Case Studies on Big

Data
Presented By:-

Adnan Tariq (1260/FMS/BBAIT/F17)

Hamza Khan (12/FMS/BBAIT/F17)
 TITLE OF CASE STUDY
• How Cisco IT Built Big Data Platform to Transform Data
Management.
• Adopting Big Data Analytics Strategy in Telecommunication
Industry .
• Big data, smart cities and city planning.
• Big Data Techniques for Public Health.
• Big Data Driven Innovation for Enterprises.
 1. How Cisco IT Built Big Data Platform to Transform
Data Management

• Organization : Cisco

• YEAR: 2013

• COUNTRY: USA
 BENEFITS
• Best suited for structured data processing, but has limited SQL
support.
• Sqoop scales well for large data loads.
• Network File System (NFS) saves time and effort for data loads.
• Educate internal users that they can now analyze unstructured
data (email, webpages, documents, and so on) in addition to
databases.
• Generating an anticipated US$40 million incremental revenue
from partners in FY13.
• Improving the experience for Cisco partners, customers, and
employees.
 CHALLENGES
• Unlock the business value of large data sets, including structured
and unstructured information.
• Provide service-level agreements (SLAs) for internal customers
using big data analytics services.
• Support multiple internal users on same platform .
 2. Adopting Big Data Analytics Strategy in
Telecommunication Industry

• AUTHOR : Khairil Imran Ghauth, Choo-Yee Ting

• YEAR: 2017

• ORG: www.ijera.com

• COUNTRY: Malaysia
 CHALLENGES
• Network Infrastructure .
• Service and Security .
• Sales and Marketing .
• Business
 BENEFITS
• Most of the traditional database resides on a single machine.
• It needs to be upgraded by adding more CPU and more
memory vertically.
• Improvement of products and services.
• Improvement in the innovation processes and development of
new products and markets
• Spark Streaming enables scalable, fault tolerant, and high
throughput capability of the live data stream.
 3. Big data, smart cities and city planning

• AUTHOR : Michael Batt

• YEAR: 2013

• ORG: Dialogues in Human Geography

• COUNTRY: London
 CHALLENGES
• The smart city and urban theory.

• Planning the smart city.

• Data for cities that are invariably tagged to space and time.
 BENEFITS

• Automatic traffic management System and Signals System .

• Efficient route management .
• Less congestion .
• Awareness in terms of citizens needs.
• Clear policy.
• Efficient power supply Efficiently and Accuratly.
• Future needs estimation of Technologies.
 4. Big Data Techniques for Public
Health
• AUTHOR :Yannis Katsis, Derek Chapman, Jessica Block,
William G. Griswold
• YEAR: 2017
• ORG: Center on Society and Health, Virginia Commonwealth
University Richmond, VA, USA .
 CHALLENGES
• Scale statistical techniques to large amounts of data.
• Identify big data analytics techniques that can answer
common epidemiological questions.
• From hypothesis-driven to data-driven studies.
• Implementing new analytics systems and getting people to use
them effectively
 BENEFITS
• To compute the top determinants of health outcomes.
• Using grouping to identify sub-populations with similar physical
characteristics.
• Optimal utilization of resources.
• Maintaining record of Patient data: profile, activity, diet,
sleep, physiological and behavioral indicators.
 5. Big Data Driven Innovation for
Enterprises
• AUTHOR : Alfredo Cuzzocrea, Vincenzo Loia, Aurelio
Tommasetti
• YEAR: 2017
• COUNTRY: Italy
 CHALLENGES
• Big value for Big Data.
• Privacy Protection Concerns.
• Highly complex data with many interrelationships.
• Flexibility in Big Data Analytics Tools.
• Veracity of Big Enterprise Data.
 Benefits
• Lowering the service operation cost.
• Enhancing the trust between clients and enterprises.
• Delegating data sharing control to customers..
• Improvement in the innovation processes and development of new
products and markets.
• Enabling secure data sharing. Enabling secure data sharing.
 TITLE OF CASE STUDY
• Banking of a big data.
• Big Data for New Industrialization and Urbanization
Development: A Case Study in Chinese Cities.
• Critical success factors for Big Data adoption in
the virtual retail: Magazine Luiza case study.
• The role of big data in smart city.
• Big Data and Data Science: Case Studies
 1. Banking of a big data
• AUTHOR : Arit Chandni, Mita Mehta, B.Neeraja,OM Parkash
• YEAR: 2015
• ORG: www.arpnjournal.com
• COUNTRY: India
• INTRODUCTION: “Data is the new Oil. Data is just like crude. It’s
valuable, but if unrefined it cannot really be used”
-- Clive Humby, DunnHumby
 BENEFITS
• Find out the root cause of issue and failures
• Determine the most efficient channel for a particular
customers
• Identify the most important and valuable customer
• Prevent the fraudulent behaviour
• Analyse the risk and the risk profiling
• Customised products and customised marketing
• communication
• Optimise human resources
• Customer retention
 CHALLENGES
• The banks will have to identify the existing employee’s current skill
set and map the gaps required for implementation of the data
analytics and cater for the various training programmes to address
the issue.
• The implementation of big data calls for the technologies such as
Apache Hadoop, NoSQL. This also calls for the investment in
infrastructure which adds to the cost for the company.
• Infrastructure cost may not only include the physical assets but also
the data storage and data warehouse is huge cost which calls for
additional cost.
 2.Big Data for New Industrialization and
Urbanization Development: A Case Study in
Chinese Cities
• AUTHOR : Gajendra Sharma
• YEAR: 2016
• ORG: www.ijera.com
• COUNTRY: NEPAL
• INTRODUCTION : Digital devices have provided the industrial
revolution of data characterized by an increment in the
quantity and diversity of digital data resulting from the
growing role of technology.
 BENEFITS
• Large and Growing Urban-Rural Income Gap.

• Economic Structure of Cities.

• Comparative Rate of Urbanization.

 ISSUES

• Information and communication infrastructure, including

broadband infrastructure- the information super highways on which
the global digital economy is being built
• Energy and piped gas, piped water supply, sanitation and sewerage,
and solid waste collection and disposal
• Roads and major dam and canal works for irrigation and drainage
• Other transport sectors-urban and interurban railways, bus rapid
transit and other urban transport, ports andwater ways, and air
transport
• Infrastructure for health care, education and skills development,
etc
3. Critical success factors for Big Data adoption in the
virtual retail: Magazine Luiza case study

• AUTHOR : Prof. Dr. Ignacio Canales

• YEAR: 2017
• ORG: Rbgn.fecap.br
• COUNTRY: Brazil
• INTRODUCTION :Technological development in the past decades
increased significantly the volume of available data for
organizations, impacting on decision making processes and
results.
 BENEFITS
• cost reduction and revenue increase;
• enhancement of operational efficiency;
• better decision making;
• improvement of products and services
• improvement in the innovation processes and development of
new products and markets.
 CHALLENGES
• Talent retention

• formal education

• internal talent training

 4. The role of big data in smart
city
• AUTHOR :IbrahimAbaker Targio Hashema, Victor
Changb, Nor Badrul Anuara,Kayode Adewolea,
Ibrar Yaqooba, Abdullah Gania, Ejaz Ahmeda,
Haruna Chiroma
• YEAR: 2016
• ORG: www.elsevier.com/l ocate/ijinfomgt
• COUNTRY: Malaysia,china,nigeria
 BENEFITS
• Early diagnose the disease.
• Automatic traffic management .
• Efficient route management .
• Less congestion .
• Awareness in terms of citizens needs.
• Clear policy.
• Efficient power supply.
• Future needs estimation.
 CHALLENGES
• Lack of precision.
• Network disconnectivity can cause serious accidents.
• Collection and analysis of data seem difficult task.
• Costly.
• Hard to manage.
5. Big Data and Data Science: Case
Studies
• AUTHOR : Priyanka Srivatsa
• YEAR: 2014
• ORG: www.rsisinternational.org
• COUNTRY: india
 CHALLENGES
• Heterogeneity & Incompleteness: Machine analysis algorithms
expect homogeneous data & cannot understand nuance. Even
after data cleaning and error correction, some incompleteness &
errors in data are likely to remain.
• Scale: Managing large & rapidly increasing volume of data has
been a big challenge for the past few decades.
• Timeliness: The larger the data set, the longer it will take to
analyze.
• Privacy: Managing privacy is effectively both a technical & a
sociological problem that must be addressed jointly from both
perspectives to realize the promise of big data.
• Human Collaboration: The data system needs to be designed such
that it accepts the distributed expert input & supports their
collaboration.
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