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City of Naga
LUCKY’S FASHION
(Hand Made Accessories)
A Business Plan
Submitted to:
Submitted by:
Group II
Wenalyn A. Francisco
Sandra L. Recha
Michelle E. Endaya
Joanne B. Noora
Luckilyn C. Ordañez
Charlyn B. Naguit
Adelfa B. Bobijes
Kim B. Bataller
Daniel H. Garcia
The success of this project cannot be measured by its size nor the number of
pages, but the knowledge, time, efforts and also for skills and talents shared on their own
ways. For these, would like to express our sincerest thanks:
To our parents, who continuously support and guide us in all of our undertakings
and likewise “Serving as an Inspiration” for us to keep on…
To our Professor Maam Elda Clores, who just hardly delivered to us and also help
us to understand this subject better.
To our friends who helped us a lot to make this project successfully and give us
suggestions and advice in making this project.
To each and everyone to the group for still trying to make this Business Plan,
despite of so many projects given to us during this semester end, without the group this
project would not be possible.
And above all, Our Almighty God who enlightened and give us strength to face
all the challenges that He brought us to learn not only for our mistakes but for the reality
and essence of life.
Group II
TABLE OF CONTENT
TITLE PAGE
ACKNOWLEDGEMENT
TABLE OF CONTENT
I. EXECUTIVE SUMMARY 1
A. Present Situation 1
C. Objectives 2
C. Strategic Alliance 4
A. Organizational Structure 5
C. Job Description 5
D. Compensation Allowance 6
V. PRODUCT STRATEGY
A. Product Description 7
B. Importance of the product 7
A. Market Definition 8
B. Competition 8
D. Risk 9
A. Sales Strategy 9
B. Market Distribution 9
C. Pricing Strategy 10
A. Production Process 10
B. Production Schedule 11
A. Assumptions 12
B. Capital Requirement 14
C. Financial Statement 15
CONCLUSION
DOCUMENTATION
CURRICULUM VITAE
I. EXECUTIVE SUMMARY
Proponents: Group II
Wenalyn A. Francisco
Sandra Recha
Michelle Endaya
Joanne Noora
Luckylyn Ordoñez
Charlyn Naguit
Kim Bataller
Adelfa Bobijes
Daniel Garcia
stockings, bow ties, leg warmers, leggings, neckties, suspenders, and tights.
Accessories are adding a color, style and class to an outfit, and create a certain
create a new form of accessories. The business came in the idea of old magazines
created into a necklace, bracelets and etc. Magazines are a colored paper which
requires less capital and equipment. The product will also help our environment
by recycling the old things. The proponents believe that this kind of opportunity
would be profitable business venture because of the affordability of the price and
Vision
Mission
help our environment to lessen the pollutions that is harmful to the health of
the people.
Objectives
industry.
2. To encourage people to be creative and use recycle things to gain
income.
City.
organizations because it is being run by one individual who also owned most of
the assets and properties of the business. The liabilities, management and control
are all in the hands of the owner who makes plans, strategies and decisions in the
business. The profit generated by the business solely belongs to the owner but his
sole managerial decisions and profit taking could mean exclusivity, thus burden is
cost handmade accessory. The raw materials are from the used magazines
and looks elegant. These accessories can be match with any type of outfit or
the trendy style in the market. We also provide boxes for the accessories so
that buyers will have another idea that this products are ideal also for gift or
give aways.
(SEC) then, the business must approved by the Department on Trade and
direct selling basis however, consignment basis are also welcome for those
C. Strategic Alliance
A. Organizational Structure
Owner/ Manager
Assistant Manager
Designer
Workers/helper
Kim Bataller
C. Job Description
Owner / Manager
The owner/ manager are the one who is responsible for the managing of the
Worker: The worker is responsible for doing the accessories and creating a
good quality.
D. Compensation Allowance
The 45% of the income will goes for the expansion and development of the
business; the 20% will go for the expenses and the other 35% will go to profit
The Lucky’s Fashion will give compensating allowance of P150.00 for the
worker, P180.00 for the designer and 220 for the assistant manager. The designer
and worker will receive a basic salary based on the number of days of work
multiplied by there corresponding salary. And they are given a free snacks and
Expansion
Compensation
35%
V. PRODUCT STRATEGY
A. Product Description
Our proposed business which is accessories can tell what kind of people you are
will create employment which will help uplift the lives of unemployed
Bikolanos. It will also help our environment to recycle the used paper. And
proponents.
The proposed product will be pack on a white box together with the
A. Market Definition
business is for a female only and don’t have a specific age limit because it’s
B. Competition
venture in Naga City. But the main competitors of the business is the
them because it is unique and new to the eyes of the Bikolanos. But this
and look of people who ware of it. Therefore our accessories are fitted to
All business has a risk to encounter. The risk that may encounter of
the business is the 2nd hand accessories like in Ukay Ukay because these
came from other country and branded. Our products are purely made in the
A. Sales Strategy
of the product to be know in the market. The proponents will make sure that
it has a good quality to build the enjoyment and satisfy the customers. And
if the customer fulfilled on the product they can tell it to their friends and
The proponents will also make sales promotions through giving away
of flyers and offering a 30% off to the first 50 person who buy the product.
The wholesaler/ retailer will be given 25% discount for ever item that they
purchase. And the proposed business plan will also participate to the trade
B. Market Distribution
C. Pricing Strategy
Necklace-P15.00
Bracelet – P10.00
A. Production Process
START
END
The first step is to prepare the materials needed like the old magazines,
glue, ruler, pencil, scissor, beads, wooden toothpicks and string. By using ruler
and pencil make a small line with shape like a triangle. Using a scissor begin
cutting the page into strips. Start at either the bottom or the top of the page, cut
the page into 1/2″ strips. The strips being used are approximately one and a half
inch by seven or eight inches long. Next, cut each strip to a half inch diagonally.
To make one mixed bead bracelet, use 8 diagonally cut triangle shaped pieces of
paper. Organize a work space with the diagonal paper strips, toothpicks, and glue
stick. Take a toothpick and one paper strip. Roll the wide end of the paper strip
completely around the toothpick one rotation. Take the glue stick and quickly
cover the remaining paper surface with glue, run the glue stick over the paper
with a tightly roll on the paper strip around the toothpick. Place glue on the
tip/end of the paper. Then organize the roll paper in the string according to the
design that you wanted and put some beads to be more attractive.
B. Production Schedule
The operation for Saturday is the bracelet and Sunday for the Necklace. The
A. Assumptions
1. Materials
2. Labor Cost
c) Calculator
P 300.00
Total P 900.00
5. Sales Data
Bracelet Necklace Total
6. Operating Expenses
production.
B. Capital Requirement
The total to commence the initial operation is 17,000 and that will be
C. Financial Statement
LUCKY’S FASHION
PROJECTED INCOME STATEMENT
For 4 months operation
LUCKY’S FASHION
PROJECTED CASH FLOW
For 4 months operation
Cash Inflow
Beg. Cash Bal. 17,736 35,936 56,742
Add: Sales 32,000 32,552 35,250 37,014
32,000 50,288 71,186 93,756
Less: Cash Outflow
Cost of Sales 1,048 1,048 1,048 1,048
Salaries 10,880 10,880 10,880 10,880
Office Supply Expense 150 158 166 174
Transportation 136 136 136 136
Electricity 200 200 200 200
Advertising Expense 250 250 250 250
Miscellaneous Expense 1.600 1,680 1,764 1,853
Conclusion
I therefore conclude that the proposed business is possible in all major aspects.
Technically it is feasible because of availability of the materials, location and the plant; it
is market viable because of the fact the location is very accessible to the market.
This proposed business will have an increased in production because it has many
personnel. And it is manageable because it is a sole proprietorship. And also the funding
The proposed business has a great benefit in the society in terms of employment
and in economy. It will support the financial capacity of the employment in the Bicol
DOCUMENTATION