INTRODUCTION

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 INTRODUCTION

Marketing occupies on important position in any business unit traditional

view of marketing is the customer accepts whatever the seller presents to them.
The thing without considering the needs wants of the customer. Now this
concept is changed and the full attention is given on the customer’s wants and
satisfaction.
The barter system existed in the initial stage of marketing. The caveman,
with his surplus products, approached and tried to exchange his products by
accepting the products the needed-exchange of product for products. At that
time, human beings were in nomadic hunter stage. In this primititive period, the
human beings were nothing more than hunters or food gatherers. Then New
Stone Age followed. In the stage of backward economy human beings were
self-sufficient. In such backward economy or agrarian period, family units were
self-sufficient-making needed food, clothes, shelter, tools, etc. As time passed,
the division of labour began to play its role and man started producing more
than he needed. The surplus was exchanged in terms of commodities needed.
They, is possession of surplus goods, searched for those who had a surplus to be
exchanged. Searching for others who needed the surplus products became a
tedious job as time and energy had to be wasted. Therefore the people
assembled in places called local markets where goods were disposed of. And
latter, it developed in to shops, bazaars etc. The people, according to their
interest specialised in productions. Specialists like carpenters, weavers etc.,
developed at this stage. The appearance of specialisation developed the idea of
marketing.

In the pre-industrial period, the difficulties of barter system were

removed by adopting common mediums of exchange like cow, pigs, slaves,
shells, sheep etc. Then these were replaced by metals like copper, iron etc.; and
latter this medium of exchange was changed to silver, gold etc. At this stage,

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producers began to produce the products in larger quantities, employed the
services of labourers in their factories; and middlemen, through whom sales
were conducted, appeared in the word of Kotler, “As the size of wealthy lass
increased, some goods shops emerged that carter to the rich, and here some of
the characteristics of consumer-oriented retailing first appeared. But on the
whole, early capitalism operated essentially in an economy of scarcity, and this
meant there was little reason to study the needs or wants of consumers or to go
out the way cater them.”

In the industrial period, handicraft operations appeared in factories; many

factories came up and rural areas develop into urban areas where people
attracted. The people started life spending their time in factories and facilitated
mass production, i.e., home production was replaced by factory system and
hand operations were replaced by machines. Because of introduction of new
invention along with new machines, the production was on large scale. With the
advent of industrial revolution, their arose mass production. Mass production
were followed by large –scale consumption .In order that the product may rich
the hands of the ultimate user new method of marketing appeared.This
industrial revolution in the causes of creation of Morden marketing system.

A Chyawanprashis an item that, when used, will restore a small amount

of health. Indian Chyawanprashmarket is still in its infancy due to the lack of
awareness among the population.

Indian Chyawanprashmarket is one of the fastest growing markets in the world,

with diversified food habits. Increase of purchasing, change of life style, and
growth of nuclear families and influence of western culture are the key drivers
of the Indian Chyawanprashmarket.

The market for melted milk powders in India is huge, the product is widely used
as a nutrition and energy supplement by children and adults. Chyawanprashhas

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become increasingly popular now a days. Before it was difficult to find
Chyawanprashsupplement but now it seems to countless options that people can
choose it.

Consumers are the king in modern marketing world. Consumer behavior and
attitude helps to determine effective technique and strategies by the marketers
for attaining great competition advantage in the market. Consumer behavior-
able changes make” yesterdays luxuries today’s necessaries “. In the modern
and competitive world people must do heavy work both mentally and physically
to survive successfully. So that they required more energy and stamina for that
they want nutritious and health drinks. Health is man’s precious possession. It
influences all his activities and shapes his destiny. And understanding of health
is basis of all health care. Health is wealth. This indicates the importance of
heath. Health, in fact is a key to education, success, good citizenship and happy
life. Without good health and individual cannot perform efficiently. When
compared to the other food supplements’, heath drinks stands the top most of
any other thing in this world.

INTRODUCTION OF CUSTOMER SATISFACTION :-

Customer satisfaction is a primary goal of process improvement

programs. So how satisfied are our customer? One of the best ways to find out
is to ask them using customer satisfaction surveys. These surveys can provide
management with the information they need to determine their customer’s level
of satisfaction with their products and with the services associated with those
products. Employees and the management of the store can use the survey
information to identify opportunities for improving the existing product varities

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and to introduce new products. This project includes details on designing your
own customer satisfaction questionnaire, tracking survey results and turn survey
data into useful information.
Satisfying Our Costumers is An Essential Element To Staying in Business
in This Modern Worked of global Competition. We Must Satisfy and even
delight our customers with the value of our products and services to gain their
loyalty and reseat business.
As a customer tastes and preferences are changing, the market scenario is
also changing from time to time. Today`s market scenario is very different from
that of the market scenario before 1990. There have been many factors
responsible for the changing market scenario. It is the changing tastes and
preference of customer which has brought in a change in the market. Income
level of the people has changed lifestyle and social class of people have
completely changed now than that of olden days. There has been shift in the
market demand in today`s world. Technology is one of the major factors which
is responsible for this paradigm shift in the mark. New generation people are no
more dependent on hot market and far off departmental store. Today we can see
a new era in market with the opening up of many departmental stores, hyper
market, shopper`s stop, mall, branded retail outlets and specialty store. In
today`s world shopping is not any more tiresome work rather it`s a pleasant
outing phenomenon now.
The concept of marketing initially concepts of customer’s orientation. For a
long time it has been including that the customer is king. What this implies is
that product & services or bought not nearly because of their quality packaging
or brand name but because they satisfy a specific need of a customer. It also
implies that organization has provided service to their customer and that too
without any obligation. In other word marketing means understanding and
responding to customer needs, a prerequisite for any organization success. And

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this certainly cannot be ignore by new organization in today`s competitive
environment.
Marketing research is the careful and objective study of product design,
markets and other activities such as physical distribution, warehousing,
advertising and sales management. Its main aim is to provide management with
factual information as a basis for marketing decisions and actions. The major
areas in which marketing research helps management to formulate its policies
are: products, markets, marketing policies and sales methods.
WHAT IS CONSUMER SATISFACTION?
Satisfaction is an overall psychological state that reflects the evaluation of
a relationship between the customer/consumer and a company-environment-
product-service. Satisfaction involves one of the following three psychological
elements: cognitive (thinking/evaluation), affective (emotional/feeling),and
behavioral. "Satisfaction" itself can refer to a number of different facts of the
relationship with a customer. For example, it can refer to any or all of the
following: Satisfaction with the quality of a particular product or service
Satisfaction with an ongoing business relationship Satisfaction with the price-
performance ratio of a product or service Satisfaction because a product/service
met or exceeded the customer's expectations The achievement of customer
satisfaction leads to company loyalty and product repurchase. There are some
important implications of this definition:
Because customer satisfaction is a subjective, non-quantitative state,
measurement won't be exact and will require sampling and statistical analysis.
Customer satisfaction measurement must be undertaken with an understanding
of the gap between customer expectations and attribute performance
perceptions.
There should be some connection between customer satisfaction measurement
and bottom-line results. Customer satisfaction is influenced by perceived quality
of product and service attributes, features and benefits, and is moderated by

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customer expectations regarding the product or service. Each of these constructs
that influence customer satisfaction need to be defined by the researcher.
EXPECTATIONS AND CONSUMERS SATISFACTION
Expectations are beliefs (likelihood or probability) that a product/service
(containing certain attributes, features or characteristics) will produce certain
outcomes (benefits-values) given certain anticipated levels of performance
based on previous affective, cognitive, and behavioral experiences. Expectations
are often seen as related to satisfaction and can be measured as follows:

 IMPORTANCE:
Value of the product/service fulfilling the expectation.
 OVERALL AFFECT—SATISFACTION EXPECTATIONS:
Like / Dislike of the product/service.
 FULFILLMENT OF EXPECTATIONS:
The expected level of performance vs. the desired expectations.
This is “Predictive Fulfillment” and is a respondent-specific index of the
performance level necessary to satisfy.
 EXPECTED VALUE FROM USE:
Satisfaction is often determined by the frequency of use. If a
product/service is not used as often as expected, the result may not be as
satisfying as anticipated. For example a motorcycle that sits in the garage,
an unused year subscription to the local fitness center/gym, or a little used
season pass to a ski resort would produce more dissatisfaction with the
decision to purchase than with the actual product/service.
Delivering customer value.
The central idea behind marketing is the idea that a firm or other entity
will create something of value to one or more customers who, in turn, are
willing to pay enough (or contribute other forms of value) to make the venture

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worthwhile considering opportunity costs. Value can be created in a number of
different ways. Some firms manufacture basic products (e.g., bricks) but
provide relatively little value above that. Other firms make products whose
tangible value is supplemented by services (e.g., a computer manufacturer
provides a computer loaded with software and provides a warranty, technical
support, and software updates). It is not necessary for a firm to physically
handle a product to add value—e.g., online airline reservation systems add
value by (1) compiling information about available flight connections and fares,
(2) allowing the customer to buy a ticket, (3) forwarding billing information to
the airline, and (4) forwarding reservation information to the customer.
It should be noted that value must be examined from the point of view of
the customer. Some customer segments value certain product attributes more
than others. A very expensive product—relative to others in the category—may,
in fact, represent great value to a particular customer segment because the
benefits received are seen as even greater than the sacrifice made (usually in
terms of money). Some segments have very unique and specific desires, and
may value what—to some individuals—may seem a “lower quality” item—very
highly.
Some forms of customer value.
The marketing process involves ways that value can be created for the
customer. Form utility involves the idea that the product is made available to the
consumer in some form that is more useful than any commodities that are used
to create it. A customer buys a chair, for example, rather than the wood and
other components used to create the chair. Thus, the customer benefits from the
specialization that allows the manufacturer to more efficiently create a chair
than the customer could do him or herself. Place utility refers to the idea that a
product made available to the customer at a preferred location is worth more
than one at the place of manufacture. It is much more convenient for the
customer to be able to buy food items in a supermarket in his or her

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neighborhood than it is to pick up these from the farmer. Time utility involves
the idea of having the product made available when needed by the customer.
The customer may buy a turkey a few days before Thanksgiving without having
to plan to have it available. Intermediaries take care of the logistics to have the
turkeys—which are easily perishable and bulky to store in a freezer—available
when customers demand them. Possession utility involves the idea that the
consumer can go to one store and obtain a large assortment of goods from
different manufacturers during one shopping occasion. Supermarkets combine
food and other household items from a number of different suppliers in one
place. Certain “superstores” such as the European hypermarkets and the Wal-
Mart “super centers” combine even more items into one setting.
The marketing vs. the selling concept.
Two approaches to marketing exist. The traditional selling concept
emphasizes selling existing products. The philosophy here is that if a product is
not selling, more aggressive measures must be taken to sell it—e.g., cutting
price, advertising more, or hiring more aggressive (and obnoxious) sales-people.
When the railroads started to lose business due to the advent of more effective
trucks that could deliver goods right to the customer’s door, the railroads cut
prices instead of recognizing that the customers ultimately wanted
transportation of goods, not necessarily railroad transportation. Smith Corona, a
manufacturer of typewriters, was too slow to realize that consumers wanted the
ability to process documents and not typewriters per se. The marketing concept,
in contrast, focuses on getting consumers what they seek, regardless of whether
this entails coming up with entirely new products.
Marketing strategy is a method of focusing an organization's energies and
resources on a course of action which can lead to increased sales and dominance
of a targeted market niche. A marketing strategy combines product
development, promotion, distribution, pricing, relationship management and
other elements; identifies the firm's marketing goals, and

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 Explains how they will be achieved, ideally within a stated timeframe.
Marketing strategy determines the choice of target market segments,
positioning, marketing mix, and allocation of resources. It is most effective
when it is an integral component of overall firm strategy, defining how the
organization will successfully engage customers, prospects, and competitors in
the market arena. Corporate strategies, corporate missions, and corporate goals.
As the customer constitutes the source of a company's revenue, marketing
strategy is closely linked with sales. A key component of marketing strategy is
often to keep marketing in line with a company's overarching mission statement.

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COMPANY PROFILE

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 COMPANY PROFILE

Raymond Ltd. is one of India's, and the world's, leading producers of worsted
fabrics, claiming some 60 percent of the Indian worsted suiting market. The
company's Textiles division, which accounts for 50 percent of group turnover,
produces more than 25 million meters of wool and wool-blended fabrics each
year, placing the company at number three worldwide. Raymond is a major
supplier to the global textile industry, providing fabrics and completed garments
to more than 50 countries, including the North American, European, Middle
East, and Japanese markets. The company is also a major fabric innovator, and
is one of just two or three manufacturers in the world capable of producing the
Super 210s and Super 220s grades of pure wool, made from 13.2 micron and
12.69 micron wool, respectively. In the mid-2000s, Raymond also has been
investing heavily in the production of denim; in 2005, the company raised its
installed capacity to more than 30 million meters of ring denim, and boosted
capacity by another ten million meters in early 2006. Denim sales accounted for
15 percent of group sales in 2005.

Raymond has long been an integrated textiles group, including production of its
own branded clothing--under the Raymond, Parx, and Manzoni names--as well
as retail distribution through an India-wide network of more than 320 stores,
including nearly 20 Be designer clothing stores. The company also acquired
ColorPlus in 2004, giving it control of one of India's leading casualwear brands.
Garment sales contributed more than 20 percent of the company's sales in 2005.
Other Raymond operations include a 50 percent stake in the J.K. Ansell joint
venture, which produces condoms under the Kama Sutra brand. Raymond also
controls J.K. Files & Tools, the world's leading producer of files and rasps.

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Raymond itself is the flagship of the Singhania Group, a chemicals producer.
The company is led by CEO Gautam Hari Singhania, great-grandson of the
company's founder. Raymond is listed on several stock exchanges in India,
including the Mumbai (Bombay) Stock Exchange.

Branching into Textiles in the 1920s

Raymond stemmed from the founding of the Wadia Woollen Mill along the
Thane creek in Maharashtra, near Bombay, in the early part of the 20th century.
The mill was later acquired by a wealthy industrialist family, the Sassoons, who
were based in Bombay. The Sassoons reincorporated the company as Raymond
Woollen Mill in 1925. Raymond's production was at the time limited to coarse
woolen blankets and low-priced wool fabrics.

The Singhania family entered Raymond's picture in the 1940s. Led by Juggilal
Singhania and his son Kamlapat Singhania, the Singhanias had been building
their own industrial empire, the J.K. Group of companies, in the Kanpur region.
Although involved in a number of activities, chemicals, particularly the
production of textiledyes, became something of a family focus. In the 1940s, the
family, then led by Kailashpat Singhania, grandson of the company's founder,
began looking for further expansion possibilities, particularly in the Bombay
area. The company's interest turned to the textile sector, a natural extension of
its other operations. In 1944, the Singhanias purchased the Raymond Woollen
Mill, keeping its name, and building it into one of the most well-known names
in the Indian textile and clothing industry.

Kailashpat Singhania became determined to raise the mill's production beyond

its cheap woolen blankets, and began investing in technology improvements
through the 1950s. While the company continued to produce blankets, it
introduced new wool grades and colors. At the same time, Raymond launched
its own research and development to create new wool-based fabrics. This effort

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resulted in the launch of the company's first new wool type, Terool, a wool-
blended yarn, in 1958.

That year also marked Raymond's first venture into the retail market. In 1958,
the company opened its first showroom, in Mumbai in the J.K. Building. The
first store was called King's Corner. The company's publicity efforts in the
1950s and into the 1960s, based on the "Chess King" motif, reflected the
group's focus on a higher-end, upwardly mobile market. Later, in the 1960s and
into the 1970s, the company adapted its advertising for the times, shifting its
advertising focus to an "ordinary man" character. The company later enjoyed
advertising success with its "Guide to the well dressed male" in the 1980s,
which was followed by the launch of a new campaign, for "The Complete Man"
in the 1990s and 2000s. The company later changed its retail store name to
Raymond Shops. By the 2000s, there were more than 320 Raymond shops in
operation in more than 150 cities.

In the late 1960s, Raymond's research and development effort paid off again,
with the launch of a new fabric type, Trovine, in 1968. The material represented
a breakthrough in the wool industry, providing a lightweight fabric for cooler
garments and enabling wool to be worn year-round, including during the hot
Indian summers. In the meantime, Raymond, which remained focused
especially on the textile market, moved to boost its operations in the clothing
sector, founding subsidiary Raymond Apparel in 1969. From this beginning, the
Raymond-branded line became one of the biggest-selling clothing brands in
India.

Industrial Group in the 1980s

The arrival of a new generation of Singhanias at the head of the family empire
signaled a new era for the company. Vijayapat Singhania, who formally took
over the company in 1980, became credited with developing the company into a

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modern, industrial group. The company's new strategy involved building its
capacity and its technology to become a world-class textile producer. The
company took a first step in this direction in 1979, when it began construction
of a new factory in Jalgaon. The company added a third mill, in Chindwara, in
1992. By the 2000s, Singhania's production had topped 25 million meters of
worsted fabric per year, placing it as one of the world's top three producers.

While continuing to target growth in the textile sector, Vijayapat Singhania

became determined to develop Raymond into a diversified industrial
conglomerate. The company entered the cement production market, and later
added a unit producing files and rasps, developing that business, J.K. Files &
Tools, into a world leader. In 1984, the company added the manufacture of
automobile components, later brought together into Ring Plus Aqua Limited, in
a joint venture with OsakaPump Company of Japan, in 1998.

Yet textiles remained at Raymond's heart. In 1985, the company extended its
reach in the clothing sector with the launch of the Park Avenue brand. That line
initially consisted of formalwear, including suits, jackets, trousers, shirts,
woolen knitwear, and accessories. In 1986, the company expanded the Park
Avenue line to include a range of ready-to-wear business clothing. The Park
Avenue brand was later broadened with the addition of a casualwear range,
under the Parx label, introduced in 1999. The company also took its first step on

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the international retail scene, opening its first foreign Raymond shop, in Oman,
in 1990.

At the same time, Raymond maintained its technological edge, introducing a

number of new fabric types in the 1990s. These included the superfine pure
wool collection, Lineage, in 1995, which was followed by
the Renaissancecollection in 1996, featuring merino wool blended
with polyesterand other specialty fibers. The company added extra-fine
cashmere and merino wool blends, called the Chairman's Collection, in 1999. In
2000, Raymond debuted its PV Lycra-based suiting material as well. Then in
2003 and 2004, the company became one of only two or three manufacturers in
the world capable of producing the new Super 210s and Super 220s grades of
wool.

Raymond in the meantime had begun production of apparel of a different sort.

In the early 1990s, the company, through subsidiary J.K. Chemicals, launched
production of Kama Sutra-branded condoms. In 1996, Raymond merged its
condom production into a new joint venture company, J.K. Ansell. The
company's partner in the new operation was Ansell International, one of the
world's leading producers of latex-based condoms, gloves, and other products.

By then, too, the company's diversified interests had led it to enter the steel
industry. In 1995, the company formed a technical partnership with Allegheny
LudlumCorp., based in the United States, to produce high value-added and
specialty cold-rolled close annealed and siliconsteel products. For this effort, the
company set up a plant at Igatpuri. The company invested heavily in boosting
its production, and by 1999, the steel division accounted for 20 percent of
Raymond's total revenues.

In the meantime, the company's interests in diversified businesses had taken it

to the skies, literally. In 1996, the company formed a new Aviation division,

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and launched its own air charter service, Million Air. That company then built
up a small fleet, including an executive jetand three helicopters.

Refocusing on Textiles in the 2000s

Vijayapat Singhania retired in 2000, making way for his son, Gautam Hari
Singhania. The younger Singhania followed in the family's tradition by
immediately steering Raymond into a new direction. In the early 2000s,
Singhania restructured the company, selling off most of its diversified interests,
including its cement division and, in 2002, its steel operations, to refocus the
company as a clothing and textiles business.

Another Raymond textiles operation took center stage at the start of the 21st
century, as the company moved to boost its production of denim, and especially
high-quality ring denim. Part of this expansion was directed to the launch of the
Parx brand in 1999, which featured denim clothing in its collection. The bulk of
the group's denim production, however, was meant to fuel the booming global
demand for the fabric. Into the mid-2000s, the company launched a strong
expansion effort, boosting its denim production capacity to 16 million tons
annually.

The ending of export quotas by the World Trade Organization at the beginning
of 2005 encouraged Raymond to boost its denim production still further. The
company launched a new investment effort, driving up production past 30
million tons by the end of that year. Further investments were expected to boost
the group's total denim production capacity to more than 40 million tons by
early 2006. Already, the company had begun to position itself for further growth
in its international sales, buying out Regency Textile Portuguesa Limitada in
2003. That acquisition gave the company production facilities both
in Portugaland in Spain, forming the launch pad for the group's expansion into
the European market.

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While textile production remained a centerpiece of Raymond's operations, the
company's focus fell especially on its determination to transform itself into a
leading producer of brand name clothing. As part of this effort, the company
launched a new luxury brand, Manzoni. The company supported this launch
with the opening of an exclusive Manzoni retail showroom in New Delhi in
2005. Raymond also opened its first Park Avenue shops that year.

In the meantime, the company had continued to develop its brand family,
notably with the acquisition of ColorPlus in 2003. That purchase gave the
company control of one of India's leading casualwear brands to supplement the
Parx brand, which had been struggling to gain a significant share of the Indian
market. More successful for the group was its launch of the Be retail designer
clothing collection in 2002. By 2005, the company had opened 16 Be stores and
had attracted a number of India's prominent designers. Raymond had become
one of the most prominent names in the Indian and global textile industries.

Principal Subsidiaries

Celebrations Apparel Limited; ColorPlus Fashions Limited (75%); Everblue

Apparel Limited; Hindustan Files Limited; J.K. (England) Limited; J.K. Ansell
Limited (50%); J.K. Helene Curtis Limited; Jaykayorg AG (Switzerland); P.T.
Jaykay Files (Indonesia; 39.20%); Pashmina Holdings Limited; Plugin Sales
Limited (60%); Raymond Apparel Limited; Regency Texteis Portuguesa,
Limitada Portugal; Silver Spark Apparel Limited; Textiles Regency, Sociedad
Limitada (Spain).

Principal Competitors

National Textile Corporation Ltd.; Rai Saheb Rekhchand Mohta Spg and Wvg
Ltd.; Elgin Mills Ltd.; Ayyappan Textiles Ltd.; Super Polyfabriks Ltd.; APR
Ltd.; Grasim Industries Ltd.; Howrah Mills Company Ltd.; Swan Mills Ltd.;

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Sree Valliappa Textiles Ltd.; Century Textiles and Industries Ltd.; Bombay Silk
Mills Ltd.; Arvind Mills Ltd.; Maniyar Plast Ltd.; Birla Corporation Ltd.

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OBJECTIVES OF THE STUDY

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 OBJECTIVES OF THE STUDY

 To know preference of customers regarding RAYMOND.

 To analyze which facility influences the customer most while selecting
RAYMOND services.
 To study customer policy, advertising, collaboration, process, technology
adopted by production policy, for the two companies and government
policy.
 To know how the company has been successful in encountering the
aggressive marketing strategies of companies.

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HYPOTHESIS

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 HYPOTHESIS

 Product quality is a significant predictor of consumer satisfaction.

 Product cost is not a significant mediator for the relationship between
product quality and customer satisfaction.

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SCOPE OF THE STUDY

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 SCOPE OF THE STUDY

 The importance of Customer Satisfaction by company to the market.

 The effect of the company that effect on sales and consumers behavior.
 The various technology adopted by the company and future requirement
of implementation in technology that satisfied the customer need.
 The areas covered under the research are Raymond in Nagpur region.

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RESEARCH METHODOLOGY

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 RESEARCH METHODOLOGY

Research methodology is a way to systematically solve the research

problem. In it we study the various steps that are generally adopted by a
researcher in studying his research problem along with the logic behind them. It
is necessary for the researcher to know not only the research method/techniques
but also the methodology.

Research in common term refers to a search for knowledge. One can also
define research as a scientific and systematic search for proper information on a
specific topic. In fact, research in art of scientific investigation. Dictionary
definition of research is a careful investigation or enquiry especially through
search for a fact in any branch of knowledge. Some people consider research as
a movement from the known to the unknown. It is actually a voyage of
discovery. We all possess the vital instinct of inquisitiveness. When the
unknown confronts us, more and more our inquisitiveness makes us probe and
attain understanding of the unknown. This inquisitiveness is the mother of all
knowledge and the method, which one employs for obtaining the knowledge of
whatever the unknown, can be termed as research.

RESEARCH DESIGN

The Research available is descriptive so as to describe the complete qualities of

juices available in market.

SAMPLING TECHNIQUES:

Simple random technique.

SAMPLE SIZE:

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A sample of 50 employees was selected for this survey.

TYPES OF SAMPLING

Sampling

Non-
Probability
Probability
Sampling
Sampling

A.) Probability Sampling-

This method, in which all units of the universe are given an equal chance of
being selected in the sample, is known as probability sampling. There is an
assurance of the results in terms of probability that are obtained through
probability or random sampling. The significance of the results lies in
measuring the errors of estimation obtained from a random sample which brings
predominance of the sampling designs over the intentional sample design.

B.) Non- Probability Sampling:

Non-probability sampling is that type of sampling procedure which does not

have any ground for estimating the probability that whether or not each item in
the population has been included in the sample. There are different names of

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non-probability sampling such as deliberate sampling, purposive sampling and
judgment sampling.

In this type of sampling, the researcher deliberately selects items for the sample
and the choice of researcher regarding the item is provided more weight age.

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DATA COLLECTION

Basically, the data can be classified into two categories i.e.,

A. Primary Data
B. Secondary Data

PRIMARY DATA-

 Primary Data is collected by the questionnaire based on market survey.

 Primary data gives latest information and offers much greater accuracy
and reliability.
 There are various sources for obtaining primary data i.e. survey, personal
interview, field survey, panel research and observation approach etc.

The primary data are those which are collective a fresh and for the first time,
these data are of the original character. These can be collected by

a) Questionnaire.
b) Interview.
c) Observation.
d) Schedules.

A) QUESTIONNAIRE

This method of data collection is most popular and particularly useful in case
of big universe. In this method questionnaire is send to the concerned person
through mail, with respect to answer and return. It consists of definite number
of questions printed in specific order.

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 The inherited merits of the system are comparatively lower cost and
freedom from interviewer’s bias.

B) SCHEDULE METHOD

This method of data collection is very similar to questionnaire, with little

difference which lies in the fact that schedule (Performa containing set of
questions) are filled by researcher, through this method the drawbacks of the
questionnaire in form of non-awareness etc. were removed. This method has a
benefit of cross examination to find out the truth.

C) INTERVIEW METHOD

The interview method of collecting data involves presentation of oral, verbal,

stimuli; and reply in terms of oral, verbal responses. This is done personally by
the researcher for conducting intensive study. In this structured and non
structured interviews were are conducted as per needs and desires of the
situation.

Types of interviews:

 Personal interview -
In the personal interview process the interviewer needs to put pre-planned
questions and has to record responses obtained. This interview technique
is done at personal level (face-to-face) and is expensive. An example of
personal interview is the one taken in case of recruiting or hiring
personnel in various companies.
 Telephone interview –

31
 The telephonic interview is done when less information is needed. It is
conducted in place of personal interview. It is an economic method. It is
suitable to use telephone interview, when there is a need to know about
the telecast of information shortly after release in radio or television
mediums.
 Mail Interview -
In mail interview structured questionnaire is sent through a mail with set
of instructions attached to it, where the respondents are free to fill it as
per their comfort and free time. this interview is more flexible than any
other kind of interview. Here, the structuring, pre-testing and compiling
of questionnaire of such interviews has to be done with more care as
compared of the personal interview.
 Panel Interview-
As the name suggests, a panel job interview is where a candidate
is interviewed by a group of interviewers. In most cases, they will be on
their own with the panel, particularly if it's for a senior position, but in
other scenarios there could be several candidates and interviewers all in
the room at once.
D) OBSERVATION METHOD

Another technique for gathering primary data is observation. When the

researcher records information about a person, organization, or situation,
without making any personal contact, it is known as “observation
method”. In this the researcher or the field executive observes the activity
of the concerned person or organization, to draw a pattern of behavior or
response to a particular incident. Sometimes, an artificial environment is
created to collect the actual responses of the participants.

SECONDARY DATA-

32
 Secondary data are those which have already been collected by someone
else,

And which have already been passes through statistical processes. Those data’s
are collectedly printed reports, journals, personnel reports, organizational data’s,
letters, diaries, bibliography, autobiography, newspapers , internet , articles etc.

METHODS USED FOR THE COLLECTION OF PRIMARY AND

SECONDARY DATA FOR RESEARCH –

Survey technique and field distance were used for data collection.

Conclusion of data Collection

In the current study, secondary sources of data which were used were as
follows:

 Textbooks
 Journals
 Newspapers
 Internet/websites

Primary data sources which were used are as follows :

 Questionnaire method
 Personal interview technique.

33
DATA ANALYSIS & INTERPRETATION

34
 DATA ANALYSIS & INTERPRETATION

1) Are you influenced by Advertisement?

Advertisement Percentage
Yes 59%
No 41%
Total 100%

fig 2

41%

yes
59%
no

INTERPRETATION :-

When asked about if they get influenced by Advertisement, 59%

respondents said yes and the rest 41% said they do not get influenced .

35
2) Which feature out of the following instigates you to buy the product of
your choice?

Feature Percentage
Family Decision 43%
Individual Decision 42%
Promotional/advertisement 15%
Total 100%

15
familiy decision
43

individual decision
42
promotional/adverteseme
nt

INTERPRETATION :-

When asked about which feature instigates you to buy Raymond, 43% of
them said family decision, 15% said promotional/advertisement and the rest
42% said individual decision.

36
3) Gender Of The Respondents Is.

Gender Percentage
Male 69%
Female 31%
Total 100%

fig 5

31

male

69 female

INTERPRETATION :-

A survey which was conduct was of 100 samples amongst which

there are 69% male and 31% female.

37
4) Reason To Purchase The Product.

Reason % of user
Quality 48
Low cost 24
Status 8
Good service 20
Total 100

No. of user
Good service
20%

Status
8%

Quality
Low cost 48%
24%

Interpretation

It is seen that 48% of user buy their mobile because of good quality, 24%
of user buy their Raymond Product because of low cost, 20% of user buy
their Raymond Product because of good service and 8% of user buy their
Raymond Product because of status.

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5) Are You Completely Satisfacted With The Product Of Raymond?

Opinion Respondents Percentage

Yes 34 68%
No 6 12%
Not Exactly 10 20%
Total 50 100%

20

Yes
No
12
Not Exactly

68

INTERPRETATION :-

From the above table we see over 65% people are aware from Raymond
Product and 35% people are neat aware from Raymond Product in India.

39
6) Availability Of The Products Is Important For Respondents.

Respondents Percent
Strongly Agree 78 78
Agree 22 22
Total 100 100

90
78
80
70
60
50
40
30 22
20
10
0
Strongly Agree Agree

INTERPRETATION :-

78% respondent thinks that the products should be available within their
reach. The need the demanded products right after they feel the need of the
products where ever the stay. Whereas only 22% respondent thinks they would
give extra effort to get their desire product if that is not that available surround
them. Because they will not accept any alternative of that products.

40
7) Emphasis On Quality Of Branded Spice.

Quality Respondents Percentage

Strongly 89 89
Agree
Agree 9 9
Disagree 2 2
Total 100 100

100
89
90
80
70
60
50
40
30
20
9
10 2
0
Strongly Agree Agree Disagree

INTERPRETATION :-

Among the respondent, 89% is not agreed to compromise with the quality
of the branded Product. They need the quality products at any cost. They
strongly agreed that quality issue is most important factor where 9% only
agreed with them. Rest 2% disagrees with this opinion. They think branded
Raymond usually quality products. So they really don’t think about quality issue
regarding branded spice.

41
CONCLUSION

42
 CONCLUSION

 As most of the retail industries did market research before entering into
market. Same thing was done by RAYMOND. Location, market,
consumer perception analysis was done by RAYMOND. In one year,
much more diversification was done in it. And to retain customers they
use many loyalty programs & IT techniques.
 RAYMOND a part of future group is a hypermarket offering a huge array
of goods of good quality for all at affordable prices. RAYMOND with
over 140 outlets in different part of India is present in both the metro
cities as well as in small towns.
 RAYMOND can attract more customers by different variety and
assortments. They can improve customer satisfaction by providing home
delivery services.
 Working environment is good and also the various facilities is provided
to increase the customer services.
 There exist a healthy & strong relationship between employees and
managers.
 The employees accept their responsibility wholeheartedly and perform
the services in well manner that satisfied the customers.

43
SUGGESTION

44
 SUGGESTION

 RAYMOND should include more of branded products its product

category so as to attract the brand choosy people to come in to
RAYMOND.

 RAYMOND should provide large parking space for its customers so that
they can easily park their vehicles.

 It should make different cash counters for different customers. Cash

counter and credit card payment counter should be placed differently in
order to reduce the rush and save the customer`s time. This will be a kind
of motivator for the customers of RAYMOND.

 The service of the sales person is needed to be improved. Personal care

should be taken by the sales person for the customers so that the
customers feel good.

 The infrastructure is needed to be changed a bit during weekends as

heavy crowd comes in to RAYMOND during those days.

 Customer care department is needed to take proper care of customer

complaints and queries. The person sitting at the help desk of
RAYMOND should be able to provide all necessary information to the
customers whenever it is required.

45
BIBLIOGRAPHY

46
 BIBLIOGRAPHY

Books:

 Philip Kotler, Gary Armstrong, “Principles of Marketing – Eastern

Economy Edition” – Twelfth Edition ,2008 by Prentice-Hall, Inc.

 Louden D.L. & Bitta Delia consumer behavior 4th edition, By Tata
McGraw- Hill Publishing.

 G.C.Beri –“Marketing Research” “Research Methodology- Methods and

Techniques”, forth revised edition, By Tata McGraw- Hill Publishing
Company ltd.

 R.S.N. Pillai – “Modern marketing” 2nd edition by Prentice-Hall, Inc.

 Subroto Sengupta – “Marketing strategy” 4th edition, By Tata McGraw-

Hill Publishing.

Web sites:

 www.google.com
 www.raymond.co.in
 www.wikipedia.com

47
ANNEXURE

48
 ANNEXURE

1) Are you influenced by Advertisement?

 Yes
 No

2) Which feature out of the following instigates you to buy the product of
your choice?

 Family Decision
 Individual Decision
 Promotional/advertisement

3) Gender Of The Respondents Is.

 Male
 Female

4) Reason To Purchase The Product.

 Quality
 Low cost
 Status
 Good service

5) Are You Completely Satisfacted With The Product Of Raymond?

 Yes
 No
 Not Exactly
6) Availability Of The Products Is Important For Respondents.
 Strongly Agree

49
  Agree
7) Emphasis On Quality Of Branded Spice.
 Strongly Agree
 Agree
 Disagree

50