Executive Summary:

Fashion used to be a very complicated topic in Bangladesh until recently. While at one
time it was considered a complicated topic, now it is acknowledged and embraced
thanks to the inclusion of online means. A good part of this is because different E-
Businesses. An "Online Business" is a business conducted entirely online. Goods or
services are marketed, viewed, purchased, and delivery is organized thereafter once
the order has been placed and paid for.

Often the business never touches or sees the product as they are provided and shipped
by the manufacturer or wholesaler. This is known as " Drop Shipping" and business is
commonly conducted as an " Affiliate" and you do not even need to buy the stock
yourself. The wholesaler will post to the customer with a label on naming you as the
supplier. Very easy to set up an online shop selling all kinds of products using this
method. Message me privately if you need more info on the subject as Quota is not the
place to elaborate extensively. These businesses are very easy to establish and are
usually simply operated from a home computer, tablet or even just a smart phone.

The main advantage of online shopping is that it enables reduce your monthly
expenses. Most online stores offer lower prices, as opposed to offline stores, as well as
offer various bargains that help save even more money. The easiest way to pay less is
to compare prices. Online shopping makes price comparison simpler and quicker. The
Internet is crammed with websites which offer automated price comparison. People
buying goods via the Internet have an opportunity to pay less with online coupons.
Online merchants offer various opportunities which help save money. Savvy shoppers
know where to look for discounts and pay less. If you want to economize with online
shopping, simply do a little online research and look for special offers and coupons. The
Internet enables finding and buying virtually anything you may need. Just type in your
favorite search engine the name of the product, and you will get numerous options to
choose from. All the details you require on the product, you will find on the merchant’s
website. By visiting web-based stores, you will find more detailed information about the
product you are interested in. Online shopping provides a greater diversity of products.
This means you can choose goods that suit your requirements and budget the most.
Besides, you check all available options with the comfort of your room. Detailed
research and decent price comparison will help you find the suitable product at the right
price. If you do not want to become disappointed with your purchase, never be in a
hurry.

Because of the widespread of online businesses, we too would like to dwell into the
world of online businesses. Which is why we are presenting our idea: Charu.
Our idea for Charu came in by taking advantage of the inflation of online businesses. Of
course, there are methods that come to play Of course, we don’t intend to completely
limit ourselves to just online business, but we will start off with online businesses for
now.

Company Description:
Charu will initially start off as an online Business. How this works is, we will be currently
having contacts with some companies as well as our own works with us. We will then
set up a page online where we can advertise the different products and sell them when
required based on the orders as well as the demands

For this, we will need to set up good connections with different companies or designers.
We can then use our own website as well as a Facebook page to market sell our
products and market them to the general public.

For this, we have decided to collect a total of 10,000tk from each member to collect the
total capital for the business.

Products And services:

Stylish Kurtis & Panjabi for women and men from the wide range, available
at our official online shopping store and our website. We will provide high quality
product, value to money fashion for women ... heart, the manner in which one
choose accessories which will show how flamboyant or simple they are. Our product
will be comfortable, trendy as well as traditional, young people can buy kurtis and
Punjabis for both regular and party wear. Moreover, these trending designer products
can compliment your ethnic style as well as indo-western fashion sense. Bangladesh
designer Panjabi and Kurti available for women to buy online at best sales price.

Our main target customer is males and females between the ages of 20 and 35.
Some of our products:

WOMENS KURTIES:
Panjabi for mens:
Marketing plan:
We not only develop the clothing but supports it with advertising and promotion
campaigns. The company plans to strengthen its partnership with retailers by
developing brand awareness.

Marketing Communications:
The key message associated the brand product is classy, upscale, versatile, and
reasonable clothing. The company's promotional plan is diverse and includes a range of
marketing communications:

 Public relations. Press releases are issued to both technical trade journals and
major business publications such as CANVAS Magazine.
  Trade shows. Company representatives will attend and participate in several
trade shows.

 Print advertising. The company's print advertising program includes

advertisements in magazines.

 Internet. Our plans to establish a presence on the Internet by developing a

website. Plans are underway to develop a professional and effective site that will
be interactive and from which sales will be generated worldwide. In the future,
this is expected to be one of the company's primary marketing channels.

 We will also make cinematography for advertising our product in Facebook and
Instagram. because new generation Young people more like the visualized
product.

 Other. The company also plans to use various other channels including
billboards, radio and television commercials, and a street team.

 We also promote our product by gifted items like jewelry, scarf, and other
accessories with our product for getting, ore attraction from the customer.

Our Gift items for our customer:

EAR RINGS
SCARFS:

Operational Plan:
An Operational Plan is a highly detailed plan that provides a clear picture of how a
team, section or department will contribute to the achievement of the organization’s
goals. The operational plan maps out the day-to-day tasks required to run a business
and cover.
So then, let’s look at our operational plans:
We will first manage the products. After the product has been managed, we will then
begin to create our own online store and work on it.
Now, to work on the organogram, we will mostly work for the company on our own. We
will occasionally oversee the works from time to time. We’ll be co-owners of the
business. Furthermore, we’ll be dividing the work based on certain aspects such as who
has more time, who is closer to the project etc. Of course, this will change overtime as
well, and we will have to come up with alternatives too. For now, our plan is to oversee
the work one day each.
After a certain goal has been set, we will then attempt to set up a physical store,
moving past the usual criteria of just staying as a so,
Manpower:

These are the different departments we will work with. For the manpower required will
be:

1. Pattern Master

2. Cutting Master

3. Sewing Master

4. Quality department

5. Marketing department etc.

Personal Financial statement:

In the beginning, we have managed to gather 60000tk with 10000tk from each
shareholder. We want to make an online based brand and then we started making plan
based on our budget.

Start-up expenses:
  First, we spend 30000tk to buy clothing’s and ornaments for start-up.

 We developed 100pcs (50pcs each) for our first production.

 We kept Panjabi for men’s & Kurtis for women.

 Traditional designed Panjabi will cost 1499tk and traditional Kurtis 1399tk.

 Also spend 5000tk on some gift items to attract customers and get better
promotion.

 Then we spend 5000tk on Facebook page and promotion stuff. That promotion
lasted for 2. 5month’s. We got many positive feedback and suggestion that we
can work on.

 After first production we have 25000tk to prepare second production.

 We sold all products successfully with the profit of 1’10’000tk.

 Now we have 135000tk on our balance.

 We will observe more and see the response of customers to make a stable
position until we get the enough strength of a physical store.

Financial Plan with BEP and two years expected accounts statement:
First, we need to
know about BEP which is Break Even Point. BEP is a moment when company faces no profit
and no loss situation. Financial Break-Even Point is the level of EBIT (Earning before interest
and tax) which is equal to company’s fixed financial cost, which includes interest and preference
dividend.

EBIT = Fixed Financial Cost

According to the sale and product feedback we can predict that we will archive 1crore within
2years.

Conclusion:
E-commerce business has altered many traditional manners of transaction and brought
revolutionary change in the economy. Citizens of Bangladesh are now enhancing their
standard of living using internet. Suppliers can now get the order by online ordering
system and consumers also save much of their time by doing online trade.

E-commerce is the activity of buying or selling of products on online services or over the
Internet. Modern electronic commerce typically uses the World Wide Web for at least
one part of the transaction's life cycle although it may also use other technologies such
as e-mail.

Our idea for Charu came in by taking advantage of the inflation of online businesses. of
course, there are methods that come to play Of course, we don’t intend to completely
limit ourselves to just online business, but we will start off with online businesses for
now .During recent years, E-commerce has opened a new era in the history of shopping
trend in Bangladesh. It has created a huge opportunity to both consumers and
merchants. This paper highlights the opportunities and threats of e-commerce business
in Bangladesh.

Stylish Kurtis & Panjabi for women and men from the wide range, available
at our official online shopping store and our website. We will provide high quality
product, value to money fashion for women. Our main target customer is males and
females between the ages of 20 and 35.

Now, to work on the organogram, we will mostly work for the company on our own. We
will occasionally oversee the works from time to time. We’ll be co-owners of the
business. Furthermore, we’ll be dividing the work based on certain aspects such as who
has more time, who is closer to the project etc. Of course this will change overtime as
well, and we will have to come up with alternatives too. For now, our plan is to oversee
the work one day each.