AAP Reports October Book Sales

New York, NY, December 8, 2010— Publishers’ book sales tracked by the Association of
American Publishers (AAP) for the month of October decreased by 0.9 percent on the
prior year to $721 million and were up by 3.4 percent for the year to date.

In the children’s book category, Hardcover Children’s/YA sales showed an increase of

13.9 percent over October of last year with sales of $100 million; however, year-to-date
sales decreased by 11.1 percent. Children’s/YA Paperback sales are down by 3.3 percent
in October with sales totaling $50.9 million; sales fell 6.5 percent for the year to date.

The Adult Hardcover category was down 6.5 percent in October with sales of $242.9
million, and sales for the year-to-date down by 7.7 percent. Adult Paperback sales
decreased 11.8 percent for the month ($115 million) revealing no change for the year to
date. Adult Mass Market sales decreased 1.1 percent for October with sales totaling $60.2
million; sales were down by 14.3 percent year to date.

E Book Sales Hold Steady At Nearly 9% of Trade Book Sales

E-book sales from participating reporting publishers continue to grow, with a 112.4
percent increase over October 2009 ($40.7 million) compared to $19.2 million in October
2009. January-October 2010 year-to-date E-book sales are up 171.3 percent reaching
$345.3 million compared to 127.3 million from January-October 2009.

Downloaded Audio Books also saw an increase of 20.7 percent over last year, with sales
of $6.3 million this October; and the category was also up 38.6 percent year-to-date.
Physical Audio Book sales decreased 20.5 percent in October with sales totaling $14.7
million; sales for the year to date are down 13.5 percent.

Religious Books were down 4.1 percent for the month with sales totaling $57.5 million,
and sales were down by 0.7 percent for the year to date.

Sales of University Press Hardcover books decreased 15.6 percent in October to $4.4
million; sales increased by 1.9 percent year-to-date. University Press Paperback sales
decreased 13.2 percent for the month with sales totaling $3.0 million, with sales up 4.1
percent for the year. Sales of Professional books decreased 6.1 percent to $44.8 million
and were up by 8.4 percent for the year to date.

Higher Education publishing sales increased 12.0 percent for the month ($-22.5 million)
and increased 10.6 percent for the year. Finally, the K-12 El-Hi (elementary/high school)
category posted total net sales of $154.3 million in October, down 10.8 percent over the
prior year, and year-to-date sales of $3.3 billion, a 3.8 percent increase over 2009.
About AAP

The Association of American Publishers is the national trade association of the U.S. book
publishing industry. AAP’s members include most of the major commercial publishers in
the United States, as well as smaller and non-profit publishers, university presses and
scholarly societies. AAP members publish hardcover and paperback books in every field,
educational materials for the elementary, secondary, postsecondary, and professional
markets, scholarly journals, computer software, and electronic products and services. The
protection of intellectual property rights in all media, the defense of the freedom to read
and the freedom to publish at home and abroad, and the promotion of reading and literacy
are among the Association’s highest priorities.

NOTE: All sales figures cited in this release are domestic net sales

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