1

FACULTY OF HUMAN SCIENCES

DEPARTMENT: COMMUNICATION
HKCOX1A SEMESTER 1 2018 – ASSESSMENT 1 – TEST B
SUBJECT: Applied Communication 1.1 DATE: Week of 26 February 2018
Mark allocation: 25 marks DURATION: 50 minutes
EXAMINER: S Vosloo

QUESTION 1
1.1 Read the following statements and indicate whether they are True or False
by writing only the number of the question and either True or False,
e.g. 1.1.1 False.

1.1.1 The sender of a message may be a speaker or a writer. (1)

1.1.2 Hidden insults and aggressive tones are elements of courteous
communication. (1)
1.1.3 If a message is concrete, it implies that there is enough details to capture
the attention of the audience. (1)
1.1.4 If a message is complete, the sender would receive the desired response. (1)
1.1.5 Using filler sounds when communicating would not hinder the message
from being coherent. (1)
[5]
1.2 Carefully read the questions below and answer as stipulated:
1.2.1 What does “code” refer to according to Jakobson’s model of
communication? (1)
1.2.2 The DVC of the VUT addresses the first-years at the academic opening.
What is the context of the communication? (1)
1.2.3 Fill in the missing word in the sentence below:
When your communication is correct, it fits your (1)
1.2.4 The Applied Communication lecturer keeps her students informed via
 2

Whatsapp messages. What is the contact, according to Jakobson’s

model of communication, that is used? (1)
1.2.5 What is another term/name for addressee? (1)
[5]
QUESTION 2
2.1 Read the questions below and answer as stipulated:
2.1.1 What is the function of “-adj.” in a dictionary entry? (1)
2.1.2 List one way in which a student can deal with an unknown word while
writing a comprehension test in class. (1)
2.1.3 List one example of a subject-specific online dictionary. (1)
2.1.4 What is the nature of a website with the generic code “.net”? (1)
2.1.5 Provide a synonym for “plagiarism”. (1)
[5]
2.2 Read the questions below carefully and then answer as indicated:
2.2.1 The following quote appears in a book called Communication Skills by P.
Mofokeng which was published in 2017. The quote appears on p. 50 of
the book. Write an in-text citation starting with According to … (5)
“Employers are beginning to pay a lot more attention to the value of
soft skills when employing people.”
2.2.2 Complete the following bibliography entry below which was obtained from the
internet (http://www.emotionalintelligence.co.za) on 19 February 2018. (2)
Bibliography
Brody, P. 2017. Emotional Intelligence.
2.2.3 According to the Harvard style of referencing a list of references/
bibliography should be compiled in a specific order. Name this order. (1)
2.2.4 According to the guide evaluating information and information sources by
Bothma, Cozijn, Fourie & Penzhorn, list two elements one should consider
when assessing the accuracy, reliability and trustworthiness of a source. (2)
TOTAL: 25 marks