MATIAO NATIONAL HIGH SCHOOL – SPECIAL PROGRAM IN THE ARTS

THIRD QUARTER EXAMINATION

MEDIA ARTS 7

Name:___________________________________Grade and Section:________________________________

TEST I. Instruction: Identify the following forms of media being described in each sentence.
Write only the letter of your choice

a. Newspaper c. Television e. Fax Machine g. Letter

b. brochure d. Billboard f. Radio h. Phone/Telephone

________________________ 1. Medium that carries information that uses sound waves

transmitted through space.
________________________ 2. It is a large outdoor board for displaying advertisements.
________________________ 3. a printed publication issued daily that contains news,
feature articles and advertisements.
________________________ 4. Medium where an image of a document made by electronic scanning and
transmitted as data by telecommunication link.
________________________ 5. global computer network providing a variety of information and
communication facilities, consisting of interconnected networks
using standardized communication protocols.
________________________ 6. It is one person's written message to another pertaining to some matter of
common concern.
________________________ 7.It is a publication, usually a periodical publication, which
is printed or electronically published.
________________________ 8. This telecommunication medium is used for transmitting moving images
in monochrome, or in color, and in two or three dimensions and sound.
________________________ 9. This medium converts sound, typically and most efficiently the human voice,
into electronic signals that are transmitted via cables and other
communication channels
_____________________ 10. This informative paper document medium can be folded into a
template, pamphlet or leaflet.
TEST II. Instruction: Write only the letter of the correct answer.
___________11. To perceive or apprehend by the ear;
a. Listening b. Hearing c. Active Listening d. Passive Hearing
___________ 12. This involves physical ways of communication, like, tone of the voice and body motion.
a. Non Verbal Communications c. Visual Communications
b. Oral Communications d. Audio-visual Communication
___________ 13. Television and video clips are the electronic form of_________________.
a. Communication c. Telecommunication
b. Visual communication d. Technical communication
___________ 14. Which of the following is incorrect?
a. We listen to obtain information c. We listen for enjoyment
b. We listen to understand d. We listen to yearn
___________ 15. To convert a message into groups of words, symbols, gestures, or sounds that present ideas
or concepts is called:
a. media richness b. noise c. feedback d. encoding
____________16. This is how the sender decides to send the message based on prior knowledge about
the receiver.
a. Verbal b. Decoding c. Encoding d. Feedback
____________17. The applying meaning phase and understanding in communication model.
a. Non-verbal b. Decoding c. Encoding d. Feedback
____________18. Outside influences that affect communication.
a. Influencers b. Interference c. Abstraction d. Realization
____________ 19. Kind of language specifically based from a certain geographic area.
a. Cultural b. Regional c. slang d. Technical
_____________20. Which of the following is an example of channels of communication?
a. Hearing b. Seeing c. Touching d. Recording
TEST III. Instruction: Choose from the letters below the principles of media presented in each statement.
a. Media have commercial implications c. Audiences negotiate meaning in media
b. Media construct reality d. Media contain moral and value messages
e. All media are constructions

__________ 21. A campaign showing children being sent to school to become successful implies a
general truth that education is the key to success
__________ 22. Famous celebrities join with President Rodrigo Roa Duterte raising a clenched fist
while saying the phrase, “No to Drugs”.
__________ 23. A posted photo on facebook gained 54 “Haha’s,” 32 “likes,” and 4 “angry” reactions.
__________ 24. Ang Probinsyano continuously generate profit to Kapamilya Network for its great
number of audiences.
__________ 25. Dangerous stuffs in media are usually colored in red and black.
__________ 26. A Primetime show lengthens its airing duration knowing that it got good number of
audiences and positive reviews.
__________ 27. Sagip Kapamilya has been known to help Filipinos in times of calamities and this
invites audience to join them in their act of kindness.
__________ 28. Media advertisement about body size and shape affects the way we feel about
ourselves.
__________ 29. An advertisement which uses different symbols such as a barefooted and ragged
child to show poverty.
__________ 30. An unfamiliar billboard posted on the highway asks people for their own
interpretations.

TEST IV. Instruction: Complete the graphic organizers below by filling in the missing word/s or phrase/s.

31-33.
3 types of Media

34-37.
4 Theories of Communication

TEST V. Essay: Instruction: Discuss the phrase written below.

38-40. “Think before you click.”