Top Management Commitment, CSR, And GHRM (Malaysian Study).

INTRODUCTION

Managing environmental sustainability at organizations is a complex task. Implementation of

environmental management can create a competitive advantage and environmental conservation
management for the organization. It makes the organization environmentally friendly and
responsible and integrates environmental protection with the activities of an organization.
Environmentally friendly activities were previously undertaken by the marketing and operations
departments of the firm, for now, it has expanded to the Human Resource Management
Department. Moreover, green competencies are being considered an important part of Green
HRM. This study aims at finding and validating the Multidimensional scales that would confirm
the presence of Green Competencies, especially in the Indian hospitality and tourism industry. The
objectives of this study include; conceptualization and determining the nature and dimensions of
term green competencies, formulate scale for determining green competencies in employee
perspective, to evaluate psychometric properties of GHRM, and to predict the relationship between
GHRM and Green Training.

METHODOLOGY

A self-ministration questionnaire was sent to 400 Malaysian manufacturing and services

organizations. The questionnaires were to be filled by the organization’s HR representative;
director or manager. The snowball sampling method was used for sampling. A total of 87 responses
were collected; 63 from manufacturing companies while 24 from services companies, which were
used for further analysis. The rate of response was 21.75%.

The questionnaire required responses in the form of a five-point Likert scale. The GHRM variables
used in this study consisted of six dimensions. Also, questions related to CSR and TMC were also
included. The relationship between these variables was analyzed using Smart PLS.

RESULTS

The results of this study indicated a positive relationship between CSR and TMC. It also indicated
a positive relationship between TMC and GHRM practices. While the relationship between CSR
and TMC was not significant except the relationship between CSR and green job analysis and
green job description.

DISCUSSION

This study aims at finding out the relationship between TMC, GHRM practices, and CSR. This is
the first study in regard to this topic with theoretical and empirical evidence in Malaysia. The
results suggest that the higher the TMC the greater would be the consideration of employees to
practice the GHRM practices.

LITERATURE REVIEW

Sustainability and environmental preservations have now become an important drive in

organizational culture, however, the availability of literature on Green HRM and academic work
is limited. Green Recruitment and Selection are one the most important as well as a tough task in
any organization. Firms become very conscious in selecting and retaining the employees who have
the knowledge and are ready to adopt environmental-friendly behaviors at the organizations.
These recruited and selected employees with green competencies actually help the organization to
thrive the behaviors and performances in favor of the environment. Furthermore, Green Training
and Development are also critical practices of any organization. Keeping employees up to date
with the newest trends of greener world aids organizations to remain competitive and sustainable
in the environmentally friendly race of the organization around the globe. Moreover, green
Training is an important factor that helps a firm impose and act on green practices in the workplace.
To motivate employees, to appreciate efforts of them for the implementation of green practices at
the workplace, Green Rewards play a vital role. Several studies have concluded that organizations
that provide different Rewards to their employees in response to their environmental protection
perceived performance have achieved positive environmental performance. These Rewards can be
in the form of praise letters, promotion, career gains, cash, gifts, and bonuses. The concept of CSR
is linked to environmental sustainability. It suggests when an organization thinks about well being
of the environment in which it is operating the CSR is likely to be mentioned. Several studies
indicate that the benefits that companies derive from involving in CSR activities are beyond pure
bottom-line outcomes.