WGSN Forecast > S/S 17 > Fashion Forecast

As busy cities expand, creative neighborhoods move further out towards

the suburbs. A mix of urban grit and romantic folk makes Edgelands the
perfect festival story that delivers creativity and a casual aesthetic. This
relaxed style with its feminine underpinning working perfectly for phase 2.

WGSN Forecast > S/S 17 > Fashion Forecast

 A look at the age of self-taught sewing
and homemade fashions explores
heartfelt handmade lace and knitwear.
Floral crochet patterns take inspiration
from lace tablecloths and doily designs.
The look is romantic and whimsical with a
make do and mend appeal

Vintage floral wallpaper-inspired prints

have a whimsical distressed layered effect
with pieced and patched aesthetics
looking at the beauty in deterioration.
Desirable chintz works with nostalgic
childhood graphics and retro interior
inspiration

Casualwear mixes soft florals and lace

patterns with strong tomboy silhouettes of
boxy shirts and washed loose-fit denim
jeans. Streetwear is elevated in softer
hues and pretty rose prints

WGSN Forecast > S/S 17 > Fashion Forecast

 19-2033 TCX 16-1522 TCX 18-3710 TCX 15-3817 TCX 14-4121 TCX 17-4131 TCX 11-4800 TCX 12-1404 TCX 16-1448 TCX 15-0953 TCX 15-1132 TCX 17-0133 TCX 16-5917 TCX 18-0312 TCX 19-4914 TCX

ACCENTS
13-1022 TCX

Colour will have a homespun feel as the season develops into phase 2 working well for both casual and boho
inspired direction. Chintz pink is cosy and comfortable, clarity white will bring a reminder of the home into the
palette, while the pale purples will stir memories of bluebells displayed in jars on the kitchen table. Edgelands will
capture the warmth of the home and the small, transitional changes that occur from season to season. The 1970s-
style tones of avocado green, the womenswear accent tone of apricot, and golden amber bring a nostalgic touch.

WGSN Forecast > S/S 17 > Fashion Forecast

 An industrial cityscape is juxtaposed with pretty
vintage floral prints. Nostalgic ‘hand-me-down’
jewellery is updated with etched and beveled glass
stones in claw settings. Patched pretty floral print
denim, as seen at MM6 by Maison Martin Margiela,
breaths life into casual dressing for a pretty yet
tough look.

WGSN Forecast > S/S 17 > Fashion Forecast

 Delicate floral embroideries that sit light cottons are
patched and pieced like mended blankets. Tea towel
and doily squares come together to create easy
silhouettes that create a summery freshness.

WGSN Forecast > S/S 17 > Fashion Forecast

 A look back to mid-century homemade dresses and
self-taught sewing, this story delivers easy
silhouettes with ruffles and tab details that have a
slight prairie feel, as shown at Miu Miu. Pattern
paper gives way to print direction having a
homemade element.

WGSN Forecast > S/S 17 > Fashion Forecast

 Mixed lace in heavy floral patterning has added
darning details. Summer dresses are uplifted with
sports stripe trims, as seen at Gucci. Doilies dangle on
sheer layers of chiffon like delicate dreamcatchers that
have a multi-layered movement, working wonders on
floaty tops and sweet dresses.

WGSN Forecast > S/S 17 > Fashion Forecast

 Dried and pressed flower craft are mimicked with
both messy and meticulous embroidery and
embellished designs. Laurence Dacade uses
delicate flowers to cascade over soft stripes and
straps while reversed side embroideries show a
more experimental approach.

WGSN Forecast > S/S 17 > Fashion Forecast

 Once-dismissed mantlepiece trinkets and chintz china tea-
cups inspire this story. Apparel takes graphic and print
direction from mismatched wallpaper combinations in gaudy
retro tones while cute conversational characters provide
added quirk as inspiration for appliqués, placement prints
and knit intarsias.

WGSN Forecast > S/S 17 > Fashion Forecast

 Beautifully worn-away chenille blanket fabrics are
threadbare and frayed with a well-loved look. Plush
teddy-bear textures and jumbo corduroy cloths have
the nostalgic feel of 1980s pyjamas and overcoats. J
Moon mixes soft-touch sorbet fabrics with clean cottons
and metallic leather for a pieced-together look that
elevates outsized T-shirt shapes.

WGSN Forecast > S/S 17 > Fashion Forecast

 Soft rose print sportswear creates a sweet but
streetwise look, taking active classics to another level.
Louis Vuitton Pre-Summer 16 used soft maxi-dressing
with sports-inspired trims and outsized strap details for
a pretty-brutal aesthetic.

WGSN Forecast > S/S 17 > Fashion Forecast

 Tough tomboy styling seen on the likes of Swiss model
Tamy Glauser works perfectly with washed and worn
denim tones. Industrial urban architecture lends its
sharp edges and simple lines to boxy denim silhouettes.
Classic Levi’s 501s hang loose on the waist with tonal
shirting tucked in ad-hoc styling.

WGSN Forecast > S/S 17 > Fashion Forecast

 Abandoned apartments inspire with neglected charm. Layer
upon layer of statement wallpaper peels away with torn edges
giving direction to distressed floral prints. Zoe Hillyard uses
patchwork pottery that looks both new and old, perfectly
illustrating this beautifully worn story. Patching fabrics on
floor-skimming maxidresses works well for festival season.

WGSN Forecast > S/S 17 > Fashion Forecast

 Hazy shades of white and cream are used in sumptuous lengths
of layered lace to create a luxurious peasant look in contradiction.
Pretty decorated summer skirts graze the ankles at Chanel and
Mother of Pearl that work wonderfully styled with slip-on sneakers
and menswear-inspired footwear.

WGSN Forecast > S/S 17 > Fashion Forecast

 Girls get together for a gossip and a sleepover in pastel
pop housecoats and fluffy slippers. This teenage charm
sits at the heart of this slumber party-inspired story.
Treasured teddy-bears and cartoon graphics give childlike
character to print direction and mood inspiration, as shown
in Mark Nixon‘s book Much Loved that documents vintage
childhood stuffed bears.

WGSN Forecast > S/S 17 > Fashion Forecast

 Seaside postcards and picturesque landscapes are
art-worked into multi-layered prints and graphics
that mix photography with abstract paint smears
and delicate floral overlays seen from Henna
Nadeem. Retro T-shirt shapes are styled with
modern pop brights for a younthful twist which
works particularly well on jersey.

WGSN Forecast > S/S 17 > Fashion Forecast

 Lea Colombo: Cape Town-born 19-year-old RCR Khomenko: Kiev-based RCR Khomenko
photographer living and working in Paris. Her combines pattern-blocking and an ecological
backstage photographs led to work from approach to production with a ‘limited space’
Dazed and Confused, Elle UK and Elle China. for pattern piece aesthetic.

Imogene Barron: based in Los Angeles, Yulia Yefimtchuk: inspired by her country’s
Barron is a freelance stylist, creative director history, Ukraine-based Yefimtchuk uses
and consultant. Her work feels young, current propaganda posters to create statement
and and often adds a grit to pretty editorials. utilitarian pieces with heavy text references.

Molly Bair: the Philadelphian model is known Ji Ye Chun: the Central Saint Martins
for her ‘strange’ looks. Walking for Prada and graduate’s collection mixes lumberjack denim
closing for Chanel in a couture wedding dress dungarees with plaid shirts and sheer trousers
form part of her growing CV. that delivers a pretty meet tough aesthetic.

Ingrid Kesa: Kesa’s blog-style editorials have J Moon: the softly sculptured work of J Moon
led her to contribute to Oyster, Nasty Gal blog sees dolls house-style sportswear that blends
and Vice plus many other magazines and the blocking of soft hues with strong shapes
blogs at juniors. and fabric combinations.

WGSN Forecast > S/S 17 > Fashion Forecast

WGSN Forecast > S/S 17 > Fashion Forecast
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WGSN Forecast > S/S 17 > Fashion Forecast

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