16 Chapter5 PDF

Chapter V
Case Studies of selected Dairy Co-

operatives
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Chapter V : Case Studies of selected Dairy Co-operative
5. Case Study:
5.1. “Gokul Milk”, Kolhapur Zillha Sahakari Dudh Utpadak Sangh Ltd,
Gokul Dairy, Kolhapur.
5.2. “Warana Milk”, Shree Warana Sahakari Dudh Utpadak Prakriya
Sangh Ltd, Warananagar.
5.3. “Shivamrut Milk”, Shivamrut Dudh Utpadak Sahakari Sangh
Maryadit, Akluj.
5.4. “Rajhans Milk”, Sangamner Taluka Sahakari Dudh Utpadak Sangh
Ltd, Sangamner.
5.5. “Krishna Milk”, Rajarambapu Patil Sahakari Dudh Sangh Maryadit,
Islampur.
5.6. “Katraj Milk”, Pune Zillah Sahakari Dudh Utpadak Sangh Maryadit,
Katraj Dairy, Pune.
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5.1. “Gokul Milk”, Kolhapur Zillah Sahakari Dudh Utpadak Sangh Ltd, Gokul
Dairy, Kolhapur
5.1.1. Corporate Profile:
Kolhapur Zillah Sahakari Dudh Utpadak Sangh Ltd. is well known with its
popular brand ‘Gokul’. Gokul Milk is an Operation Flood Cooperative dairy
project established on 16thMarch 1963. Since then it has achieved many land
marks in Milk Procurement, Extension, Animal Health, Breeding, Milk
Processing, Product making and Marketing. At present, Gokul has a capacity of
7 Lakh Litres/day. It has Dairy plant having 4 owned and 1 hired chilling
centers having 4.25 Lakh Litres/day milk handling capacity. The Dairy also has
a modern Packing Unit at Navi Mumbai. The Dairy has at presentl 39 Mobile
veterinary routes, 401 Clusters and 17 static A.I. Centers. It also has its own
Cattle Feed plant of 200 MT/day production capacity with popular ‘Mahalaxmi’
brand. Union has its own Packaging Unit at 40/4-5, Mafco Cold Storage Area,
Sector 18, Turbhe-Vashi at Navi Mumbai.
Working Area: Gokul collects milk from Kolhapur district
Map: 5.1 Map of Working areas of Gokul Dairy
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Brand Logo: Gokul brand is very popular by following remarkable logo

Diagram 5.1 Logo of Gokul Dairy Cooperatives

Special Features
Gokul has implemented Quality Management and Food Safety System. The Plant is
renewed for ISO 9001 certification and achieved ISO 22000 certification in March 2011.
Union has received Export Inspection License in July 2004 for Product Exports.
 Gokul is first plant to start Quality Assurance Programme in country in 1992.
 Gokul is the only union which is 14 times winner of National Productivity

Awards during 1988-89 to 2006-07.
 Gokul pay back is 76% to 82% for every sale of rupee generated in form of price
and services to the Milk Producer.
 Turnover of union for financial year 2009-2010 was 835 Crores.
 Plant was commissioned in 1986 with 2 Lakh process capacity. Average growth
rate in last 24 years is 10 to 11%
 Union having highest milk handling capacity of 11 Lakh Ltr./day and average
milk handling capacity in dairy plant is 7 Lakh Ltr./day.
Infrastructure support
 39 Mobile veterinary routes.
 401 Clusters and 17 Static A. I. Centers
 Cattle Feed Plant of 300 MT capacity expandable to 500 MT is under execution.
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 200 MT Cattle Feed is Produced from own Cattle Feed Plant and
100 MT from other Plant as per formula and under Q. C.300 MT supervision
 Marketing of 300 MT Feed/day.
 Extension support for Cooperatives development. Four owned and one hired
Chilling centers with handling capacity of 4.25 Lakh Liters/day.
 Training Centre for core level training.
Gokul’s Present Set Up
Sr. Particular Capacity

No
3.2 Lakh Ltrs/Day (Raw)
A) Milk Reception Capacity 3.8 Lakh Ltrs/Day
(Chilled)
B) Milk Process capacity 7.0 Lakh Ltrs/Day
(Union handled 1 Million Ltr. in Flush 2001/02)
C) Powder Manufacturing 40 MT/Day
D) Butter Manufacturing
C. B. M. M. 16 MT/Day
Top Churn 8 MT/Day
E) Ghee Manufacturing 6 MT/Day
Packaging Lines :
Milk Packaging 1 Lakh Ltr/day
Powder Packing-Ni chrome (Pouch) 10 MT/day
Rollatainer Machine (Cartoons) 10 MT/day
F) Ghee Packaging (Pouch) 4.5 MT/Day
Table Butter Packaging
In 500 gm. 3 MT/day
In 100 gm. 1 MT/day
Total 4.0 MT/day
G) Storage Capacity :
Milk (Packed Milk) 1 Lakh Ltr
Butter 800 MT
Powder 1400 MT
Ghee 20 MT to 30 MT
Milk (Raw/Process) 9.25 Lakh Ltrs.
Table 5.1 Byproduct capacity of Gokul Dairy
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Objectives of the Society
 Development of infrastructure, for procurement of milk in rural areas of Kolhapur

District, to ensure an assured market for milk producers throughout the year, as
well as good remunerative prices.
 Fulfill the growing need for milk & milk products of the consumers in
Maharashtra & elsewhere.
 To organize the Co-operative structure of milk producers at the village level.
 To provide the supplement programme for extension & inputs, with particular
reference to feed, fodder production and implement an intensive breeding
programme for milk animals, to increase milk production.
 Imparting training for developing human resource at rural level for effective
leadership, Management skills & improvement of services to rural milk
producers.
5.1.2. Yearly Milk Procurement:

The milk handling capacity of the Gokul Dairy and chilling centers is 11.25
Lakh Liters per day. Dudh Sangh covers 3788 village level dairy co-operatives on
238 milk routes, for Milk procurement every day.
During the year 2009-2010, the average procurement is 5.49 Lakh Liters per day
where as for the year 2010-11 it has increased to 7 Lakh liters. The ratio of
Buffalo Milk to Cow Milk procurement is 67:33. The average Fat and SNF of
Buffalo milk is 7.4 SNF and 9.4% respectively and that of Cow milk the
percentage is 4.3 SNF and 8.6% respectively. Average milk purchase price for
Buffalo milk is 23.13 and for Cow milk is 15.61.
Average Milk Procurement
Average Bulk Procurement

Procurement Flush (LPD) Lean (LPD) From
(LPD) State/Outside(LPD)
B.M. 3,66,000 B. M. 4,78,288 B.M. 2,48,540 B.M. 50,000
C.M. 1,83,000 C. M. 2,07,518 C. M. 1,49,844 C. M. 1,00,000
5,49,000 6,85,806 3,98,384 1,50,00
Table 5.2 Milk Procurement of Gokul Dairy
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5.1.3. Share Capital:
Gokul Dairy provides cutting edge products which are manufactured using state-
of-the-art technology and find applications in day-to-day transactions. Turnover
of the union for financial year 2009-2010 was 850 Crores against the average
liquid milk sale 6.55 Lakh liters per day. Total benefit of 550 lakh covered
Reserve funds, Dividend, Charity, Cooperatives Development, Research, Rabbet
fund.
5.1.4. Affiliated Societies and Workforce:
Researcher has divided the workforce in to following categories which are
mentioned below.
 In Gokul Dairy, there are more than 1900 are regular Employees.
 Gokul is associated with around 3,50,000 milk producers in and around
Kolhapur district.
 Dudh Sangh covers 1506 villages.
 There are 3788 dairy co-operative societies (DCS) and primary dairy co-
operative societies (PDCS) on 238 milk routes for Milk procurement every
day.
 Since 2009-10 Animal Husbandry Dept. provided many services, whose
data are is presented in following table.
Particular Counter
Mobile Veterinary clinics 39
Villages covered 1,506
Dairy Co-operative Society covered 3,788
Treated cases 2,44,090
Control cases 11,672
Emergency Services Provided 1,20,427
Antirabies post bite vaccine cases 1,807
No of mobile A.I. centers 387
No of A.I. cases 1,60,768
No of Pregnant Animals 54,092
No of calves Born by A.I 47,576
Table 5.3 Veterinary Services of Gokul Dairy
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Chilling Center and Branches:
Gokul Dairy has 5 Chilling Centers, 3 branches, 1 Cattle feed plant and one
training center located at following centers.
Sr.
Center / Branch Address
No
Lingnur, Tal.: Gadhjinglaj
1 Chilling Center Lingnur
Dist.: Kolhapur
Borawade (Bidri), Tal.: Kagal
2 Chilling Center Borawade
Dist. Kolhapur
Tawarewadi, Tal.: Chandgad
3 Chilling Center Tavarewadi
Dist.: Kolhapur
Gogave Tal.: Shahuwadi
4 Chilling Center Gogave
Dist.: Kolhapur
5 Chilling Center Shirol (Hired) Jaisingpur, Tal.: ShirolDist: Kolhapur
105/3, DhereBunglow, Pune-Solapur Road,
6 Pune - Gayatri Cold Storage
Manjari (Bu) Pune-411028
Sangh Packing Station, 40/4, MAFCO
7 Vashi - Navi Mumbai
Yard, Sector No. 18, Turbhe, Navi Mumbai
Gadmudshingi, Tal.:Karveer.
8 Mahalaxmi Cattlefeed Plant
Dist.: Kolhapur
Procurement, Animal
9 Husbandry and Training Tarabai Park, Kolhapur.
Center
Table 5.4 Chilling Center and Branches of Gokul Dairy
5.1.5. Products: Quality of Milk and Milk Product as per QMS and FSMS standard
 Gokul Milk  Gokul Skimmed Milk Powder

 Gokul Ghee  Gokul Butter
 Gokul Cooking Butter  Gokul Shrikhand
 Gokul Dahi  Gokul Paneer
 Gokul Table Butter  Gokul Lassi
 Gokul Cream  Gokul WMP
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Production capacity of above mentioned products is as follows.
Sr. No Product Capacity

1 White Butter 3000 – 3500 MT/Annum.
2 Ghee. 500 MT
3 S.M.P. in 25 kg. 2400MT to 3000MT
4 Shrikhand 100MT
100 MT + 600 MT or
5 Table Butter
Annum = 700MT In 20 kg. Pack
SMP in Consumer
6 600 MT/ Annum
Pack 1 kg./1/2 kg./100gm.
7 Curd 20 MT /Month
8 Paneer 6 MT/ Month
9 Lassi Seasonal
Table 5.5 Byproduct Production capacity of Gokul Dairy
5.1.6. Cattle Feed:

“Mahalaxmi” is very well-known brand of Cattle feed of Gokul Milk
Cooperative. Mahalaxmi was established with a 100 M.T. Capacity CFP in 1982
under Operation Flood-I and Expanded up to 200 M.T. Capacity CFP in 1992
under Operation Flood-II. Mahalaxmi is having its own modern Laboratory with
latest technology for proximate analysis with N.I.R. Analyzer, Fluoride Meter,
Cyclotec Sample Mill etc. It has formulation and standardization of feeds as per
BIS standard & NDDB's guidance. Mahalaxmi provides Door delivery service to
milk producers with no loss no profit basis. It is also providing extension services
to farmers for minimizing cost of the milk production by using Bypass Protein
feed for high yielding animals. Mahalaxmi products are very famous among
farmers due to their superior quality and most competitive rate. Due to need based
demand from the milk producers from milk shed, the union has introduced
following different types of cattle feed products under the brand name
"Mahalaxmi"
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Sr.
Product Name Packing
No
1 Supreme Pellet- BIS Type-II 70 kg Jute
2 Supreme Pellet- BIS Type-II 50 kg HDPE
3 Gold Pellet (Bypass) 70 kg Jute
4 Gold Pellet (Bypass) 50 kg HDPE
5 Mahalaxmi Nutrient (Mineral Mixture) (1 kg x 15) = 15 kg bag
6 Mahalaxmi Milk Replacer 10 kg bag
7 Mahalaxmi Calf Starter 25 kg bag
Table 5.6 Cattle Feed packing of Gokul Dairy
5.1.7. Transport Arrangement:
The Dairy union deploys a taskforce of hired vehicles for transporting the
procured milk to Mumbai, Pune, Nanded, Solapur etc. through insulated Tankers,
where it is packed and made available to consumers. Currently Gokul milk union
has 600 different vehicles.
5.1.8. Extension and Training Programs:
Following are the Objectives of Dairy Cooperatives for extension and training
programme.
 To enhance activity in Dairy Cooperatives.
 To train peoples for affordable milk business.
 Total upliftment of Dairy Cooperatives activities.
 To bring employee in decision making.
 To bring employee in income generating activity through self-help.
The training Programmes are organized since 1995 and implemented in 440
villages in which covered 815 DCS. In all 1,78,587 participants were benefited
from 4102 Programmes as on 31st March 2011. Following is the list of training
programmes and its duration and contents.
Sr.
Name of programme Duration Contents / Objectives
no
Information on affordable milk
1or 2 business,Women participation in
Women Education
1 days as activity, Inputs given by
programme
per need Union, Duties & Responsibilities of
members
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Women follow up
2 1day Follow up meeting for above villages
programme
Self Help Group Information on Self-help group,
3 1 day
Formation Functioning of Self Help Group
Self Help group
4 1 day Motivation & meeting
Meeting/Organization
Information on maintaining of Book
Accounting Training
5 2day keeping, proceeding, other record in
For SHG
simple way
Information /Camps with help of local
Health Camps/ health worker, Doctors & Nurses
6 1 day
Programme discuss issues related to women’s health
as well as social health &hygiene
Programme for school dropouts
specially girls, giving demo on some
Personality Dev. articles which they can do easily e.g.
7 5day
Programme washing powder, soft toys. Some
information on Nutritional diet, health,
hygiene.
Programme for Women committee
Skill Building members, Directors of other institution
8 2 days
Programme in the village, their role &
responsibilities as committee member
Programme for Women, Folk Dance &
Cultural Programme /
9 1 day Folk song Competition, songs related to
Competition
dairy, on SHG,etc.
Programme contents like clean cowshed
Competition on
10 1day competition, Rangoli, Village
Cleanliness Hygiene
cleanliness by women group.
Programme at Union level ,Interaction
11 Melava 1day with other villages Guest Lecturer
guiding women on special subject
Excursion Tours/ Visit As per Programme for Resource person
12
to Ideal Model need Visit to model
Leadership
Programme for Selected Resource
13 Development 2 days
Person Action Plan for next year.
Programme
Table 5.6 Programmes and its objective at Gokul Dairy

Various Schemes:
Gokul milk union has offered various schemes for the dairy farmer, milk producer
and employees, they are as given below:
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 Provident Fund scheme for milk producer.
 Pioneer in Unique Gokul Gram VikasYojana (A Community Development
Program).
 Unique Calf Rearing Scheme.
 Wrestling competition for Girls and Scholarship for Wrestlers.
 Issue debentures to member Societies.
 'Kisan' Insurance Package Scheme.
 Woman Dairy Cooperatives Leadership Development Program
 Mass Deworming programme and Vaccination
 Farmer’s orientation programmes
 Artificial Insemination Services
 Patent bagged for Milk Replacer
5.1.9. Milk Tester:

Milk Tester is a device which electronically determines the fat % rapidly in milk.
Milk Tester is used at primary dairy co-operative level in the village. The milk
supplied by producer is tested before acceptance and payment is made on basis of
milk quality. This helps to ensure good quality milk at primary Dairy
Cooperatives as well as at Union level. The transparent process results in
strengthening faith of milk producers on Village Society and Union. Gokul Milk
Union provides free of cost chemical and sachet powder for testing fat. The Union
has distributed 4528 Milk Testers and 199 Fatomatic machines to primary
societies through subsidies.
5.1.10 Critical issues of ICT Implementation handled at Gokul Dairy

1. Feasibility Study (Cost Analysis): IT department of Gokul Dairy conducted the
economical and technical feasibility for implementation of ICT services. The
management on realizing that investment on ICT is on the higher side and the
initial cost is quite high for the software development, decided to recruit IT
experts for inhouse software development. Due to the in-house development the
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issues related to technical, economical and operational feasibility were taken care
of automatically.
2. Software Evaluation, development and Problem Analysis: The management of
Gokul dairy is very supportive for In-house development of ICT services. The
management believes that due to in-house development the internal staff may
learn a number of things, thereby building skilled manpower. The management
made the provision of ICT implementation in their annual budget.
3. Software Implementation, Testing, Maintenance and Monitoring: A Number of
programs were conducted to create awareness among the stakeholders about
utilization of ICT.
4. Software Upgradation management; Frontend, Backend, OS and Hardware
Compatibility (Reengineering): Technology upgradation was a challenge and
needed a great deal of investments and efforts.
5. Legal software issues: Gokul dairy purchased legal operating system and
licensed antivirus software for handling regular work of the Dairy Cooperatives.
Gokul Dairy has a licensed network antivirus and Windows Operating System.
6. Networking Issues: Departments were spread across 25 acres of land. Fiber optics
cable network for 1.5 KM is used for the internal connectivity of the departments.
7. Backup and Security Issues: The security and backup issues are still a challenge
to the IT department. The security issues are taken care of by licensed antivirus
and locking of CD-ROM and USB ports. Dairy also has secured Linux server.
Backup issues are taken care by using hard disk mirroring backup system. Dairy
is also taking the weekend backup of the data.
8. Local language Support to software and Websites: At the initial phase of
development and implementation there was a barrier of the regional language
Marathi. Dairy is using Shivaji Marathi font for the development of packages. For
every end user they are able to get the report as per their need due to multi
language support to the software.
9. Underestimating IT skills (Providing specialized training): The dairy has invested
in ICT education, training and skill development. The management also made
separate provision in annual budget under this head. A number of training
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programs were conducted to create awareness among the stakeholders about ICT.
The flexibility for changing the responsibility as per the skill set available with
the employee is ensured by the management. The dairy has sufficient IT expertize
manpower as per the need of the dairy. IT department is continuously involved in
developing the modules in Visual Basic and SQL platform. There has been a
regular change in business environment due to parallel implementation.
10. Budgetary provision for Hardware software and Training (Management
Support): The Board of Management has made investment for IT resourses like
hardware, software required for infrastructure and professionals. In the beginning
stage of the development IT staff of Gokul was not very confident about
development of software. Initially they faced the technological risk due to low
confidence level. With support of top management the staff became confident.
Due to limitations of software package used for development, the scope is limited
(this is the drawback of technology). The Board of Management is keen to
implement ERP.
11. Resources Management (Technical, Skilled manpower, Planning): As per the
need and requirement of Gokul Dairy, the business processes are developed.
Developing, maintaining and updating some modules are some of the major
issues. Management of the Dairy believed in self-development of the employees.
Self-development generated skilled manpower and confidence in their work.. Like
other dairies, Gokul dairy had no problem of people management. The main
reason was that the IT department developed separate modules for each
department. At the initial level they were worried about computer literacy but
now they have managed it effectively. Development, Implementation and
Maintenance work was assigned to IT department. The provision of required
training was made available. Management has not taken separate efforts towards
spreading ICT importance. Instructions were given to the specific department
about implementation of ICTs.
5.1.11 Status of ICT Services in the Dairy:
Some of the issues of ICT implementation are listed below:
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 IT Designation available in the Dairy co-operative: Manager System/In-charge
(Twenty Two Years Experience), Asst. Manager (Two Numbers), Sr.
Programmer (Two Numbers), Programmer (Two Numbers), Data Entry Operator
(Two Numbers)
 Dairy Co-operative has switched over to computerization and has more than
Seven years’ of experience in Computerization
 Name of the Departments computerized
 Partial Computerized :- N. A.
 Complete Computerized :-Marketing Department, Processing
Department, Quality Department, Milk Procurement, Accounts
Department, Finance Department, Packing Department, Dispatch Section,
Admin Department, Cattle Feed.
 Dairy conducted feasibility study before system design: Technical Feasibility,
Operational Feasibility, Economic Feasibility, and Social Feasibility
 Type of software Dairy has: Tailor made (In-house Development)
 Name of the Software Developer : IT Department of Gokul Dairy
 Address of Company : Gokul Dairy
 E-mail : its@gokulmilk.coop
 Website : http://gokulmilk.coop/
 Server in Dairy : HP (5 + 1 servers) HP ProLiant DL120 G6 Server
 Network Technology Used : Star Topology
 Present status of computer systems in Dairy:
 Number of Computer Systems : 210 + 7 laptop
 Number of Computer having P-III or fewer configurations : 0
 Number of Computer having P-III or higher configuration : 210
 Operating System used: Windows 98, Windows ME, Windows XPand Linux for
Server Administration.
 License Software : OS License and Other software are in process
 Front End Software : Visual Basic/MS-Visual Studio, D2K
 Data Base Software : Access, SQL Server
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 Application Software : MS Office, Lotus 123, ERP Package, Department
wise Module
 Utilities : Antivirus, ISAM, Shree Lipi
 Licensed Antivirus used: Quick Heal
 Securities provided to software:
 Logical Security: Software Lock, Password Authentication, Access right
 Physical Security : Hardware Lock, Biometric and Fire wall
 Computerization provides recovery and backup scheduling : Yes
 Networking is made by using CAT-5, CAT-6 and Fiber Optics Cable
 Upgradation is done on regular basis for hardware and software: As per the need
 Tentative Cost for computerization:
 Software Cost : 50.0 lakh
 Computer Cost : 52.50 lakh
 Networking Cost . : 15.00 lakh
 Printer Cost : 8.0 lakh
 Other devices Cost : 2.0 lakh
 Total Expenditure for Computerization : 127.5 lakh
 ICT Services available in Dairy Cooperatives : E-mail, Phone, SMS, Group
Mobile, By Post, Person to person, CCTV, EPBX, Postmaste (50 user)
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5.2 “Warana Milk”, Shree Warana Sahakari Dudh Utpadak Prakriya Sangh
Ltd., Warananagar, Dist. Kolhapur
5.2.1 Introduction
Shree Warana Sahakari Dudh Utpadak Prakriya Sangh Ltd., Warananagar, Dist.
Kolhapur is very popular by the brand name 'Warana', one of the most successful
co-operative dairy in Maharashtra. Warana dairy was established in 1968, with
the noble purpose of providing an additional source of income to the farmers from
the surrounding villages. This revolutionary movement has crossed the turnover
of 400 crores per annum. The dairy has already acquired the ISO 9001-2000 &
H.A.C.C.P. Food Safety Certificate. In addition to this, Warana Dairy houses a
plant of milk processing with the capacity of 10 lakh liters per day. It is one of the
most hygienic plants. Along with Warana Shrikhand an indigenous Indian sweet,'
Warana Milk Powder, UHT Milk in Tetra Pak, produced in a quantity of 65
metric tons per day, is exported to gulf nations like Kuwait, Saudi Arabia and
African Countries, Bangladesh and China. Warana Shrikhand has set a record of
highest selling shrikhand in India. It's also one of the most popular products in
Maharashtra. The dairy produces various milk & milk products like UHTTertra
Pak Milk, Pasteurized milk, milk Powder, Shrikhand, Ghee, Butter, Cheese,
Paneer, Chhas, Dahi, Lassi and other product. The Warana Dairy is now all set to
enter the European market with its wide range of quality products.
The Warana Valley unfolded an epic of sorts with the establishment of sugar
factory along the Warana river area, by Tatyasaheb Kore, a man of great
foresight. He realized that though the economic condition of the irrigated farmers
was up-lifted, the percentage of such farmers was only 15-20%. Further economic
development was necessary to cover the dry land farmers, small holders, landless
laborers and weaker sections. This lead to the emergence of one of the country's
most successful dairy co-operatives.
Along with Warana milk Cooperatives, Warana group have following sister
concerns.
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Sr. Name of organization Type
1 Shri Tatyasaheb Kore Warana Sahakari Sakhar Karkhana Sugar Factory
Ltd., Warananagar
2 Shree Warana Sahakari Bank Ltd., Warananagar Bank
3 Warana Bank Kalyan Mandal Employee
Association
4 Warana Bazar Sevakanchi Path Sanstha Ltd. Mini Bank
5 Shree Warana Vibhag Sikshan Mandal Ltd. Warananager Educational
6 Warana Sakhar Kamgar Sangh Employee
Association
7 Warana Gramvikash Pratistan Rural Develop
8 Shri Tatyasaheb Kore Warana KamgarVikas Mandal Ltd. Employee
Warananagar Association
9 Warana Dairy & Agro Industries Ltd., Tatyasaheb Kore Milk & Milk
nagar Products
Table 5.7 Sister Concern of Warana Udyog Samuha
Brand Logo:Warana brand is very popular by following remarkable logo

Diagram 5.2 Logo of Warana Dairy
Working Area: Warana collects milk from all over the Kolhapur District
Map5.2 Map of Working Area of Warana Dairy
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5.2.2 Objectives of the Warna dairy
The management of Dairy Cooperatives is very visionary. They always wanted to

become number one in the area. The milk Cooperatives has following vision and
objectives
 To educate continuously in increasing per cattle production of milk as per
International standards and transform knowledge and technology to the dairy
farmers to enable them to give better returns to the shareholders.
 To become number one Producer and Exporter of quality milk and milk
products having International quality standard from India.
 To produce byproducts of milk which gives maximum profit
 To educate dairy farmers on cultivation of organic feed for cows to
make available organic milk & milk products for Indian and International
Market.
5.2.3 Affiliated Societies and Workforce:
Workforce is divided into six categories which is mentioned as below.
 Milk Producer : 1,60,000
 The milk is procured : 5 tehsils
 Milk societies : 763
 Operation villages : 389
 The plant expanded : In the year 1975,
 Chilling Centers : 12
 Number of Employee : 1800
5.2.4 Yearly Milk Procurement:

Cow Milk Buffalo Milk
Sr. No Year Procurement Procurement
Lit. per Day Lit. per Day
1 2002-2003 283 633
2 2003-2004 363 604
3 2004-2005 354 619
4 2005-2006 667 726
5 2006-2007 714 753
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6 2007-2008 1038 686
7 2008-2009 1174 719
8 2009-2010 979 668
Table 5.8Yearly Milk Procurement of Warana Dairy
5.2.5 Share Capital:
Due to effective implementation of this program, income generated from dairy business
tuned to 533 Crores annually in the year 2009-10.
Sr. No Financial Year Turnover in crore
1 2006-07 381
2 2007-08 404
3 2008-09 460
4 2009-10 533
Table 5.9Turnover of Warana Dairy
5.2.6 Affiliated Society’s and Workforce:
 Workforce is divided in to four categories which are mentioned as bellow.
 In Gokul Dairy there are 1800 regularly working employees (Permanent &
Temporary).
 Gokul is associated with around 1,60,000 milk producers in and around Kolhapur
district.
 763 dairy co-operative societies (DCS) on 45 milk routes for Milk procurement
every day.
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In the Financial year 2009-10 Animal Husbandry Dept. provided following services
Particular Counter
Villages Covered 389
Dairy Co-operative Society covered 763
Treated cases 1,03931
Operated cases 1252
Emergency Services Provided 22,209
Pregnancy diagnosis cases 89,409
Antirabies post bite vaccine cases 643
No of A.I. cases 1,03,931
No of Pregnant Animals 41,600
5.10 Veterinary Services of Warana Dairy

5.2.7 Chilling Center and Branches:
Chilling Center, Bulk Collar, Branches and Packing centers are as follows
Sr. Chilling Center / Branch/ Sr. Chilling Center /
No Packing Center No. Branch
1 Ganeshwadi 7 Gandhinglaj
2 Jath 8 Mudhol
3 Solapur 9 Warana Sangh
4 Washi 10 Rukadi
5 Kale 11 Budhgaon
6 Birude 12 Bambawade
Table 5.11 Chilling Centers and Branches of Warana Dairy

5.2.8 Products of Warana Dairy:
 Warana Milk  Warana Ghee

 Warana Cream  Warana Lassi
 Warana Butter  Warana Shrikhand
 Warana Cheese  Warana Paneer
 Warana Milk Powder  Warana Ice cream
 Warana Chhas  Warana Dahi
 Fruit Jam  Flavored Milk
 Tetra Pack  Cattle Feed
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Production capacity of above mentioned products from the financial year 2005-
06 onwords is as follows.
Sr.
Product 2005-06 2006-07 2007-08 2008-09 2009-10
No
1 Warana Milk 60931228 67830935 72699552 69918775 74923329
2 Warana Ghee 964 1190 1397 1632 1806
3 Warana Cream 3326 3833 3005 3393 2417
4 Warana Butter 923 1194 805 844 472
Warana Milk
5 5012 6462 6396 8155 4934
Powder
6 Warana Chhas 156525 255810 341425 259054 362837
7 Born vita 6655 7498 8357 9130 11499
8 Tetra Pack - 14860 1187041 1641240 2281012
Warana Lassi
9 2081010 2415420 2026100 2381100 2894850
(20ml)
10 Warana Shrikhand 2209 2306 2387 2644 2585
11 Warana Paneer 103 139 236 276 283
12 Ice Cream 521 290305 522259 336073 259977
13 WaranaDahi 451 734 1035 1014 1027
14 Flavored Milk 144469 425600 742240 1163712 452120
15 Cattle Feed 22060 22300 21860 20580 21740
Table 5.12Byproduct production of Warana Dairy
5.2.9. Transport Arrangement:

Pasteurized milk is sent daily to Washi (Navi-Mumbai) for packaging. Before the
milk is dispatched through tankers, the tankers are cleaned properly as per
schedule given previously. The Pasteurized milk is chilled at 1.5 ~ 2 ° C and
filled in tankers and after filling, the sample is given for analysis. After
satisfactory analysis report, the tankers are permitted for transportation to Washi
for packaging.
5.2.10 Extension and Training Programs:
Producer is the important base of the milk business. Warana Coop Milk Union
always puts them in front while designing training and extension activities. With
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the purpose of development and expansion of milk business, union also tries
inventory program techniques and offers motivational subsidies, some of them
are as follows.
 Veterinary Services  Road Show

 Cattle feed supply Services  Seminars
 Various Competitions  Regional Meetings
 Productivity enhancement  Excursion Tours/ Visit to ideal
program model
 Training / Education Programme  Calf Rearing program
 Demonstration of various  Green Fodder Development
Activities Programs
 Melava  De-warming Programs
 Travis for Animals  Exhibition and Competitions
 Purchase of Milch Animals
5.2.11 Important statistics of last three years:
No. of
Women Women
Year Training for DC Beneficiaries Women
Beneficiaries Beneficiaries
Training
2007-2008 43 658 3134 27 2471
2008-2009 79 (Inc. Edu Tr.) 5545 3367 17 2882
2009-2010 13 240 2498 9 1339
Table 5.13 Extension and Training Programme in Warana Dairy
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5.2.12 Resource Development
Sr. Financial Veterinary Artificial Artificial Born

No Year clinics Insemination Insemination
Animal (No.) Checkup
1 2006-07 125 103808 90232 23355
2 2007-08 159 93106 81010 18026
3 2008-09 151 94008 88463 23752
4 2009-10 135 103931 89409 27472
Table 5.14 Veterinary Services of Warana Dairy
5.2.13 Critical issues of ICT Implementation handled at Warana Dairy
1. Feasibility Study (Cost Analysis) : IT manager of Warana dairy conducted Feasibility

studies to findout the strengths, weaknesses, opportunities and threats of the dairy
business. They conducted technical, economical and operational feasibility before
implementation of ICT services in their dairy. The software which was developed
locally was selected to minimize the risks.
2. Software Evaluation, development and Problem Analysis: Local vendor was selected
for the development of the ICT services. No special search was made because IT
department was looking for vendors who could develop the software as per the need
of Warana dairy. Now Management intends to switch over to ERP, so there is a big
challenge to identify a good vender. Top management and IT head visited number of
Dairy Cooperatives who have implemented ERP. The Dairy is using the software
developed by the local vendor. The software was specifically developed for the
Warana Dairy so changing the business environment was not a major issue due to
implementation of modules separately and independently.
3. Software Implementation, Testing, Maintenance and Monitoring: Software
Implementation, Testing, Maintenance were taken care by software developer. The
AMC of software and hardware is also handled by the same company.
Compatibility (Reengineering): Technology upgradation was not a big challenge due
to modular implementation. IT department started planning for technological
updating to face the challenges of ERP implementation. Implementation of modules
in P-III computers was really a challenge to the vendor and IT Department but later
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on IT department was successful in conveying the need for new computers. Today
Warana dairy has 120 Pentium IV desktop and eight Laptops. Separate well-equipped
computer room, Server room and essential needs were established only after getting
the fruits of the ICT in Dairy.
5. Legal software issues: Dairy has Microsoft license for operating system licenses.
Norton antivirus software is also available in the Warana dairy.
6. Networking Issues : Wired network is used for inter departmental connectivity. The
dairy has AMC for handling the networking and hardware issues.
7. Backup and Security Issues: IT department in-charge takes care of regular backup on
a separate external HDD. Antivirus software protects the computers from the virus
attack.
8. Local language Support to software and Websites: From the first day of
implementation of the software, the software vendor provided the support of ISM
Marathi regional language.
9. Underestimating IT skills (Providing specialized training): Various training
programmes were conducted for spreading IT education and training. Training and
ICT education developed the skilled manpower among the dairy staff. However, there
is scope to provide more training to improve the skills of dairy employees.
Management supported the initiation of IT department for installation of the modules
and observed the changes and made improvements in the regular work. Due to the
modular implementation there was not a remarkable change in structure of the
organization as such.
10. Budgetary Provision for Hardware software and Training (Management Support):
Due to the modular implementation of software the financial risk was not major issue.
The payment was cleared only after successfully implementation of the module.

Some of the dairy essential issues of Computerization are listed below
 IT Designation available in Dairy co-operative: MIS and System Officer (17.4
Year Experience) IT Manager (1 Number), Programmer (3 Numbers), Data Entry
Operator(2 Numbers)
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 Dairy Co-operative has switched over to computerization and has more than 10
years’ of experience in Computerization
 Name of departments those are computerized
 Partial Computerized : Processing Department, Packing
Department,
 Complete Computerized : Milk Procurement, Dispatch Section,
Accounts Department, Finance Department, Marketing Department
 Computerization Not Started : Admin Department, Quality Department
 Type of software Dairy has: Tailor made (As per Requirement)
 Name of the Software Developer : Jurassic Software Systems
 Address of Company : D23-24 1st Floor,Mahalaxmi Chamber,
Opp. Central S T Stand, Kolhapur-416001
 E-mail : kpr_aniljl2@rediffmail.com
 No other dairy is using the same software.
 Server in Dairy: IBM (Three Server)
PN: 7379IVS2 Way Tower Server, Intel® Xeon® Quad Core
 Present status of computer system in Dairy:
 Number of Computer Systems : 120
 Number of Computer having P-III or high configuration : 100
 Operating System used: Windows XP and Windows-7
 Licensed Software :Using license and Non license software
 Front End Software :Visual Basic/MS-Visual Studio, D2K
 Data Base Software :Access, SQL 2003
 Application Software :MS Office
 Utilities :Antivirus, Shree lipi, ISAM
 Securities provided to software :
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 Logical Security : Password Authentication, Access right
 Physical Security : Fire wall
 Computerization provides recovery and backup scheduling :Yes
 Upgradation of Hardware and Software : On periodical basis
 Tentative Cost for computerization?
 Networking Cost . : 20.0 lakh
 ICT Services available : E-mail, Phone, SMS, Group Mobile, By Post
 Existing Software are flexible and fulfill all the requirement of Warana Dairy.
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5.3 “Shivamrut Milk”, Shivamrut Dudh Utpadak Sahakari Sangh Maryadit, Akluj
5.3.1 Introduction
SHIVAMRUT Co-operative Milk Producers Union was established on 27th

January, 1976 under the Cooperatives Societies Act. Initially five talukas from
Solapur district namely Malshiras, Sangola, Pandharpur, Mangalwedha and
Karmala were brought under the operational area of this Sangh. Presently the
activities of this Sangh are mainly concentrated within Malshiras Taluka having
280 villages. The Sangh was started by Late Sahakar Maharshi Shankarrao
Mohite Patil. Sangh is continuously marching ahead on the path of progress. Due
to effective implementation of this program, income generated from Dairy
business tuned to 193.47 Crore annually in this area, thereby creating self-
employments to about 30,000 rural families within this Taluka. Shivamrut Milk
Union has a state of art milk processing plant in Vizori, Akluj having a daily
processing capacity of 2,50,000 litres. There are 364 various societies from which
milk is procured on daily basis. To increase the efficiency and reduce the time in
milk procurement, Sangh has started 10 Bulk Milk coolers. Due to starting of
these bulk Milk Coolers, the quality of milk has increased and the societies get the
weight and quality measures of the milk on the spot.
Working Area of Shivamrut
Map 5.3 Map of Working Area of Shivamrut
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Logo of Shivamrut:
Diagram 5.3 Logo of Shivamrut Dairy
Tag Line of Shivamrut:

The Marathi tag line is “Themba Thembat Amrut” means “Every Drop of Nectar”
which can be interpreted as freshness of Milk and Purity of Nature that is served.
International Standards
The Union has met and achieved the ISO 9001 (Quality Management System)
HACCP (Food Safety audit) and ISO 14001 (Environmental Management
System) Certifications and is striving continuously to meet the other International
Standards. The union is the first and the only one to obtain these certifications
together in the state.
5.3.2 Objectives of Shivamrut Dairy:
The Sangh is offering to the beneficiaries a package deal of basic necessities to
meet different needs, to the milk producer in procurement, marketing of milk,
biological and medicinal inputs, cattle feed etc. To achieve this aim, the following
objectives are defined and implemented by the sangh.
 To organize and arrange the activity of milk procurement from the milk
producers to the Sangh.
 To process milk by Homogenization and Pasteurization in a highly sanitary
condition.
 To find assured and remunerative market for milk and milk products.
 To provide veterinary and breeding services by undertaking A.I. Programs
with the use of high quality germ plasma.
 To perform a role of catalyst in the process of securing financial inputs and
purchasing dairy animals for the beneficiaries in the areas.
 To process milk by Homogenization and Pasteurization in a highly sanitary
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condition.
 To undertake production and supply of nutritious and balanced cattle feed.
 To work as an agency for insuring the dairy cattle and for perusing the
insurance settlement claim of cattle owners, with the insurance companies.
 To perform a function of disseminating moderm technical know-how to the
dairy farmers in the area by organizing Extension and Training
programmers regularly.
5.3.3 Members of Shivamrut Sangh:
The purpose of a co-operative is to do the best for its members. Shivamrut is
doing this right from day one. Following chart shows the number of Milk
Procurement Society’s, Development Institutes, Processing Unit, Government
Units and Total Members.
Sr. Year Milk Procurement Development Processing Govt. Total
No Society’s Institute Unit
1 2004-05 177 20 1 4 202
2 2005-06 181 20 1 4 206
3 2006-07 181 20 1 4 206
4 2007-08 255 20 1 4 280
5 2008-09 255 20 1 4 280
6 2009-10 255 20 1 4 280
Table 5.15 Milk Procurement PDCS of ShivamrutDairy
5.3.4 Milk Procurement

The traditional system of milk collection in the Dairy Cooperatives societies
included mainly to accept milk by volumes, carry out fat testing by Gerber
method and enter the fat and SNF data manually in the registers. Table 5.16
shows the number of Dairy Cooperatives society, yearly and daily milk
Procurement and Number of routes of milk collection.
The Sangh deploys a fleet of hired vehicles for transporting the procured milk,
which is transported to Mumbai, Pune, Latur, Nanded, Solapur etc. by insulated
Tankers, where it is packed and made available to consumers.
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Number Yearly Milk Daily Milk Number of Vehicles
Sr. No Year
DCS Procurement Procurement Routes
1 2004-05 369 3,72,56,541 1,02,072 23
2 2005-06 370 4,18,51,986 1,14,663 29
3 2006-07 396 3,99,73,340 1,09,516 29
4 2007-08 391 5,38,17,790 1,47,446 34
5 2008-09 371 5,96,67,280 1,63,472 35
6 2009-10 364 6,17,67,668 1,69,226 26
Table 5.16 Milk Procurement of ShivamrutDairy
Newly Commissioned Dairy Plants

Considering the improvement in milk procurement, the Sangh has installed and
commissioned an ultra-modern Hi- Tech Dairy project of 2 Lakh LPD capacity at
Vijaynagar-Akluj. The activity of processing manufacturing and packaging of
Milk and Milk products is carried out in a very hygienic and sanitary condition by
taking the utmost care to provide quality products to the valuable customers.
5.3.5 Milk Distribution

The type of liquid milk distributed, the packaging system, the number and
location of retail centers, the distance between the retail centers and the plant or
depots, and the type of vehicles are major factors affecting the techno-economics
of transport. Table 5.17 shows Milk distribution at major Cities. Shivamrut also
distribute milk at Miraj Dairy, Mahanand Dairy, Gokul Dairy, Amul Dairy and
Mother Dairy etc.
Sr. No Year Mumbai Pune Latur Nanded Gulbarga Solapur
1 2004-05 69,06,827 23,88,203 9,44,288 39,89,745 6,92,034 -
2 2005-06 66,03,447 26,13,100 9,26,080 39,99,040 1,31,386 -
3 2006-07 44,76,946 26,75,006 7,55,758 37,82,691 - 16,42,129
4 2007-08 41,30,411 28,14,527 10,85,420 37,05,918 - 4,72,840
5 2008-09 34,49,189 29,38,615 13,19,585 44,34,964 - 18,75,795
6 2009-10 32,42,755 30,08,190 14,16,458 53,69,569 - 16,59,219
Table 5.17 Milk Marketing in various cities of ShivamrutDairy
Due to effective implementation of this program, income generated from Dairy

business tuned to 193.47 crore annually in this area, thereby creating self-
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employments to about 30,000 rural families within this Taluka. Initially the share
capital of the sangh was 51,000/- , Presently Sangh has officially 20 crore of
share capital.
1 2004-05 181
2 2005-06 100
3 2006-07 126
4 2007-08 151
5 2008-09 181
6 2009-10 193.47
Table 5.18 Turnover of Shivamrut Dairy
Budgetary Provision:
Presently Sangh holds different budgetary provision such as depreciation fund on
vehicles, machinery and different buildings, owned by the Sangh and Special
Reserve Fund raised as per Govt. Rules on new machineries. The Sangh has
generated 15,81,19,740/- through the supervisions.
4.3.7 Products of Shivamrut:

Shivamrut Co-operative milk is engaged in packing of pasteurized and
Homogenized Milk in pouches and also manufacturing milk products like Ghee,
Cheddar Cheese, Processed Cheese, Table Butter, Pouch milk, Flavored milk,
Lassi, Shrikhand, thick milk shake / Ice-cream mix, Sweet curd, Pedha, Burfi,
Paneer & Sterilized Flavored milk etc. Besides, constantly increasing milk
production in this area has made the management aware to think over the future
need of diverting some of its procured milk in other suitable market.
Sr.
Particulars 05-06 06-07 07-08 08-09 09-10 10-11 Total
No
1 Loose Milk 26379250 26017740 37340304 41137576 44286873 29593398 204755141
2 Packed Milk 17091672 18087321 18602967 18966721 19098913 19974148 111821743
3 Shirkhand - 2753 2693 8711 12500 18812 45472
4 Ambrakhand - 935 1241 2099 2440 3952 10670
5 Pedha - 2299 2311 3090 3941 6678 18321
6 Sterilized Milk - 106868 274924 181865 80121 111227 755006
7 Paneer - 102 346 2945 1123 6511 11029
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8 Ghee - 11502 6510 88231 72680 42077 221003
9 Khoya - 145 339 3019 2087 6400 11992
10 Lassi - 3730 9209 13285 11552 11389 49165
11 Mattha - 858 521 380 0 0 1759
12 Sweet Curd - 0 10 63 0 0 73
13 Cheddar Cheese - 30054 962 0 1 0 31018
14 Basundi - 113 140 567 949 644 2415
15 Curd - 718 909 351 192 605 2776
16 Barphi - 248 225 159 200 175 1008
17 Chiwda - 532 751 322 751 1177 3536
18 Gulabjamun - 228 68 197 191 105 691
19 Milk Cake - 230 0 25 0 0 256
20 Chakka - 26 0 157 0 0 183
21 Flavored Milk - 926 4414 950 3204 2573 12067
22 Buffalo Milk - 45 0 0 0 0 45
23 Cream - 2 0 42 0 0 44
24 Doya - 0 0 0 0 3949 3949
Table 5.19 Milk Product Production of Shivamrut Dairy
Workforce is divided into four categories which are mentioned below.
 In Shivamrut Dairy, there are 650 regular workers.
 Shivamrut is associated with around 30,000 milk producers in and around
solapur district.
 364 dairy co-operative societies (DCS) on 26 milk routes for Milk
procurement every day.
 Since 2009-10 Animal Husbandry Dept. has provided following services
Particular Counter
Villages covered 110
Dairy Co-operative Society covered 280
No of A.I. cases 54,802
Table 5.20 Veterinary Services of Shivamrut Dairy
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Sr. Sr.
Center / Branch Center / Branch
No No
1 Vashi Branch (New Mumbai) 12 Pune Branch
2 Solapur Branch 13 Nanded Branch
Chilling Center Laxminagar,
3 14 Tandulwadi
Mandwe
Chilling Center
4 15 Shindechinch
Palavevasti Mandwe
Chilling Center,
5 16 Falwani
Sadashivnagar
6 Chilling Center Markedwadi 17 Piliv
7 Chilling Center Tamshdwadi 18 Chakore
Chilling Center
8 19 Garwad
Deshmukhwadi
9 Chilling Center Dasur 20 Khalve
10 Velapur 21 Shirpur
11 Maloli
Table 5.21 Chilling Centers and Branches of Shivamrut Dairy
Cattle Feed-
Cattle feed is an essential input requirement for the dairy farmers. Production
and supply of quality feed at minimum costs will certainly result in bringing
down the cost of milk production and simultaneously enhance in net gains. An
80 M.T. per day, feed plant with pelleting facilities is installed by the sangh.
The pelleted form increases the rate of conversion of feed in to milk
production. Sangh proposes to install a 100 M.T./day, totally automatic cattle
feed plant within a short span to meet the huge demand of feed within the
Taluka. Price of Shivamrut Feed is always less than competitor products
available in the market. Besides this, profit generated out of this activity is
passed on proportionately to the milk producers in the form of rebate. In 1994-
95 Sangh had distributed rebate to feed customers at the rate of 20.00 per
bag purchased, yearly. Table 5.22 shows the yearly bags distribution of Cattle
Feed.
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Number of Bags Sold
Sr. No Financial Year
(100 Kg.) (Jute)
1 2004-05 1,95,898
2 2005-06 1,76,130
3 2006-07 1,95,287
4 2007-08 2,54,282
5 2008-09 2,79,108
6 2009-10 2,42,143
Table 5.22Cattle Feed of Shivamrut Dairy
Following are the Objectives of Dairy Cooperatives for extension and training
programmes.
 Training / Education programme

 Competition
 Demonstration
 Melava
 Various Show
 Useful Seminar
 Excursion Tours/ Visit to ideal model
 Regional Meeting
 Interaction
5.3.10. Resource Development

Modern technology of using high quality frozen germplasm is harnessed for
improving indigenous cattle resources. The services are organized in such a way
that every needful farmer gets the required service at his doorstep within a very
short period from registering the call. Probably, this may be a unique speciality of
this Sangh that door to door comprehensive health services including preventive
health coverage and breeding services are offered to every animal. For this
purpose, presently 23 Artificial Insemination Centres and 20 Veterinary clinics
are established in this area. These services are catered by a team of 18 Veterinary
graduates, 23 Inseminators and 3 Livestock Supervisors. Each person is provided
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with a motorcycle. Modern technology of using frozen semen for breeding
services is adopted in this area. Good quality germplasm proved through modern
genetically evolution method is secured, and used for this purpose. Till date about
48,256 high grade dairy cows are born out of this program.
Shivamrut management is proud to note that this service is recognized as

"AKLUJ PATTERN" & accepted by NDDB in their working pattern, throughout
the country. Following is the statistical information
Sr. Financial Veterinary Artificial Artificial Born
No Year clinics Insemination Insemination
Centre Animals
1 2004-05 20 23 50,251 -
2 2005-06 20 23 48,739 6,210
3 2006-07 20 23 48,228 8,918
4 2007-08 20 23 50,742 8,932
5 2008-09 18 20 54,802 10,215
6 2009-10 18 20 49,613 11,119
7 2010-11 20 23 54,802 10212
Table 5.23Veterinary Services of Shivamrut Dairy
5.3.11 Milko Testers / Lactoscan/ Weighing Machines

The Sangh has adopted the policy to supply electronic milk tester at subsidized
rates to the primary societies to have immediate fat testing at the society level.
This instrument makes testing easy and quickly, thus speeding work with
efficiency and accuracy. Till now 350 Milk Testers have been distributed to the
Societies by the Sangh and yet further distribution is carried on as per the
requirement of the societies. In short, the economic revolution brought through
milk business is pouring in nearly 100 crore every year, from metropolitan area
to this Taluka which has benefitted directly 1500 educated people by providing
employment and indirectly benefitted 70% of the rural masses from every society.
Sangh provides Lactoscan machines to societies for measurement of FAT, SNF
and water content at the place of procurement. Weighing machines are provided
to weigh the accuracy of the procured milk.
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5.3.12 Critical issues of ICT implementation handled at Shivamrut Dairy
1. Feasibility Study (Cost Analysis) : The Shivamrut Dairy conducted feasibility
study as well as Market Analysis, Demand Analysis, Geographical Location,
Financial Analysis, Economic Analysis and Organizational/Operational
Analysis. Finally, the Dairy purchased the SangMaster software. SangMaster
software is basically developed to resolve any dairy related issues. The
management and dairy staff is satisfied about the performance of the
SangMaster software.
2. Software Evaluation, development and Problem Analysis: Shivamrut dairy is
using a tailor made SangMaster software which is also being used by many
other private dairies. SangMaster has been successful in providing with 90%
solutions to Shivamrut dairy. This software is very adaptive for new modules.
As per IT manager of Shivamrut dairy, SangMaster is the perfect solution for
Dairy Cooperatives. But to get the maximum benefit out of it is still a
challenge. The head of IT department had to struggle to get the currect
solution which was suitable for the Shivamrut work culture. Fulfillment of all
the modules was the basic needs of the dairy.
3. Software Implementation, Testing, Maintenance and Monitoring: In the initial
stage of Implementation of SangMaster Software, Implementation, Testing
and Maintenance was taken care by the company under the supervision of IT
in-charge of Shivamrut Dairy.
Compatibility (Reengineering): The Team of IT department visited number of
Dairy Cooperatives to find the perfect solution. Many of the software were not
able to fulfill the need of Shivamrut dairy. IT team also checked front-end,
backend and compatible OS for the software. Initially that was a big risk but
was resolved at the implementation level. As per the need of Dairy, the
business processes are developed by SangMaster. Shivamrut implemented all
the modules of Dairy Cooperatives at once only but only few are functioning
as maintaining and updating the same is one of the major issues. Shivamrut
dairy was not updated as far as the computers of the dairy. They purchased
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separately 80 Pentium-IV dual core computers for regular work and for the
SangMaster. Separate well-equipped computer room, Server room and
essential needs were established at the time of Installation of SangMaster in
Shivamrut dairy.
5. Legal software issues: Shivamrut dairy purchased Licensed Windows
operating System.
6. Networking Issues : Wired network is used to connect the various departments
which are spread in around 21 acres of area. Initially spreading and
Installation of cabling was the major issue which was resolved. To maintain
the Network is still a major issue for the network administrator.
7. Backup and Security Issues: The security and backup issues are taken care by
the SangMaster itself. Shivamrut purchased only the Net protector antivirus
software for all the desktops and the servers.
8. Local language Support to software and Websites: Support of regional
language Marathi is very essential for any Dairy Cooperatives. SangMaster
provides the support of ISAM font to resolve the barrier of regional language.
SangMaster provides 90% reports in the regional languare Marathi, which are
required by the Management, Dairy staff and the milk.
9. Underestimating IT skills (Providing specialized training): Before the
implementation of SangMaster in Shivamrut dairy, IT department trained the
employees on some of the Hardware and Software. IT department showed
some movies & songs for increasing the interest of dairy employees. Various
training workshops were organized to develop the skillset of the employees in
the Shivamrut dairy. Top Management of Shivamrut dairy personally looked
into the skillset of employees and changed the responsibilities of the
employees’ number of times to get maximum outcome.
Support): The management of Shivamrut dairy is very active. Management
has made the budgetary provision in their annual budget by availing loans
from the sister Cooperatives bank. Management of the Dairy was positively
looking towards outcome. Management invested a huge amount for
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purchasing SangMaster but still they are not happy due to partial functioning
of SangMaster.
11. Resources Management (Technical, Skilled manpower, Planning): Top
Management and Department In-charge took great efforts for increasing the
awareness at the initial stages. It was also found that the employees above 40
years of age are rigid to adopt the new technology. In every official or
unofficial meeting with the employee the top management or department
heads were communicated about the importance of ICT in Dairy
Cooperatives. Some brain storming sessions were also conducted for the dairy
employee. Shivamrut Dairy was successful in building the trust and
relationship among the employees by various activities. Huge efforts were
taken to build the trust among the employees.
5.3.13 Status of ICT Services in the Dairy
Latest computers have been provided to societies to ease procurement data and
milk billing. All these have enabled the societies to increase the quality of the
milk as all the weight and quality related data is provided on the spot. This has
also enabled fast billing and has increased transparency in the whole process.
some of the dairy essential issues of Computerization are listed below
 IT Designation available in Dairy co-operative: EDP Manager/In-charge (One
Year Experience), Programmer (One Number), Data Entry Operator (Two
Number)
 Dairy Co-operative has switched over to computerization and has more than
Eight years’ of experience in that field.
 Departments those are computerized are:
 Partially Computerized : Packing Department, Dispatch Section
 Completely Computerized : Marketing Department, Processing
Department, Quality Department, Milk Procurement, Accounts
Department, Finance Department
 Computerization Not Started: Processing Department, Admin
Department, Cattle Feed
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 Type of software Dairy has: Tailor made (As per Requirement)
 Name of the Software Developer : Shiv Traders (SangMaster)
 Address of Company : Sangali
 E-mail : shivtraderssangali@gmail.com
 Dhule Taluka Dudh Utpadak Krishipurak Udyog Sahakari Sangh Ltd. and
some other private dairy are using the same software
 Server in Dairy : IBM (1 server) X 3500 MHz
 Present status of computer system in Dairy:
 Operating System used: Windows XP and Windows-7 and Linux is used for
Server.
 Licensed Software : Yes
 Front End Software : Visual Basic/MS-Visual Studio
 Data Base Software : Access, SQL Server, FoxPro and dBase
 Application Software : MS Office, ERP Package
 Utilities :Antivirus, ISAM, Server Management Utilities
 Licensed Antivirus used: Net protector
 Securities provided to software
 Physical Security : Biometric and Fire wall
 Upgradation of hardware and Software : On Demand
 Networking Cost : 1.5 lakh
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 Other devices Cost 1.0 lakh
 ICT Services available : E-mail, Phone, SMS, Group Mobile, By Post,
Person to person, CCTV, EPBX
 Existing Software are Flexible and fulfill all the requirements of Shivamrut
Dairy
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5.4 “Rajhans Milk”, Sangamner Taluka Sahakari Dudh Utpadak Sangh Ltd,
Sangamner
5.4.1 Introduction
Sangamner Taluka Sahakari Dudh Utpadak and Prakriya Sangh Ltd “Rajhans
Milk” was incorporated in Sangamner in 1977. The Cooperatives movement in
agriculture farming took place in Maharashtra after independence. Dairy was
started by the vision of Sahakar Maharshi Shri Bhausaheb Santuji Thorat, a senior
social and political leader, banker, freedom fighter and doyen of co-operative
movement determined to improve the quality of life. The founder comes from a
humble farming family who with immense hard work and vision has made an
institution.
Rajhans Milk Dairy is committed to the vision of procuring surplus milk from the
farmers to produce value-added dairy products through superior technology. The
dairy is fully integrated dairy with processing capacity of 2.3 lakh litres of milk
per day. There are various quality products produced in the dairy. The Dairy has
established its new plant for production of mineral water named as Rajhans Aqua.
This product is already a leading product in Maharashtra.
Rajhans Aqua plant is established in 2004 which is catering to thrust of people
from Maharashtra, Goa, Gujarat and Karnataka. The plant is again fully automatic
run by latest machinery from world class companies.
Logo of Rajhans:
Diagram 5.4 Logo of Rajhans Dairy
161

Working Area of Rajhans
Map 5.4 Logo of Rajhans Dairy

Rajhans Milk and Aqua are located in Sangamner on Pune-Nasik Highway in
Maharashtra State, India, Rajhans Milk ensures the quality standards followed are
indeed the best. There’s in-house R & D and technical team to monitor every
single aspect of production which follows HACCP. Rajhans Milk also holds the
certification of ISO 9001: 2000.
Rajhans milk union has remain consistently competent to provide updated
technical resources and necessary support facilities to production of milk
products. Dairy tries to continuously improve the effectiveness of implemented
quality management system & food safety management system based on
international standard.
162

5.4.2. Objectives of Rajhans Dairy:
The management of Rajhans dairy is very visionary and introduced various
schemes in favor of farmers, employees and milk procurement method and
process. The management has following objectives.
 Innovate with Quality, Grow at speed of light, serve with passion and Excel
with ethics
 Dairy union endeavor to reach the leadership position in Dairy Industry.
 Dairy union is committed to satisfy customers by providing Quality
Products.
 Continuous improvement by giving value added returns on their investment
 Dairy union commits to continuous growth, so as to fulfill the aspirations of
Farmers, Customers, Employees and Shareholders and all people related to
the dairy.
5.4.3 Rajhans Infrastructure
Rajhans Dairy plant is one of the most modern units in Maharashtra, with the
latest technology on avail at Sangamner.The plant has a milk processing capacity
of 2.3 lakh lit. milk/per day and it is operating to its full efficiency. In addition to
this dairy has separate facility for R& D and Quality management department
with latest instruments & devices.Dairy plant is strategically located in the
proximity of green zone with ample water resources. There are more than 10,050
farmers who are regular supplier of milk to dairy. To ensure the quality of milk,
Rajhans Milk dairy has set up hundreds of bulk milk coolers spread over 75
villages. The dairy is running its own as well as hired transportation system of
milk vans which are always on work to collect the milk from various parts of
Ahmednagar district.To educate the milk suppliers, devoted team of veterinary
doctors and dairy farming professionals demonstrate and create awareness about
the cattle and milk management.
163

5.4.4 Members of Rajhans Sangh and Milk Procurement
Number of
Yearly Milk Daily Milk
Sr. No Year Number DCS Vehicles on
Procurement Procurement
Roads
1 2003-04 198 6,13,42,635 1,68,062 16
2 2004-05 204 6,22,83,370 1,70,639 18
3 2005-06 207 7,02,27,525 1,92,404 18
4 2006-07 203 6,89,54,945 1,88,917 17
5 2007-08 205 7,52,09,728 2,06,054 18
6 2008-09 201 8,36,69,542 2,29,231 18
7 2009-10 201 9,03,90,380 2,47,644 18
Table 5.24 DCS of Rajhans Dairy
Table 5.24 shows the Milk procurement, Sale of Rajhans packing Milk, Milk
Procumbent cost, Milk Sale amount, Milk product sales cost in crore for the
Rajhans Dairy.
Sr. Financial Milk Sale of Milk Milk Milk
No Year procurement Rajhans Procumbent Sale product
packing cost amount sales cost
Milk
1 2005-06 7.2 7.29 73.36 88.52 1.24
2 2006-07 6.89 7.49 81.49 97.99 2.43
3 2007-08 7.52 7.97 99.68 117.56 4.30
4 2008-09 8.37 8.02 122.15 139.12 8.37
5 2009-10 9.03 8.21 138.41 156.41 12.54
Table 5.25Milk Procurement and Sales of Rajhans Dairy
5.4.5 Milk Distribution
Every year the milk procurement and marketing is increasing. Milk union
distributed 100% milk and marketing of milk is increaseing by every year. Milk
product and Aqua is distributed in Maharashtra, Karnataka, Gujarat and Goa
states. Following chart shows the milk distribution amount in favor of Rajhans
Packing Milk, Mahananda Dairy and Government.
Rajhans Mahananda
Sr. No Year Govt. Total
Packing Milk Dairy
1 2005-06 7,29,57,501 5,39,557 26,02,722 7,60,99,780
2 2006-07 7,48,65,436 1,67,106 8,76,577 7,59,09,119
3 2007-08 7,97,20,354 2,54,228 18,46,976 8,18,21,558
4 2008-09 8,02,34,236 12,04,894 48,07,777 8,62,46,907
5 2009-10 8,12,22,527 38,67,317 34,31,140 8,85,20,984
Table5.26 Rajhans Milk Distribution
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Due to effective implementation of this program, income generated from Dairy

business tuned to 193.47 Crores annually in this area, thereby creating self-
employments to about10,050 rural families within this taluka. Following chart
shows the Turnover, share capital, Asset, Budgetary provision, Profit, and Fixed
Deposit (in Crores) for last five years
Share Budgetary Fixed

Financial Turnover Asset in Profit in
Sr. No Capital provision Deposit
Year in Crores Crores Crores
in Crores in Crores in Crores
1 2005-06 94.81 9.81 21.8 12.67 4.13 12.37
2 2006-07 109.36 10.99 29.58 15.55 5.22 13.03
3 2007-08 134.29 12.28 31.7 18.56 5.84 13.04
4 2008-09 161.14 14.17 35.88 22.3 6.67 22.01
5 2009-10 177.68 16.15 37.83 23.92 6.71 28.15
Table5.27 Share Capital of Rajhans Dairy
Products:
Following is the range of milk products

 Rajhans Milk  Rajhans Flavored Milk
 Rajhans Paneer  Lassi
 Rajhans Ghee  Rajhans Shrikhand
 Rajhans Dahi  Rajhans Chhas
 Rajhans Pedha  Rajhans Lassi
 Rajhans Gulabjamun  Mineral Water
Sr.
Particulars 03-04 04-05 05-06 06-07 07-08 08-09 09-10
No
1 Ghee (MT) 50.13 49.35 61.00 88.04 53.78 70.33 60.11
2 Pedha (MT) 5.40 6.59 8.74 13.89 22.41 31.40 34.47
3 Shrikhand (MT) 4.29 8.39 19.36 33.55 50.03 82.64 138.0
4 Lassi (Ltr.) 46576 19273 30.03 62.60 120959 141013 190081
5 Paneer (MT) 4.01 11.31 18.80 29.69 49.16 75.89 121.37
6 Chhas(Ltr.) 6684 39853 314997 737356 2156845 5047587 7864723
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7 Masala Chhas (Ltr.) -- -- -- -- -- -- 122509
8 Curd (MT) 1.68 6.72 15.53 30.97 94.08 205.13 322.37
9 Flavored Milk (Btl) 99772 67775 104418 260474 536763 772881 524139
10 Khoya(MT) -- -- 1.27 5.93 19.40 31.61 45.75
11 Ambrakhand(MT) -- -- 161 4.99 9.82 14.20 23.85
12 Gulabjamun(MT) -- -- -- 0.32 6.39 9.90 16.33
13 Sonpapadi (KG) -- -- -- -- -- -- 54
14 Rasgulla(KG) -- -- -- -- -- -- 53
Table 5.28 Milk Product Production of Rajhans Dairy
Rajhans Aqua: Table 5.31 shows the production and sales of Rajhans Aqua
Financial Production
Sr. No Sales Liters
Year Liters
1 2005-06 4,11,880 4,11,880
2 2006-07 57,14,823 57,16,462
3 2007-08 1,04,39,854 98,67,479
4 2008-09 82,10,490 84,13,965
5 2009-10 68,11,820 69,87,278
Table5.29 Production and Sales of Rajhans Aqua
Workforce is divided into four categories which are mentioned below.
 In all 750 regular work Employees (Permanent and Temporary).
 Associated more than 10,050 milk producers in and around Ahmednagar
district.
 Covers more than 75 villages.
 224 Primary Dairy Co-operative Societies (PDCS) on 19 milk routes in
Morning and evening for Milk procurement every day.
 From the year 2009-10 Animal Husbandry Dept. provided following services
Particular Counter 09-10

No of A.I. centers 82
Vaccination for insect fever 2,355
Worm eradication Camp 11
Camp for cattle infertility 6588
Table5.30 Workforceof Rajhans Dairy
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Sr. No Center / Branch Address

1 Rajhans Milk Sangamner Dairy itself
Table5.31 Chilling Center and Branches of Rajhans Dairy
Following are the Objectives of Dairy for extension and training programmes.
 Cattle services by sanction of grant basis.
 Dairy Cooperatives provide tools like chaff cutters, local made knives,
fodder seeds, funding to purchase cattle without interest, supply of grant,
milk testing apparatus to societies, automatic milk collection computer unit.
All these schemes have been implemented by the dairy union to make the
members prosperous.
 Artificial Insemination Schemes
 Vaccination for Insect Fever Scheme
 Subsidies and Extension Program
 Milk Day Program
 Grassland Development
 Green Revolution Scheme.
 Labor Development Scheme.
Services in Dairy
Sr. Financial PDCS Milko Electrical Weight Software
No Year Meters and Computer Completed
1 2005-06 207 269 090 42
2 2006-07 203 288 137 42
3 2007-08 205 298 138 44
4 2008-09 201 310 143 50
5 2009-10 201 320 140 58
Table 5.32 Services of Rajhans Dairy
5.4.9 Critical issues of ICT Implementation handled at Rajhans Dairy
1. Feasibility Study (Cost Analysis): In Rajhans dairy, foundation of SAP

implementation is based on feasibility study. IT department conducted the
feasibility study for cost effective, technology effective and for effectiveness of
167

operational level in the dairy. On the basis of costs and benefits of SAP
implementation, management approved the SAP implementation plan and it is
working effectively.
2. Software Evaluation, development and Problem Analysis: Rajhans dairy was the
first Dairy Cooperatives in India which implemented SAP, so they had to face the
problems regarding issues like what to develop and how it is to be developed. To
get the maximum benefit out of it is still a challenge. The management and team
heads had to struggle to get software which can be successful in the current
working environment. SAP teams also had to work hard to understand the needs
of the dairy and apply them in the current scenario.
3. Software Implementation, Testing, Maintenance and Monitoring: As per the need
of Dairy Cooperatives the business processes are developed. Maintaining and
updating the same is one of the major issues.
Compatibility (Reengineering): Before implementation of SAP, dairy had P-III
Computers but for the implementation of ICT the dairy purchased 40 new PCs
and 10 laptops. Technology upgradation was a challenge and needed a great deal
of investments and efforts.
5. Legal software issues: SAP itself is a licensed software. It can only be installed on
licensed OS.
6. Networking Issues : Departments were spread across 12 acres of land.
Therefore networking of all the departments was a major issue. Hence, wireless
network was used for internal connectivity.
7. Backup and Security Issues: The security and backup issues are taken care by the
SAP itself. Dairy purchased only the quick heal antivirus software. Management
of the Dairy was interested only on the result and not on the regular work so that
was the major risk but it was automatically resolved due to successful
implementation of SAP.
8. Local language Support to software and Websites: Support of regional language
Marathi is very essential for any Dairy Cooperative as the literacy level of
farmers, drivers and some of the older employees is very low. SAP is an
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International package which is not supporting the Marathi language. Rajhans
worked one year to resolve the problem. Finally they succeeded in tackling the
issue.
9. Underestimating IT skills (Providing specialized training): The initial reaction of
people about ICT implementation was not very positive. They were rigid and
were not very receptive to change. It was made possible due to management’s
initiative and support towards imparting training and giving enough time to learn.
Management appointed a separate team for implementation of SAP and
simultaneously other staff was trained on routine basis. Number of training
programmes were conducted to create awareness among the stakeholders about
ICT.
Support): The management of Rajhans dairy is very dynamic in nature. They
made separate financial provisions for implementation of SAP in their dairy. The
huge investment was seen initially as burden and the fruits of this investment
were far away. No loans were taken from any Govt. or private institution. It was
the belief of management and the trust over the Cooperatives which made it
possible. Internal trained resource was developed by assigning responsibilities to
team heads who used to attend the resource person from SAP and used to get
various insights into the system. These self-driven team-heads later on used to
train other team members. Separate well-equipped computer room, server room
and essential needs were established at the time of SAP implementation.
11. Resources Management (Technical, Skilled manpower, Planning): To spread the
importance and necessity of SAP and also to increase the confidence regarding
the job security towards the employees was the major issue handled by the
management of Rajhans dairy. The management was successful to build the trust
and the relationship among the employee and stakeholders of the dairy. The
management had given the flexibility in regular work in the dairy while
implementation of the SAP was being done.

Dairy union is using SAP ERP from last three years. The management has taken
169

this decision to improve the efficiency and performance of the business in every
aspect which will definitely end up with great returns on investment with larger
profit margins and big market share. SAP implementation is first kind of
innovation in the Cooperative dairies in all over India. Pune based Flink
Technologies (I) Pvt. Ltd is working as a implementation partner with Rajhans to
create history in the Cooperatives dairy segment. Some of the dairy essential
issues of Computerization are listed below
 IT Designation available in Dairy co-operative: MIS Officer (14 Year
Experience), IT Manager, Data Entry Operator
 Dairy Co-operative has switched over to computerization and having more
than five years’ of experience in Computerization
 Departments those are computerized are:
 Partialy Computerized : Marketing
 Completely Computerized : Processing Department, Quality
Department, Packing Department, Milk Procurement, Dispatch Section,
Accounts Department, Admin Department, Finance Department
 Conducted Feasibility study before system design: Technical Feasibility,
 Type of software: Tailor made
 Name of the Software Developer : Flink Technology India Pvt. Ltd.
 Address of Company : F. C. Road Pune
 E-mail :info@flink.in
 Website : http://www.flink.in
 Servers : IBM and HP Servers
 Network Technology Used : Bus Topology and Star Topology
 Present status of computer system:
 Number of Computers having P-III or fewer configurations : 0
 Number of Computers having P-III or high configuration : 40
 Operating System used: Windows 98, Windows XP and Windows-7
 License Software : Yes
170

 Front End Software :Visual Basic/MS-Visual Studio, Power Builder
 Data Base Software :Oracle, Access, SQL Server
 Application Software :MS Office, ERP Package and Department Wise
Modules
 Utilities :Antivirus
 Licensed Antivirus used: Kaspersky, MyCafe
 Securities provided to software?
 Physical Security: Hardware Lock, Security Guard, Card Reader,
Biometric, Fire wall
 Upgrade your Computer or Software done on regular basis :Yes
Mobile, By Post, Person to person.
 Existing Software are Flexible and fulfill all the requirement of Rajhans Dairy
171

5.5 “Krishna Milk”, Rajarambapu Patil Sahakari Dudh Sangh Maryadit,
Islampur
5.5.1 Introduction
Rajarambapu Patil Sahakari Dudh Sangh Maryadit, Islampur was a far sighted
dream of Shree Rajarambapu Patil which turned in to reality in the year 1975. It
was specifically designed to have 100% involvement of the farmers, generate best
remuneration for their milk supply, boost milk production and give the region the
most wanted economic development. Rajarambapu Patil milk union is a co-
operative engaged in milk production in enhancement milk procurement,
processing and marketing. This union is founded in 1975 by Late. Rajarambapu
Patil with the prime objective to bring white revaluation by paying attractive rate
to the milk producers and to provide more employment opportunities to the rural
people.
Initially milk was procured only from Walwa Taluka .Today union is procuring
milk also from adjoining Talukas present average milk procurement is 2.00 Lakh
Liters/day. The Union has constructed a new building of 7.0 Crores having the
latest processing and milk production technology. Technical and financial
assistance required for this project was extended by NDDB, Anand.
In 1993, open market system came into existence, there by it started operations in
the cities like Mumbai, Pune and thus helped in improving the economic status of
the union and in turn returning the same to the farmers, primary milk producers
and members. The milk union today has a turnover of over 250 crore rupees.
The new “State of the art” hi-tech plant was constructed in 2003 with the design
and financial assistance by NDDB, Anand. Today the plant has a processing
capacity of 3.00 TLPD (thousand liters per day) with modern processing and
production machinery assisted by skilled manpower. The total project cost is
around 8.00 crores. In Mumbai, processing plant has been hired since 1992 to
supply milk of 1000 TLPD
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Logo of Krishna:
Diagram 5.5 Logo of Krishna Milk
Working Area of Krishna
Map 5.5 Map of working area of Krishna Milk

Recently the Union has been certified ISO 9001-2008 for quality management
system & Hazard Analytical Control Point HACCP for food safety system by
DNV Norway.To reduce the cost of milk production at the farm level Union is
providing technical guidance & services to the induction of high yielding by milk
animal from other states. Netherlands and unique management systems in place
which is RVA certified in Feb. 2004.
5.5.2 Objectives of Krishna Dairy

 To serve Quality, Farm-fresh Milk & Milk products to Customers.
173

 To provide remunerative prices and essential inputs to Milk Producers.
 To take care of Employees.
 To strive for growth in their Net value.
 Production of milk economically at farm level
 Vibrant management of primary dairy co-operative society.
 Utilization of ideal manpower and resources for rural development.
To achieve these objectives, union has worked out a planned curriculam which
comprises of planned activities like educating, training and demonstration
sessions to the rural milk producers, farmers and staff members.
5.5.3 Members of Krishna Sangh:

Krishna Milk Union has 175 Primary Dairy Co-operative societies and 3801
Individual Cooperatives members. The registered Primary Dairy Co-operative
societies supply regular milk to Dudh Sangh and have been enrolled as
members in the region of their area of operation. Member society is a main unit
who plays an important role in Dudh Sangh’s activities and development. These
members are also involved in Dudh Sangh’s Board of Directors representatives.
They carry a definite plan for economic development and amount primary milk
co-operative societies as well as milk producers. They are involved in Dudh
Sangh’s AGM as a representative of primary milk co-operative societies and put
up the problems as well as raises positive questions. The Dudh
Sangh’s management helps to sort out their problems and queries. The Dudh
Sangh collects 0.5 paise per litre as development fund and distribute the dividend
12% per year per hundred to the primary societies.
Rajarambapu Patil Sahakari Dudh Sangh Ltd., has been determined and
committed to produce and serve the quality of milk and milk products to its
customers. The Dudh Sangh has commercialized the number of business
activities. Milk Procurement is growing at a rate of 15 – 25 % per annum. In year
2009-10 the total milk procured was 2,00,000 litres per day.
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Sr. Year Cow Milk Buffalo Milk Total Milk Average
No Procurement Procurement Procurement Procurement
1 2003-04 221.14 199.04 420.18 1.15
2 2004-05 252.12 241.96 493.08 1.35
3 2005-06 316.62 355.60 672.22 1.84
4 2006-07 360.63 380.11 740.74 2.03
5 2007-08 382.52 391.70 774.22 2.12
6 2008-09 388.14 460.59 848.73 2.33
Table 5.33 Milk Production of Krishna Milk
Milk Distributions
The milk is marketed under the brand “Krishna”. The milk is marketed in
far away areas of Mumbai, Pune, Kolhapur, Satara, Sangli and Kokan region of
Maharashtra state through efficient distribution and marketing network.

The present turnover of Dudh Sangh is 250 Cores.
1 2006-07 1,23,26,450
2 2007-08 1,35,28,950
3 2008-09 1,46,73,450
4 2009-10 1,54,63,450
Table 5.34 Turnover of Krishna Milk
5.5.6 Products:
The union is processing & selling in the market milk & milk products, viz. Milk,
Ghee, Shrikhand, Sterilized Flavored Milk, Basundi, Dahi, Pedha, Paneer, Lassi,
Butter, Amrakhand and other indigenous milk product by the brand name
‘Krishna’. Major marketing is done in Mumbai, Pune, Kokan and Western
Maharashtra cities and towns. The plant has milk handling capacity of 2, 75,000
litres per day, of which 80% is sold as liquid milk and remaining goes for by-
products manufacturing. The Dudh Sangh received the prize for the best
performance in productivity achievement from National Productivity Council,
New Delhi for the year 2005-06 in May 2007 by Ministry of Agricultural and co-
operation department. The total produce of the Dudh Sangh has 80% milk sold in
pouches and 20% sold as indigenous byproducts’ like Butter, Ghee, Curd, Lassi,
175

Basundi, Paneer, Shrikhand, Butter Milk, Pedha and Flavored Milk. The total
sales performance of dairy products in year 2009-10 is Shrikhand 173.55 MT,
Amrakhand 42.12, Ghee 403 MT, Curd 199, Lassi 102, Butter Milk 34.5, Flavor
Milk 76.46, Paneer 66.71, Basundi 14.37 MT. Following figures are in Lakh
Sr.
Particulars 03-04 04-05 05-06 06-07 07-08 08-09 09-10
No
1 Cattle Feed 2.81 2.97 2.90 3.18 3.55 3.98
2 Packed Milk 264.42 361.47 479.63 649.24 552.31 547.91
Table 5.35 Milk Product of Krishna Milk

Workforce is divided in to four categories which are mentioned below.
 In all 276 regular workers.
 Associated with around 3801 Individual Members in Walwa Thesil
 Covers 104 villages.
 Has 45 Milk Coolers.
 175 Primary Dairy co-operative societies (PDCS)
 From the year 2009-10 Animal Husbandry Dept. provided following services
Particular Counter
Villages covered 104
Primary Dairy Co-op Society covered 175
Table 5.36 Veterinary Services of Krishna Milk

Sr. No Center / Branch Sr. No Chilling Center
1 Mumbai 1 Karad
2 Vashi 2 Atpadi
3 Pune 3 Jat
4 KupwadCattlefeed Plant 4 Ranjni
Table 5.37 Chilling Center of Krishna Milk
176

5.5.8 Cattle Feed-
The Cattle feed is produced and marketed to member societies as well as in open
market under the supervision of state milk federation body, Mumbai. In the year
2009-10 a total cattle feed of 18426.860 MT in 330716 bags of 60 Kg. each was
produced and marketed.
Cattle Feed Plant, Islampur: In order to provide the best nutrition for the cattle
and to assist the producer in their overall development a 100 M.T. cattle feed
plant was erected in 1983. The plant is producing cattle feed in form of Pallet and
mash which operates at its 100% capacity and is credited with ISO 9002
certificate.
Cattle Feed Plant, Kupwad Miraj: In order to provide the best nutrition for the
cattle and to assist the producer in their overall development a 100 M.T. cattle
feed plant was erected in 2006. The plant is producing cattle feed in form of pallet
and mash which operates at its 100% capacity and is credited with ISO 9002
certificate.
5.5.9 Features of Krishna Cattlefeed:
 The consumption of Krishna cattlefeed reduced the cost of feed and fodder by
nearly 30 % and enhanced the milk production with increased fat and SNF.
 Krishna cattlefeed assures uniformity in quality of each pellet since it is
manufactured by computerized batching system.
 Krishna cattle feed in pellet form has excellent nutritional value.
 Uniform mixture of well programmed ration in the feed ensures uniform
fermentation in the rumen resulting in continuous availability of energy and
protein to enhance fat and SNF in the milk.
 Pellet form of the feed eliminates free choice of feeding and selective feeding,
which results in balanced intake of dry matter to improve milk production.
177

Number of Bags Sold
Financial Number of Bags Cattle
Sr. No Mineral Mix (100 Kg.)
Year Feed Sold (100 Kg.) (Jute)
(Jute)
1 2005-06 2,90,454 14,988
2 2006-07 3,19,200 14,302
3 2007-08 3,54,719 14,717
4 2008-09 3,99,111 21,600
5 2009-10 4,12,300 23,250
Table 5.38 Cattle feed Production of Krishna Milk
Training and Resource Development Programs:

Dudh Sangh has been trying to give better facilities to their member to become
economically sound. The various facilities offered to primary milk co-operative
societies are enlisted as follows:
 Cattle services on the basis of sanction of grant basis.
 Dairy Cooperatives provides tools like chaff cutters, local made knives,
fodder seeds, funding to purchase cattle without interest, supply of grant,
milk testing apparatus to societies, automatic milk collection computer unit.
All these schemes have been implemented by the Dudh Sangh to make the
members prosperity.
 Artificial Insemination Schemes
 Vaccination for Insect Fever Scheme
 Subsidies and Extension Program
 Women leadership Development
 Milk Day Program
 Grassland Development
 Green Revolution Scheme
 Labor Development Scheme
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5.5.10 Resource Development
Sr. Financial Artificial Diagnosed Vaccination Operations Special
No Year Insemination Animal for insect Visits
Animals fever
1 2005-06 26,899 1,065 33,699 182 9,686
2 2006-07 34,730 2,169 38,544 151 9,101
3 2007-08 28,970 3,228 45,737 191 10,524
4 2008-09 31,415 2,736 61,700 217 11,539
5 2009-10 31,650 3,130 55,690 197 10,980
Table 5.39 Veterinary Services of Krishna Milk
5.5.11 Critical issues of ICT Implimentation handled at Krishna Dairy

1. Feasibility Study (Cost Analysis) : Krishna dairy conducted a feasibility study
to find the ICT feasibility and estimated the project scope to identify risks and
benefits to the dairy. On the basis of feasibility study Krishna dairy developed the
skilled manpower in their organization. IT department was capable to handle the
responsibilities and technology related issues of the IT services. The management
was keen to invest for betterment of the dairy. Finally, as per the need of dairy,
management implemented the ERP system.
2. Software Evaluation, development and Problem Analysis: The Dairy
Cooperatives is successfully working under Computerized ERP system.
Implementing changes into issues like milk machines, artificial incrimination
services, fodder development, cattle feed, mineral mixture, computerization of
village dairy co-operative milk testing machine, necessary education and training
program to milk producers deceased staff, and rural women is still a challenge,
although ERP has provided some solutions.
3. Software Implementation, Testing, Maintenance and Monitoring: IT department
developed a separate module and tested it with the manual system. During the
period of implementation, IT department was very much dependent on the dairy
staff.
Compatibility (Reengineering) : Krishna dairy purchased about 90 desktop new
computers in three phases for regular work. Technology upgradation was a
challenge and needed a great deal of investments and efforts.
179

5. Legal software issues: Dairy tried number of antivirus software, but found Quick
Heal antivirus adequate and suitable for their needs. Dairy had Microsoft license
for operating system and office. IT department succeeded to get approval from the
management regarding purchase of front end and back end licensed software.
6. Networking Issues : Departments were spread across 11 acres of land.
Therefore networking of all the departments was a major issue. Wired network is
used for internal connectivity. Fiber optics cable is spread over 1.5 KM in the
dairy.
7. Local language Support to software and Websites: All the major reports which
are essential to farmers and the dairy staff are generated in the regional language
Marathi only. At the initial phase of the implementation, dairy had a biggest
problem of font support. Dairy purchased the Krutidev and Akruti font and the
problem was resolved.
8. Underestimating IT skills (Providing specialized training): A number of training
programs were conducted on hardware and software training to make the user
confident and spreading the awareness among the dairy employees about ICT.
There is need to provide more training to utilize their skills. The top management
and IT head had to struggle a lot to get a software developer which can be
successful in the dairy working environment and at the same time be economical.
The teams also had to work hard to understand the needs of the dairy and apply
them in current scenario. The team visited some other dairies to get acquitted
about the standardization of the process. Managing Director of the dairy had
swapped the responsibilities of employee at the time of ERP implementation.
Support): The management of Krishna dairy never hesitated for allocation or
sanctioning of the required budget for the ERP implementation. People of the
dairy were rigid and were not very receptive to the change. They felt it quite risky
to handle or operate the system. It was made possible due to IT department
initiative and support towards imparting training and giving enough confidence to
operate the same. Management had taken the risk for huge investment at initial
level because they saw the fruits of ICT investment at global level. Loans were
180

taken from NDDB and some provision was made in their budget itself. IT
department believed that Implementation of ICT was made possible only due to
the management initiatives and faith. Separate well-equipped computer room,
server room were established at the time of ERP implementation.
10. Resources Management (Technical, Skilled manpower, Planning): Management
of the Dairy was very supportive towards the ERP implementation but the
employees of the dairy were reluctant to change due to the unawareness and threat
for job security. After the implementation of SAP they felt very comfortable. Now
they are demanding some changes in existing system and asking about new
developed modules. To spread the importance and necessity of dairy
computerization, Managing Director and the Chairman held separate meetings
and passed the proposal of dairy computerization and also increased the
confidence regarding the job security towards the dairy employees. Management
succeeded to build the trust and relationship among the employees and
stakeholders of the dairy regarding ICT implementation.

The Dudh Sangh is working under Computerized ERP system successfully. It
includes milk machines, artificial incrimination services, fodder development,
cattle feed, mineral mixture, computerization of village dairy co-operative milk
testing machine, Generator set and necessary education & training program to
milk producers deceased staff rural women are all carried out with help of IT
technology. Some of the dairy essential issues of Computerization are listed
below:
 IT Designation available: MIS Officer (12 Year Experience), Programmer(12
Year Experience) (Two Number), Data Entry Operator (1 for each
Department)
 Dairy Co-operative has switched over to computerization and having more
than five years’ (Three Audit Report) of experience in Computerization
 Department those are computerized are:
 Partialy Computerized : Cattle Feed
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 Completely Computerized : Marketing Department, Processing
Department, Quality Department, Packing Department, Milk Procurement,
Dispatch Section, Accounts Department, Admin Department, Finance
Department
 Dairy conducted Feasibility study before system design: Technical Feasibility,
Operational Feasibility, Economic Feasibilityand Social Feasibility
 Type of software: Tailor made (As per Requirement)
 Name of the Software Developer : 3i Infotech Ltd.
 Address of Company : 3i Infotech Ltd. Tower # 5, 3rd to 6th Floors
International Infotech Park, Vashi Navi Mumbai-3
 E-mail : battliwala.mb@3i-infotech.com
 Website : http://www.3i-infotech.com/
 Jalgaon Jilha Sahakari Dudh Utpadak Sangh Maryadit Jalgaon is also using
the same software
 Server: IBM (11 servers) where 4 IBM PC are converted to Server
 Network Technology Used : Star Topology CAT 5 cables using for
Networking and main extensions are 1. Dairy Office, 2. Head Office, 3. Gate,
4. Store and other Departments
 Present status of computer systems:
 Operating System used: Windows 98, Windows XP and Windows-7and
Linux is used for Server.
 Front End Software : Visual Basic/MS-Visual Studio, D2k, ASP. Net
 Data Base Software : Oracle 10g, Access, SQL Server
 Application Software : MS Office, Lotus 123, ERP Package and
Department Wise Modules
 Utilities : Antivirus, Shree Lipi, ISAM, Server Management
Utilities, KrutiDev Fonts
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 Securities provided to software:
 Physical Security: Hardware Lock, Security Guard, Card Reader,
Biometric, Fire wall
 Printer and Other devices Cost : 10.0 lakh
Mobile, By Post, Person to person
 Existing Software is Flexible and fulfill all the requirements of Krishna Dairy
183

5.6 “Katraj Milk”, Pune Zillha Sahakari Dudh Utpadak Sangh Maryadit, Pune
5.6.1 Introduction
Pune Zillaha Sahakari Dudh Utpadak Sangh Maryadit, popularly known as 'Katraj
Dairy' is the local and branded as "Katraj", a district level co-operative
organization registered in 1960, is involved in processing milk and milk products.
The representatives of milk producing farmers are based in rural areas,
encompassing almost the entire Pune District, manage this organization on behalf
of the milk producers for their socio-economic growth. Katraj Dairy was
incorporated with an intension of providing an organized facility of milk
collection at the village level farmers situated in Pune district. Katraj Dairy started
with milk collection of about 0.30 lakh (30,000) liters per day in the first year of
operation and today, has steadily grown to over 2.00 lakh (0.02 million) litres per
day.
Katraj products have been in use in thousands of homes in Pune since 1961.
Katraj Milk, Katraj Ghee, Katraj Shrikhand, Katraj Amrakhand, Katraj Lassi,
Katraj Jeeratak (buttermilk) , Katraj cream have made Katraj a leading food brand
in Western Maharashtra. Today Katraj is a symbol of high-quality milk products
sold at reasonable prices, the genesis of a vast co-operative network triumph of
indigenous technology, the marketing savvy of a farmers' organization.
The Dairy has 2 lakh litre handling capacity at Katraj. In addition there are 8 milk
cooling centers and 12 bulk coolers in the district. The society has a share capital
of 5.25 corers. The society has already bagged the ISO-hasap-agmark FPO
standard certificate.The organization has a unique advantage of its strategic
location as it is based in Pune city, a place with historic and cultural importance
and a major district place in Maharashtra, India with a sound educational and
industrial infrastructure, located about 180 kilometers from Mumbai.
184

Working Area of Katraj:
Map 5.6: Map of working area of Katraj Dairy
Logo of Katraj:
Diagram 5.6 Logo of Katraj Dairy

The objective of the parlour is to produce good, clean and high quality milk. It
also plans to implement modern technology machines to develop a high-tech,
milk dairy. Katraj Dairy has achieved ISO 9001:2000 and HACCP certification
from DNV in Oct. 2006 & maintained. In Oct. 2009 Dairy has achieved ISO
9001:2008 & HACCP 2006 Dutch Standard from Det Norskey Veritus.
185

Objectives of Katraj Dairy
The main objective of Katraj is to build a value chain of farmers to source milk at
an organized level, manufacture products with high standards and sale these
products in the competitive open market place. This objective is supported by the
following objectives.
 To be a leading brand in implementing modern technologies and benchmark
practices by the year 2012
 Extending sale of products across India by 2012
 To enhance the standard of living the farmers by encouraging them for dairy
farming by partnering with them on various fronts.
 To implement best dairy farm management systems by adopting loose housing
barns method thus ensuring healthy animals resulting in lowering of
production cost and increase in productivity.
5.6.2 Katraj Infrastructure

Katraj Dairy with its eight chilling plants and 12 BMC spread almost all over the
district has an installed milk handling capacity of over 5 lakh (0.50 million) liters
per day. The main plant of Katraj is equipped with modern Pasteurizer,
homogenizer, Cream separator, Ghee processing, automatic packing of milk and
milk products and other quality testing devices and with well equipped labs.
Katraj Dairy has an installed processing capacity of 2 lakh (0.2 million) litres per
day. All these products are available at Katraj owned parlors at various locations
in Pune city and through appointed distributors and retailing circuits. Very soon,
Katraj plans to introduce an online ordering system for its distributors/ retailers
and consumers.
Milk Parlour
 The milk parlour has provided, curd for sales through DVS culture in small
packets of 100, 200 & 400 gms.
 Paneer, Ghee is being supplied in stand-by pack with a new design.
 The milk parlour has started producing hard ice-cream, sterilized flavored milk in
186

bottles in the Golden Jubilee year.
 The work is on for the installing the 10,000 /lit capacity homogenizer machine of
new Terapak company.
 To store the hot water collected from the solar water heater, the arrangement of
new insulated storage tank is in progress.
 In Katraj Dairy a new pasteurizer for a new 5 HP capacity air compressor and
refrigeration dryer has been made and installed.
5.6.3 Members of Katraj Sangh:

Sr. Member
Year
No Society’s
1 2000-01 909
2 2001-02 1046
3 2002-03 1046
4 2003-04 1002
5 2004-05 948
6 2005-06 883
7 2006-07 883
8 2007-08 983
9 2008-09 835
10 2009-10 865
Table 5.40 Member Societies of Katraj Dairy
It is observed that there is decrease in Dairy Member Society’s in Katraj Dairy.
The Procurement covers 11 talukas (Bhor, Varwand, Kondhapuri, Otur, Aawsri,

Wada, Pait, Naygaon) Coling centers similarly Katraj to Mumbai-worli, Katraj-
Parag & Katraj to Dynamics. The society has 11 bulk milk coolers at Kalwadi,
Najare, Jawalarjun, Pargaon, Mandavgan Farats, Karandi, Nimgaon Sawa,
Mangrur, Jadhavwadi and Paud. The milk is transported by pick-up tempos,
insulated vans and tankers. In the report years, two insulated vehicles have been
purchased & developed, put in service for the routes such as Pune-Solapur Rd,
Pune Satara Rd, Pune-Nashik Rd. and Pune-Mumbai Rd. The milk parlors have
been started at various places and supplied with milk products through insulated
vehicles. The society has a plan to purchase two small tankers of 5000 lts capacity
187

for transporting milk to the bulk cooler and other cooling centers.
Yearly Milk
Sr. No Year Number DCS Procurement
(lts.)
1 2000-01 909 -
2 2001-02 1046 -
3 2002-03 1046 -
4 2003-04 1002 110171307
5 2004-05 948 102503249
6 2005-06 883 91455953
7 2006-07 883 83568329
8 2007-08 983 83186064
9 2008-09 835 70961674
10 2009-10 865 56289152
11 2010-11 878 51453288
Table 5.41 Member Societies and Milk Procurement of Katraj Dairy
New Dairy Plans

Katraj Milk and Milk Products look forward to enhance their capabilities with a
fully automated world class plant for milk processing and SMP production. This
new facility has a capacity of over 600,000 liters with fully centralized automatic
CIP system and should be operational soon.
Laden with state-of-the-art facilities like Deodorizer, Milk powder plant, and
machineries procured from leading international dairy manufacturers like Alfa
Laval, Tetra Pak and Stork, it would increase the production capacity manifolds
and reduce costs. Milk tanker cleaning system is also an additional feature in this
new plant. Very soon Katraj Dairy is starting Milk ATM at various places,
initially in Pune city.
4.6.5 Milk Distributions
The sale of milk in pouch packages started in the year 1961 with around 30,000
litres/day. The present sale is around 2 lakh litres per day. This growth is the
result of delivering the best quality at a reasonable cost. Katraj entered the
Karnataka and Goa market very successfully and has seen a steady growth since
then. Katraj milk products have also received a good response. Katraj dairy
provides milk to Pune, Mumbai, Solapur, Kokan, Karnataka and major dairy
federation in Maharashtra
188

As on 31st March 2010, the share capital amounted to 477 lakh. Katraj Dairy
has a financial turnover of over 150 crores ( 1500 million / US$ 33 million) in
financial 2010-11 which was the highest in last 10 years.

1 2001-02 130
2 2002-03 116
3 2003-04 121
4 2004-05 112
5 2005-06 101
6 2006-07 110
7 2007-08 127
8 2008-09 123
9 2009-10 111
10 2010-11 150
Table 5.42 Turnover of Katraj Dairy
Budgetary provision:
Sr. No Financial Year Budgetary
provision in crore
1 2001-02 10.69
2 2002-03 11.95
3 2003-04 14.17
4 2004-05 14.96
5 2005-06 14.45
6 2006-07 14.68
7 2007-08 22.91
8 2008-09 23.32
9 2009-10 23.20
10 2010-11 -
Table 5.43 Budgetary provision of Katraj Dairy
The funds of the budgetary provision showed a continuous increase in the same
time period.
4.6.7 Products of Katraj Dairy:

Katraj dairy manufactures / distributes milk and milk products like Pasteurized/
Homogenized-Cow milk, Toned milk, Double toned milk, Standardized Milk,
Full cream milk, Cow & Buffalo Cream and Ghee, Shrikhand, Amrakhand, Malai
Paneer, Dahi, Flavored Milk, Lassi, Jeera Tak, Table Butter, Milk Powder, Softy
189

Ice cream, Pedha, Khoa and in the near future plans to introduce sterilized milk in
200ml bottle and hard ice-cream with different flavors in different pack sizes.
Various products are enlisted below:
 Katraj Milk  Katraj Flavored Milk
 KatrajCreamPaneer  Table Butter
 Katraj Ghee  Katraj Shrikhand
 KatrajDahi  KatrajChhas
 Katraj Pedha  Katraj Lassi
 KatrajIce-cream  Mineral Water
Sr.
Particulars 07-08 08-09 09-10
No
1 Packed Milk 1.46 LPD 1.28 LPD 1.14 LPD
2 Shrikhand 17 MT 20.0 MT 21.61 MT
3 Ambrakhand 11.7 MT - 21.00 MT
4 Pedha - 6.34 MT 13.36 MT
5 Milk Powder - 32.3 MT 28.1 MT
6 Paneer 54.5 MT 65.0 MT 73.83 MT
7 Ghee 137 MT 108 MT 186.2 MT
8 Khoya - 0.28 MT 1.86 MT
9 Lassi 103 MT 61.0 MT 77.78 MT
10 Chakka - 0.98 MT 1.44 MT
11 Sweet Curd - 24.2 MT 36.91 MT
12 Cheddar Cheese 171 MT 195 MT 113.6 MT
13 Table Butter 56.3 MT 46.5 MT 58.13 MT
14 Curd 8.9 MT 61.1 MT 108.4 MT
15 Flavored Milk 139 MT 130 MT 137.3 MT
16 Ice-Cream - 13.7 MT 14.1 MT
Table5.44 Bi-Product Procurement of Katraj Dairy
Workforce is divided in to four categories which are mentioned below.
 In all 635 regular workers.
 Associated with more than 43,800 milk producers in and around Pune district.
 Covers more than 608 villages.
 878 dairy co-operative societies (DCS) spread over 11 talukas
 From the year 2009-10 Animal Husbandry Dept. has provided following
services
190

Particular 06-07 07-08 08-09 09-10
Dairy Co-operative Society covered Under AI 425 425 425 35
No of A.I. centers 66 53 151 5
No of A.I. cases 39408 26887 3035 2562
No of calves Born by A.I 12074 13147 1652 1761
Vaccination for insect fever 1000 1000 1000 1200
Worm eradication Camp - - 4848 3750
Camp for cattle infertility 18 12 33 38
LSS Training Workshop - - 1 2
Table 5.45 Veterinary Services of Katraj Dairy
5.6.9 Chilling Centers and Branches:
Sr. No Chilling Centers Sr. No Address
Chilling Center
1 Otur Chilling Center 5 Naygaon Chilling Center
2 Wada Chilling Center 6 Kondhapuri Chilling Center
3 Pait Chilling Center 7 Bhor Chilling Center
4 Aawsari Chilling Center 8 Warwand Chilling Center
Bulk Coolers
1 Kalwadi 6 Pargaon
2 Najare 7 MandavganFarata
3 Jawalarjun 8 Karandi
4 Nimgaon Sawa 9 Mangrur
5 Jadhavwadi 10 Paud
Table 5.46 Chilling Center, Branches and Bulk Coolers of Katraj Dairy

Following are the objectives of Dairy Cooperatives in favor of extension and
training programme.
 Blood donation camps
 Dairy and Dairy Product Exhibition
 Training / Education Programme
 Competitions
 Demonstrations
 Melavas
 Various Shows
 Useful Seminars
191

 Excursion Tours/ Visit to ideal model
 Regional Meetings
 Interactions
5.6.11 Services provided to Primary Dairy Societies

Following are the facilities and equipments provided by Katraj dairy to their
primary dairy society or farmers
 Milko Metter
 Milk Cans
 Ice Supply
 Annual Tender System
 Purchasing Through Quotation
 Artificial insemination service
 Medical stores facilities for the cattle
 L.S.S Training
 Milk Transport Facility
 Cattle feed kutty machine
 Milking machine
5.6.12 Critical issues of ICT implementation handled at Katraj Dairy

1. Feasibility Study (Cost Analysis) : IT experts of the Katraj dairy conducted an
analysis and also did an evaluation of ICT implementation to determine whether it is
technically feasible within the estimated cost and whether it will be profitable for
Katraj dairy. It was observed that, though it was feasible to the dairy but due to the
unavailability of skilled manpower the ICT implementation would not work.
Management of Katraj dairy decided to develop the required models in-house.
2. Software Evaluation, development and Problem Analysis: The IT department of the
Katraj dairy has a problem regarding how to assign the priority for development of
the modules. IT department does not believe whether the concerned departments will
support the computerization.
192

3. Software Implementation, Testing, Maintenance and Monitoring: The ICT
implementation or software implementation is at a basic level and it is an in-house
development, this is the main reason of why Software Implementation, Testing,
Maintenance and Monitoring is at very poor stage.
Compatibility (Reengineering): Dairy Cooperatives have only 17 Pentium-IV
computers in the dairy. Due to the low level of ICT implementation, there is a very
less technology risk. In the current scenario Katraj dairy is not facing the technology
up gradation challenge due to their status of computerization.
5. Legal software issues: Katraj dairy has only AVG legal antivirus software and they
are not responding about other software licensing.
6. Networking Issues : Departments are connected by the cabled network which is not a
big problem.
7. Backup and Security Issues: AVG antivirus software is used for the security of the
desktop systems. Weakly backup logs are maintained on CD ROM.
8. Local language Support to software and Websites: Krutidev and Shree-Lipi fonts are
used for handling the language barrier. Very limited support of these fonts are
available for software developed by IT department but very good support is available
for letter drafting, presentation and excel related work.
9. Underestimating IT skills (Providing specialized training): Katraj dairy has only two
employees for the development of the dairy modules. Computerization of dairy is at a
very low level which is developed by these two employees. The employees of Katraj
were very rigid to change the business environment. They are stuck to the traditional
methodology of working environment, this is the main reason there is very limited
ICT implementation. Katraj dairy is located in the Pune city. Majority of computer
literate people do not prefer dairy job. Majority of the employees of the dairy are
more than 40 years old and these people are rigid to change their work culture. This is
the main reason, the management of Katraj dairy feels a risk to implement ICT
services.
10. Budgetary provision for Hardware software and Training (Management Support):
The management of Katraj dairy spends very less amount towards the ICT
193

implementation even though it was established in 1960. IT department had provided
the hardware and software training to dairy employees. Dairy has also given the
annual maintenance contract to the private agency. Separate well-equipped computer
room, Server room and essential need were established in Katraj dairy. Management
is ready to spend whatever is required for the infrastructure, but they are not confident
about the usage.
11. Resources Management (Technical, Skilled manpower, Planning): Management of
Katraj dairy is interested in implementation of ERP in the dairy but availability of
skilled manpower is the main problem faced. Katraj dairy does not have proper
skilled manpower. Katraj dairy also provides training to the employee but the exit rate
of the younger staff is very high. The management of Katraj dairy is trying to
communicate importance and need of ICT implementation but is unable to reach
employees and convince them in a proper way. Management of Katraj dairy is facing
the problem of building trust and relationship.

Some of the dairy essential topics of Computerization are listed below
 IT Designation available in Dairy co-operative: System Analyst cum Programmer
and Data entry Operator
 Dairy Co-operative has switched over to computerization and having five years of
experience in Computerization
 Departments those computerized are:
 Partialy Computerized : Processing Department, Packing
Department, Marketing, Finance Department
 Completely Computerized : Milk Procurement, Dispatch Section,
Accounts Department, Admin Department
 Computerization Not Started : Quality Department
 Dairy conducted Feasibility study before system design: Technical Feasibility,
Operational Feasibility, Economic Feasibilityand Social Feasibility
 Type of software Dairy has: Tailor made (In-house Development)
194

 Name of the Software Developer : System Analyst and Operator of
Katraj Dairy
 Address of Company : Katraj Dairy
 E-mail : gdjori@yahoo.co.in
 Website : http://www.katrajdairy.com/
 Present status of computer system:
 Number of Computers having P-III or fewer configurations : 0
 Number of Computers having P-III or high configuration : 17
 Operating System : Windows XP and Windows Vista
 Front End Software : Visual Basic/MS-Visual Studio
 Data Base Software : Access, SQL Server, dBase III
 Application Software : MS Office
 Utilities : Antivirus, Shree Lipi,
 Licensed Antivirus: Quick Heal
 Securities provided to software?
 Logical Security : Access right
 Physical Security : No
 Upgradation hardware and Software : On regular basis
 Total Expenditure for Computerization : 13.8 2.0 lakh
 ICT Services available : E-mail, Phone, SMS, Group Mobile, By Post,
Person to person
195

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Chapter V

Case Studies of selected Dairy Co-

Gokul Dairy, Kolhapur.

5.2. “Warana Milk”, Shree Warana Sahakari Dudh Utpadak Prakriya

Sangh Ltd, Warananagar.

5.3. “Shivamrut Milk”, Shivamrut Dudh Utpadak Sahakari Sangh

5.4. “Rajhans Milk”, Sangamner Taluka Sahakari Dudh Utpadak Sangh

5.5. “Krishna Milk”, Rajarambapu Patil Sahakari Dudh Sangh Maryadit,

Katraj Dairy, Pune.

Map: 5.1 Map of Working areas of Gokul Dairy

 Gokul is first plant to start Quality Assurance Programme in country in 1992.

 Gokul is the only union which is 14 times winner of National Productivity

 Turnover of union for financial year 2009-2010 was 835 Crores.

 39 Mobile veterinary routes.

 401 Clusters and 17 Static A. I. Centers

 Cattle Feed Plant of 300 MT capacity expandable to 500 MT is under execution.

 Marketing of 300 MT Feed/day.

 Training Centre for core level training.

Gokul’s Present Set Up

Sr. Particular Capacity

Table 5.1 Byproduct capacity of Gokul Dairy

 Development of infrastructure, for procurement of milk in rural areas of Kolhapur

5.1.2. Yearly Milk Procurement:

Average Bulk Procurement

 Gokul Milk  Gokul Skimmed Milk Powder

Sr. No Product Capacity

5.1.6. Cattle Feed:

5.1.7. Transport Arrangement:

Table 5.6 Programmes and its objective at Gokul Dairy

5.1.9. Milk Tester:

5.1.10 Critical issues of ICT Implementation handled at Gokul Dairy

Some of the issues of ICT implementation are listed below:

Map5.2 Map of Working Area of Warana Dairy

The management of Dairy Cooperatives is very visionary. They always wanted to

5.2.4 Yearly Milk Procurement:

5.2.5 Share Capital:

5.2.6 Affiliated Society’s and Workforce:

 Workforce is divided in to four categories which are mentioned as bellow.

 Dudh Sangh covers 389 villages.

5.10 Veterinary Services of Warana Dairy

Table 5.11 Chilling Centers and Branches of Warana Dairy

 Warana Milk  Warana Ghee

5.2.9. Transport Arrangement:

 Veterinary Services  Road Show

5.2.11 Important statistics of last three years:

Table 5.13 Extension and Training Programme in Warana Dairy

Sr. Financial Veterinary Artificial Artificial Born

5.2.13 Critical issues of ICT Implementation handled at Warana Dairy

1. Feasibility Study (Cost Analysis) : IT manager of Warana dairy conducted Feasibility

5.2.14 Status of ICT Services in the Dairy:

SHIVAMRUT Co-operative Milk Producers Union was established on 27th

Working Area of Shivamrut

Map 5.3 Map of Working Area of Shivamrut

Diagram 5.3 Logo of Shivamrut Dairy

Tag Line of Shivamrut:

5.3.4 Milk Procurement

Newly Commissioned Dairy Plants

5.3.5 Milk Distribution

Due to effective implementation of this program, income generated from Dairy

4.3.7 Products of Shivamrut:

 Training / Education programme

5.3.10. Resource Development

Shivamrut management is proud to note that this service is recognized as