DEPARTMENT OF MANAGEMENT SCIENCES

NATIONAL UNIVERSITY OF MODERN LANGUAGES (NUML)

Lahore

Course Title : Introduction to Business

Session : Afternoon
Course Code : MGT-111
Credit Hours : 03
Course Instructor: Ahmad Mujtaba Malik
Mobile Number : 0345-5559509
Email-id : ahmadmujtabmalik@gmail.com
COURSE DESCRIPTION/OBJECTIVES:

To acquaints the students with the business terminologies in the status of self-employment, employee or
employer. The course shall contribute in the professional and technical knowledge of students in the
academia and the business world.

INTENDED COURSE LEARNING OUTCOMES:

Upon successful completion of this course, students will be able to:

 Demonstrate an understanding of business concepts as a foundation for studying other

business subjects.
 Demonstrate an understanding of the forces that shape the business.
 Demonstrate an understanding of the major functions of business including
Management/Marketing.
 Describe the current business issues.
 Foster critical and analytical thinking.

COURSE CONTENT

Week Lecture # TOPICS TO BE COVERED

1. Concept of Business and the Concept of Profit, Factors of Production
1.
2. Types of Business Organizations; Entrepreneurship; advantages and disadvantages
3. Partnership; advantages and disadvantages
2.
4. Corporation; advantages and disadvantages
5. Globalization; Levels of involvement; International Organizational Structures
3. 6. (Contd) International Organizational Structures + Quiz 1
7. Barriers to International Trade.
4.
8. (Contd) Barriers to International Trade + Assignment 1
9. Setting Goals and Formulating Strategy
5.
10. Management Process
11. Levels of Management, Areas of Management, Basic Management Skills + Quiz 2
6.
12 Organizing the Business Enterprise; Organizational Building Blocks
13. Three forms of Authority, Basic forms of organizational structure.
7.
14. Review of contents covered for mid-term
MID TERM EXAMS
MID TERM BREAK
15. Foundations of Human Resource Management
8.
16. Developing the Workforce; Staffing the Organization
17. Training and Development , Compensation and Benefits
9.
18. New Challenges in Changing Workplace + Assignment 2
19. Importance of Satisfaction and Morale, Concept of Motivation
10.
20. Classical Theory and Scientific Management, Human Resource Model
21. Two Factor Theory, Hierarchy of Needs Model
11.
22. Expectancy Theory, Equity Theory, Leadership Styles
23 Leadership Styles. + Quiz 3
12. 24 Tools of Total Quality Management.

13. 25 Marketing Environment.

 26 Marketing Mix. + Assignment 3
27 The Product Life Cycle and BCG Matrix.
14
28 Review of contents covered in the session.
15 Final Project Presentation
16 Final Project Presentation

RECOMMENDED TEXT BOOK:

 Business, 10th Edition, Ricky W. Griffin and Ronald J. Ebert.

REFERENCE BOOKS:
 Global Business Today, 8th Edition, Charles W. L. Hill
 Case Studies of National and International Exposure.

ASSESSMENT INSTRUMENT WITH WEIGHTS:

S.NO Items Marks

1. Mid Term Exam 30
2. End Term Exam 50
3. Internal Evaluation Breakdown
4 Quiz(s) 5
Assignements(s) 5
Class Participation & Presentations 5

Practical Project 5
Total 20
Grand Total 100

Quizzes

 Chapter 1
 Chapter 4
 Chapter 8

Assignments:

 Explain in detail different International Organizational Structures and identify role of

Pakistan in international trade?
 Explain in detail HR system of NUML or Avari Hotel?
 Explain autocratic and democratic leadership in detail? Explain which leadership style is
more suitable for Pakistani nation?