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CHAPTER I: INTRODUCTION

1.1 BACKGROUND OF THE STUDY

The revolutions of the communication in the 20th century have arisen to

social networking. Social networking refers to online space that used to connect,

share information, communicate and to socialize. On the other words of Gross

and Acquisti (2005) Social networking Site is an online interaction and

communication at the same time has a main purpose in used and objectives.

Individuals can use social networking for different purposes such as online

interaction, entertainment, getting and share information etc.

Social Networking is a global phenomenon that millions now go online to

engage on it. According to Wikipedia, there are more than 300 Social

Networking Site’s (SNS) and 15 billion members worldwide. In recent decades,

Social networking has grown rapidly. It took 38 years to attract 50 million

listeners, 13 years for television to attract 50 million viewers, 4 years the internet

has attract 50 million surfers, but Facebook, one of the leading Social

Networking sites, added over 200 million users in just 12 months.

In the present, the Social Networking Sites become type of virtual community

that has grown tremendously in popularity. Through Social Networking people

can use Network of online friends and group membership to keep in touch with

current friends, reconnect with old friends or create real-like friendship through

similar interest or groups.

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1.2 THEORETICAL FRAMEWORK

In the dictionary, the word Social Networking it used of dedicated websites

and application to interact with other user. Thus, in Social networking theory a

study of how people organizations of groups interact with others inside their

network (Claywell, 2014).

Adaptive Structuration Theory (AST) seek to understand the types of

structive that are provide that are provide by advance technologies and the

structures that actually emerge in human action as people interact with these

technologies (DeSanctis and Poole, 1994). Student nowadays using information

technology to create Social Network that can applied to their activities

Social Information Process (SIP) Theory, This theory talks mostly about

the interpersonal relationship between those individual that are in CMS

interaction. Users divulge information and the receiver process the information

continuously. She/he forms judgement on the basic verbal cues receives.

1.3 CONCEPTUAL FRAMEWORK

This study was guided by the conceptual paradigm presented as figure 1.

INDEPENDENT VARIABLES DEPENDENT VARIABLES

Profile of the respondent Popularity and uses

 Sex Of
 Age
Social Networking Site
 Strand
 Grade level
Figure 1: Conceptual Design of the study
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This study will utilize the Independent and Dependent Variable Model.

The independent variables of this study are the profile of the respondent

which are the sex and age while the dependent variables are the popularity

and uses of Social Networking Site.

1.4 STATEMENT OF THE PROBLEM

The investigator aims to find out the popularity and uses of Social Networking

Site among Senior High School student in ZCSPC.

1. What is the demographic profile of the Senior High School Student in ZCSPC

in terms of

1.1 Sex

1.2. Strand

1.3. Grade Level

2. Which Social Networking Site is/are frequently used by the respondent?

3. What are the uses of Social networking Site among the respondent?

1.5 SIGNIFICANCE OF THE STUDY

The outcome of this study may be beneficial to the school administrators,

teacher, and students.

For the School Administrators

The administrator may gain a clear insight of what are the popular and uses

of Social Networking Site’s among the student and also the administrator will be

able to make a community group regarding involvement of SNS’s to

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communicate on spreading information and updates announcement regarding to

the school.

For the Teachers

The Teachers will be able to identify what social Networking site’s popular

used of the student. Teachers will be communicate based on what SNS’s

they used and also teach the student on the proper and responsible use of it.

For the Students

Findings of this study would give a clear insight to the student to be

develop Social Networking site’s for advance and creating ways of

communication and will able to motivate for their social needs. Students can

learn a proper and responsible use of Social networking sites.

1.6 SCOPE AND DELIMINATION OF THE STUDY

The focus of this study is to find out what are the popular and uses of Social

Networking Site of the Senior High School Student in ZCSPC. The study may

not be generalized to other types of Senior High school. That all students that

may be involved in this study shall answer truthfully question related to

popularity and uses of Social Networking site.

The study is delimited to Senior High school student in ZCSPC who were

enrolled this SY 2019-2020.

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1.7 OPERATIONAL DEFINITION OF TERMS

Social Networking sites are web based services that allow individual to (1)

construct a public or semi-public profile within a bounded system, (2) articulate a

list of other user with whom they share a connection, and (3) view and traverse

their list of connection and those made by others within the system.

Popularity refers to the Social Networking Sites that are most prepared used by

the respondent which are Facebook, Youtube, Google, Instagram, online games,

etc.

Network is a group or more devices that can communicate.

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CHAPTER II: RESEARCH METHODOLOGY

This chapter present the procedure in the conduct of the study which contains

ample description of the research design, locale of the study, sources of data,

data gathering procedure and statistical tools.

2.1 RESEARCH DESIGN

This study utilized the descriptive method and used the quantitative research

design. It is descriptive quantitative type of research because it sought to identify

and describe the popularity and uses of Social Networking site’s among Senior

High School Students in ZCSPC. As a survey research, this study utilized survey

questionnaire as it evaluates the responses of the respondents.

The purpose of this descriptive/associational study was to evaluate the

Popularity and Uses of Social Networking sites.

2.2 LOCALE OF THE STUDY

This study was conducted at Zamboanga City State Polytechnic College

Senior High School.

2.3 POPULATION AND SAMPLING DESIGN

The study population consist of the Senior High School Students of

Zamboanga City State Polytechnic Colleges enrolled during the School Year

2019-2020. There are 782 enrolled students to which 415 are male and 367

female.
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In this study, using the Necessary Sample Size=

(𝑧−𝑠𝑐𝑜𝑟𝑒)2̇(𝑠𝑡𝑎𝑛𝑑𝑎𝑟𝑑 𝑑𝑒𝑣𝑎𝑡𝑖𝑜𝑛(1−𝑠𝑡𝑎𝑛𝑑𝑎𝑟𝑑 𝑑𝑒𝑣𝑎𝑡𝑖𝑜𝑛)
(𝑚𝑎𝑟𝑔𝑖𝑛 𝑜𝑓 𝐸𝑟𝑟𝑜𝑟)2̇
, introduce by smith (2013) at a 95% confidence level

with 0.5 standard deviation, and a margin of error (confidence interval) of +/- 5%, thus:

Necessary sample size = 738 respondents are supposed to be needed

Further calculation using the Modified Cochran Formula:

𝑛0𝑁
Modified Cochran Formula (n)=
𝑛0 +(𝑁−1)

(385)(782)
Sample size= = 258.2 = 258 respondents are needed
385+(782−1

Thus, this study had employed 258 Senior High School Students.

Table 1

Demographic Profile of the Respondent

Profile

Grade Level 11 224 28.6

12 558 71.4

total 782 100

Sex Male 415 53.1

Female 367 46.9

total 782 100

Strand 11-Stem 36 4.6

11- Gas 38 4.9

11-TVL 150 19.2

12-Stem 93 11.9

12-Gas 117 15

12-TVL 348 49.1

total 782 100

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The table shows that among the 782 respondents, 415 are male and 367 are female. About

28.6% of the respondents are from Grade 11 and 71.4% from Grade 12. And about 4.6% of the

respondent are from 11-Stem, 4.9% are from 11-Gas, 19.2% are from 11-TVL, 11.9% are from 12-

Stem, 15% are from 12-Gas, and 49.1% from 12-TVL.

Stratified random sampling was used in the selection of Students who participate by filling in the

questionnaire. This technique to ensure that obtain sufficient sample points in the population will be

well-represented in the sample size.

2.4 DATA GATHERING PROCEDURE

Use of a questionnaire survey instrument is the most appropriate method of

data collection for the study. Requesting uniform data from respondent, this

methodology facilitates comparative statistical analysis. Stratified random

sampling was made and appropriate number of samples for each grade level

and gender were given the questionnaire following the administration procedure

being laid down in this study. The questionnaire was collected swiftly and

carefully.

2.5 RELIABILITY AND VALIDITY

The research instrument is an adopted questionnaire from a study conducted

in India. The content validity and reliability of the questionnaire was examined by

the experts (educationists).

In quantitative research, reliability consistency of measurement, or degree to

which an instrument measures the same way. This study use of reliability type is

internal consistency. It estimates reliability by group question in the

questionnaire that measures the same concept.

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Validity explains how well the collected data covers the area of investigation.

This study used content validity to which the question on the instruments and the

score from these represent all possible question that could be ask based on the

content or skill. It ensures that the questionnaire includes the adequate set of

items that tap concept. With this type of validity, the researcher will be assured

with the consistency of the measure with the objective of the study.

2.6 ETHICAL CONSIDERATION

This study required the participation of human respondent, particularly

students. With this, certain ethical issues were taken into consideration. The

consideration of these ethical issues was necessary to ensure the privacy of the

respondent. Among the significant ethical issue were considered in the research

process include consent and confidentially. A letter of permission was sent to the

principal of ZCSPC Senior High school department in order to secure the

consent. When the permission was granted, the researcher relayed the

important details which include the purpose and the significance of the study to

the respondent.

2.7 DATA GATHERING PROCEDURE

This study followed a structured questionnaire method. The questionnaire

consists of different section. The questions in all selections regarding the

Popularity and uses of Social Networking Site’s among the respondent.

The Popularity sub-scale which assesses the frequently used of SNS’s does

include 1 item. The Uses SNS’s scale includes 18 items which aims to assess
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the uses of SNS’s of the students. Intensity usage (5 items) active participation

(3 items), various application (6 items) predominantly use (3 items).

All the items in the scale contained both open ended and close ended

question that answer the appropriate question on it.

2.8 STATISTICAL TOOLS

The data taken from the questionnaires were sorted out, tallied, tabulated,

and treated statistically using descriptive and inferential statistics.

Weighted mean was used to determine the Popularity/frequently used of

Social Networking Site’s among the respondents.

Frequency count, percentage and mean were utilized to determine the Uses

of Social networking site of the respondent.

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APPENDICES

SURVEY QUESTIONNAIRE

A study about Social Network Site among

Senior High School Student in ZCSPC

Age: …………………….. Male/Female: ……………………….

Course: …………………………………………………………………………………………………

Instructions: Please tick for objective questions.

1. How many Social Networking accounts you have?

One Two Three More than 3

2. Roughly how long have you been using Social Networking Sites?

Less than a month 1-6 months 6 months - 1year

1-2 years 2-3 years more than 3 years

3. Which are your favorite Social Networking Sites? (Rank your favorite 5
SNS in order of your priority, e.g. YouTube- 1, Facebook- 2…).

• YouTube
• Facebook
• Instagram
• IMO
• OnlineGames
• Google
• Yahoo
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• Twitter
• Snapchat
• Fb Messenger
• Skype
• Viber
• Others: (Please Specify) ……………………………………………………

4. How frequently do you use Social Networking Sites?

Daily More than Weekly Weekly

Monthly Less than that Fornightly

5. How many hours do you spend for Social Networking?

0 – 1 hr 1 – 2 hrs 2 – 3 hrs More than 3hrs

2 Do you use mobile phone to access Social Networking Sites?

Yes No

3 How many friends do you have in your Social Network accounts? (If you
have more than one account, please tick an average of your contacts).

0 – 100 101 - 150 151 – 200 201 – 300

More than 301

8. Do you have online friendship through SNS with people you have NOT
met in real world?

Yes No

9. Have you ever met someone in real world you have met only through
social networking?

Yes No

10. Are you a member of any Community/ Page/ Group in Social Networking
Sites?
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Yes No

10. a) If ‘Yes’, how often do you participate in discussions/ comments

through Communities/ Pages/ Groups?

Often Sometimes Rarely Never

11. Do you own any Communities/ Pages/ Groups in SNS?

Yes No

12. Do you use Games or Applications in Social Networking Sites?

Yes No

12. a) If ‘Yes’, which is your favorite game or application?

1. 2.

13. Why do you use Social Networking? (You can select more than one
answer).

• To keep in touch with my friends

• To find new friends
• Professional/Work related
• For dating
• Others: (Specify):
……………………………………………………………………………
…………………………………………………………………………………………………………

14. How often do you use…

Often Occasionally Rarely Never

Status Update
Video Sharing
Photo Sharing
Chats
Comments/
Scraps/Wall post
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Themes

15. Did you read the Terms of use/ Privacy policywhile creating the SNS
account?

Yes No

16. Do you feel that exhibiting your profiles in SNS to others is a loss of
privacy?

Yes No

17. Did you modify privacy settings from default settings after creating the
account?

Yes No

18. Has the usage of social networking made a positive impact in your social
life?

Yes No