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World’s Top 250 retailers collectively achieved strong growth in FY18, generating
In 2018, there were 39 of the Top 250 global retailers now operating in Australia
– one more than in 2017. Of the 39, there are only 3 companies that are Australian-
Wesfarmers, Woolworths & JB HiFi.
While US retailers continue to be over-represented (33% of the Top 250 retailers operating in
Australia are headquartered in the US), this has dropped from 45% last year.
Three Australian based retailers – Wesfarmers, Woolworths and JB HiFi – all remain in the
Top 250 in 2018 as well. JB HiFi’s ranking has moved up, from 218 to 181 with Wesfarmers
and Woolworths maintaining their top 25 placings, at 21 and 22 respectively (Wesfarmers
unchanged, Woolworths up one place).
Formed- 1914 as a Western Australian farmers’ cooperative, Wesfarmers has grown
into one of Australia’s largest listed companies.
Businesses-
1. Retail Division- Supermarket, convenience stores, liquor stores; home improvement;
apparel, general merchandise and office supplies.
(In November 2018, the group demerged Coles)
2. Industrials Division- Chemicals, energy and fertilisers and industrial safety products.
One of Australia's largest retailers with some of the most recognised and trusted brands –
Store Network
The company employs approximately 12,500 people, operates in Australia and New Zealand, and is
administered from its head office in Chadstone, Victoria.
Cameras
Drones & Robotics
Health, Fitness & Wearables
DJ & Musical Instruments
Car Gear
JB Hi-Fi Solutions provides electronic, telecommunication and audiovisual products and related
professional services to corporate, government and wholesale markets, such as the hospitality and
education sectors.
JB Hi-Fi HOME is a specialty store typically located at homemaker centres, with a focus on:
Consumer electronics
Whitegoods
Cooking appliances
Air-conditioning
Along with JB Hi-FI-branded stores, the group also has ownership interests in The Good Guys, an
Australian-based consumer electrical store brand with a focus on home appliances.
Promotion- The organisation heavily depends on the traditional media management to promote
them.
Competitor Analysis of JB Hi-Fi:
Item JB Hi-Fi Harvey Norman
CD, DVDs, Blu-ray discs, video
Sales Last Year games, large home appliances Large Home appliances of $95m
of $80m
Last year $2.8m after four
Similar to its prevailing years it
Profits previous years losses of almost
made a total profit of $5m
about $7.9
Besides Australia, they make
export to Croatia, Kosovo,
Marketing Focus Mainly focussed to the continent
Montenegro and Russian
Federation
Is a recognized brand of Croatia,
Efficient system of Kosovo, Montenegro and
manufacturing Russian Federation along with
Strengths Is one of the known name across its own resident place
Australia Strength in its marketing ability
internationally