Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
Submitted to:
Emilie Macayan
Submitted by:
Elairon, Chiara C.
Versoza, Allysa M.
1. Chapter 1: Introduction
I. INTRODUCTION
to students and entrepreneurs or people in the business world, and shall offer its
Business Model
Business model represent the summary which states the partner network of our
business, the key activities that are helpful to our business, the market offer by which
states the different products we are going to offer to the market. Also states the ways
segmentation by which states on our segmented market, key resources that are helpful
to the operational plan, distribution channels by which states the ways of promoting
and endorsing our product, this also present the cost structure that states our business
possible expense and this includes the revenue statement by which this states the
VISION
To establish Primera Café as the desired place to have great coffee and
delightful pastries.
MISSION
service, profoundly irresistible pastries, and the best cup of coffee they will have. We
will welcome and serve our patrons in a respectful and dignified manner, ensuring
OBJECTIVES
customers.
Performance Targets
Increase in revenue
Good reviews
Loyal customers
In the Philippines, wherever you look, there always seems to be a café and
students present in the said café (e.g., studying, discussing group works, doing
research, etc.). And yet, no matter how saturated the market is, people are still coming
out and going to different cafes to try it out and test the products. Taking this fact into
straws
The proponents of the business are seven members of the group that can
contribute and they can be divided based on their capabilities, skills, and
interests. The proponents believe that dividing them and giving them the work
they want can make the business more successful because each member should
who are willing to invest the business. The seven proponents of the business can
act as the resource mobilizers and financial backers because they will be the one
Some of the members of the group will be given the task of being technology
providers and applicators. They are the one who will think of the technologies
that the business needs. They will also the one who will analyze if the budget is
enough to make use of technologies and if there is a sufficient fund that they
can use to pay for it. Technologies such as the new invented machines and
equipments that can help in the production of the products are very important,
about the product. The technology providers and applicators will also be in
charge with the development when it comes to selling the products like
products.
For the governance and top management, the leader and the assistant leader of
the group can handle it since it is all about managing. These leaders will lead
their members so they can follow. But having leaders doesn’t mean that other
members can’t participate because as the team in the business, the suggestions
and approval of each individual is very important. In that part, they will be able
to formulate different ideas and concept that can improve the business.
The last one is the operating and support team that includes all the
members. Other members can be added to the operation team and will be the
one who will make the main product which is the sponge cake. There are also
members who will represent as the advertisers of the business and of course
those who have skills when it comes to sales talk should be chosen. Others can
be the one who will sell the products or the ones who will handle money like
IV. The Target Customers and The Main Value Proposition to the Customer
Primera Café is targeting three primary groups residing the direct marketing
area. These individuals prefer unique venues and avoid the big chains and franchises.
They prefer their local neighborhood and will support local businesses if the business
warrants. Residents – lifestyle reflects youth, mobility, and growing consumer clout,
love to travel and exercise; rely heavily on cell phones, PCs and the internet to stay
Primera Café will focus its marketing activities on reaching the students from
DVOREF, residents in the village, people working in offices located close to the café
and sophisticated teenagers. Primera Café will cater people who want to get a rest in a
relaxing and homey environment. Such customers may vary in age, although our
location is close to the church and school means that most of our clientele will be
church goers and students. These are the customer groups that are most likely to avail
our offer. Primera Café will offer unique experience for a café by offering a relaxing
and homey yet sophisticated café and offer a sense of refinement and peace in
otherwise hectic and fast-paced world. While other café caters to convenience with
loud music venues late into the night, the Primera Café will stand apart from its
competitors with its quiet yet soothing ambience, capturing a truly unique (and much
meeting location, where they can read or meet with peers. For us, this will provide a
The major reason for the customers to return a specific café is a great and
quick service and a pleasant atmosphere. Primera Café will price its product offerings
service in a nice setting will help us build a strong base of loyal clientele.
V. The market
The Tacloban City area is booming at this moment, overall business growth
over the past seven years has averaged approximately (9.5%) and is expected to
continue for at least the next three years. This constitutes an attractive market for
Primera Café.
Business Competing Enterprise
Currently Primera Café has 2 major competitors near the area of Brgy. 96
Calanipawan Tacloban City. These are Coffee & Common Sense and Mama Milktea.
Each of these cafés targets the same clients as Primera Café and each has a fine
reputation for customer satisfaction. Our primary ways to compete are through low
cost goods with a fine quality, better and efficient service, and our marketing strategy
that includes several offers (e.g. free wifi, opens 24 hours, and lounge area for
students and groups). This is an excellent opportunity to gain market share and an
SOCIAL
ENVIRONMENT
ECOLOGICAL ECONOMICAL
ENVIRONMENT ENVIRONMENT
MACRO
ENVIRONMENTAL
FACTORS
POLITICAL TECHNOLOGICAL
ENVIRONMENT ENVIRONMENT
SOCIAL ENVIRONMENT
of beliefs, practices, customs and behaviors that are found to be common to everyone
ECOLOGICAL ENVIRONMENT
Ecological forces the external factors of the environment that can affect the
the study of living things within their environment context. In a marketing context it
concerns the relationship between people and the physical environment. Ecological
protect natural environment and in the same time maintain or increase efficiency of
the corporation. Our business depends on the ecological analysis of the environment
ECONOMICAL ENVIRONMENT
useful in making a business. An example of this is the rate of the currency exchange
which can be a benefit to the business and the graphical behavior of the Gross
POLITICAL ENVIRONMENT
In starting a business there are some rules and policies that can surely affect
the business. The political environment can impact business organizations in many
ways. It could add a risk factor and lead to a major loss. Below are the factors that can
base unit. Market value for all lands and productive improvements in the City
of Tacloban.
Institutionalizing a business one-stop shop for the renewal of business
TECHNOLOGICAL ENVIRONMENT
every business, it is to make the workers and the entrepreneurs work easy and hustle
free. In our business the following machineries and technologies are helpful to our
business:
Cake Machines
CCTV’s
Air-condition
Refrigerator
Computer
Dough Moulder
Dough Divider
Dough Rounder
VI. Product and Service Offerings
market. The venue features hot drinks such as Caramel Latte, Mocha, Cappuccino,
Expresso, Mocha and Vanilla Latte and also serves Sandwiches, Breakfast Items,
Pastries and Desserts and other beverages typically related to a restaurant. A dessert bar
will serve a variety of freshly prepared desserts, in addition as food related to breakfast.
Luncheon offerings contain both carry-out and dine-in menu selections, while
evening hours will accommodate full-service dining and delectable Sponge cake
(appetizer). An important component of our business isn't just our products, but our
service. additionally, to our full-service delivery, the subsequent are other important
VIII. The Financial Forecast and Expected Returns, Risk, and Contingencies
The Primera Café is a café that promotes and supports the Laws and
Regulations that the Government and other political entities implements. As a Café
entity we are required to abide by the Food Safety Act and the Philippine Clear Air
Act. Safe to say, we are following and practicing the provisions given by the Republic
of the Philippines.
The Implementing Rules and Regulations of Republic Act No. 10611, “An
And Food Products, And For Other Purposes” Otherwise Known As The
“Food Safety Act Of 2013.”: We are to ensure and prevent foodborne illness.
ought to be safe in the market and the concern is safe delivery and preparation
Tax Reform Act of 1997 (Republic Act No. 8424): We are one with the
robust environment for business to enable firms to compete better in the regional
Labor Code of the Philippines (Presidential Decree No. 442): The Primera
Café ensure its employees an equal work opportunities regardless of sex, race
Philippine Clear Air Act of 1999: The Primera Café ensures that the waste and
that we can be 100% sure that our services are clean and both beneficial to the