E-Business Management (BM063-3-2) Group Assignment Page 1 of 8

Final
LO1
Explain the eco-system of e-business management (C2, PL01) Examination

Individual
LO2 Evaluate the strategic perspectives of e-business management Essay
(C5, PL02)
Group
LO3 Present the elements of e-business implementation in a practical Presentation
setting through group work (A2, PL04)

Final Examination (50%):

Question Vs Taxonomy
Cognitive Level
Question
1 2 3 4 5 6 PLO
No.
SQ SQ SQ SQ SQ SQ
Section A
A 40% 1
(Compulsory)
B1 30% 1
Section B B2 30% 1
(Optional
B3 30% 1
2/4)
B4 30% 1
Total 100%

Individual Essay (30%):

Question Vs Taxonomy
Question Cognitive Level
No. Topic 1 2 3 4 5 6 PLO
SQ SQ SQ SQ SQ SQ
Strategic Analysis,
Objectives, Definition,
Implementation and
Security - Investigate the
1 company’s e-environment 100% 2
to grow and implement
their e-business in
Malaysia and propose
recommendation on

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effective solution using

supportive evidence.

Total 100%

Group Presentation (20%)

Question Vs Taxonomy
Question Affective Level
No. Topic 1 2 3 4 5 6 PLO
SQ SQ SQ SQ SQ SQ
Discussion on Digital
1 Ecosystem, Trust & Issue 50% 4
and Cloud Computing
Total 100%

Introduction & Background

“Furthering digital economy through education” – Alibaba Global E-Commerce Talent

(GET) Network

Monday 30 July 2018, The Star Online,

“ALIBABA Business School has announced the establishment of the Global E-Commerce Talent
(GET) Network, in collaboration with universities and training institutions from Malaysia and
around the world.
Focused on educating and equipping individuals with the skills needed for e-commerce success in
the digital economy, the GET Network builds on Alibaba’s GET programme to offer a full
education ecosystem to network members.
Malaysia is the initiative’s founding member, and make up the largest number of educational
institutions from a single country which includes the Ministry of Education Malaysia, the Malaysia
Digital Economy Corporation (MDEC) and 18 public and private universities, colleges and
training agencies within the network.
The initiative was formalised in front of 1,500 educators and government officials at a ceremony
officiated by China’s Counsellor of the Ministry of Foreign Affairs Yang Jun, Guizhou Province
Governor Shen Yiqin, Asean Secretary-General Datuk Lim Jock Hoi and Alibaba Group Vice
President Brian Wong. It was launched under the auspices of the 11th annual China-Asean

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Education Cooperation Week, given the important inroads it will help make in e-commerce
education across the region.
The founding members of the network also came together to sign an Article of Authorization.
In driving the initiative, Alibaba Business School gathered renowned universities and training
institutes from across the region to jointly establish the network, which will develop high-quality
courses, grow teaching platforms and train teachers to empower their educational institutions to
participate in the construction of the future digital economy.
While the network is initially made up of institutions who have already taken part in the GET
program, plans are in place to bring further members on board from across Asean and beyond in
the future.
“Alibaba Business School is proud to be driving an initiative so vital to the future of the digital
economy. Our mission is to make it easy to do business anywhere and the GET Network is a natural
extension of that. We are committing to addressing the shortage of e-commerce talent in important
markets and, by empowering educators around the world, we have created a platform for youth
and SMEs to understand and learn how to succeed in this dynamic industry.
“We are excited to be working even more closely with our key education partners to help make
this all possible,” said Wong.
Network members will receive access to advice and assistance in setting up a GET Start-up System
Incubator, GET Online Learning Platforms including course materials and multimedia learning
assets and simulation platforms, GET’s online community of experts and its online and offline
teacher training.
Additionally, members may get the chance to visit Alibaba’s headquarters.
The network is an extension of Alibaba Business School’s GET Program, which was founded to
bring awareness, innovation and entrepreneurship to cross-border e-commerce through first-rate
education and training. The GET Program aims to enable young entrepreneurs and SMEs to better
compete in global markets.
Conducted by experts from Alibaba Business School and industry practitioners, it includes up-to-
date theoretical and practical training for local education professionals on e-commerce
ecosystem, operation and entrepreneurship, offering a holistic view on the global e-commerce
system and the digitization of national economies.
Certified trainers then use the resources and knowledge acquired to integrate their learnings into
e-commerce courses available at their respective institutions.
To-date, the GET Program has benefitted 65 education partners, and having trained more than
260 lecturers, 1,600 SMEs and almost 7,000 students. The beneficiaries have come from a diverse

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set of countries, including Australia, China, India, Israel, Malaysia, Mongolia, Singapore, South
Korea, Thailand and Turkey.”

As according to the World Bank Group – Global Knowledge & Research Hub in Malaysia, 12
September 2018,

“For Malaysia to continue progressing in its development path, the digital economy is poised to
be the new driver of development. However, businesses in Malaysia have adopted digital
technologies less readily than the government and population.

 Rapid growth in basic digital adoption has contributed to a new digital divide where Malaysia
lags behind international peers in digital adoption by businesses.
 Only 62% of businesses are connected to the Internet, 46% has fixed broadband (often of low
quality) and 18% have a web presence of some kind.
 Large export-oriented firms dominate the digital economy as they adopt e-commerce at higher
rates than SMEs.
 Most of the digital economy’s measurable growth has been concentrated in the manufacturing
sector of urbanized states.

For the country to ensure that growth in the digital economy is broad-based and sustainable, key
barriers related to digital connectivity, entrepreneurship and taxation need to be addressed.
Digital connectivity:
Ensuring that Malaysia’s digital infrastructure provides consistent, reliable and ultra-fast
broadband service is key to unlocking the potential of the digital economy.

 Malaysia lags in the coverage and adoption of fixed broadband services.

 Lack of market competition has also led to high prices, low coverage, and limited ambitions
for fixed broadband in Malaysia.
 Telekom Malaysia controls 92% of fixed broadband subscriptions, making the market more
concentrated than that of ASEAN or OECD countries.
 Policy objectives for Malaysia’s digital infrastructure are two-fold:
 Enhance the quality and affordability of broadband services
 Improve access to ultra-fast broadband networks

Digital entrepreneurship:
Promoting digital entrepreneurship is an important avenue through which Malaysia is attempting
to spur economic growth and job creation. The government has implemented various initiatives
but obstacles remain:

 Shortages in human and financial capital.

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 Malaysia’s education system and workforce training programs are not yet preparing
workers with the right skills for the digital economy.
 Firms experience issues with access to capital in the early stages of growth.
 Continued reliance on cash for transactions in Malaysia.
 Ongoing tensions between data protection and its legitimate use for commercial purposes
 Difficulty in accessing government data.
 Weak professional networks among digital entrepreneurs.
 Lack of an integrated national plan to develop next-generation technologies.”

Assignment

As part of the feasibility study, you are suggested to study ONE (1) company that is based in
Malaysia from the list provided in Appendix A (OR any company that you are familiar with in
your chosen country) and write a case study by following the requirements below,

1. Strategic Analysis - Investigate the company’s e-environment challenges and motivation

factor to grow their e-business in Malaysia. – WHY do they do this e-business?
(100 words)

2. Strategic Objectives - Introduce and analyse a company’s current situation in terms of the
current business model. *you are advised to use Business Model Canvas. – WHO are they?
WHAT do they do?
(300 words)

3. Strategic Definition & Implementation - Examine the company’s e-business strategy. –

HOW do they do it? WHERE do they do it?

*reflect their strategies by demonstrate on the implementation as many as possible in the

list below,
a. supply chain management
b. digital marketing strategy
c. maintenance & control
(500 words)

4. Illustrate the company’s key security concerns associated with the use of the e-business
site and their appropriate countermeasures that can be adopted.
(300 words)

5. Based on the study, demonstrate your knowledge on e-business to propose your

recommendation on effective solution using supportive evidence.
(300 words)

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Deliverables

This individual assignment represents 30% of the total marks for this module.

Part A - Report

The report length should be NOT MORE THAN 1,750 words. You should state the number of
words used on the cover of the assignment. You may include diagrams or figures, reference and
bibliography lists and any appendices.

The report must follow the standard academic format:

 Font type: Times New Roman

 Font size: 12 pts
 Line spacing : 1.5

Proper Harvard referencing system should be ensured. Avoid errors in grammar and spelling.

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Appendix A

1. GoCar (gocar.my) - car rental/sharing.

2. Uber/Grab - ride sharing
3. The Lorry (thelorry.com) - rent lorry, van, 4x4
4. Serv (serv.my) - service your vehicle without going to the workshop
5. The Battery Shop (thebatteryshop.my) - delivers car batteries within an hour
6. Carput (carput.my) - petrol delivery, flat tyre change & towing services
7. Kfit (kfit.com) - book slots at gyms, spas, workout studios
8. Kaodim (kaodim.com) - find service providers
9. Bfab (bfab.my) - booking service for manicures, massages, hair removal service etc.
10. Supahands (supahands.com) - will connect you to businesses, data entry work, accounting
work
11. PantangPlus (pantangplus.com) - for young urban mums who wants service while they’re on
pantang
12. BookDoc (bookdoc.com) - connects you to healthcare professionals near you
13. Helpr (helprnow.com) - platform for personal shoppers
14. PasarTap (pasartap.com) - delivery service for market stuff. RM3 charge for same day delivery
15. Recommend (recommend.my) - on-demand home improvement site
16. PostoExpress (postoexpress.com) - despatch drivers who deliver within 3 hours
17. Zyllem (zyllem.com) - connects you to freelancers, local couriers & delivery drivers. 1 hour
delivery.
18. GoGet (goget.my) - pick up, delivery stuff, ask them to shop for you, deliver food, helpers,
odd jobs
19. AutoCraver (autocraver.com) - sell your car here and dealers will make a bid
20. Content (content.co) - connects you with content writers
21. Foodmatters (my.footmatters.me) - delivers healthy, home-cooked meals to your doorstep.
22. DahMakan (dahmakan.com) - similar to foodmatters
23. GiveReceipt (givereceipt.com) - generates officical digital receipts and emails them to
customers
24. Parkeasy (parkeasy.co) - book parking bays at malls
25. Aiskosong (aiskosong.launchrock.com) - lists stores near you that offers student discounts
26. Gigfairy (gigfairy.com) - event management, book emcee, artists, bands for booking
27. Shoppr (shopprapp.com) - search for brands and it’ll direct you to online shopping sites
28. HonestBee (honestbee.my) - grocery, food and laundry delivery service
29. Speedrent (speedrent.com) - deal direct with owners, no agents
30. BigCast (bigcast.my) - marketing platform that connects you to advertisers
31. iPrice (iprice.my) - gathers products from other e-commerce sites to one single platform
32. CatchThatBus (catchthatbus.com) - buy bus tickets online

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33. BeBonobo (bebonobo.com) - a website that lets you easily find things you need from your
neighbors - for free.
34. MaidEasy (maideasy.com) - book a 2 or 4 hour slot for maids and they will deliver
35. WanderZoom (wanderzoom.co) - book a photographer for any event
36. FlexiStorage (flexistorage.com.my) - rent storage space
37. Skolafund (skolafund.com) -for underpriviliged students for tertiary education
38. Piktochart (piktochart.com) - offers templates for design
39. Foooqy (foooqy.com) - home-cooked dishes for delivery
40. Currenseek (currenseek.com) - book exchange rate and collect from money changers of your
choosing
41. Kakitangan (kakitangan.com) - they handle HR matters for small companies.
42. Hostel Hunting (hostelhunting.com) - for students looking for hostels/room to rent near their
campuses
43. Watch Over Me (watchovermeapp.com) - tracks your location and alerts people you choose
during an emergency
44. Booku (booku.rent) - rent books
45. Petsodia (petsodia.com) - find hotels for your pets
46. Halal Navi (halal-navi.com) - finding halal restaurants near your location

References

The Star Online, 2018. Furthering digital economy through education. [Online]
Available at: https://www.thestar.com.my/business/smebiz/2018/07/30/furthering-digital-
economy-through-education/
[Accessed 11 May 2019].

The World Bank, 2018. Malaysia's Digital Economy: A New Driver of Development. [Online]
Available at: https://www.worldbank.org/en/country/malaysia/publication/malaysias-digital-
economy-a-new-driver-of-development
[Accessed 11 May 2019].

-END OF ASSIGNMENT-

Level 2 Asia Pacific University of Technology and Innovation 2019