Vision

 The choice printing services for businesses.

Mission

 Providing high quality and convenient printing services.

BUSINESS MODEL CANVAS

Key Partners Key Activities Unique Value Customer Relationships Customer Segments
Proposition (UVP)
 Government  Buy Supplies  Face to
 Bank  Rent Machines  From order Face  Businesses
 Suppliers –  Printing to delivery  Online and
machine and  Sales &  Quality – (maybe) Organizations
printing Marketing advertiseme 
materials nt design
 Logistics Fee – Key Resources and quality Channels
for delivery
 Printing Supplies  The office
 Machines  Online
 Office Space (maybe)
 Utilities

Cost Structure Income Stream

 Bank Loan + Interest  Sales from Printing Services

 Rental Cost for Machines
 Space/Office Rental
 Staff Cost
 Logistics and Transportation Cost
 Utilities
SWOT

Opportunities (O) Threats (T)

1. Capable printers loaded w/work 1. Advertisement via web and

2. Competitors: client pick up social media
finished products
3. Town attracts big businesses

Strengths (S)

1. Strategic Presence (S2+O3) High quality advertisement to (S2 + T1) use advertising expertise to
2. Advertising Experience attract big businesses. advice/help clients on advertisement
3. Quality Assurance portfolio (combination of print and
(S1+O1 & O3) Visibility to businesses online).

(S1 + O2 & O3) Convenience – nearer

presence compared to other w/same
capability. Can offer delivery service
w/less cost.

(S1 + O1) Can handle jobs as other with

same capability are loaded.

(S3 + O3) Quality of output done to

meet/exceed expectation of businesses
Weaknesses (W)

1. Not experienced w/printing (W1+O1) Take opportunity to focus on

businesses unserved printing needs (due to other
with same capability are loaded), that as
part of knowledge capability build in
printing.
OGSM
Objective
Choice printing solution/provider by businesses by high quality advertisement solutions and convenience.
Goals Strategies
Delivery services for large
printing jobs.
Achieve 50% + of printing
business revenue in the
town. Quality service in printing,
including advertising advice.
Quality of output - quality
check part of the process
Measures
Dashboard Action Plans
X% of large printing jobs serviced
(max of W% going to others with
such capability w/c is out of
town)
At least Y% (majority) of
customers return for subsequent
printing jobs because of quality
of advertisement.
At least Z% (majority) of
customers return for subsequent
printing jobs because of quality
assured output.
SWIM LANE (Minimum Correct Diagram)