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Reporte

Nombre: Matrícula:
Armando Aparicio Martin 172069
Frida
Fernando
Gabriel
Germain
Nombre del curso: Campos de Los Nombre del profesor: Mary Carmen
Negocios Pereda Barrios
Módulo: 1 Actividad: Disney Corporation Brands

Fecha: 08/21/17 Equipo: 1

Bibliografía: Wilson, K. (2016, January 21). 13 Brands You Didn't Know
Were Owned by Disney. Retrieved August 20, 2017, from http://
screenrant.com/disney-owned-brands-properties-trivia/

*13 Brands You Didn’t Know

Were Owned by Disney*
HONORABLE MENTION: VICE MEDIA:
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This is a surprising one for both companies. Disney, of course, was

founded on family friendly fare, led by a cartoon mouse. Vice Media
was founded largely on counter-culture values in 1994, led by three
Canadian punks. It began as a magazine called Voice of Montreal and
gradually changed to Vice when it moved to New York City. Now, it’s
audience extends all around the world. These days, it has a massive
and well-respected online presence and even debuted an HBO TV
show in 2013. Not to mention their book publishing and music
recording wings, the latter releasing albums by Snoop Dogg, Death
From Above 1979, and The Raveonettes, among others.

PIXAR

We’ll start with the most obvious choice. For starters, as an

animation company directed primarily at children, Disney and Pixar
had a lot in common from the start. And following the 2006
acquisition by Disney, the parent company has been very visible in the
marketing of Pixar movies and related merchandise, for example,
you’ll see “Disney • Pixar” on movie posters for Inside Out or Cars.
But the relationship wasn’t always so buddy-buddy.
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LUCASFILM

It was huge news in 2012 when Disney purchased George Lucas’

company, Lucas-film, for $4.06 billion. But, believe it or not, there
are still some people out there who aren’t aware that this happened,
and that thanks to this deal we have a great new Star Wars film in
theatres, with five more still to come over the next few years. So,
those of you in the dark, now you know!

MARVEL ENTERTAINMENT

There was a whole lot of skepticism from comic book fans when, in
2009, Disney bought Marvel for $4 billion. Marvel was known for
comics that put somewhat realistic, everyman characters into
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Extraordinary circumstances, filled with grey areas between good

and evil. Would Disney dumb all that down? Would they have Mickey
Mouse suit up next to Tony Stark in the next Iron Man film? Would
Goofy walk around Disneyland wielding Thor’s mjolnir?

TOUCHSTONE PICTURES

What does a huge kids-based film studio do when teenagers start to

shun their fare? Rebrand! Back in the late ‘70s and early ‘80s, Disney
was having trouble appealing to teens and adults (without their
children), even with films that were thematically less family centric,
like The Black Hole, Condor-man and The Watcher in the Woods.
That pesky mouse seemed to be driving older viewers away. So they
developed the Touchstone Films (later renamed Touchstone Pictures)
label in 1984 – and it paid off in a big way.
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THE MUPPETS

The Muppets, of course, is known as a huge entrepreneurial success

story, created by the immortal Jim Henson way back in 1955.
Muppets characters first appeared on a local Washington, D.C. kids
show called Sam and Friends and went on to get national exposure on
talk shows before Sesame Street really blew them up in 1969.
Suddenly, Kermit the Frog and friends were huge, getting their own
prime-time network show in 1976 and hitting the big screen with a
number of movies.

AMERICAN BROADCASTING COMPANY (ABC)

actually started life in 1927 as
A sort of “minor league” affiliate of
NBC radio, called NBC Blue, which
would be used to test new shows in smaller
markets. After a purchase in 1943, it
split off on its own as ABC Radio, so it
was actually the youngest of the
original “big three” networks (NBC, CBS,
and ABC). They broke into the TV biz
in 1948 and by the early 50s they had
some huge hits like The Lone Ranger and The Adventures of Ozzie
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And Harriet, which was the longest-running prime-time comedy ever

(13 seasons), until The Simpsons passed it.

HOLLYWOOD RECORDS

Since its inception in 1989, Hollywood Records has always been a

Disney property, it just didn’t necessarily flaunt the Disney brand. At
first, it just released soundtracks for Disney films (including
Touchstone and Hollywood Pictures films). There were some rocky
roads in the early going, as they tried and failed to sign early-90s
grunge and hip hop acts like Nirvana and Dr. Dre, but the acquisition
of Queen’s catalogue gave them a boost.

ESPN

After Wayne Gretzky, ESPN might be the greatest thing to come out
of the long-defunct World Hockey Association (WHA). Bill Rasmussen
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Was fired from a job with the WHA’s Hartford Whalers as their
Communications Director in 1978 and within a year and a half, he had
conceived of an all-sports cable channel and brought it to air to just
1.4 million cable subscribers. ESPN is now ubiquitous, available in more
than 80% of American homes that have cable, and its flagship show,
SportsCenter, is a must-watch for sports fans.

A&E

Disney half-owns this cable channel, along with the Hearst

Corporation. It first popped up in 1984, available in 9.3 million homes.
But, interestingly, it was only available after 9:00 pm. From 9:00 am
to 9:00 pm, Nickelodeon took the same airwaves. In the early days,
and through the ’90s, the network’s big success story was the
documentary series Biography, where you could learn all about the
life of your favourite celebrities and historical figures.

LIFETIME

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Like A&E, Lifetime was launched in 1984 and struggled early on,
haemorrhaging money. Somehow, based on the name, people not
interested in religious programming avoided it, thinking that’s what
they’d find there. But an overhaul in the late 80s brought Lifetime to
life – with a focus on women’s programming, most significantly with
the creation of the phenomenon known as the “Lifetime movie.” They
became so infamous for their melodrama that they were often
satirised, perhaps most hilariously on 30 Rock, with titles like “A Dog
Took My Face and Gave Me a Better Face to Change the World 2” and
“Sister, Can You Spare a Breast?”

HISTORY

Ever since A&E Networks launched

what was then called The History Channel in
1995, it’s been fairly successful. It was a
little more than a year later that 50 per cent of it fell under the
Disney umbrella, with Disney’s acquisition of ABC (which included A&E
Networks). Like A&E and Lifetime, the other 50 per cent is owned by
Hearst. Not surprisingly, History was originally known for airing
historical documentary and scripted programs.

MAKER STUDIOS

Maker Studios was founded in 2009, mostly by a group of YouTube

stars, including Lisa Donovan, Kassem G, Shay Carl and Philip
DeFranco, along with former CEO Danny Zappin. It’s a multi-channel
YouTube network that produces some of the most-watched videos on
the Internet. Little more than five years later, the company was a
major hit and Disney bought it for somewhere between $500-$950
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million (depending on financial milestones being met). But even before
the acquisition, Zappin resigned when his decidedly un-Disney-like rap
sheet came to light, having been convicted of felony drug possession
in 2001.

Estas son algunas de las principales empresas del grupo Disney, el cual
abarca multiples sectores.