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2008-2010
• Commission
Greenfield CMC
facility in Taxiing
2006 – 2008:
• 2006 Acquisition of
• cGMP in Finland for
Shandong China Gold food grade material
Millet Xanthan Gum
2004-2005
facility in Wulian
• Acquisition of • Shanghai Operations
CP Kelco & Laboratories
• 2006 Expansion of
expansion
2000-03 Pectin facility
• Integration of the
completed in Limeira,
Rheology two hydrocolloid • What If… You Can!
Brazil
Acquisition companies • Kick-off
Strategy • 2007 Regional
• World’s Leading • Successful plant start
Structure to customer up in Taxiing
Hydrocolloid
intimacy
Solutions Provider
• 2008 Wulian
expansion to full
  


 

         


 
  
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North America
$11.2 Billion

Latin America
$7.5 Billion Body Care
$2.2 Billion

Middle East and Africa


$2.2 Billion
ASIAASIA
PACIFIC
PACIFIC
$33.8$33.8
BillionBillion Facial Care
Eastern Europe 43%
43%Value Share
Value Share $31.2 Billion
$4.4 Billion 92%

Hand Care
$0.4 Billion
Western Europe
$21.2 Billion

• Facial Care in Asia Pacific


is largest sub category with
92% of 2009 retail sales
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2 Lip Colour Cosmetics - Lip Colour 1,981

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4 Eye Colour Cosmetics - Eye Shadow 1,110

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5 Shampoo 1,127

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6 Shower Products 1,174
7 Bar Soap 748

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8 Nail Colour Cosmetics 674

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9 Deodorants 601

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10 Hair Treatments 583
13 Liquid Soap 404

Other 5519

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“Spa” Sheet Face Mask
“Whitening” Essence for Acne Blemish Balm “BB” Cream
Prone Skin

“Whitening” Sheet Face Mask


“New product” launches containing Xanthan Gum : Japan, Mar – Jun 2010

“Shimmering” Body Lotion Eye Contours “Dual function” Pocket size Hand
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Baby Sun Cream

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SPF 33 PA++ “Natural Finish” Foundation

SPF 23 PA++ “Make-Up Primer”


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Eye Shadow “Cream” SPF 15 Lipstick

Golden Gloss
Shimmering Lip Gloss

Eye Colour “Jelly”


“New product” launches containing Gellan Gum : Body Care
Moisturising
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“Spa” cleansing “Body Lotion”
“Body Scrub” “Shower Gel”
“New product” launches containing Gellan Gum : Face and Oral Care
“Peel-Off” Facial Mask Rich Collagen “2-in-1” Toothpaste and
“Facial Mist” Mouthwash “capsules”

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Lightening Pore Treatment


“Eye Serum” “Clear Gel”


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