Partnering with an aggregator effects brand economics, regardless of the delivery

Model
Restaurant Owned Partner Delivery Runner Delivery
Delivery Platform (Grubhub) (Swiggy)

Order Amount 1000 1000 1000

Delivery Fee 70 70 70
Discount to Customers 300 300 300

Customer's Ticket Amount 770 770 770

Commission paid by Restaurant 0 115.5 215.6
Commission Rate 0 15% 28%

Restaurant Economics
Revenue/Order 770 654.5 554.4
Delivery/Order Cost 25 25 0
Prime Costs 500 500 500

Marginal Profit/Order 245 129.5 54.4

Flow-through % 0.466667 0.246667 0.1088
of the delivery