 0.06 9.20%

Others 0.04 0.05 0.05 0.05 0.06 0.06 0.07 8.07%

Total 0.72 0.75 0.80 0.85 0.91 0.98 1.06 6.77%


Source: Arizton

18.3 BY PRODUCT TYPE

18.3.1 Market Size & Forecast

Table 40 Animal Feed Additives Market in MEA by Product Type 2018–2024 ($ billion)

2018 2019 2020 2021 2022 2023 2024 CAGR

Amino Acids 0.18 0.19 0.20 0.21 0.22 0.24 0.26 5.94%

Vitamins 0.12 0.13 0.13 0.14 0.15 0.16 0.18 6.66%

Antibiotics 0.11 0.11 0.12 0.12 0.13 0.14 0.15 4.94%

Eubiotics 0.11 0.11 0.12 0.13 0.14 0.16 0.18 8.80%

Minerals 0.10 0.10 0.11 0.11 0.12 0.13 0.14 6.96%

Enzymes 0.04 0.04 0.04 0.05 0.05 0.06 0.06 7.99%

Others 0.07 0.07 0.07 0.08 0.09 0.09 0.10 7.68%

Total 0.72 0.75 0.80 0.85 0.91 0.98 1.06 6.77%


Source: Arizton

Arizton 2019 www.arizton.com 205


GLOBAL ANIMAL FEED ADDITIVES MARKET

18.4 BY FORM

18.4.1 Market Size & Forecast

Table 41 Animal Feed Additives Market in MEA by Form 2018–2024 ($ billion)

2018 2019 2020 2021 2022 2023 2024 CAGR

Liquid 0.44 0.46 0.48 0.51 0.54 0.58 0.63 6.12%

Dry 0.28 0.29 0.31 0.34 0.37 0.40 0.43 7.78%

Total 0.72 0.75 0.80 0.85 0.91 0.98 1.06 6.77%


Source: Arizton

Arizton 2019 www.arizton.com 206


GLOBAL ANIMAL FEED ADDITIVES MARKET

18.5 KEY COUNTRIES

Exhibit 95 Incremental Growth in MEA 2018–2024

COUNTRY 2018 2024 CAGR

Saudi Arabia $0.26 Bn $0.37 Bn 6.35%

South Africa $0.17 Bn $0.27 Bn 7.33%

Source: Arizton

INCREMENTAL GROWTH
INCREMENTAL GROWTH
TOP 2 CONTRIBUTORS
$1.06 Bn

South Africa $0.09 Bn


$0.72 Bn

48%
ABSOLUTE
GROWTH
2018 2024 $0.12 Bn
Saudi Arabia

Arizton 2019 www.arizton.com 207


GLOBAL ANIMAL FEED ADDITIVES MARKET

18.5.1 Saudi Arabia: Market Size and Forecast

Saudi Arabia is one of the fastest growing economic areas in the middle east region.
It is known for the production of poultry, eggs, and meat in the region. The increase
in urbanization and westernization increased demands in quality and changing
customer preferences hailed the growth of feed industry in Saudi Arabia. The market
has seen considerable growth in recent times and expected to grow further.

Exhibit 96 Animal Feed Additives Market in Saudi Arabia 2018–2024 ($ billion)

0.4 9%

0.4 8%

7%
0.3
6%
0.3
CAGR 5%
6.35% 0.2
4%
0.2
3%
0.1
2%

0.1 1%

0.0 0%
2018 2019 2020 2021 2022 2023 2024
Revenue 0.26 0.27 0.29 0.30 0.32 0.35 0.37
Growth Rate 4.96% 5.45% 6.03% 6.66% 7.17% 7.85%

Source: Arizton

The animal feed additives market in Saudi Arabia was estimated at $0.26 billion in
2018 and is likely to reach $0.37 billion by 2024, growing at a CAGR of 6.35% during
the forecast period.

The government is trying to reduce the water-intensive crops that are indirectly
serving the growth of the feed additives industry since there is a rising requirement
for nutrition and supplements. The poultry segment dominated the market in 2017
due to the restriction in the consumption of certain other kinds of meat. Another
major reason was that poultry is cheaper than beef and lamb. To reduce diseases and
increase productivity, farmers use betaine as an additive in place of choline chloride
and methionine as the methyl donor in their diets. The poultry imports were at 6.38

Arizton 2019 www.arizton.com 208


GLOBAL ANIMAL FEED ADDITIVES MARKET

million tonnes in 2018, which is 12% lesser than imports of 7.25 million tonnes in
2017.

There is also a considerable demand for dairy products, and efforts have been made
to reduce the disease prevalence in the cattle segment through various types of feed
additives such as enzymes, vitamins, and amino acids. Sometimes, imports in Saudi
Arabia can decline due to the imposition of strict halal standards. The major players
in the industry are Alltech, Cargill, Arasco, Beneo, and United Feed Company. The
amino acid form is dominant and most preferred among the feed manufacturers.

Arizton 2019 www.arizton.com 209


GLOBAL ANIMAL FEED ADDITIVES MARKET

18.5.2 South Africa: Market Size & Forecast

South Africa is a country based on the agricultural economy to a certain extent. It has
a wide range of livestock, ranging from cattle, dairy, sheep, and pigs. There are several
farmers who are producing pork on a small scale for communal and personal use,
which is a growth enhancer for the feed and feed additives industry. Beef production
takes place almost all over the country based on the type and climatic conditions
required. The Milk Producer’s Organisation supports fair and sustainable dairy
farming in the country. The animal feed additives market in South Africa was
estimated at $0.17 billion in 2018 and is likely to reach $0.27 billion by 2024,
growing at a CAGR of 7.33% during the forecast period.

Exhibit 97 Animal Feed Additives Market in South Africa 2018–2024 ($ billion)

0.3 10%

9%
0.3
8%

7%
0.2
CAGR 6%

7.33% 0.2 5%

4%
0.1
3%

2%
0.1
1%

0.0 0%
2018 2019 2020 2021 2022 2023 2024
Revenue 0.17 0.18 0.20 0.21 0.23 0.24 0.27
Growth Rate 5.94% 6.43% 7.01% 7.64% 8.16% 8.85%

Source: Arizton

There was an increase of 1.7% in poultry imports to 5.67 million tonnes in 2018 from
5.57 million tonnes in 2017. The country is also expected to witness an overall rise in
the production of pork in the coming years.

The growing consumption of poultry, as well as the increasing awareness about


animal diseases and animal husbandry, are the conditions favoring the feed industry.
Some of the major players in this region include Evonik Africa, DSM, Adisseo France
SAS, and Chr. Hansen Middle East & Africa.

Arizton 2019 www.arizton.com 210


GLOBAL ANIMAL FEED ADDITIVES MARKET

COMPETITIVE
ANALYSIS

Arizton 2019 www.arizton.com 211


GLOBAL ANIMAL FEED ADDITIVES MARKET

19 COMPETITIVE LANDSCAPE

19.1 COMPETITION OVERVIEW

The global animal feed additives market is witnessing consolidation in recent years
and is intensely competitive, where the market vendors are competing based on
product quality, new products, and competitive pricing. Thus, consumer choices and
preferences differ across regions and keep changing over time in response to
geographical, demographic, and social trends, economic circumstances, and
marketing efforts of competitors. Due to the highly competitive and volatile
environment, future market growth mainly depends on the ability to anticipate,
gauge, and adapt to the constantly changing market trends and successfully introduce
new or improved products in a timely manner.

Arizton believes that the market concentration would grow, and international players
operating in the market would try to grow non-organically by acquiring leading
regional players to expand their product portfolio and geographical reach. New
companies may lose market share because of technologically advanced and
innovative products from major vendors with high promotional expenditure.
Nevertheless, vendors would be compelled to develop innovative products with new
flavors and tastes. They also need to remain abreast of the upcoming products to have
a competitive advantage over other vendors. An increase in competition and business
expansion could lead to vendors increasing their promotional and advertising
expenses as well as research and development costs, which may place pressure on
their margins and affect their profitability. Additionally, the intense competition may
result in price reductions, reduced margins, and loss of market share for the leading
players.

The products are regulated differently across countries; hence, vendors should
increasingly focus on complying with the varying regulations, which could pose a
major challenge for them. Further, vendors are also required to comply with other
regulations on ingredients sources, packaging, and product labeling. However, the
cost of R&D is low while there are many regulations involving the proper testing and
government approval on additives usage and market introduction that need to be
complied with.

Arizton 2019 www.arizton.com 212


GLOBAL ANIMAL FEED ADDITIVES MARKET

Many players are expected to expand their presence worldwide during the forecast
period, especially in the fast-developing countries in the APAC region, to gain more
market share. In addition, the improving global economic conditions would fuel the
growth of the market, making it an attractive time for the launch of new products.
The cost-saving factor is set to become a major point of competition among players
to gain an edge over other vendors in the market. Further, the growth of the market
players depends on the GDP growth and animal farming development in each
geography. Government approval and low product differentiation are the major entry
barriers for new players. Therefore, attaining sustainability, expanding into other
geographies, and reviving domestic demand are essential factors for the market
vendors. Vendors will be able to boost profitability through efficient production
techniques that minimize production cost for meat products and mitigate associated
risks in the future.

Arizton 2019 www.arizton.com 213


GLOBAL ANIMAL FEED ADDITIVES MARKET

20 KEY COMPANY PROFILES

20.1 CARGILL

20.1.1 Business Overview

Cargill is one of the leading providers of annual feed and feeds additives globally. The
company has a presence in more than 70 countries/regions. The company was
founded in 1865 and is headquartered in Minnetonka, Minnesota, US. The company
works in various sectors such as agriculture, animal nutrition, beauty, bio-industrial,
food and beverage, industrial, food service, meat & poultry, transportation,
pharmaceutical, and risk management.

In the animal nutrition sector, the company provides feed and feed additives for the
beef, dairy, poultry, swine, and aquaculture segments. The company offers feed
additives for both dedicated species as well as multiple species-line.

20.1.2 Major Product Offerings

The company offers the following product offerings:

Table 42 Cargill: Product Offerings

Particulars Products

Swine  Cinergy FIT 3S  Proviox


 Cinergy Life B3  Nectarom
 ProHacid Classic & ProHacid  Notox
Advance

Poultry  Intella FIT & Intella FIT Plus  Enzae


 Provimax  Notox
 Proviox

Ruminants  NutriTex  I.C.E


 Diamond V’s (Original XPC, XPC  Proviox
Green, and XPC LS)  Notox

Aquaculture  Proviox  Notox

Source: Company websites and Arizton

Arizton 2019 www.arizton.com 214


GLOBAL ANIMAL FEED ADDITIVES MARKET

20.1.3 Key Strengths

• One of the market leaders and in the industry of over 150 years. The company has a
reputed brand name and loyal consumers base since its establishment

• The company has a broad product portfolio with a range of products for all kind of animals

• North America is the key market for the company, as it accounted for 35% of total
company sales in 2018

20.1.4 Key Strategies

• The company has adopted the M&A strategy for business expansion. In animal nutrition,
it acquired US-based Diamond V and invested in Austria-based Delacon; they are the
respective leaders in improving animal health through fermentation- and plant-based
feed additives

• The company has a lower use of antibiotics to keep animals healthy

20.1.5 Key Opportunities

• The demand for organic and natural feed additives is on the rise; thus it can focus on this
product segment during the forecast period

Arizton 2019 www.arizton.com 215


GLOBAL ANIMAL FEED ADDITIVES MARKET

20.2 DUPONT

20.2.1 Business Overview

The DowDuPont company planned for intended separation on June 1, 2019, and
DowDuPont declared complete dissolution into three independent publicly traded
companies, namely: Dow, DuPont, and Corteva Inc. DuPont is the specialty product
division of DowDuPont. It is a science company that helps in providing solutions to
challenging global problems. At the same time, it aims at creating measurable and
meaningful value for its customers, employees, and shareholders.

It has a dynamic portfolio of products, materials, and services that meets the ever-
changing market needs of diverse industries in more than 90 countries. The company
has a set of core values — safety and health, environmental stewardship, highest
ethical behavior, and respect for people.

The company is a pioneer in the animal feed additives market. The company has
developed many successful in-feed solutions that enable both higher quality meat
production and a significant improvement in animal nutrition and health. Numerous
solutions offered by Danisco Animal Nutrition have a positive effect on the
environment, while others contribute to uniform weight gain, reduce dependence on
antibiotics, and increase the animal’s ability to absorb nutritional elements from their
feed.

20.2.2 Major Product Offerings

The company offers the following product offerings:

Table 43 DowDuPont: Product Offerings

Particulars Products

Swine  Syncra SWI  Axtra XB

 Porzyme tp100 (HP)  Porzyme® 9300

 Danisco Xylanase  Enviva EO

Poultry  Enviva PRO  Enviva EO

 Betafin Natural Betaine  Syncra AVI

Arizton 2019 www.arizton.com 216


GLOBAL ANIMAL FEED ADDITIVES MARKET

 Axtra PHY  FASTKit assay

 Optimize Feed  Phyzyme XP

Ruminants  Betafin Natural Betaine 

Aquaculture  Danisco Xylanase  Betafin Natural Betaine

 Phyzyme XP
Source: Company websites and Arizton * the list is not exhaustive*

20.2.3 Key Strengths

• One the market and industry leaders with a reputed brand name and loyal consumers base
since its establishment

• The company has a broad product portfolio with a range of products for all kind of animals

• Large scale manufacturing and operational productivity

• Reduced feed cost and increased farmer returns

20.2.4 Key Strategies

• Product innovation via cutting edge nio-technology

• Focus on high-growth markets

• Capacity and margin expansion through technology advances

20.2.5 Key Opportunities

• The demand for organic and natural feed additives is on the rise; thus the company can
focus on this product segment over the next few years

Arizton 2019 www.arizton.com 217


GLOBAL ANIMAL FEED ADDITIVES MARKET

20.3 ADM

20.3.1 Business Overview

The company was founded in 1902 and is listed on the NYSE since 1924. It is one of
the premier global agribusiness companies and a leading food ingredient provider.
The company has a total employee strength of more than 40,000 with a global
presence in more than 200 countries.

ADM has decades of experience in technologies essential to animal nutrition, and


offers a wide range of products from amino acids and feed enzymes to high-quality
macro feed ingredients, supplements, premixes, custom ingredient blends, and
specialty feed ingredients to aid in optimizing animal health and nutrition. Further,
ADM’s offerings include palatability enhancers, bioactives, organic trace minerals,
flavors, mycotoxin binders, organic acids blends, antibiotics replacers, milk replacers,
and egg production enhancers.

20.3.2 Major Product Offerings

Exhibit 98 ADM: Product Offerings

Particulars Products

Swine Amino Acids AncoFIT

 L-Lysine CitriStim

 L-Threonine DHA Natur

 Tryptophan Empirical

 Isoleucine NSE (Natural-Source

 Valine Vitamin E)

PROPLEX T PROPLEX DY

SOYCOMIL – P SOYCOMIL – K

SOYCOMIL – R Thermalcare

Poultry Amino Acids AncoFIT

 L-Lysine CitriStim

 L-Threonine DHA Natur

Arizton 2019 www.arizton.com 218


GLOBAL ANIMAL FEED ADDITIVES MARKET

 Tryptophan Empirical

 Isoleucine NSE (Natural-Source

 Valine Vitamin E)

SOYCOMIL – P PROPLEX DY

SOYCOMIL – R SOYCOMIL – K

Ruminants Amino Acids Dipteracide/IGR

 L-Lysine Endo-Fighter

 L-Threonine NSE (Natural-Source Vitamin E)

 Tryptophan SOYCOMIL – R
 Isoleucine RumeNext

 Valine SOYCOMIL – K

AncoFIT Thermal Care

CitriStim Biuret

DHA Natur

Aquaculture Complex Proteins  Betafin Natural Betaine

 PROPLEX-DY  CitriStim

 PROPLEX T 
 L-lysine

 L-threonine
Source: Company websites and online articles

20.3.3 Key Strengths

• The company has more than 100 years of market experience, with a huge customer base

• After the acquisition of Neovia, ADM claims to be the global leader in value-added
products and solutions for both production and companion animals

20.3.4 Key Strategies

• The company aims to expand or enhance the market for its products or offer other benefits
including, but not limited to geographic or product line expansion

20.3.5 Key Opportunities

• Consumers are looking for less chemical and animal health-friendly feed additives. Hence,
ADM is likely to cash in on this opportunity and increase its offerings

Arizton 2019 www.arizton.com 219


GLOBAL ANIMAL FEED ADDITIVES MARKET

20.4 BASF GROUP

20.4.1 Business Overview

BASF is one of the world’s largest chemical companies, and its portfolio ranges from
chemicals, crop protection products, oil and gas, and performance products. It was
founded in 1865 in Germany and is headquartered at Ludwigshafen, Germany, with
its operations in more than 80 countries through its subsidiaries and joint ventures.
It is the global leader in animal nutrition. They provide all types of feed with value-
rich proteins, enzymes, organic acids, and carotenoids. The innovative and most cost-
effective products from BASF are fed to wide range of cattle including pigs,
ruminants, poultry, and farmed fish, among others.

The expert teams of BASF analyze the nutrition industry based on which they improve
the sustainability and productivity of products and increase the intensity of the value
chain and to the customers.

20.4.2 Major Product Offerings

The company offers the following product offerings:

Table 44 BASF Group: Product Offerings

Particulars

Enzymes Natugrain TS, Natuphos, Natuphos E

Copper glycinate, Iron glycinate, Manganese glycinate,

Glycinates Zinc glycinate

Carotenoids Lucantin-pink, Lucantin CX 10% NXT, Lucantin red,


Lucantin yellow

Conjugated linoleic acids Lutalin, Lutrell pure


(CLA)

Clay products Novasil plus, Novasilect AF

Arizton 2019 www.arizton.com 220


GLOBAL ANIMAL FEED ADDITIVES MARKET

Vitamins Lutavit A NXT, Lutavit B2SG80,

Lutavit E, Lutavit A calpan 98

Organic acids Amasil, Lupro-cid, Lupro-grain, Lupro-mix NA

Source: Company websites and Arizton

20.4.3 Key Strengths

• Quality – The company has decades of experience in animal feeds, giving it an edge over
competitors. It has a highly developed quality management system providing products
based on the industry requirements and based on ISO standards.

• Its products are reliable in any condition, irrespective of the market risks and adverse. Its
products can withstand and overcome the intense competitive pressure, and at the same
time, they satisfy customer needs.

• Innovation – BASF is always a step ahead in terms of innovating highly sustainable


products in the market. Its global research team creates a unique and affordable solutions
to the complex challenges in the environment and sets a benchmark for its competitors.
Its unique production of B2 vitamin over the years is an example.

• It is also concerned with the welfare of society; its products emitting less methane and
improves the quality of human life. The company is also concerned with the vital growth
and efficiency of animals.

20.4.4 Key Strategies

• BASF uses materiality analysis to evaluate its position on the environmental, economic,
and social market and compare these statistics with its major competitors and other key
players in the market.

• They are more concerned with the product-related sustainability issues in the animal feed
department, where it gets an inside out view with the help of hot spot analysis.

• To achieve sustainability, BASF developed a tailored calculation tool to address


the challenges faced by the compound feed industry.

• Their vision of long-term value creation stands out as a benefit for the end-
users and customers.

Arizton 2019 www.arizton.com 221


GLOBAL ANIMAL FEED ADDITIVES MARKET

20.4.5 Key Opportunities

• It aims to garner a major share in the animal feed market with its innovative and fast
driven technology, which can offer solutions for a wide range of customers.

• BASF has a strong cash flow generation and steady growth in performance, which is a
threat to other players.

• There is a neutral growth of CO2 until 2030, which is comparatively productive and eco-
friendly and contributes to overall sustainable development.

• Its R&D is proving why it is way ahead in terms of more sustainable and more
technologically advanced solutions than its rivals.

Arizton 2019 www.arizton.com 222


GLOBAL ANIMAL FEED ADDITIVES MARKET

20.5 NUTRECO

20.5.1 Business Overview

Nutreco is a food processing company involved in animal nutrition, fish feed, and
processed meat products. It operated around the globe and was established in 1994.
It is headquartered at Amersfoort, the Netherlands.

The company operates in more than 90 countries and 5 continents. It strives for
fighting antimicrobial resistance, finding alternatives for scarce resources, and
tailoring diets to specific needs and reducing food waste through rapid diagnostics.

Skretting and Trouw are the two major brands under Nutreco, where Skretting offers
solutions for aquaculture, and Trouw offers various nutritional solutions for animals.

20.5.2 Product Offerings

Table 45 Nutreco: Product Offerings

Particulars Products

Aquaculture Gemma, Nutra Sprint, Protec, H2O2, Optibass, Lorica, PL, Vitalis, Vitalis CAL

Pets Bene, Optimin, Egg motion, Tasco

Ruminants Macrogard, bene, PowerProp, ProtiMax

20.5.3 Key Strengths

• Major priority is given to the highest quality and safety standards, which enables
customers to rely on the company’s brand.

• It provides customers with formulated products that are made through an innovative
process.

• The work culture and the three pillars – quality, innovation, and sustainability – make it
a global leader in this industry.

• The company obtains a knowledge of optimal nutritional requirements in animal feeds,


which helps it to provide customized and required solutions.

Arizton 2019 www.arizton.com 223


GLOBAL ANIMAL FEED ADDITIVES MARKET

20.5.4 Key Strategies

• Its combined set of AquaSim management, which includes biology, quality, and
economics helps it to give qualified references and help farmers to calculate the farm
performance.

• It has expertise in managing the raw material gap analysis and methods to counter future
challenges in resource management.

• It combines intelligent tools to deliver optimized solutions, pro-active on-site support.

20.5.5 Key Opportunities

• It can provide solutions for seasonal challenges; for instance, it helped to improve the life
of tilapia during the hot summer season.

• It can gain expertise in the resources management crisis, which will be a major threat in
2050.

• It is empowering small-scale farmers in underdeveloped countries like Zambia.

• The Egyptian aquaculture trend can enforce the productivity and sustainability of the
brand to capture the market.

Arizton 2019 www.arizton.com 224


GLOBAL ANIMAL FEED ADDITIVES MARKET

20.6 DSM

20.6.1 Business Overview

DSM is one of the world’s leading suppliers of feed enzymes, eubiotics, vitamins, and
carotenoids, which helps customers enhance both profitability and sustainability. It
ensures the health and well-being of animals through its nutritional supplements.

It is currently manufacturing additives for the aquaculture, ruminants, pets, poultry,


and swine segments. It also delivers tailor-made customized solutions to enhance the
performance of all livestock animals.

20.6.2 Product Offerings

Table 46 DSM: Product Offerings

Particulars Products

Carotenoids CAROPHYLL, ROVIMIX B-CAROTENE, MaxiChick

Eubiotics CRINA, CYLACTIN, ROVIMAX NX, VevoVitall, Balancius

Vitamins OVN, ROVIMAX E50, Hy-D, ROVIMAX STAY-C 35, ROVIMIX Biotin

Feed enzymes RONOZYME NP, RONOZYME HiPhos, RONOZYME ProAct, RONOZYME WX,
RONOZYME VP, RONOZYME A, ROXAZYME G2, RONOZYME RumiStar,
RONOZYME MultiGrain
Source: Company websites and Arizton

20.6.3 Key Strengths

• The company has achieved market success because its products enhance both profits and
environmental sustainability and help farmers to succeed in the ever-changing dynamic
market.

• Its global presence helps it to deliver custom-made solutions to customers based on their
preferences.

• It sponsors various global conferences like the Broiler Feed Quality Conference, which
enhances its corporate image.

Arizton 2019 www.arizton.com 225


GLOBAL ANIMAL FEED ADDITIVES MARKET

• Its optimized and well-integrated supply chain system is efficient enough to satisfy
customers.

20.6.4 Key Strategies

• Its integrated business planning helps it to plan physical and analytical solutions.

• It is striving hard to reduce operating capital, which, in turn, improves overall productivity
and empowerment.

• It uses sophisticated tools to streamline the internal process and equipment.

• Its sales stimulation program helps in increasing the customer base and channels with
stronger execution of tailored local needs and segmented markets.

20.6.5 Key Opportunities

• The launch of Balancius by DSM is a breakthrough in the nutrition of poultry and helps
increase the feed efficiency and digestibility in broilers.

• Its dominant alliance with Amyris and the expansion of its production areas is aimed at
serving global customers more effectively in the future.

• The threat of increasing hidden problems in the poultry diet can be effectively countered
through its innovative solutions for global challenges.

• Its new business models, like franchise retail stores, look promising.

• Grow forward, solutions from DSM are the optimal answers for future challenges.

Arizton 2019 www.arizton.com 226


GLOBAL ANIMAL FEED ADDITIVES MARKET

20.7 ALLTECH

20.7.1 Business Overview

Alltech is a global company with more than 6,000 employees serving and catering to
the needs of animals, plants, and people. Its vision is to provide sustainable and
nourishing products to customers. It was founded in 1980 by Irish biochemist Dr.
Pearse Lyons and currently serves in more than 120 countries worldwide.

The company aims to improve the quality of animal life and plants through its
scientifically innovative products. Its vision is to have a positive impact on animals,
plants, and the environment.

20.7.2 Product Offerings

Table 47 Alltech: Product Offerings

Particulars Products

Dairy cow INTEGRAL A+, BIO-MOS, OPTIGEN, BIOPLEX, SELECT GH, ECONOMASE

Beef cattle ACTIGEN, EPNIX, DEMP, MOLD-ZAP, SEL-PLEX

Poultry ECONOMASE, ACTIGEN, INTEGRAL A+, ACTIGEN, SEL-PLEX, ALLZYME SSF, DE-
ODORASE

Pig VILIGEN, NUPRO, DE-ODORASE, INTEGRAL A+, BIOPLEX, ACID-PAK 4-WAY 2X

Aquaculture AQUATE, BIO-MOS, ALL-G RICH, BIOPLE, MYCOSORB +, ACTIGEN, SEL-PLEX,


NUPRO

Pets BIO-MAS, BIOPLEX, SEL-PLEX, NUPRO, DE-ODORASE

Source: Company websites and Arizton

Arizton 2019 www.arizton.com 227


GLOBAL ANIMAL FEED ADDITIVES MARKET

20.7.3 Key Strengths

• Apart from its business operations, Alltech is also involved in improving the practices
against human trafficking and slavery anywhere in their supply chain around the world.

• It has an effective and ethical code of conduct in determining its supply chain, which helps
in better productivity.

• Pears Lyons ACE Foundation is effectively helping the poor as a charitable foundation,
which boosts the corporate social responsibility of the organization.

• It focuses on innovation and opportunities, which make it one of the most trusted global
brands in the world.

20.7.4 Key Strategies

• The company only follows and maintains a preferred supplier list that follows a strong
ethical code of conduct for improved quality and delivery.

• Its anti-slavery policy acts as an ethical commitment and integrity in all business systems.

• Its strategic alliances with major biological stations like Archbold paves the way for future
excellence.

20.7.5 Key Opportunities

• Its feed innovations in aquaculture can be a breakthrough in terms of more eco-friendly


and sustainable products.

• Its partnership with American National Cattle Women can improve agricultural
leadership and promote the empowerment of women in the industry.

• Its farm analytical methods can give it a competitive edge over other players in the
industry.

Arizton 2019 www.arizton.com 228


GLOBAL ANIMAL FEED ADDITIVES MARKET

21 OTHER PROMINENT VENDORS

21.1 ZOETIS

21.1.1 Business Overview

Zoetis is one of the largest manufacturers of medicines, vaccines, and diagnostic


products and serves veterinarians and livestock producers. The company is more than
65 years old, and its products are being sold in more than 100 countries worldwide.
It is headquartered in the US and has a product line of more than 300 offerings. Its
products and services are mostly preferred around the world, and the company is
known for its customer relationship and long-term success rate.

21.1.2 Product Offerings

Table 48 Zoetis: Key Product Offerings

Particulars Products

Beef cattle Clarifide for Nelore, Dectomax, Draxxin (tulathromycin), Excede,


HD 50K for Angus, Inforce3

Dairy cattle Bovi-Shield Gold, Clarifide for Dairy, Dairy Wellness Plan
Excenel RTU EZ, Excede, Factrel (gonadorelin hydrochloride),
Inforce 3, Lutalyse Injection, Spectramast DC, Spectramast LC

Poultry BMD, Rotecc Coccidiosis Management

Fish Alpha Ject, Alpha Max

Pigs Improvest/Improvac/Vivax/Innosure, FluSure XP, Fostera,


RespiSure, Lincomix Feed Medication

Sheep Startect, Valbazen, Glanvac6, Gudair, Eryva, Eazi-Breed CIDR,


Sheep50K

Source: Company websites and Arizton

Arizton 2019 www.arizton.com 229


GLOBAL ANIMAL FEED ADDITIVES MARKET

21.2 ELANCO

21.2.1 Business Overview

Elanco provides innovative animal health solutions. Established in 1954, it provides


protection and enhancement to animal lives. The company is also empowering the
veterinarians, food producers, and people who are concerned with the lives of
animals. The company has a promising vision of food and companionship that
enriches life. It is shaping the lives of animals for more than 50 years as well as
creating and establishing value by innovative products, services, and expertise.

21.2.2 Product Offerings

Table 49 Elanco: Product Offerings

Particulars Products

Beef Component with tylan, Compudose, Encore, Micotil, Optaflexx, Pulmotil, Rumensin,
StandGuard, Tylan, Tylan.injection, HeifermaX.500

Dairy Rumensin, Keto-Test, Posilac

Swine Denagard, Hemicell, Kavault, Paylean, Prevacent, Pulmotil, Pulmotil AC, Skycis,
Tylan.injection, Tylan soluble, Tylan

Poultry Agita 10 WG, Coban, Elector PSP, Hemicell HT, Inteprity, Larvadex, Maxiban,
Monteban, Neporex, Tylon soluble, Avipro (respiratory control,
immunosuppression, and salmonella control)
Source: Company websites and Arizton

21.3 EVONIK

21.3.1 Business Overview

Evonik is a world-class industrial corporation headquartered in Essen, Germany. It


was established on September 12, 2007, and serves in the areas of chemicals, energy,
and real estate. Animal nutrition is one of the keys and highly active departments of
Evonik. Its portfolio of five amino acid concepts helps in the implementation of low
protein concepts.

Arizton 2019 www.arizton.com 230


GLOBAL ANIMAL FEED ADDITIVES MARKET

The company is in close contact with research institutes and universities, and they
share their knowledge in scientific papers and customer training.

21.3.2 Product Offerings

Table 50 Evonik: Product Offerings

Particulars Products

Methionine and Met AMINO, Mepron, DL-methionine for agriculture, AQUAVI Met-
derivatives Met
ThreAMINO® (L-Threonine), TrypAMINO® (L-Tryptophan),
Bio amino acids ValAMINO® (L-Valine)

Nutritional solutions Ecobiol, Fecino, GutCare, Veramaris


Source: Company websites and Arizton

21.4 PERSTORP

21.4.1 Business Overview

Perstorp is a specialty chemical innovator and supplier known for its quality and
reliability and adds value to everyday work. The company has its origin in Sweden
and has witnessed successful growth rate over the past 135 years. It is more focussed
on making decisions and offering value to benefit customers.

It delivers high-quality value products in a diversified range of markets like animal


nutrition, plastic materials, resins and coatings, synthetic lubricants and engineered
fluids, complementary, and pro-environment solutions.

21.4.2 Product Offerings

Table 51 Perstorp: Product Offerings

Particulars Products

Poultry ProSid MI 208, ProSid MI 207, ProSid MI 202, ProSid TB 207, ProSid TB 102
ProSid MI 201, ProSid TB 207, ProSid MI 202, ProSid TB 102
Swine

Ruminants ProMyr TMR Standard, ProMyr TMR special, ProMyr TMR solid

Arizton 2019 www.arizton.com 231


GLOBAL ANIMAL FEED ADDITIVES MARKET

Aquaculture ProPhorce SR 710, ProPhorce SR 130, ProPhorce SR 110

Pets ProTain OT 508, ProTain NA 501, ProSid MI 208


Source: company websites and Arizton

21.5 ADISSEO

21.5.1 Business Overview

Adisseo is an industrial group established in 1939 and a subsidiary of Bluestar. It is


specialized in animal nutrition and was founded by Marcel Ingotot. It is
headquartered in France and offers a wide variety of animal feed additives ranging
from methionine, probiotics, enzymes, and vitamins.

It offers reliable and sustainable analytical services through a worldwide network of


laboratories to customers. The company also provides additives to the poultry,
ruminants, and swine segments.

21.5.2 Product Offerings

Table 52 Adisseo: Product Offerings

Particulars Products

Enzymes Rovabio

Probiotic Alterion

Coated methionine Smartamine

Organic selenium source Selisseo

Vitamins Microvit

Chloride free sodium source AdiSodium


Source: company websites and Arizton

Arizton 2019 www.arizton.com 232


GLOBAL ANIMAL FEED ADDITIVES MARKET

21.6 NOVOZYMES

21.6.1 Business Overview

Novozymes is an enzyme and microbes-based company. It is engaged in providing


enzyme solutions that improve the health of animals, enhances the feed conversion
ratio, and improves efficiency.

21.6.2 Product Offerings

Table 53 Novozymes: Product Offerings

Particulars Products

enzymes Ronozyme RP, Ronozyme ProAct, Ronozyme Multigrain

Source: Arizton and Company Website

21.7 BOEHRINGER INGELHEIM

21.7.1 Business Overview

Boehringer aims to improve the life and quality of both human beings and animals.
It also focuses on developing innovative therapies to improve the welfare of the
environment. It is a family-owned company established in 1885 and has more than
50,000 employees who create value every day.

The company mainly focuses on long-term growth and sustainability as well as


organic growth from its resources.

21.7.2 Product Offerings

Table 54 Boehringer: Product Offerings

Particulars Products

Swine Enterisol Ileitis, Ingelvac Provenza, Ingelvac mycoFLEX, Ingelvac PRRS, Ingelvac circoFLEX

Ruminants Metacams, Pyramid, Bovela, Zactran, Eprinex, Longrange

Arizton 2019 www.arizton.com 233


GLOBAL ANIMAL FEED ADDITIVES MARKET

Poultry NEWXXITEK HVT+ND, PREVEXXION RD, Gallimune, Avinew

Pets Metacam, recombitek, purevax, Semintra, Vetmedin, Broadline

Source: Arizton & Company Websites

21.8 CHR.HANSEN

21.8.1 Business Overview

Chr. Hansen is a 145-year-old organization serving in the field of food cultures &
enzymes, animal nutrition, plant health, natural colors, and probiotic supplements.
It is a global bioscience company that develops many natural solutions for industries
such as agriculture, pharmaceuticals, and food.

It was founded by Christian D.A Hansen, and it is headquartered in hoersholm,


Denmark. It innovates and delivers products based on scientific research and
provides sustainable solutions to customers, thereby emerging as one of the most
trusted brands in the world.

21.8.2 Product Offerings

Table 55 Chr.Hansen: Product Offerings

Particulars Products

Swine BIOPLUS YC

Ruminants LACTIFERM, LACTISIL (probiotic)

Poultry BOVAMINE

Source: company websites and Arizton

21.9 BIOVET

21.9.1 Business Overview

Biovet is a biotechnological company specializing in the field of manufacturing


additives and premixes for animal nutrition. It has been offering the best solutions to
a wide range of real-life problems for more than 30 years.

Arizton 2019 www.arizton.com 234


GLOBAL ANIMAL FEED ADDITIVES MARKET

Its mission is to provide efficient and high-quality products as they respect the lives
of animals. They maintain a strict research policy and excel in microbiological
analysis, zootechnical services, training and consulting, feed formulation services,
and product development.

21.9.2 Product Offerings

Table 56 Biovet: Product Offerings

Particulars Products

Poultry Alquerfeed AD3EVital, Alquerfeed AD3Evital premium, Alquerfeed Aminovet,


Alquerfeed Columvital, Alquerfeed esivital, Alquerfeed Layers

Pigs Alquerfeed Hidra P and L, Alquerfeed Aciditox, Alquerfeed Antitox, Alquerfeed


Antitox plus, Alquerfeed Asinol, Alquerfeed Binmold, Alquerzim Piglets, Alquerzim
Piglets Soy, Alquerzim Fat

Ruminants Alquernat Galog, Alquernat Livot P and L, Alquernat Teeburb, Alquerfeed Acistop

Aquaculture Alquerfeed Aciditox, Alquerfeed Antitox, Alquerfeed Antitox plus, Alquerfeed


Binmold, Alquernat Livot P and L, Alquerzim Fat
Source: Company websites and Arizton

Note: This list is not exhaustive

21.10 KEMIN

21.10.1 Business Overview

Kemin was founded by R.W. and Mry Wilson in 1961. It is a multinational company
offering more than 500 specialty ingredients in more than 120 countries. It strives to
improve the quality of life through its products.

The company is committed to success and the spirit of innovation, and this has, in
turn, paved the way for its successful growth. The company excels in animal nutrition,
aquaculture, food technology, textile auxiliaries, and human nutrition.

Arizton 2019 www.arizton.com 235


GLOBAL ANIMAL FEED ADDITIVES MARKET

21.10.2 Product Offerings

Table 57 Kemin: Product Offerings

Particulars Products

Poultry LYSOFORTE, KEMYME, Aleta, CLOSTAT, FormaXOL, ButiPEARL, TOXFIN

Pig LYSOFORTE, KEMYME, Aleta, CLOSTAT, FormaXOL, ButiPEARL, TOXFIN

Ruminants LysiPEARL, LysiGEM, CholiPEARL, NutriCAB, KemTRACE

Source: Company websites and Arizton

21.11 LALLEMAND

21.11.1 Business Overview

Lallemand is specialized in producing high-value yeast and bacterial products such


as enzymes, probiotics, vitamins, silage inoculants, and yeast derivatives. Its animal
nutrition products are aimed at animal performance optimization and profitable
solutions for customers.

The animal nutrition activities were started in 1988, and the business gradually
expanded to Australia and Katec in Brazil to become the global supplier of probiotics,
yeast derivatives, and silage inoculants.

21.11.2 Product Offerings

Table 58 Lallemand: Product Offerings

Particulars Products

Poultry LEVUCELL SB, BACTOCELL, AVIGUARD, YANG, AGRIMOS, MANURE PRO,


LALTIDE, MELOFEED, ALKOSEL R397

Beef YANG, AGRIMOS, MANURE PRO, MELOFEED, ALKOSEL R397, LEVUCELL SB

Ruminants YANG, AGRIMOS, MANURE PRO, MELOFEED, ALKOSEL R397, LEVUCELL SB

Arizton 2019 www.arizton.com 236


GLOBAL ANIMAL FEED ADDITIVES MARKET

Aquaculture BACTOCELL, YANG, AGRIMOS, LALTIDE, MELOFEED, ALKOSEL R397, LALSEA


BIOREM

Pets YANG, AGRIMOS, LALTIDE, MELOFEED, ALKOSEL R397,

Source: Company websites and Arizton

21.12 AB VISTA

21.12.1 Business Overview

AB Vista is a part of AB Agri, which is the pioneer in providing products and technical
services to the animal feed industry. Established in 2004, it is now one of the largest
producers and suppliers of natural betaine and yeast to the animal feed industry.

The company delivers products and services spanning the areas of poultry, swine,
ruminants, and aquaculture. It is headquartered in the UK and employs over 190
people worldwide.

21.12.2Product Offerings

Table 59 AB Vista: Product Offerings

Particulars Products

Poultry QUANTUM BLUE, SIGNIS, ECONASE XT, FINASE EC, VISTABET, ECONASE GT

Ruminants VISTAPRE-T, VISTACELL

Pig QUANTUM BLUE, SIGNIS, ECONASE XT, FINASE EC, VISTABET, ECONASE GT,
VISTACELL
Source: Company websites and Arizton

21.13 ADVANCED ENZYMES

21.13.1 Business Overview

Advanced Enzymes is India’s largest enzyme-based company. It manufactures and


markets more than 400 products developed from more than 65 types of enzymes and
probiotics. The company is currently applying its enzyme technology to counter the
usage of enzymes across various new industries.

Arizton 2019 www.arizton.com 237


GLOBAL ANIMAL FEED ADDITIVES MARKET

It operates in 6 continents and across 45 countries with its customized enzyme


solutions coupled with superior service quality. It caters to the needs of human
nutrition, animal nutrition, food processing, and non-food processing industries.

21.13.2 Product Offerings

Table 60 Advanced Enzymes: Product Offerings

Particulars Products

Enzymes DigeGrain X, DigeGrain XL, DigeGrain M, DigeGrain ML, DigeGrain GL, DigeGrain
G, DigeGrain Pro 3, DigeGrain Pro 6, DigeGrain Pro 3L, DigeGrain Pro 6L, DigePhos
5G, DigePhos 5G, DigePhos 10G, DigePhos 10L, DigeGrain Delta, DigeGrain Delta L,
DigeGrain Plus, DigeGrain Super, DigeGrain Ultra
Source: Company websites and Arizton

21.14 LAND O’ LAKES

21.14.1 Business Overview

Land O’ Lakes was founded in 1921 by a group of farmers to form the Minnesota
Cooperative Creameries Association. Slowly, they expanded into the agriculture
market and feed industries.

Through crop inputs, they help independent retailers by teaching them technological
know-how and offering proprietary tools and research-based solutions through their
brands like Winfield United, Answer Tech, and Answer Plot. They are iconic
producers of dairy products under the name Kozyshack, AlpineFace, and Vermont,
among others.

The company provides feed and feed additives under the brands of Purina and Mazuri
and the parent name of Land O’ Lakes.

21.14.2Products Offered

Table 61 Land O’ Lakes: Products Offered

Particulars Products

Dairy Purina HEIFERSMART, Purina HEIFERSMART DD

Arizton 2019 www.arizton.com 238


GLOBAL ANIMAL FEED ADDITIVES MARKET

MARKET SUMMARY

Arizton 2019 www.arizton.com 239


GLOBAL ANIMAL FEED ADDITIVES MARKET

22 REPORT SUMMARY

22.1 KEY TAKEAWAYS

• The global feed additives market is likely to witness moderate growth at a CAGR
of 5.28% during the forecast period.

• The APAC region dominated the global feed additives market and accounted
for a 33.11% share in 2018. The APAC region is home to huge animal farms;
hence, the growing animal meat production and rising exports are driving the
demand for feed additives.

• Poultry is the largest segment in the global animal feed additives market and
accounted for a 36% share in 2018. The APAC was the largest market for
poultry and is expected to grow at a CAGR of 6.10% during the forecast period,
with MEA posting the highest absolute growth of 52% by 2024.

• By 2024, the global animal feed additives market will witness a significant
change in the market share of eubiotics. By 2024, the market is expected to
witness the sales of concept broilers, which are bred under an organic and
natural environment.

• Poultry is the largest segment in the global animal feed additives market and
accounted for a share of 34% in 2018. Poultry is also the most consumed meat
across the globe. It is also considered as a cheap and affordable protein in most
countries.

• Globally, the market was dominated by the amino acids segment in 2018, which
accounted for a 26% share of the global animal feed additives market. Amino
acids are one of the key additives used for livestock for their health and overall
wellbeing. Amino acids are expected to contribute $1.9 billion to the global
animal feed additives market revenue by 2024, thus posting an absolute growth
of 31%.

• The adoption and usage of animal feed additives are termed to be diverse, with
various countries defining the scope of usage, adoption, and laying the requisite
dosage in different ways.

Arizton 2019 www.arizton.com 240


GLOBAL ANIMAL FEED ADDITIVES MARKET

22.2 QUANTITATIVE SUMMARY

22.2.1 By Product Type

Table 62 Global Animal Feed Additives Market by Product Type 2018–2024 ($ billion)

2018 2019 2020 2021 2022 2023 2024 CAGR

Amino Acids 6.20 6.40 6.63 6.91 7.25 7.64 8.09 4.55%

Vitamins 4.05 4.21 4.40 4.61 4.87 5.16 5.51 5.26%

Antibiotics 3.74 3.81 3.89 4.00 4.13 4.29 4.48 3.04%

Eubiotics 3.55 3.76 4.01 4.29 4.62 5.00 5.44 7.37%

Minerals 3.26 3.40 3.56 3.74 3.96 4.21 4.51 5.55%

Enzymes 1.27 1.33 1.41 1.49 1.59 1.71 1.85 6.49%

Others 2.26 2.37 2.50 2.65 2.82 3.02 3.25 6.27%

Total 24.33 25.28 26.38 27.69 29.24 31.03 33.13 5.28%


Source: Arizton

22.2.2 By Species

Table 63 Global Animal Feed Additives Market by Species 2018–2024 ($ billion)

2018 2019 2020 2021 2022 2023 2024 CAGR

Poultry 8.78 9.15 9.57 10.07 10.66 11.35 12.15 5.56%

Pork/Swine 7.45 7.73 8.06 8.45 8.91 9.45 10.08 5.17%

Cattle 6.24 6.43 6.65 6.91 7.23 7.61 8.05 4.33%

Aquaculture 1.19 1.26 1.35 1.45 1.56 1.70 1.86 7.74%

Others 0.68 0.71 0.76 0.81 0.86 0.93 1.01 6.85%

Total 24.33 25.28 26.38 27.69 29.24 31.03 33.13 5.28%


Source: Arizton

Arizton 2019 www.arizton.com 241


GLOBAL ANIMAL FEED ADDITIVES MARKET

22.2.3 By Form

Table 64 Global Animal Feed Additives Market by Form 2018–2024 ($ billion)

2018 2019 2020 2021 2022 2023 2024 CAGR

Liquid 14.78 15.26 15.83 16.51 17.32 18.26 19.38 4.62%

Dry 9.55 10.02 10.56 11.18 11.92 12.77 13.76 6.27%

Total 24.33 25.28 26.38 27.69 29.24 31.03 33.13 5.28%


Source: Arizton

22.2.4 By Geography

Table 65 Global Animal Feed Additives Market by Geography 2018–2024 ($ billion)

2018 2019 2020 2021 2022 2023 2024 CAGR

APAC 8.06 8.41 8.82 9.30 9.86 10.51 11.28 5.77%

North America 5.60 5.78 6.00 6.26 6.57 6.93 7.36 4.67%

Europe 6.32 6.54 6.81 7.12 7.49 7.92 8.43 4.91%

Latin America 3.64 3.79 3.96 4.16 4.40 4.68 5.01 5.46%

MEA 0.72 0.75 0.80 0.85 0.91 0.98 1.06 6.77%

Total 24.33 25.28 26.38 27.69 29.24 31.03 33.13 5.28%


Source: Arizton

Arizton 2019 www.arizton.com 242


GLOBAL ANIMAL FEED ADDITIVES MARKET

23 APPENDIX

23.1 ABBREVIATIONS

• AI - Artificial Intelligence

• APAC - Asia Pacific

• ASF - African Swine Fever

• CRISPR - Clustered Regularly Interspaced Short Palindromic Repeats

• DCP - Dicalcium Phosphate

• EU - European Union

• F&B - Food and Beverage

• FDA - Food and Drug Administration

• GDP - Gross Domestic Product

• GFI - Guidance for Industry

• GMO - Genetically Modified Organisms

• IOT - Internet of Things

• MCP - Monocalcium Phosphate

• MEA - Middle East and Africa

• NGO - Non-Governmental Organization

• OTC - Over the Counter

• TCP - Tricalcium Phosphate

• UN DESA - United Nations Department of Economic and Social Affairs

• USDA - US Department of Agriculture

• VFD - Veterinary Feed Directive

• WHO - World Health Organization

Arizton 2019 www.arizton.com 243


GLOBAL ANIMAL FEED ADDITIVES MARKET

DISCLAIMER
Arizton Advisory & Intelligence (Arizton) is an informative market research company involved in sharing
market-related insights. The analyses and graphics contained in our research reports or on www.arizton.com
are obtained from authentic sources, which are analyzed, and cross-validated by Key Opinion Leaders (KOLs)
in the respective industries. The quantitative information contained in Arizton’s reports is primarily based on
interviews and, therefore, can be subject to fluctuation. Arizton takes no responsibility for any incorrect
information supplied by manufacturers, users, or other entities.

Market research reports from Arizton are intended for customers’ internal use only and not for general
publication or disclosure to third parties.

No part of the reports or services may be resold, circulated, lent, or disclosed to non-customers without the
written permission of Arizton. Furthermore, no part may be reproduced or transmitted in any form or by any
means, electronic, photocopying, mechanical, recording, or otherwise without the permission of the publisher,
i.e., Arizton Advisory & Intelligence.

All trademarks, copyrights, and other forms of intellectual property belong to their respective owners and may
be protected by copyright laws. Under no circumstance can any of the copyrighted material be reproduced in
any form without the prior written agreement of their owner.

All statements of fact, opinion, or analysis expressed in reports are those of the respective analysts. They do not
necessarily reflect formal positions or views of Arizton Advisory & Intelligence. The information used and
statements of fact made are not guarantees, warranties, or representations as to their completeness or accuracy.
Arizton Advisory & Intelligence assumes no liability for any short-term or long-term decisions made by any
client, based on the analysis included in our reports.

For more information regarding permissions, reach out to us at info@arizton.com

Arizton 2019 www.arizton.com 244


CONTACT US

For regional, country-specific reports for the same market


or custom requirements, please reach out to us at

info@arizton.com
Fax : +1 312 276 8383

AMERICAS : +1 (312) 235 2040


APAC : +65 3163 2660

Please visit us at
www.arizton.com

Potrebbero piacerti anche