EXECUTIVE SUMMARY

POPIAVIRAL ENTREPRISE is established to promote and sell a variety of flavour

for popia snack. Our business located at University Teknikal Malaysia Melaka. Our popia
snack is different from others as we sell uniques flavours as our attention is to introduce more
variety in future of popia snack to our generation.
As we know, nowadays popia snack popular but not well know as another snack.
Now, cheesy popia is trendy but nestum and milo are still in their way to trendy. Our
delicious popia snack will attract various type of people and tourist due to simple handmade
recipe by a supplier. This is because customers don’t have to fry it, they can open and eat it. it
can save their time and money. For instance, nowadays in Malaysia, we have a lot of a
workaholic who keeps working only, they can save their time by eating our popia snack to
reduce hunger.
As a conclusion, we believe that POPIAVIRAL ENTREPRISE can compete with
other competitors around in UTEM which is University Teknikal Malaysia Melaka because
we have own credibility to introduce new flavour or popia snack that will attract people
easily. Lastly, we always ensure that our popia snack always in demand and are produced and
sell in with efficiently and effectively ways.

1
INTRODUCTION

Name of business is POPIAVIRAL ENTERPRISE. This company offers to sell popia

snack to conform to customers’ specification and needs. Nowadays, we believe that people
are busy and go to classes, work or anywhere without eat. They need this snack this is
because it is easy to bring everywhere without a cook. POPIAVIRAL ENTERPRISE
introduces popia snack to reduce hunger, save time and can save money also. Popia snack is
something that delicious and customers don’t need to fry it.
Business is a process by which a product or service is introduced and promoted to
potential customers. Business Plan is a series of actions taken to help the business achieve the
overarching goal. To build brand awareness among customer and people, POPIAVIRAL
ENTERPRISE makes the marketing as the best way of their strategy to ensure the growth of
their business. Most aspects of POPIAVIRAL ENTERPRISE business depends on taste,
cleanness in snack and successful marketing. The overall marketing covers advertising,
public relations, promotions and sales. An effective marketing strategy is realistic, easy to
understand and practical to implement. POPIAVIRAL ENTERPRISE operated its business
through an online store and was registered on 19 October 2019. Customers can buy our popia
snack even from the comfort of your home by visiting our social media platform. No longer
have to go to all the physical store in order to get your favourite popia snack We have a
variety of flavours to meet your favourite popia snack.
Popia snack is a snack can eat buy anyone without to think about the ages. Popia
snack has many flavours which are popia milo, popia nestum and popia cheese. The cheesy
popia snack is trendy among teenager. Popia snack is a perfect solution for youth or for an
adult to go to work or classes because the only thing they have to do is open and eat.
Everyone can enjoy the popia snack during watching movies with family or friends. It helps
to increase the bonding between them and their families. The demand for popia snack is
rapidly increasing amongst youth and old folks across all-region. This rising demand for
popia snack can be attributed to the availability of a wide range of popia snack meet every
requirement. Mohniesha has decided to establish their business due to opportunity and
potential to make profits in Malacca. Other than that, there is still a high demand for popia
snack but however, we have less number of competition.
Once the business is financially stable, Mohniesha plans to offer many flavours of
popia snack and open online shopping platform (click-and-mortar) for their business.
Besides, Mohniesha plans to expand and grow their business which is POPIAVIRAL
ENTREPRISE by open the physical store (brick-and-mortar) and upgrade the quality of
products. To build the physical store, this company plan to get external financial resources by
borrowing capital in Perbadanan Usahawan Nasional Berhad (PUNB), TEKUN or Majlis
Amanah Rakyat (MARA).
As a conclusion, this business has a good future prospect this is because this business
has a very good prospect business. We also expect high demand and in two years so that we
can expand our branch and wing around Peninsular Malaysia

2
PURPOSE OF PREPARING A BUSINESS PLAN

1) The Entrepreneurs ( POPIAVIRAL ENTERPRISE )

To better understand the purpose of the business and act as a guideline to manage the
business effectively, creatively and efficiently.

2) Financial Institution
Guide and help the financial institution to evaluate the capability of the proposed
project and provide loans for the business. The financial institution that involved in this
business project is friends and family funding.

3) Suppliers
Help the suppliers of this product of our business venture thus benefiting both of the
suppliers and our company in the long term business arrangement.

4) Company Staffs/Workers
Help workers to understand the business’s goals and objectives and give a guideline
to them regarding their job duties and responsibilities. Our workers will do their job
effectively, smartly and patiently.

5) Customers
Persuade and influence our customers regarding the products being offered and give
assurance and confidence to them to have business with us. Moreover, the main objectives for
the development of POPIVIRAL ENTERPRISE are first to focus on supplying delicious and
crunchy spring rolls and also to be the mainspring rolls supplier in this country. We also
wanted to make a good relationship with our suppliers and especially to our customer to
maintain our potential customer. We also want to expand our business in order to generate a
high rate of profit within 2 years and to ensure that our production flow smoothly and
efficiently to increase our production. We were also interested to compete with other spring
rolls suppliers in Malaysia and make POPIAVIRAL ENTERPRISE become the well-known
supplier in Malaysia.

3
BUSINESS/COMPANY BACKGROUND

NAME OF THE POPIA VIRAL INDUSTRIES

COMPANY
OWNER TYPE Partnership
DATE REGISTERED 19/10/2019

START DATE OF 03/11/2019

OPERATION

COMPANY EZO22019101920218
REGISTRATION
NUMBER

COMPANY ADDRESS KOLEJ KEDIAMAN UTEM SATRIA KASTURI(A),

UNIVERSITI TEKNIKAL MALAYSIA MELAKA, HANG
TUAH JAYA, MELAKA
TELEPHONE NO 011117604533(WHATSAPP)
FACTORY ADDRESS MANJUNG, PERAK

NAMA BANK MAYBANK MALAYSIA

BUSINESS ACCOUNT 152040485209 (MUHAMAD BIN ZULKIF)

INDUSTRY TYPE SNACK

TYPE OF PRODUCT SNACK “POPIA VIRAL”

4
BACKGROUND OF OWNER/PARTNERS/DIRECTORS

Current position : Administration Manager

Name : Mohniesha A/P Sures

I/c number : 991103055160

Email : mohniesha@gmail.com

Phone number : 0124756899

Age : 20

Date of birth :03.11.1999

Experience : Sell earrings

Status : Single

5
Current position : Operational manager

Name : Muhammad Azfar Bin Mohamad Hanim

I/c number : 001102010467

Email : nevelverson@gmail.com

Phone number : 0197926470

Age : 19

Date of birth : 02.11.2000

Experience : Supervisor

Status : Single

6
Current position : Financial Manager

Name : Muhamad Redhuan Bin Efendi Nurdin

I/c number :990113-08-5967

Email : redhuan990@gmail.com

Phone number :016-5388908

Age : 20

Date of birth : 13.01.1999

Experience : Assistant Supervisor

Status : Single

7
Current position : General Manager

Name : Muhammad Hakimi Iman bin Mohd Nor Zaini

I/c number :991217-02-5613

Email : kimiiman37@gmail.com

Phone number :01133010104

Age : 20

Date of birth : 17.12.1999

Experience : Supervisor

Status : Single

8
Current position : Manager of Supply Chain and Logistics Service

Name : Muhammad Asyraf bin Shamsudin

I/c number :991108-08-5043

Email : caapdin123@gmail.com

Phone number :0195938428

Age : 20

Date of birth : 08.11.1999

Experience : Cashier

Status : Single

9
 \

Current position : Director of Quality Management

Name : Muhamad Faid Ammar bin Fahrurrazi

I/c number : 990310-01-5423

Email : faidammar7@gmail.com

Phone number : 011-17604533

Age : 20

Date of birth : 10.03.1999

Experience : Assistant Supervisor

Status : Single

10
Current position : Marketing Manager

Name : Muhd Haziq Bin Haslan

I/c number : 001009040127

Email : haziqhaslan@gmail.com

Phone number : 0107119220

Age : 19

Date of birth : 9/10/2000

Experience : Cashier

Status : Single

11
Current position : Background Company Director

Name:Muhammad Bin Zulkifli

I/c number : 990315026105

Email :lemozzy99@gmail.com

Phone number : 0134054142

Age : 20

Date of birth : 15.3.1999

Experience :Assistant supervisor

Status : Single

12
Current position : Production Manager

Name : Muhammad Azmin Hafiz Bin Abd Rahim

I/c number : 990819-14-5853

Email : hafizrahim1999@icloud .com

Phone number : 0193856645

Age : 20

Date of birth : 19.8.1999

Experience : supervisor

Status : single

13
ORGANIZATION/MANAGEMENT/ADMINISTARTION PLAN

A social group of people organized and achieved in fulfilling a need or achieving

shared goals. All organizations have a management structure that determines relationships
between the different activities and the members, and subdivides and assigns roles,
responsibilities, and authority to carry out different tasks. Organizations are open systems—
they affect and are affected by their environment.

Management is important to ordered life and necessary to handle all managerial types.
The backbone of effective companies is good management. Managing life means getting
things done to achieve life's objectives and managing an organization means getting things
done with and through other people to achieve its objectives.

If management is an art or a science, it will remain a topic of discussion. However,

most management thinkers agree that some form of formal academic management
background helps in managing successfully. Practically, all CEO's are university graduates.
Hence, the reason for including business degree programs in all academic institutions. The
popia viral goal is to make a profit on each sale. The aim of the popia viral Organization is
not only to meet the needs or please the customers. The organization's goals must be achieved
with the best strategy.

A business operational plan is a vital component of the performance rate to a

popia viral enterprise. Even if we have a great popia and a good marketing strategy, you still
need an organizational plan to ensure that the business is managed properly. If your company
has poor administration, it's like trying to sail a ship across the vast ocean without an
experienced captain. No matter what's taking place on board, you'll be floating further out
into the sea with no land anywhere in sight.

The organizational business plan can act as a navigational map for the organization to
follow when properly developed. If the plan is made up of detailed information, this will
allow everyone on board to understand their roles and help ensure that the company is
heading in the right direction. So the popia viral company has a good business and is
prepared to deal with every plan that works. This is because every party has its own role in
the enterprise of the popia viral enterprise

14
MARKETING PLAN
6.1 Product Description

The snack, Popia was originally a mix of flour-based skin, vegetables such as beansprouts
and carrots and a generous amount of sauce. However, with time, humans have found a way
to innovate that particular Malay traditional snack into something much more compact,
convenient and with a new twist to its flavour profile. The innovation was the crunchy popia,
a mini version of the old popia with no sauce and vegetables. The process of making it as
easy as one would only need to deep fry the popia skin until it is crispy and season it with a
favourable flavour such as cheese and cocoa. That is why in all due respect, we believed that
this type of snack will make it big and bring fortune. We ensure high-quality popia through
testimonies and reviews to sell only the best crunchy popia one could have. The flavours vary
from a tangy, sour mix of cheese to the exciting, delightful taste of cocoa in Milo. We
package our products by a BPA-free container that guarantees the quality of our products and
the safety of our customers from any chemical poisoning. The packaging process is necessary
as the snacks were not handmade, but ordered in packs of considerable weight. It is also to
ensure the customers will find it attractive as the product is in good condition, available
anytime and anywhere but most importantly, delicious.

6.2 Customer Profile

To ensure that marketing efforts meet customer needs and wants and profitability, we have
taken steps to ensure our market is within the scope of our business capabilities. Our target
market is around, the dormitories in Universiti Teknikal Malaysia Melaka which are Lestari
and Satria dormitories, as well as the Technology Management and Entrepreneurship Faculty
(FPTT) in the technology campus. Our target market is expanded to all types of people with
backgrounds such as education, social class, occupation and different races.

15
 6.3 Market Size

In the market size, the estimated number of our target market population in both the main and
technology campus of UTeM is estimated at 2000 people. This is also under the assumption
that the whole selling business would be executed during normal days excluding weekends
and long term holidays such as Deepavali and Christmas as the number of the market
population would have decreased dramatically by then.

6.4 Competitors Analysis

Competitors Analysis Advantage Disadvantage

1) Durian Crepe Afeeqa a) Usage of premium a) Lack of staff to carry out
ingredients packaging and delivering services
b) Selling desserts which b) Durian being a seasonal fruit
are very appealing will become scarce
2) Kerabu Maggie UTeM a) Fast to prepare and a) Limited amounts of goods as it
deliver is only limited, 30 people.
b) Very affordable price b) Only able to deliver on a short
period of time
3) Nurul Seafood a) Cater to a huge a) Is not available for
Restaurant selection of food delivery every day
b) Offers Western, b) Delivery will only be
Chinese and even Indian commenced with 3 orders of
foods different cuisines.

16
 6.5 Marketing Strategies

Product Product Development

Core Customer Value The crunchy popia, being an easy and
yummy snack will have a special place
amongst our customers as they will be
charmed by the flavour and aroma of the
snack.
Actual Product in term of:
1) Design

2) Brand Popia Viral

3) Packaging The packaging process is to protect the
product during the purchase and enable our
customers to binge buy the goods without
any difficulties. The packaging used is a
BPA-free plastic container which can hold
250 grams of popia in it. Good packaging
has the power to create instant recognition
of the product. For the packaging, we have
our own sticker that contains our company
details such as an address, contact number,
e-mail, logo and halal certificate.
4) Quality level The quality of a product is very important in
business. This is because the quality of a
product plays an important role in terms of
the taste of our product. Therefore, we only
order the crunchy popia from a trusted seller

17

5)Features
6)Augmented Product in term of:
1) Delivery
2) Product Support
3) After-sales services
who only uses high-quality ingredients to
make our products so that it is delicious and
durable.
Every product produced in the business
must have its own characteristics and
identity to make it easier for customers to
remember the brand. The crunchy popia,
due to its name is crunchy, yummy and
savoury to be eaten.
To improve the product, we also use the
means of delivery to customers who wish to
have some but did not have the opportunity
to grab one. Knowing this, we created a
delivery system with a small amount of
delivery charge to those who could not find
the opportunity to buy one Thus, we are
able to expand our target market further.
Product support is an agent that helps
traders expand their target customers more
broadly. Hence, we have used agents to help
us further expand this business more
efficiently.
Because our products are snacks in general,
market sales are consistent because the food
is common to all customers from different
backgrounds. Our goods can be an
alternative food for tea time, dinner and
especially for people who do not have
enough time for breakfast. This shows that
our products are particularly useful at very
urgent times.
18
 6.6 Monthly Sales

Month (Sales in units) Price per unit Total sales

January 5200 5 26000

February 5880 5 29400
March 6204 5 31020
April 7080 5 35400
May 5671 5 28355
June 6600 5 33000
July 7448 5 37240
August 8000 5 40000
September 8602 5 43012
October 9040 5 45200
November 8384 5 41920
December 9614 5 48072
Total 87,723 60 438,619

19
Operational Plan
An Operational Plan is a highly detailed plan that provides a clear picture of how a
team, section or department will contribute to the achievement of the organisation's goals.
The operational plan maps out the day-to-day tasks required to run a business and cover.

7.1 Operational Objective

● Implement alternative ways to use resources in an effective way to achieve
company target without wasting any goods.
● Observing business operation based on goods sales and business expenditure
and make a quick action and planning other ways to keep business on the right
track.
● Delivering products with quantity and quality based on customer expectation.

7.2 Business Hour

DAYS TIME
MONDAY 9.00 A.M – 8.30 P.M
TUESDAY 9.00 A.M – 8.30 P.M
WEDNESDAY 9.00 A.M – 8.30 P.M
THURSDAY 9.00 A.M – 8.30 P.M
FRIDAY 9.00 A.M – 8.30 P.M
SATURDAY 9.00 A.M – 6.30 P.M
SUNDAY 9.00 A.M – 6.30 P.M

7.3 Business Process

custome makes a for online delivery,

customer walk-in to customer payment via cash or
staff start packing
store or customer choose based debit/credit card or
and post after
makes an order online on their taste for online user
through FPX or ATM order recieved

20
7.4 Layout Plan

counter

Product display

Sorting/packing area Storage/Docking area

7.5 Business Location

21
 7.6 Production Planning

Month Sales(RM) Stock(RM) Total

production(RM)
January 2600 3,279.00 10,379.00
Februaury 29400 4,190.00 11,290.00
March 31020 5,790.00 12,890.00
April 35400 7,657.00 14,757.00
May 28355 6,454.00 13,554.00
June 33000 7,809.00 14,909.00
July 37240 8,580.00 15,680.00
August 40000 9,308.00 16,408.00
September 43012 10,237.00 17,337.00
October 45200 11,635.00 18,735.00
November 41920 12,789.00 19,889.00
December 48072 11,343.00 18,443.00
Total 438,619 99,071.00 166,371.00

22
 7.7 Raw materials requirements planning

7.7.1 Raw Material Cost per Month

Types of raw Quantity Price per unit Total Stock (RM)
materials (RM) purchase
(RM)
3 door fridge 1 4,600.00 4,600.00
Stainless steel table 2 1,000.00 2,000.00
Gas stove and gas 1 100.00 100.00
barrels
Oven (electricity) 1 1,300.00 1,300.00
Oven (gas) 1 3,150.00 3,150.00
Tray 10 13.00 130.00
Baking tray 10 20.00 200.00
Van 1 40,000.00 40,000.00
Shelf display 2 300.00 600.00
Desk counter 1 300.00 300.00
Seasoning 200
Popia skin 150
Other raw material 300.00
Total 30 50,783.00 52,380.00 650.00

23
 7.8 Operation budget

Fixed assets Monthly expenses Other shopping

expense (RM) (RM) (RM)
Fixed assets
Equipments 52,380.00

Monthly expenses
Raw material 650.00
Packaging 300.00

Other shopping
Repairs and 500.00
machinery

Total 52,380.00 950.00 500.00

24
8.0 FINANCIAL PLAN

First Plan
Total Cost
GOODS PRICE/UNIT QUANTITY TOTAL
(RM) (UNIT) (RM)
A. Popia
a) Nestum 10.00 2 20.00
b) Milo 10.00 2 20.00
c) Cheese 12.00 2 24.00
B. Another Stuff
a) Big Jar 1.30 6 7.80
b) Small Jar 1.00 8 8.00
c) Sellotapes 3.70 1 3.70
TOTAL 83.50

Total Revenue
GOODS PRICE/UNIT (RM) QUANTITY (UNIT) TOTAL (RM)
a. Nestum 8 4 32.00
b. Milo 8 4 32.00
c. Cheese 8 6 48.00
TOTAL 112.00

Profit = Total Revenue – Total Cost

= RM 112.00 – RM 83.50
= RM 28.50

25
Second Plan

Total Cost
GOODS PRICE/UNIT QUANTITY TOTAL
(RM) (UNIT) (RM)
C. Popia
d) Nestum 10.00 1 10.00
e) Milo 10.00 5 50.00
f) Cheese 12.00 5 60.00
D. Another Stuff
d) Big Jar 1.30 15 19.50
e) Small Jar 1.00 12 12.00
f) Sellotapes 3.70 2 7.40
TOTAL 158.90

Total Revenue
GOODS PRICE/UNIT (RM) QUANTITY (UNIT) TOTAL (RM)
a. Nestum 10 2 20.00
b. Milo 10 10 100.00
c. Cheese 10 15 150.00
TOTAL 270.00

Profit = Total Revenue – Total Cost

= RM 270.00 – RM 158.90
= RM 111.10

26
Project Implementation Schedule

Acceptence of
Sale begins Write report
assignment

Presentation 2:
Product selection Submission
Detailed business
for sale report
project

Assignment task
Product Final
for team
Marketing presentation
members

Presentation 1:
Introduction for Financial plan END
business

27
CONCLUSION

As a conclusion, POPIAVIRAL ENTREPRISE was established to promote and sell a

variety of flavour for popia snack. POPIAVIRAL ENTREPRISE located at University
Teknikal Malaysia Melaka and it is different from another snack as we sell uniques flavours
as our attention is to introduce more variety in future of popia snack to our generation.
Business is a process by which a product or service is introduced and promoted to
potential customers. Business Plan is a series of actions taken to help the business achieve the
overarching goal. To build brand awareness among customer and people, POPIAVIRAL
ENTERPRISE makes the marketing as the best way of their strategy to ensure the growth of
their business.
POPIAVIRAL ENTERPRISE operated its business through an online store and was
registered on 19 October 2019. Popia snack is a perfect solution for a teenager or for an adult
to go to work or classes this is because the only thing they have to do is open and eat.
Everyone can enjoy the popia snack during watching movies with family or friends. This is
because it can help to increase the bonding between them and their families. Through the
second plan of a financial plan, we know that our profit is RM111.10.
POPIAVIRAL ENTERPRISE has a good future prospect because this business has a
very good prospect business. We all also, expect high demand and in two years so that we
can expand our branch and wing around Peninsular Malaysia

28
SUPPORTING DOCUMENT

Evidence that registers our company at SSM

29
When the time we prepare for Popiaviral snack

30
Delicious Popiaviral snack

Thank you
31