DAAE2011 Intro to Visual Communication

Design
Quizzes 5, 6, 7 and 8

Quiz 5: Typography

1. The art or process of arranging type for print or display is called:

A font is a family of letters consisting of various styles, designed by an individual or a type

foundry.

The “measure” of a line of type is:

The size of type used in the line

Its distance from other lines

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The length of the line (including spaces)

Which one of these is a serif font?

Helvetica

Clarendon

Arial

Gill Sans
Sans is for meaning 'without'.

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The height of the lowercase letters from the baseline to the top of the lower-case
letters is called the:

x-height

descender height

ascender height

cap height
When text is justified it means that:

The words in each line reach from one side of the text box to the other

The text is aligned to the centre of the text box

The lines in the text box have different lengths

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The space between a pair of characters is called kerning.

True

False

Tracking is the space between all characters in a paragraph

True

False
What name do we give to typography that is made by hand and not with computer
fonts?
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Quiz 6: Layout
 1. Your presentation slides should be an assistant to your spoken presentation

True

False
2. The rule of thirds is often applied to images in order to create more:
3. The rule of thirds adds energy to your composition and creates:
4. What aids comprehension?

5. Edit your presentation to use more words on screen and more images

True

False

6. There are two terms used to describe the relationships between text and
image.

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Connection and Anchor

Meaning and relay

Anchor and Relay

Meaning and connection

7. The term “anchor” means to ground, constrain or focus the meaning of an image
through words, as in a caption

True

False

8. The term “relay” means the text and image work against each other to expand
the overall meaning to create a new message.

True

False
 9. Visual design consistency throughout your presentation is important for
communicating a clear and simple message.

True Answers available at http://bit.ly/2TaP6cu

False
10. Look for photos or images that also speak the same message or theme of your
presentation

True

False

Answers available at http://bit.ly/2TaP6cu

Quiz 7: Principles of Graphic Design

1. Contrasts of shape, tone, texture and colour help to define a design’s

uniqueness.

True

False
2. The centrality of reproduction is what distinguishes graphic design from

3. A point marks a position in time

True

False

4. A line is an infinite series of

marks
dots

strokes

Points

5. What colour is most used for optimism, clarity and warmth

green Answers available at http://bit.ly/2TaP6cu

yellow

red

Orange

6. Positive and negative space is not at work in all areas of graphic design

True

False

7. When using contrast in your designs try to avoid elements in the work that
are different

True

False

8. Repetition and rhythm are the same graphic design principle.

True

False

9. Nothing should be placed on the page arbitrarily or by chance.

True

False
 10. Items relating to each other should be grouped away from each other.
True

False

Quiz 8: Visual Communication Strategies

1. The aim of a presentation is to convey an

2. The presentation ecosystem comprises of:

Imagery, words and giving

Visual story, message and delivery

Message, imagery and giving

Visual story, words and delivery

3. The first step in designing your presentation is to define your

4. The second step in designing your presentation is to identify the key messages

True
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False
5. After you’ve created an outline you should ideate and research other
examples of presentations and sources of inspiration.

True

False
6. Express a point of view with your

body of the text

sub heading
page title

footnote

7. Title placement should move around between your slides as this keeps the
audience interested.

True

False
8. The length of time spent on each slide makes a difference in whether you
keep an audience engaged.

True

False
9. Turn your paper outline into draft slides to get a sense of pacing.

True

False
10. Don’t serve up a wall of text slide after slide.

True

False
Answers available at http://bit.ly/2TaP6cu