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Business Etiquettes
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 Table of Contents
Research Topic ..................................................................................................................................... 3
Annotation one .................................................................................................................................... 3
Annotation Two ................................................................................................................................... 4
Annotation Three................................................................................................................................ 5
Annotation Four ................................................................................................................................. 6
Annotation Five.................................................................................................................................... 6
References ............................................................................................................................................. 8

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 Research Topic
The research topic for this study is ‘impact of meeting etiquettes with customers on business
environment’, so the study will explore the importance of business etiquettes in meeting with
customers or clients for customer satisfaction.

Annotation one
Ingram, D. (2012) Why is Business Etiquette Important?. Demand Media. Hearts Newspaper,
Hearts Communication Inc

In the research of Ingram on business etiquettes, the author explores the significance of etiquettes
and manners in business environment in developing relationship and trust between business and
customers. The author makes the argument that business etiquettes are an integral part of every
business culture. Ingram is of the view that etiquettes and manners are very important to flourish
healthy business environment of customer satisfaction because it provides a framework for
communication and collaboration for the business. The article provides the understanding that
etiquettes are beneficial in terms of increasing productivity for a business.

Ingram attempts to highlight the significance of business etiquettes for developing trust based
relationship at workplace between company and customers or clients but the special focus is on
business productivity rather than on customer satisfaction. The author has neglected the impact
of business etiquettes on customer satisfaction and to what extent customers are satisfied due to
the protocol and respect given to them by business attitude.

Eventually, the significance of business etiquettes for business and customers provided by
Ingram is helpful in the current research study because the research areas identified in previous
research proposal also cover the significance of etiquettes and manner in the business
environment for customers. Therefore, the information will be utilized in highlighting the
significance of business etiquettes.

The article was found by doing a search for data collection on the search engine ‘Google’, using
the keyword ‘importance of business etiquettes for customer satisfaction’ and ‘impact of
business etiquettes in meeting with customers’, and the search was limited from 2000 to present.

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 Annotation Two
Ashe, C & Nealy, C. (2007) Business Etiquette: New Day, New Time. Proceedings of the 2007
Association for Business Communication Annual Convention, Association for Business
Communication
The research conducted by Ashe and Nealy emphasizes upon discussing business etiquettes
impact on business and customers. The authors argue that the attitude and behavior of the
business reflects the overall professionalism of the company and it also impacts the capabilities
of employees in attracting new customers. Ashe and Nealy focuses on polishing the professional
skills of employees to learn business etiquettes as they portray the attitude of business and can
help the employees to excel in every aspect of their career in the business environment.
According to the authors, the business etiquettes have been changing considerably over years and
companies now pursue developing a business environment that can portray their positive attitude
towards customers and show respect to their clients.
The authors assume to adopt a positive perception regarding the impact of business etiquettes on
business and the relationship with customers as well as on the growth of employees within the
organization. Making the argument that business etiquettes and professionalism is important for
employees to adopt for their own survival in the company and on business promotion; the
authors have neglected highlighting the affectivity of etiquettes and manners for customer
satisfaction and also have not focused on how business etiquettes improve the business
recognition among customers.
The arguments of Ashe and Nealy are useful for the current research study in terms of looking at
the impact of etiquettes adopted by employees during meetings with clients or customers and
communication or interaction with customers. The proposed research study also aims at
analyzing the impact of etiquettes and attitude of business towards customers and in the business
environment therefore the discussion and findings of the study by Ashe and Nealy will be used to
support the arguments of current research study.
The article was explored by doing a search for data collection on the search engine ‘Google’, by
using the keywords ‘importance of business etiquettes in today’s competitive business
environment’ and ‘impact of business etiquettes during meetings’, and the search was limited
from 2003 to present.

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 Annotation Three
Wintson, B. (2012) Business Etiquette and Communication Skills. Demand Media, Hearts
Newspaper, Hearts Communication Inc
The research article by Wintson on business etiquettes and communication skills argue on the
significance of etiquettes and communication skills in the business environment. The author
makes an argument that although the communication and etiquette skills are regarded as soft
skills but they are crucially important for successful conduct of a business. The adequate
behavior and attitude of business plays an important role in establishing trust among business
contacts and also accelerates a good flow of communication between the business and clients or
customers which improve the efficiency of an enterprise. These outcomes are added to the
business bottom line. Winston is of the view that in dealing with customers for making a sale, the
communication and etiquette skills contribute a lot in projecting an effective impression on
customers or clients.
The arguments made by Wintson in the article cover the impression of etiquettes and
communication manners on consumer dealings and shows a positive impact of good etiquettes
on the dealing and customers. The article illustrates the effective way of attracting customers
through good communication and dealing etiquettes. The positive relationship of business
etiquettes and customer satisfaction helps enhancing business productivity and consumer
relationship. The focus is given on training the employees to adopt such etiquettes which are
helpful for both the business and employees.
This article will help in the proposed study in identifying the variables and factors that influence
consumer perception regarding the business etiquettes portrayed through communication
etiquettes at the end of a conversation. It will also help in looking how well a business can reflect
its positive attitude towards customers through meeting etiquettes.
The article was acquired by doing a search for data collection on a search engine termed
‘Google’, by entering the keywords ‘significance of business etiquettes to enhance customer
satisfaction’ and ‘how business etiquettes in meeting with customers impacts business
productivity’, and the search was limited from 2002 to present.

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 Annotation Four
Lindblad, M. (2012) Business Etiquette during Meetings. Helium Inc

The article by Lindblad on etiquettes for meetings emphasize on behaving well during a business
meeting with client or customer. The author argues that every business has its own distinctive
culture for meeting with clients or customers but every business has similar business etiquettes to
employ in every situation. It is important to understand the importance and impact of business
etiquettes on a meeting. The author is of the view that every business must comprehend the
importance of business meeting etiquettes and has provided several tips for adopting etiquettes in
business meeting with client. It focuses on before meeting etiquettes and etiquettes for the end of
meeting.

The author has covered the significance of business meeting etiquettes for businesses. The
arguments of the author strongly support the influence of adopting good business etiquettes on
business environment. Less focus is given to customer satisfaction and on finding do the
etiquettes actually influence customer satisfaction level.

Regarding the current research study, this article can be used in linking the research area
identified in previous research proposal ‘importance of business etiquettes for every business’.
The article provides a sound basis to support the argument that business etiquettes are important
for every business culture and good gestures shown in a meeting and at the end of the meeting
can enhance consumer attitudes towards a business.

The article was obtained through doing a search for gathering information on a search engine
called ‘Google’, by utilizing the keywords ‘effective business meeting etiquettes with customers’
and ‘importance of business meeting etiquettes for different businesses, and the search was
limited from 2000 to present.

Annotation Five
Wagner, R. (2012) Courteous Customer Service: 10 Ways to Outclass the Competition. Rachel
Wagner Etiquette and Protocol

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In the article, Wagner focuses on superior consumer or client courtesy because it makes a
business stand out from other businesses in the increasing competitive business environment.
The author supports the business etiquettes in favor of consumer service and consumer courtesy
that can ultimately benefit the business to obtain competitive advantage over its competitors.
Wagner argues that the consumer courtesy helps increasing customer satisfaction and they trust
more on a business.

The article covers both aspects of business etiquettes importance and impact on business
environment as well as on customer satisfaction. The more a business is concerned regarding
customer satisfaction through giving protocol and respect to its customers, the more a business is
capable of moving a step ahead over its competitors.

In the current research study, the article by Wagner will be employed as a tool to support the key
argument of the research that business etiquettes impacts customer satisfaction in a positive
manner therefore every business needs to consider the significance of customer service through a
positive and customer-oriented attitude.

The article was approached through doing a search to collect data on the search engine known as
‘Google’, by using the keyword ‘impact of business etiquettes for customer satisfaction’ and
‘impact of consumer courtesy to enhance customer satisfaction, and the search was limited from
2006 to present.

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 References
1. Ashe, C & Nealy, C. (2007) Business Etiquette: New Day, New Time. Proceedings of the
2007 Association for Business Communication Annual Convention, Association for
Business Communication, Retrieved 29th October 2012 from
http://businesscommunication.org/wp-content/uploads/2011/04/27ABC07.pdf
2. Ingram, D. (2012) Why is Business Etiquette Important?. Demand Media. Hearts
Newspaper, Hearts Communication Inc, Retrieved 29th October 2012 from
http://smallbusiness.chron.com/business-etiquette-important-3112.html
3. Lindblad, M. (2012) Business Etiquette during Meetings. Helium Inc, Retrieved 29th
October 2012 from http://www.helium.com/items/2291391-business-meeting-etiquette
4. Wagner, R. (2012) Courteous Customer Service: 10 Ways to Outclass the Competition.
Rachel Wagner Etiquette and Protocol, Retrieved 29th October 2012 from
http://www.etiquettetrainer.com/category/business-communication-etiquette/
5. Wintson, B. (2012) Business Etiquette and Communication Skills. Demand Media,
Hearts Newspaper, Hearts Communication Inc

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