INDUSTRIAL TRAINING REPORT

ON
AMUL IND. PVT. LTD.

Name
MEENA. K. RATHOD.

Academic Year
2009-‘10

Class
S.Y. B.B.A.

Roll No.
75

SEAT NO.

Guided By
Prof. Ruchir Pandya

College
Lt. M.J. Kundaliya Mahila Commerce & B.B.A.
College, Rajkot.

Submitted To
Saurashtra University

1
 DECLARATION

I, the undersigned Meena k. Rathod a student of S.Y.B.B.A

of Lt. M.J. kundaliya English medium commerce and BBA
College, Rajkot here by declare that the project work presented in
this report is my own work and has been carried out under the
supervision of prof. Rucir pandya

This work has not been previously submitted to any other

institution or university for my examination

Date: -

Place: -

Student’s signature

2
 PREFACE

Practical and theorical are two ways of gaining

knowledge in any field but it tends to very according to educational
degree. Today is the era of practical knowledge. Practical
knowledge adds extra points to your knowledge and where is
course like management. You can never under estimate the role
played by study having realize this crucial need of practical study.

Saurashtra Univercity has introduce practical study

as one of very important part of B.B.A. student, where practical
study is only one weapon in hand for excellence.

After my training in AMUL IND. PVT. LTD. I realized

that without practical stude there could not be any value addition
to my theorical knowledge. I am happy to present this report and
also tried my best to implement with excellency.

3
 ACKNOWLEDGEMENT

It is the duty of student of BBA to prepare and submit a

project report industry visit by them. This report being a part of our
practical studies is prepared by Meena k. Rathod.

I visited Amul ind Pvt.Ltd.The purpose of visit was to take

valuable information regarding business management and working
of industrial Ltd.

I am glad to present this project to you and all those work

and ideas have been so helpful in working out the report. I am very
thankful to BBA faculty for providing me all information. I also
express my gratitude to Prin. K. M. Padhiyar. I am thankful to
prof. Ruchir Pandya for his warn response for valuable
suggestions given by him form time to time in this industrial project
report.

I would like to thank the whole staff of our college who have
directly or indirectly supported and helped in preparation and
companion of this report.

Date: -
Place:-

Meena K. Rathod

4
SR.NO. CONTENTS PG.NO.

1 General information 6

2 18
Production department

3. 36
Personnel department
4 Marketing department 52

5 Finance department 68

6. 81
Awards and Achievement
7. SWOT Analysis 86

8 Future plans 90

9 Conclusion 92

10 Suggestions 94

11 Bibliography 96

5
6
 INTRODUCTION

Amul Industry Pvt. Ltd. Is one of the leading and largest

manufacturer of connecting road and crankshafts suitable for
internal combustion engines and compressors for automative and
stationary application.

Amul is a powerful combination of Tradition, Ethos

and Experience. Today as one, we're smarter, faster and stronger
than ever- and determined to become more so. Amul is a leading
global manufacture of automotive components serving almost
every major vehicle manufacturer worldwide. Headquartered in
Rajkot, Gujarat- INDIA, has state-of-the-art manufacturing units at
various locations in India with teamwork of 2000 plus. The group
has created a value based enterprise uniquely positioned to
provide customers with innovative solutions that deliver best
vehicle performance, quality and value for their product. We've
continued to transform ourselves through aggressive productivity

This unit was established in 1988 at Aji Industries Estate, Plot no-
332/333. Rajkot 360003.

7
 MISSION

 Providing high quality Automative Components & Forgings

 Cost Competency

 Fulfilling customers requirements just in time

VISION

 Spearheading globally in automotive components.

 Capitalizing group strength and capabilities by integration

and divertification.

8
 GROUP OF COMPANY

Adico – Galaxy Group Of Company

The group started in the year 1965 as a small scale industry
Today about 20 companies are working as a group.
The group companies can be identified in two major categories

• Engineering Company
• Non Engineering Company

• ENGINEERING COMPANY

- Amul Industries Pvt. Ltd.

- Adico Spares Pvt. Ltd.
- Forge & Forge Pvt. Ltd.
- Advin Diesels Pvt. Ltd.
- Advance Diesel Engines Pvt. Ltd.
- Avirat Engineering Co.
- Galaxy Bearings Ltd.
- Galaxy Chains Pvt. Ltd.
- Adico Forge Pvt. Ltd.
- Amul Crank shaft Pvt. Ltd.

• NON ENGINEERING COMPANY

- Galaxy Hotels
- Galaxy Schools System
- Modern consruction co.
- Galaxy Stone Mining
- Galaxy Decare Pvt. Ltd.
- Galaxy Granites
- Galaxy Leathers

9
 COMPANY PROFILE

Name:- AMUL IND. PVT. LTD.

Estd year:- 1988

Address:- Amul Ind. Pvt. Ltd.

Plot no. 332-333
2/Aji Indusrial Estate,
Rajkot. 36003.

Form of organisation:- Private Ltd.

Contact No. :- (0281) 23878981

2387037

Fax no.:-(0281) 2387762

Contact person:- Manhar parekh

(Personnel admini. Manager)

E-Mail :- Marketing@amulind.com
export@amulind.com

Managing director:- Mr. Sureshbhai Santoki

Scale of organization:- Mediam scale

Auditors:- A.G. Dholakiya(C.A.)

Bankers:- 1) State Bank Of Saurastra

2) HDFC Bank
3) Corporate Bank

10
Weekly off day :- Wednesday

No. of labour:- 750

Promotors:- ADICO GALAXY GROUP

Accounting year:- April to March

Product made:- Automobile Parts

Area:- 7000 sq/meters

Legal advisors:- Mr. J.N. Shah

11
 HISTORY

In this modern age, demand for automobiles is increase day

by day. The competition in this industry has also increased
because of the entry of multinational companies. So, Indian
automobiles industry faces more & more challenges in this
changed economics scenario. To make automobiles competitive &
salable , auto parts play a very important role.

AMUL INDUSTRY PVT. LTD. Is one of the firms in Rajkot

manufacturing auto – parts. “ADICO SPARES INDUSTRY” is the
parent co. of “AMUL IND.’’. ADICO SPARES IND. Produces oil
engine spare parts used in automobiles. It is enganged in this
business since last 21 yrs. Adico group established “AMUL
INDUSTRY” in 1988 because of the following two main reason,

1) To overcome the shortage of place

2) To reinvent profits which is earned every year

12
 SIZE OF UNIT
&
FORM OF ORGANISATION

Business firm may be promated and operated in different forms or

types based on ownership. There are classified as under:

1) Sole Proprietorship
2) Partnership
3) Joint Hindu Family Business
4) Public Enterprise
5) Private Enterprise
6) Co- Operatives

Amul ind is a medium scale unit. It is situtad near Aji

Estate in Rajkot. It is located with 7000 sq/meters in area of land.
AMUL INDUSTRY Establish as a partnership firm but in may 1995
the unit converted into private limited co. thus at present unit is a
private ltd.

13
 ORGANISATION STRUCTURE

Every organization has three things in common i.e.

Authority, Responsibility and Accountability. The flow of authority is
from top to bottom and flow of responsibility is from bottom to top.
The authority and responsibility should be specially distributed.
Organization is a social system because of this characteristic. Any
modern firm depends on organization for its survival, on the other
hand structure is also necessary to define the official relationship
of the people with the organization.
AMUL IND. Follows line organization structure.

Chairman

Managing director

Production Personnel Finance Marketting

Manager manager manager manager

Personnel Time Welfare sales

Officer keeper officer officer

Cash & bank Chief Computer

Officer accountant officer

14
 BOARD OF DIRECTORS

A co. is created by law. It has no physical structure. It exists

only in the eyes of law. Therefore it can not act by it self. It acts
through someone.

A director is any person, accuping the position of director by

whatever name he is called. The directore of a co. is collectively
known as Board Of Director.

The Board Of Director of Amul Ind.is

 Chandubhai Santoki
( Chairman)

 Sureshbhai Santoki
(Managing Director of co.)

 Manoj Keana

 N. Damodarn

 Nitin Mehta

 K.G.Varma

15
FACTORY CHART

16
 LOCATION JUSTIFICATION

Location is the main features. It plays an important role in

success or failure of a business or company. There are many
factors affecting the development of compamy.

Amul ind Pvt. Ltd is situated at

Plot no. 332-333.

2/ Aji Industrial estate,
Rajkot -360 003.

There are different factors affecting the location. The advantages

of location is

 Easy availability of raw- material

 Easy availability of finanacial resources

 Transport facility is easily available

 Local labours availability

17
18
 INDEX

SR. NO. CONTENTS PG. NO.

1 Introduction 20

2 Department chart 21

3 Products of firm 22

4 Raw material 25

5 Production process 26

6 Machinary Used 30

7 Quality control 31

8 Inventory control 32

9. 33
Transportation mode
10. 34
Storage
11. 35
Environment Policy

19
 INTRODUCTION

The Production function or a business is concerned

with the creation of a product or service required to satisfy
customer needs, wants and desines. In any business that supplies
a needed Product or service, it is faire abriases that activities of
prod.n system must be closely related to the customer demand as
reflected in the continuour flow of order.

Production refers to the volume, value or quantity of

goods & services produced in a given period by a worker, Plant,
firm or economy. It is the sum total of the result achieved by the
various factors used together. There fore in other words, it could
be said that production is the process of transformoing raw
material of purchased components in to finished products for sale.

“ Production is a process by which goods & services are created”

In production the products comprite a very important

part of the organization. It is in respect to the products that a
business can come into the market & establish it.

20
DEPARTMENT CHART

Production department

Production manager

Engineer

Inspection office

workers

21
 PRODUCTS OF THE FIRM

There are 60 to 80 products products produced by the unit. Some

of the products manufactured by the AMUL IND.

Crank shafts

Connecting road

Rocker Arm

Cam shaft

Bridge Noelle

Shifter shaft

Hydraulic road

Arm Knuckle

22
 Crankshaft
It is the main part of the engine. It should be hard
because more weight is carried by it as it rotates independently in
the crankcase with main bearing.

Camshaft

It is just as bid as crankshaft but its diameter is too small.

The rotation force is almost half than crankshaft. It has gear on the
hand, which is joined with the fear of crankshaft. Crank gear is
small and cam gear is double of crank gear.

Connecting Rod

Generally, it is decribed as the one, which connects

the two parts of engine

23
Cylinder Block

Cylinder Head

24
 RAW MATERIALS

Raw materials are the foundation of any product.

Without materials we can not able to produce finished goods. Raw
material are basic requirement of any product.

In case of AMUL INDUSTRIES they used 20 item as

a raw material. Mostly party provide them raw materials according
to their demanded product. In other case the raw material are
available in India and credit period is 30 days after checking the
laboratory supervisor passes them through production process.

25
 PRODUCTION PROCESS

Raw material

Cutting

Heat treatment

Hardness checking

Shot Blasting

Machining

Chemical Dimensional

Oiling & Packining

Production process of the co. in detail as under…….

26
 A. RAW MATERIAL:-

The raw material received at the factory is tasted

and checked for size, chemical composition, physical properties,
cracks, blowholes, surface finish etc.

As for e.g. the chemical composition for en 8d carbon must be in

the following range of percentage;

Carbon (c) = 0.50% + 00.55%

Silicon (si) = 0.10% + 00.92%
Manganese (nm) = 0.70% + 00.92%
Sulphur (s) = 0.06% + maximum
Phosphorous (p) = 0.06% + maximum

If the raw material is up to make then it is approved otherwise it is

rejected and sent back to the supplier.

For manufacturing of products the basic raw material used are…..

a) Carbon
b) PI & IRON
c) ALLOY STEEL
d) CAS

Thus generally purchased raw material from local market.

27
 B. CUTTING :-

The 2 nd step involved in manufacturing process

is the cutting. This process is very complex. Here the cutting are to
be done according to the size of design required for the products
demanded.As for e.g. the size of the connecting road diametrer
ranges from 50 cm to 70 cm and according to demand and size of
the product demanded cuttings are obtained so in short heavier the
component, bigger is the cutting.

C. HEAT TREATMENT:-

This unit does not undertake the forging. It is

directly purchased from the forging unit. The proceeding process is
heat treatment. Where the operation of heating and cooling of
parts is done in controlled time and temperature conditions.

D. HARDNESS CHECKING:-

At the heat treatment stage where some micro

structure is give, the product becomes quit soft. So, once the heat
treatment of part is over the some is checked for hardness is
necessary to improve the mechanical, physical, chemical
properties of material.

28
 E. SHORT BLASTING:-
Till now the product is rough, because of the use of
ramaterials Like carbon and steel. Some small parties may
be there which required to be removed or scale out and shot
blasting process.

F. MACHINING:-
After making the product smooth it requires to be given some
shapes, size, and weigth to the products. This is possible by the
way of turning, retching, corrosion, shapping, milling etc. Direct
method of machining is used.

G. CHEMICAL DIMENSIONAL:-

The size of the product differs, thus the chemical composition

also differs, with respect to be the prescribed drawings. The
inspection officer check and examine every unit of product with
respect to the chemical composition and if found confirming these
sentences is approved.

H. OILING & PACKING:-

The parts are oiled so that it may not rust. After oiling, parts are
packed and then they are reddy for dispatch, whenever the
products are to be sending to other cities, they packed well in
wooden boxes and transported by road, by sea or if required
immediately transported by air.

29
 MACHINARY USED

In Amul Industries they use many big machinery.

They use machines are flat machine, cutting machine, rolling
machine, finishing machine, drilling machine, micro analysis
machine, drive machine, induction harding, crank pin grinding,
connection road boarding, surface griding.

30
 QUALITY CONTROL

Quality is a heart of product. In those competitive areas.

Quality is essential because consumer prefer only qualitative
product. Qualitative product makes competitive in the market and
able to stand in the market.

In unit, they use sample test machine, with the help of

machinery wastage & scrap are reduced and quality improved.

31
 INVENTORY CONTROL

Inventory means stock either in form of raw material or in

form of work in progress or in form of finished goods.

Inventory control is a system, which assures the provision

of the required time with the minimum amt of capital investment.

In, AMUL IND, PVT, LTD. Inventory control is done by

production manager and technical staff. Co. use FIFO method for
inventory control.

32
 TRANSPORTATION MODES

There are mainly four modes of transportation . these are……

 Railway
 Roadway
 Airway
 Seaway

Transportation facility is most important factor affecting the

location.

In transportation two things are important.

 Mode & Rate

 Government policy

Amul co. use road way to transport their product to the party from
the industry. But if required immediately of product they may use
the airway also.

33
 STORAGE

The store management is important for any industry.

With the help of storage co. store its stocks properely. If the
storage management is poor, industry may have great losses.
Industry maintain stock properly and orderely.

In Amul industries pvt. Ltd, it store their material on

the card basic.

34
 ENVIRONMENT POLICY

Amul ind. Is very careful about environment. For that they

arrange about sound proof pads. They take care about waste
water that it must thrown properly.

WASTE MANAGEMENT:-

In waste management they only sold out all waste

as scrape.

35
36
 INDEX

SR. NO. CONTENTS PG. NO.

1 Introduction 38

2 Organisation structure 39

3 Recruitment & Selection 40

4 Training & Development 43

5 Time keeping system 44

6 Promotion & Transfer 45

7 Wages & Salary 46

8 Employee Walfare 47

9. 49
Grievance handling
10. 50
Trade union
11. 51
Personal record

37
 INTRODUCTION

There is one popular theme in the mgt. “Man is

Master “ and Amul ind. Follow this theme. Generally organization is
run with the help of five Ms. Viz. Man, Money, Material, Machine &
Market. However it is impossible to seem the organization without
human resources. Thus human resources comprises the value of
the organization by effective and efficient work.

Hence, the human resource mgt is the prime aspect

for any organization be it a profit or non profit, private and public.

Amul Ind. Has different department for working.

Human resources department is one of the important department
of this co. there is very vertical kind of “ Human Resources
Department”. At the top there is a managing director. Under the
managing director, administrator manager is working.

38
ORGANISATION STRUCTURE

Personnel department

Personnel manager

Administrative officer

Assistant

workers

39
 RECRUITMENT
&
SELECTION

In personnel department it is the most important

process of searching for prospective employees.

As Yoder ahs said,

“ Recruitmant is a process to discover the sources of
manpower to meet the requirements of the staffing schedule and
to employ effective measures for attracting that manpower in
adequate numbers to facilitate effective selection of an efficient
work force.”

There are main two sources of recruitment:

1) Internal sources
2) External sources

In case of unit, they use both the sources:

1) Internal sources:-
AMUL IND. Include following two aspects……

a) By promoting employees of organization:-

AMUL ind. Includes more of technical types of jobs.

So that , it required familiar and experienced personnel. So,
whenever new vacancies aries in the organization somebody

40
 within the unit is up grated transferred of promoted to will that
post

b) Friends & relatives of presrnt employees:-

AMUL. Ind include sometimes existing employees
recommended the unit to recruit the particular person for
particular job because either the person is his relatives or friend,
the potential person is evaluated in term of job recruitment by
the bord director.

2) External sources:-

In external sources Amul ind. Use………..

a) advertisement
b) employment agencies

a) advertisement:-
advertisement is an externally popular method of recruitment
nowadays. AMUL IND.gives advertisement in newspaper to recruit
worker, clerical employee and lower level administrative staff.

b) employment agencies:-
Whenever ind. Need employees it also conflicts private
employment agencies. Agencies send data of the candidate to the
unit.

41
 The new employee is placed according to his qualification
and experience and is introduce the management staff and other
workers.

42
 TRAINING & DEVELOPMENT

Training is the theorectical and practical education being

given to employees for getting proficiency in a particular field.

While, development is the method of developing all round

personality, so that mental abilities and inherent qualities are
developed.

Training is the corner stone of sound personnel

administration. A trained employee feels that he is the master of
his job and such employees has a higher morale. Training is
important for development of skill and technical knowledge.

There are various type of training:-

1) On – the job training

2) Apprentice training
3) Vestibual training
4) Off – the job training

In AMUL IND. They use on the job training as per workers

requirement. On the job and off the job both are given by unit as
workers requirement.

43
 TIME KEEPING SYSTEM

Time keeping system plays very vital role in this unit. In

AMUL IndustryPvt. Ltd. Has very well time keeping system for
workers and officers. In work at firm the working hour are as under:

1) 8:30 AM TO 12:30 PM

2)12:30 PM TO 2:00 PM

2) 2:00 PM TO 6:00 PM

12:30 to 2:00PM is lunch time for workers and officers.

44
 PROMOTION AND TRANSFER

Transfer and promotion are activities through which an

adjustment in size of work force of an enterprice can be made with
changing.

A promotion is the upward advancement of an employee in

a unit to some another job that demands better salary abd wages,
better status, more houre of work and better working condition,
more responsibility etc…

In unit, promotion is given on the basic of skill & seniority.

The employees of AMUL IND. are transferred within the

unit like AMUL IND PVT. LTD. UNIT – 1 and UNIT – 2 etc…When
the production changes in any unit. When there is a shortage of
workers in some section etc. then those are the main sources for
taking a decision regarding the transfer & promotion of the
employees.

45
 WAGES & SALARY

Wages means any economic compensation paid by the

employer to his employees under some contract.

Wages include any economic reward paid to workers on

behalf of his services. Employees will work if adequatay pay is
given to him wages are the best weapon in employees hand to hit
maximum work done by work force.

In AMUL Ind. They adopt piece wage system. The wages of

the labour depends upon the no. of unit produces by workers.
Wage range is 45 to 50.

46
 EMPLOYEE WELFARE

Every unit provides different type of benefit to the employees. The

unit provide following benefit:

(1) Medical facility

(2) Uniform facility
(3) Residence facility
(4) Loan facility
(5) Education facilit

(1) Medical facility:-

This unit provides medical services to the employees

at coding to in employees state insurance scheme.

(2) Uniform facility:-

In unit uniform facility is available for the employees.

They given two dresses in a year. They are also given woolen
cloth at every three year.

(3) Residence facility:-

47
 This is the basic facility which provides to it
employees. In unit, employees are diven quarter according to their
designation.

(4)Loan facility:-

This unit provides loans to its employees from their provident

amount. Loan can be provided to employees from assistsnt
personnel manager.

(5) Education facility:-

In modern time education becomes very essential for

every people. Unit also provides educational facilities to the
employe’s children.

GRIEVANCE HANDLING

48
 The nature and pattern of drievance, the way of there
expression difer but a need for creating a formal grievance
handling process is must. In the formulation and implementation of
the polices, programmes and procedure which would enable them
to handle employee grievance this polices, programme and
procedure are known as grievance procedure.

In, AMUL Ind. The grievance handling procedure as under:

 First, the employee explain has grievances to his superviser.

The superviser try to solve the problem.

 If the superviser can not solved, personnel manager is

consulted this investidators the matters and tries to solve it.

 If the problem is not solved by the personnel manager, then

the managing director is approached and tries to draw some
conduction of matters.

 Finally, the grievances is placed before the board of director

and solutions acceptation to the employees and
management is found.

TRADE UNION

49
 “A trade union is a continuous and voluntary
association of wage earners for the purpose of maintaining or
improving the conditions of their working lives.”

In AMUL IND. There are less workers so trade

union do not enter in it. Further all the reasonable demands of
workers are duly considered and fulfilled by the management of
AMUL Ind. Thus industrial relations of the unit are very intimate
and warm.

PERSONAL RECORDS

50
 AMUL industry maintain the following personal records.

1) Daily presence record

2) Salary register

3) Wage regisrter

4) Register of employees

Daily presence record:-

This register is maintained to note daily presence and

absences of employees to find out working days of a worker and
calculate his wages.

Salary register:-
This register is maintained to note the salaried paid to
the employees and various other benefits of P.F., available to him.

Wage register:-
Separate wage register is also maintained so that
production efficiency of each worker can know.

Register of employee:-
A record is also maintained for the personnel details of the
employees like his name, address, age etc.

51
INDEX

52
SR. NO. CONTENTS PG. NO.

1 Introduction 54

2 Organisatio Chart 55

3 Product planning 56

4 Pricing policy 57

5 Channel of distribution 58

6 Sales promotion 60

7 Advertising 61

8 62
Marketting Segmentation
9 Competitiors 63

10 Marketting research 64

11 Customers 65

12 Exports 67

INTRODUCTION

53
 Every organation that produces one or more products
require marketing of the product to sell them in the market. It is
only through marketing that people know about a company’s
products. The organization requires sound marketing structure to
carry on its marketing activities.

We can say that marketing occupies as important position in

the organization of business unit. Without proper marketing the
company can not achieve its goal. According modern marketing
concept, marketing starts with the product idea and ends with
customers satisfaction. Marketing may also be defines as a total
system of interacting business activities designed to plan, price,
promote and distributers wants satisfying products and services to
present and potential customers.

ORGANISATION CHART

54
 Marketting department

Marketing & sales manager

Marketing & sales Marketing research

&
Sales

Quality control

Engineer

Field & clerical staff

Customer relation
officer

Sales field correspondence

assistans

PRODUCT PLANNING

55
 “ Product planning is the inclusion of the activities
conducted by manufacturing and producers in the discovering and
development of new product. The determination of new users for
exiting products and the reduction of producing costs and
packaging cost.”

Product planning mostly depend upon the demand or the

need of the product in the market.
This is the management function, which plans directs and
controls a material flow system in the plant to achieve the target
set by marketing with almost economy and efficiency.

In the unit, there are two important characteristics of the

product:
1) Creation of utility
2) Addition of value

In AMUL Ind. Pvt. Ltd., at the time of inquiry letter the

buyer also provides the designs and drawings according to his
requirement. These drawings are studied and thanafter if the
engineer finds that the required product can be produced from the
available drawings, he will ask the productionmanager to produce
a few samples are qualified the buyersthen the whole lot of
purchase undertake order and accordingly a production plan is
prepared.

PRICING POLICY

56
 There are a number of factors which affect pricing policy.
AMUL follows cost plus pricing policy. Depending on the cost of
product the price is fixed. The production cost include such
expences as cost of raw material , wages and replacement and
rejection cost.

Raw material + labour charges + distribution expences +

prime cost

12% of prime cost is overhead. Thus the prime determined

depends upon the production cost and a certain percentage of
profit margins added to it. Profit margin ranges in between 10% to
25%

CHANNEL OF DISTRIBUTION

57
 Distribution channels are system of economic
institutions through which a producer of goods delivers them
in to the hands of their users.

In now a day any producer do not sell their

products of goods to directly to the final user because of
some limitation. For that they used to marketing
intermediaries performing a verity of function like whole
seller and retailer they are known as merchants. Middleman
like broker, commission agent etc. They are the
representative of the producers for search and negotiate the
customers.

AMUL being an orginal equipment supplier does not

have a channel distribution because its goods are not marketed
in the open market. Here the autoparts are manufactured so it is
an industrial product and supplied to the industries that are
engaged in the production of automobiles . thus the goods are
directly supplied from manufacturer to manufacturer. Thus channel
chart can be creat following:

58
Manufacturer of industrial goods

Company salesman ( direct )

Industrial buyers

SALES PROMOTION

59
 “ All those activities done by the co. that helps to increase the
sale of the co. can be called sales promotion activities.”

There are two types of sales promotion:

A. At consumer level
B. At dealer level

As such there is no sales promotion in AMUL Ind. Because the

market of industrial goods is not than much wider as the market for
consumer goods. But still being an auto parts manufacturing unit.
The basic aim is to maintain the quality practice to manufacture
some few samples.

ADVERTISING

60
 Advertising can be defined as a form of mass
communication. Now a days advertising is working as a part of
selling and distribution.

There are many medias through which a co. can

advertise its product:
A. Print media:-
Print media includes newspaper, magazines, mail publicity
etc.

B. Broadcast media:-
Broadcast media includes advertisement television, radio
etc.

AMUL Ind. Pvt. Ltd. Participate in the exhibition holders in

our country as well as foreign country. The unit has not to
advertisement extensively because the demand of autoparts is a
derived demand.

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 MARKET SEGMENTATION

According to Philip Kotler.

“Market segmentation is dividing the market in to
distinct subgroups of consumers with distinct needs,
characteristics or behavior who might require separate
products or marketing mixes”.

The main importance of market segmentations is to

overcome the difficulty in serving need of the total market by a
single product.

With the help of market segment the identification

customer needs & wants more effectively.

We are considering demographic segmentation

and in the we choose the housewife’s of lower class and
middle class. It is also known as multiple tribute
segmentation.

In, AMUL ind. We have three automobiles industries

at Bombay, Calcutta, Madras. AMUL Ind. Concern more on in
Bombay, pune, as it as largest market. AMUL has covered 90%
market in India.

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 COMPETITIORS

Competitiors are the threat of the business organization .

they are the hurdles in development and survival of business unit.
In autoparts market there are very tough competition.

In case of AMUL Ind. Comprtitioes are

MIPCO Co.
Parth automobiles
Bhawani & Calix
Few chienese manufacture co.

MARKETING RESEARCH

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According to Philip Kotler.

Marketing research is systematic design,

collection, analysis and reporting of data and findings
relevant to a specific marketing situation facing the company.

Market research is preliminary concerned

with investigation, analysis and measurement of market
demand.

Here, we are choosing the published data for

the medium of marketing research.

As such there is no separate research and

development department . but still its activities can be
divided; the organization structure can be drawn following:

Research & development

Engineer

Sales development officer

Product designer

subbordinates

CUSTOMER

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 Customer is a king of the market. Customer of
Amul Ind. Are

Tata Motors Kirloskar

Mahindra

Ashok Leyland Simpson & Co. Ltd. Swaraj

Ingersoll Rand Cummins New Holland

Escorts Force Greaves

Eicher Tecumseh John Deere

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Lombardini Same Deutz-Fahr Elgi

Avtec Iveco Chinook

ICML Tata Cummins Maruti

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 EXPORT

Today we are considered one of the leading

manufacturers of Connecting Rods, Crankshafts & Other
Automobile components.

We also export our goods to overseas O.E.M.

customers.

We Export to:
Canada, USA, UK, Italy, Germany, Turkey, Iran, Argentina, South
Africa, UAE, BAngladesh, Brazil, Japan, Colombia, Morocco,
Nigeria, Egypt, Ghana, Sudan, Tanzania, Sudan, Vietnam,
Thailand, Singapore, Malaysia, Australia

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 INDEX

SR.NO. PG. NO.

CONTENTS
1 Introduction 70

2 Organisation structure 71

3 Financial planning 72

4 Capital structure 73

5 Management of fixed asset 74

6 Profitability 75

7. Management of receivables 76

8. Ratio Analysis 77

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 INTRODUCTION

Finance is the blood of business Every organization requires

finance for setting up industries, it’s running and working for the
day to day activities, for its expansion, development for achieving
its objective when objectives can be achieved successfully it gives
the prefect pictures of batter functioning of an organization
therefore it is said that finance department is the mirror of an
company.

The department also makes forecasting of finance required

in future and also decides finance which will be required for future
expansions, decides fix and working capital to be kept in future.

According to “Herry Ford” Money is arm or log you either

use or lose it.”

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ORGANISATION STRUCTURE

Financial Department

Finance Manager

Chief accountant administrative officer

Clerical Staff

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 FINANCIAL PLANNING

The work of financial planning starts with a idea of

establishing a business. It is necessary to plan the financial needs
of a business. Finance planning aim at estimating the capital
requirement and determining its structure.

The term “financial planning” means different things to

different managers depending on the nature of business. The firms
size and so on. In a narrow sence finance planning is determining
the financial goals, policies and procedure to achieve the
objectives of the enterprise.

In AMUL IND. PVT. The finance manager and commercial

manager planning with the departmental heads undertakes a
weekly financial planning programmed and every month the time is
reviewer so if it is requires any adjustment it can be made in time.

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 CAPITAL STRUCTURE

Capital structure is very important decision for the

company. Here the company determines the formation of capital or
mix of different types of long term funds.

Capital structure refers to the composition of long terms

sources of funds as debentures, long term debtors, preferences
share capital, equity share capital and retained earnings.

In Amul Ind capital structure as following:

Capital 47.62%
Reserves 02.56%
Owned capital 50.18%

Borrowed capital 49.82%

Total capital = owned + borrowed

= 50.18% + 49.82%
=100%

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 MANAGEMENT OF FIXED ASSET

Fixed asset represent a long term investment.

The fixed asset of AMUL IND. Are

 Factory building
 Machinery
 Furniture and Fixture
 Laboratory instrument
 Tools and equipment

Fixed asset of AMUL IND are worth Rs.

941,128,414/- and the method and rate of depreciation adopted is
as per co. act.

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 PROFITABILITY

Profit is a ultimate aim of any business organization. So the

businessman continuous evaluates the efficiency of his company
in terms of profit . besides of mgt of thr co. creditors and owners
are also interested in profitability of the firm.

In AMUL IND PVT. LTD. Is a high profit making co. and year by
year its profit curvr is raising . they try to a gain maximum profit
from the foreign trades and commerce. In 2008 – 09 profit of ind is
5,41,53,591.

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 MANAGEMENT OF RECEIVABLE

Receivables are a direct consequence of “ Trade credit”

which has become an essential marketing tool in modern business.

Receivables are a direct or credit sales. Credit sale is

resorted a firm to push up its sales which a computed result in
pushing up the profit equal the firm.

In the Amul, Payments are received from the customers

on 15 days only credit baseof 30 days or quarterly base, If
customer pay within 15 days the discount is provided to them.
Most of the customers are supplied the raw material to the firm .
So, that the amt is adjusted in purchase and sales of goods. Some
times debts also happen in some rejection goods or new
customers.

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 RATIO ANALYSIS

1) Current ratio:-
Current ratio shows relation between current asset and
current liability in terms of proportion. It is useful to analysis the
position of liquidity in the co.

Current Asset
Current ratio =
Current liability
2007-’08 2008-‘09

96,09,73,468 61,9130,880
42,23,97,960 27,52,21,121
2.28 2.25
Here, In Amul Ind. Current ratio for both the year are
satisfacted but in 2008-’09 it is decreased. It can be said that the
company will be able to meet its current liability with ease as and
when they arise.

2) Liquid Ratio:-
Liquide ratio show the amt of cash available to meet
immediate payments.
Current Asset - stock
Liquide ratio =
Current liability – Bank O.D.

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 2007-’08 2008-‘09

96,09,79,468 – 20,21,29,656 61,91,30,880- 20,21,29,656

42,23,97,960 – 0 34,39,09,759 – 0
1.79:1 1.35:1

In Amul Ind 2007-’08 liquide ratio is 1.79:1 & 2008-’09 is

1.35:1. it respect very comfortable liquide position. This should be
utilized to make prompt payment to creditors and benefits of lower
prices and cash discount should be obtain.

3) Interest cover Ratio:-

The interest cover ratio is used to test the firms debt

services capacity. It shows the number of times the interest
charges are covered by funds. This ratio indicate the extend to
which earnings may fall without cusing any imbarrassment to the
firm.regarding of the interest charges.

EBIT
Interest cover ratio =
Interest

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 2007-’08 2008-‘09

181,907,770 145,157,157
3,82,99,148 3,31,16,684
4.75 times 4.38 times

In Amul Ind. In 2007-08 it is 4.75 times which is decrease in

2008-09 is 4.38times

4) Rate of Return On Shareholders Funds

This ratio is usually expressed in percentage. It indicate

whether the return on proprietors fund is enough in relation to the
risk that they undertake. This ratio shows what amt of dividend is
likely to be received on shares.

profit after interest & tax

Rate of return on
shareholders fund = Shareholders fund

2007-’08 2008-‘09

6,80,09,346 54,153,591
18,07,03,240 14,91,07,684
32.04 36.31

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The return on shareholders fund in 2008-09 is high than the year
2007-08. this ratio gives guidance to investors.

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= Strengths

= Weaknesses

= Opportunities

= Threats

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 SWOT ANALYSIS

SWOT Analysis means analysis of Strength,

Weakness, Opportunities and Threats.

It is important for every company to analyze their

SWOT. Because this gives a complete picture of the
performance of the company. The company comes to know
where it has room for improvement in which area it has its
mastery, what are the opportunities which it has to grab and
what are the threats that it has to face in near future.

Strength:-
- Quality is a key success translating is in to a really by Amul.
- The distribution network of AMUL IND. all over Gujarat is
excellent
- Reputation of the co. ia also a biggest strength of co.
- It had good quality of machined to check the output. So they
meet exact quality of goods.

Weakness:-
- Only when you recognize them. You can correct them.
- Many customer of Amul ind. Are something not aware
about of the product offered by Amul.
- People of high class relate co,s law price as interiority.

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Opportunity:-
- Increase production & expand their distribution area to
capture national market.
- In unit, the opportunity is make some advance and
something new added in one and make new product.

Threats:-
- Threat in the globle market is always there due to globle
competition.
- Technology absolutesis again a threat to the co’s as
technology is changes day to day.

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 FUTURE PLAN

- To develop the exandits production and operation

department.
- The company’s wants to expand its market in foreign
countries.
- Becoming no.1 automotives business in India.

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 CONCLUSION

I feel really glad to conclude this survey report. I

feel that I am very lucky to make this project. There are so
many person behind this project who help me and give
enough guidance to make this project success.

I have observed during training that all the

department of this unit are working smooth. The relation
between the management and workers is very good. There is
doubt for its seen and good take. There is no labour problem
in this unit. The management of the company tried to exists
its employees and motivates them various welfare activities.

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 SUGGESTION

 The unit should develop aa separate research

department. Generally the buyers send drawing with
specification of material and size of the parts. The
department see proper fixtures are developed so that
automatically, accuracy of parts is maintained.

 “ Amul Ind.” Does not carry any export programmers.

All the exports are done from the “Adico co.” the unit
should export its products to other countries. It should
make all its efforts to promote export through
government quotas which is provided by the
government for SSI unit.

 Trained salesman should be appointed for getting

orders. Also the unit should go for same sort of sales
promotion to increase the demand for its product.

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 BIBLIOGRAPHY

-Personnel management
-Ashwathapa

-Marketting management
- Philip Kotler

-Finance management
-I.M. Pandey

 Web sites

-www.google.com

-www.amulind.com

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