ASSIGNMENT NO #3

CASE STUDY

Submitted By:

Rameez Aftab (01685)

M. Umer Khan (10616)

M. Raheel Akbar (10610)

Soneel Zafar (10611)

Subject: Strategic Management

Program: MBA

Semester: 5th

Submitted to: Mam Mehwish Khan

Date: 04-11-2010

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Mission:

Our Roadmap starts with our mission, which is enduring. It declares our purpose as a company

and serves as the standard against which we weigh our actions and decisions.

• To refresh the world...

• To inspire moments of optimism and happiness...

• To create value and make a difference.[1]

Vision:

Our vision serves as the framework for our Roadmap and guides every aspect of our business by

describing what we need to accomplish in order to continue achieving sustainable, quality

growth. [2]

SWOT Analysis

Strengths:

i. The Coca-Cola Company is the worlds Largest Beverage Company with about 400 brands

consisting of over 2600 beverage products in the world.

ii. Coca-Cola has a strong brand.

iii. Coca-Cola has Strong production and distribution network.

iv. Coca-Cola has Strong leadership team .

v. Coca-Cola is Top seller of nonalcholic beverages.

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Weaknesses:

i. Rise in manufacturing cost

ii. Not all softdrink products/flavours are available in all the operating groups.

iii. Coke’s operatin revenues in percentage terms dropped in Africa division.

iv. Declinig coke sales in india and the philippines

v. The use of health hazard ingredients in the coke products.

Opportunities:

i. Growing bottled water market.

ii. Product innovation keeping in view of growing health consciousness

iii. Entering in snack business and tea business

iv. Joint ventures.

v. Expanension in its product line.

Threats:

i. Trend towards more healthy eatings and drinks

ii. Increasing raw material costs

iii. Coke’s dropped in operating revenues in percentage terms Africa division.

iv. Declinig coke sales in india and the philippines

v. Intense competition and joint ventures of competiters.

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 IFE MATRIX

STRENGTHS Weight Rate Score

1. worlds Largest Beverage Company 0.05 3 0.15

2. Strong brand name. 0.05 3 0.15

3. Strong production and distribution network. 0.02 4 .08

4. Strong leadership team . 0.08 3 0.24

5. Top seller of nonalcholic beverages. 0.07 3 0.21

WEEKNESS
6. Rise in manufacturing cost 0.03 2 0.06

7. Availability in all the operating groups. 0.07 2 0.14

8. Dropp in operating revenues in Africa 0.20 1 0.20

9. Declinig coke sales in india and philippines 0.13 1 0.13

10. Use of health hazard ingredients 0.30 2 0.60

=1 =1.96

Inference: This organization is not that much prepared to capitalize its strengths and respond to

its weaknesses.

EFE MATRIX

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 OPPERTUNITIES Weight Rate Score
1. Growing bottled water market. 0.10 3 0.30

2. Product innovation 0.10 3 0.30

3. Entering in snack business and tea business 0.02 4 0.08

4. Joint ventures. 0.08 3 0.24

5. Expanension in its product line. 0.07 3 0.21

THREATS
6. Trend towards more healthy eatings and drinks 0.13 4 0.52

7. Increasing raw material costs 0.07 2 0.14

8. Coke’s dropped in operating revenues in Africa 0.09 3 0.27

9. Declinig coke sales in india and the philippines 0.14 2 0.28

10. Intense competition and joint ventures of competiters. 0.20 2 0.40

=1 =2.74

Inference: This organization is somewhat prepared to take advantage of opportunities and

respond to threats.

CPM Matrix

Coke Pepsi

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 Critical success factors weight rating score rating score

Advertising 0.10 4 0.40 3 0.30

Product quality 0.30 2 0.60 2 0.60

Market share 0.10 3 0.30 4 0.40

Customer loyalty 0.30 3 0.90 3 0.90

Global expansion 0.20 4 0.80 2 0.40

=1 =3.0 =2.60

Inference: This organization is performing good than its competitor.

Current Situation

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Suggestions:

i. Growing bottled water market.

ii. Product innovation keeping in view of growing health consciousness

iii. Coca cola should Enter in snack business and tea business

iv. Coca cola should go foe Joint ventures.

v. Coca cola should expand its product line.

1.Source:www.thecoca-colacompany.com

2.Source:www.thecoca-colacompany.com

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