Lake Merritt/Uptown District Association Board of Directors Meeting

Wednesday, March 4, 2020 – 8:30 a.m.

Training Room of the Kaiser Center Conference Center – 300 Lakeside Drive,
Ground Floor
Agenda

1. Call to Order, Kim Bardakian

2. Public comment and announcements

3. Approval of the minutes of the January 22, 2019 Joint Board meeting Action Item

4. Financial report – Tori Decker Action Item

5. Clean and Safe Updates

a. 13th Street Updates

6. Marketing and Branding Updates

7. Other

8. Next Meeting – May 6, 2020

9. Adjournment

BROWN ACT:
Government Code 54950 (The Brown Act) requires that a brief description of each item to be transacted or discussed be posted at least 72 hours prior to a regular meeting. The
Corporation posts agendas with the City at 1 Frank H. Ogawa Plaza, #101. Action may not be taken on items not posted on the agenda. Copies of the agenda are available
from the Lake Merritt/Uptown District Association at 388 19th Street, Oakland, CA 94612. Meeting facilities are accessible to persons with disabilities. If you require special
assistance to participate in the meeting, notify our office at 510 238-1122 at least 48 hours prior to the meeting

________________________________________________________________________________________________

388 19th Street   Oakland, California 94612

DOA Phone 510.238.1122   LMUDA Phone 510.452.4529   Fax 510.452.4530
info@downtownoakland.org   www.downtownoakland.org
info@lakemerritt-uptown.org   www.lakemerritt-uptown.org
 Downtown Oakland Association and Lake Merritt/Uptown District Association
Joint Board of Directors Meeting
Wednesday, January 22, 2020 – 8:30 a.m.
Kaiser Center 1st Floor Conference Room, 300 Lakeside Drive
Minutes

Present: Deborah Boyer, Michelle Lane, Laurie Berberich, Courtney Belanger, Jamie
Choy, Sara de la Riva, Greg Pasquali, Jamie Flaherty-Evans, Mike Guerra, Matt
Klimerman, Chris Kwei, Sara May, Grant Rockwell, Don Rogers, Ruth Simon,
Ramsey Wright, Nicole Price, Kim Bardakian, Tanicia Jackson, Ke Norman,
Terry Wood

Absent: Adam Chall, Karissa Obeso, Ramsey Wright, Shirin Raza, Dan Pitcock, Elisse Douglass, Charise Fong,
Yvette McCoy

Staff: Steve Snider, Andrew Jones, Victoria Decker, Tamiko Garner, Mauton Akran

General Counsel: Daniel Schacht

Guests:

Discussions held and decisions made by the Board of Directors

SUBJECT DISCUSSION ACTION?
Call to order The meeting was called to order at 8:33a.m.
Public comment and Ke Norman announced that Oakland Rotary is hosting African
announcements American Jazz Dinner at Geoffrey’s Inner Circle on Feb 6, 2020.
Strategic Planning Session Staff briefly discussed the facilitated Strategic Planning Session
Overview with the Joint ORG Committee and Chris Beynon of MIG on
January 8, 2020.
Approval of the minutes of The minutes of the December 4, 2019 meeting were presented Deborah Boyer moved
December 4, 2019 to the board for review. and Laurie Berberich
seconded the motion to
approve the minutes of
December 4, 2019. The
motion was approved
unanimously.
Year-end Financial report The reports were presented to the boards for review. Staff noted Tanicia Jackson moved
a. DOA that the reports were reviewed and recommended for approval and Laurie Berberich
b. LMUDA by the ORG Committee. seconded the motion to
approve the DOA year-
DOA cash available: $1,842,066.00 end financial report. The
Total Marketing and Branding expenses: $143,897.00 motion was approved
Total ORG expenses: $355,144.00 unanimously.
Total Clean & Safe expenses: $1,343,025.00
Total Expenses: $1,842,966.00
Cash remaining: $0.00
Non-Assessment Funds: $87,592.57
Terry Wood moved and
Jamie Choy seconded
the motion to approve
the LMU year-end
LMUDA cash available of $1,423,541.00 financial report. The
Total Marketing and Branding expenses: $96,281.66 motion was approved
Total ORG expenses: $335,047.34 unanimously.

2
 Total Clean & Safe expenses: $992,212.00
Total Expenses: $14,23,541.00
Cash remaining: $0.00
Non-Assessment Funds: $55,351.81
Approval of 2020 operating The 2020 Operating Budgets have been reviewed by the Joint Mike Guerra moved and
budgets. ORG Committee and recommended for approval. Michelle Lane seconded
a. DOA the motion to approve
b. LMUDA As with the preliminary budgets, these final versions include an the DOA operating
increase to annual assessment collection over 2019 due to budget. The motion was
additional building square footage assessed in each district as a approved unanimously.
result of recent development – for DOA that translates into an
additional $75,384 and for LMUDA, an additional $92,721.
Ruth Simon moved and
With regards to the 2020 Operating budgets for each district, Jamie Choy seconded
nothing substantive has changed since they were reviewed and the motion to approve
approved as preliminary budgets at our joint meeting in the LMUDA operating
December. The Clean and Safe allocation was increased by a budget. The motion was
total $57,384.00 over the 2019 allocation to secure more approved unanimously.
comprehensive insurance benefits for the ambassador team,
effective immediately. The rent allocation has increased to
account for annual increases as outlined in both office leases,
staffing line items have been increase by an allowable 3% as
outlined in OVM’s 2018 proposal, and the insurance line items
have been adjusted per the 2020 renewal premium.

Income matches expenses for both.

Confirm a recommendation toStaff

the Staff discussed the recommendation from the Clean and Safe
Boards to approve contracting with Committee to contract with Block by Block for Clean & Safe
Block by Block for Clean & Safe
services in 2020
Authorization to sponsor the
California Downtown Association
Regional conference
Other
Deborah Boyer moved
and Kim Bardakian
services in 2020. seconded the motion to
approve contracting
with Block by Block for
Clean & Safe services in
2020 The motion was
approved unanimously.
Staff discussed the importance of the CDA and requested Laurie Berberich moved
support from each district in the amount of $1,000 in and Kim Bardakian
sponsorship. This branding opportunity supports the important seconded the motion to
work of CDA and elevates the visibility our organizations. approve $1,000
sponsorship from each
district for the California
Downtown Association
Regional Conference
The motion was
approved
unanimously.
Staff discussed the concerns and issues facing 13th Street. It is
anticipated that the project will be fully permitted and ready to
activate in early March.

Next Meeting TBD

Adjournment The meeting was adjourned at 9:36a.m.

Minutes taken by: Tamiko Garner, Administrative & Marketing Coordinator

3
Lake Merritt Uptown District Association
YTD Cash Summary- February 2020

Perm/Temp Variance Comments

Cash Available YTD Actual YTD Budget YTD Variance (For variance amounts of 10% and $10K)
Assessment Income $784,720.87 $777,740.50 $6,980.37 Favorable TV - January disbursment was greater than
budget.

Less Reserve $38,887.00 $38,887.00 $0.00 Reserve reflects 3% of budgeted income.

Total Cash Available $745,833.87 $738,853.50 $6,980.37 See comment above

Expenses
Marketing and Branding $9,087.30 $23,700.04 $14,612.74 Favorable TV - strategic projects, such as AMP Oakland,
pending implementation. Series expected to begin in May.

Administrative (ORG) $55,564.62 $63,509.14 $7,944.52 Favorable TV - percentage of projected end of year bonus
included in monthly allocation for Staff Personnel.

Clean and Safe $195,337.96 $170,395.68 ($24,942.28) Unfavorable TV - includes purchase of self-watering
planters and payment to nursery for the planting of the
planters. Within annual budget.

Total Expenses $259,989.88 $257,604.86 ($2,385.02) See comments above and expense detail attached.

Cash Remaining $485,843.99 $481,248.64 $4,595.35

Total Available Non-Assessment Funds as of 2/29/2020 $45,125.77

* PV = Permanent Variance for the year.
* TV = Temporary Variance due to timing.

4
10:27 AM Lake Merritt-Uptown District Association
09/28/19
Cash Basis February 2020 Expenses

LMUDA YTD Variance Report - February, 2020

* PV = Permanent Variance for the year.
* TV = Temporary Variance due to timing.
Curr. Actual Curr.Bud. Curr. Var. % Var. Permanent Variance Comments Temporary Variance Comments
Operating Expenses Variance - 10% and $10,000 - Summary Line Items
Marketing and Economic
Enhancements
Marketing and Branding
Marketing & Communications 18.50 6,666.68 6,648.18 0%

Digital Media Coordinator 6,568.80 6,866.68 297.88 96%

Public Space Programming 2,500.00 10,166.68 7,666.68 25%

Total Marketing and Branding 9,087.30 23,700.04 14,612.74 62% Favorable TV in overall category - strategic projects, such as AMP Oakland,
pending implementation. Series expected to begin in May.
Administrative Expenses
Accounting Expenses 0.00 583.32 583.32 0%
Computer Service & Support 0.00 250.00 250.00 0%
Consulting & Legal Expenses 0.00 166.68 166.68 0%
Fees & Permits 1,453.90 333.32 -1,120.58 436%
Insurance
Directors & Officers 600.00 600.00 0.00 100%
General Liability 5,107.00 5,107.00 0.00
100%

Misc. 1,620.07 500.00 -1,120.07 324%

Rent 7,848.54 11,666.68 3,818.14 67%

Office Furniture & Equipment 198.05 916.68 718.63 22%

Postage, Shipping & Delivery 31.98 58.32 26.34 55%
Printing & Copying 247.22 500.00 252.78 49%
Supplies 251.15 500.00 248.85 50%
Telephone & Telecommunications 392.17 500.00 107.83 78%
Annual Stakeholder Event 0.00 1,000.00 1,000.00 0%
Staff Personnel 36,417.24 39,493.82 3,076.58 92%
Staff and Board Development 1,397.30 1,333.32 -63.98 105%

Total Marketing and 64,651.92 87,209.18 22,557.26 26% Favorable TV in overall category - due to strategic projects pending
Administrative Expenses implementation (see above), and percentage of projected end of year bonus
included in monthly allocation for Staff Personnel.
Clean and Safe Enhancements

Clean and Safe 143,858.98 144,246.68 387.70 100%

Misc. 1,125.25 513.82 -611.43 219%

Program Director 9,023.82 10,035.50 1,011.68 90%
Program Coordinator 5,246.28 5,465.50 219.22 96%
PROW Maintenance 36,083.63 10,134.18 -25,949.45 356% Unfavorable TV - includes purchase of self-watering planters and payment to
nursery for the planting of the planters. Within annual budget.

Total Clean and Safe 195,337.96 170,395.68 -24,942.28 -15%

TOTAL EXPENSE 259,989.88 257,604.86 -2,385.02 -1%